Everything you need to know about youth marketing and Millennial research, at your fingertips.
Log in to get started...
How Millennial Parents Are Already Influencing Brands
New Parents On the Block: This is the second in a series of articles looking at Millennial parents’ behavior, growing influence, and marketing preferences. ...
March 4th, 2015
App Buzz: 5 To Know Right Now
App downloads continue to rise, and young consumers are proving their preference for apps over browsers when they're mobile. We've got five...
March 3rd, 2015
Rated G Digital: Social Media Gets Kid-Friendly
The first generation born into the era of social media is getting their own kid-centric versions of apps and sites that were previously only for...
March 2nd, 2015
Gritty, Dark Power Rangers: The Friday Don’t Miss List
A dark homage to Power Rangers, Birchbox for weed, smashed Kickstarter records, and more—all the trends you need to see today, in the...
February 27th, 2015
5 Rising Stars To Watch: Teen Mag Roundup
We dug through the pages of Teen Vogue, Nylon, and Seventeen, to see who teen readers are being told is the next big thing. Here...
February 26th, 2015
Modern, Mobile Millennial Parents
New Parents On the Block: This is the first in a series of articles looking at Millennial parents behavior, growing influence, and marketing preferences. As...
February 25th, 2015
Kickstarting Kids’ Games
Some of the most buzzed about toys today have one thing in common: they started on Kickstarter. The site is bringing some out-of-the-box playtime products...
February 23rd, 2015
Riding the Weed Wave
The majority of Millennials have long felt that weed is no big deal, and as that attitude is adopted by more of the mainstream, the ...
February 22nd, 2015
“Shocking” Chipotle News: The Friday Don’t Miss List
The "shocking" Chipotle's news that young consumers probably don't care about, a '90s comeback no one saw coming, and the weirdest new toys...
February 20th, 2015
Fashion Week’s Social Marketing Moment
Designer brands are using fashion week to show off their social marketing savvy, creating campaigns that open up the runways to young consumers in new...
February 19th, 2015
Millennial News Feed
Quote of the Day: “When looking for a significant other, it’s important to me that they are open minded and an independent thinker.” –Male, 15, CA
Constant internet access via smartphones helped created the issue of cyberbullying, but could it also help to end it? New app Stop!t was created by a concerned dad to make it quick, easy, and effective for kids to anonymously report any bullying incident they see on social media. Previous digital efforts to fight cyberbullying required multiple steps in order to file a report, but Stop!t will allow students to report bullying with a single click, even if the app isn’t open. The app has been tested in several schools, and seen positive results so far, with one school reporting an 80% reduction in cyberbullying incidents compared to the previous year. (Fast Company)
Snapchat has an important message for its young users: “keep your clothes on!” 53% of 13-17-year-olds use Snapchat, according to Ypulse’s most recent social media tracker survey, and the app has long battled a reputation as a sexting haven. New community guidelines recently posted by the app are serving as a gentle, but stern reminder for minors to “Keep it legal.” Team Snapchat is trying to pull in the reigns on inappropriate sharing, threats, bullying, and invasions of privacy, and violating the rules could result in content removal, suspension, or being banned from the app. (New York Daily News, Snapchat)
Will marketing healthy foods using the same tactics as unhealthy products get young consumers to eat them? The Partnership for a Healthier American and Michelle Obama’s “Let’s Move” campaign are going to find out. They’re launching an effort that rebrands fruits and vegetables as “FNV,” uses celebrities like Jessica Alba and Cam Newton as spokespeople, and relies heavily on social media to convince kids that healthy is cool. While undoubtedly a worthy cause, the campaign’s success is uncertain and has been described as “cringeworthy.” (brandchannel)
"C’mon get happy" seems to be the motto of big brands in 2015, as they focus on messages of positivity and joy to appeal to young consumers. One recent study says brands that “help Millennials achieve happiness” are the most likely to earn their loyalty. McDonald’s Pay With Lovin’, Coke’s #MakeItHappy, and Dove’s #SpeakBeautiful campaigns are recent examples of campaigns attempting to engage with positive messaging, but brands who want to follow suit should remember young consumers will see through any “hollow” attempts that tell them just buying a product will make them happier. (Adweek)
Young viewers maybe be drawn to digital video because they find online stars and content more “enjoyable and relevant to their lives” than traditional TV and Hollywood A-listers. A new study by Defy Media—who it should be noted produces content for YouTube—found that 62% of 13-24-year-olds say digital content makes them “feel good,” compared to 40% who said the same of TV; and 67% say they can relate to digital content, versus only 41% who relate to TV. YouTubers also hold a high power of purchase: 63% said they’d try a product recommended by a YouTube celebrity. (Variety)
The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)