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Millennial Media Behavior Deep Dive: The Real Stats On How They’re Watching
Entertainment fragmentation is in many ways being fueled by Millennials, who are usually the first to adopt second (and even third) screen behaviors that brands...
September 23rd, 2014
The Great Mainstreaming of YouTube: The Traditional Takeover of the Millennial-Fueled, DIY Video Site
Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t...
September 22nd, 2014
Perfect Imperfection: The Friday Don’t Miss List
The iPhone 6 mania, perfect imperfection on the runway, and Facebook’s next new app—all the news and trends you need to know...
September 19th, 2014
High-End Middle School: Five Big Trends Out of Fashion Week(s)
It used to be that the fashion world set the trends and consumers followed, but now we see that young consumers are influencing fashion...
September 18th, 2014
The Photo Sharing Apps to Know Next
Photo sharing has become a vital part of young consumers communication in a relatively short amount of time, and image sharing services are not just...
September 17th, 2014
Guest Post: What Marketers Can Learn From Millennials and Insecurity
It might seem like a contradiction, but though they’ve grown up in an age where Photoshopping online profile pictures is easily accessible,...
September 16th, 2014
Revisiting Millennial Workplace Myths
They have a rep for being demanding, disloyal, and yes, entitled, in the workplace. But some myths about Millennials on the job aren't standing...
September 15th, 2014
The Most Epic Yearbook Photo: The Friday Don’t Miss List
The new photobooth, apps that pop, and the yearbook photo to end all yearbook photos. We’re closing out the week with the insights...
September 12th, 2014
The Future of Life on Demand
The on-demand and sharing economies are upon us, and being embraced by young consumers, but what's next? The future of life on demand...
September 11th, 2014
GIF-Powered Marketing: The Rise of Branded GIF Content
GIFs have been adopted by Millennials online as a near-second language, and now savvy brands are using GIFs to create marketing content that captures young...
September 10th, 2014
Millennial News Feed
Quote of the Day: “I wish I could cut out filling out timesheets for work. It's ridiculous, it takes up an insane amount of time, and it is almost entirely irrelevant to my job, which is not hourly.” –Female, 29, PA
The App Store seems to be flooded with weight loss apps for adults, but what about kids? Since the obesity epidemic a continued concern for young consumers, it’s an area that is beginning to be explored, and Kurbo Health has created the first ever diet-focused app for 8-18-year-olds. Although some are wondering if weight loss apps for children are appropriate, Kurbo insists they focus on making healthy choices and incorporating physical activity into everyday life rather than regimented calorie counting. Using a traffic light-esque system where healthy foods are labeled “green” and processed junk food is labeled “red,” the app says they have an 85% success rate in lowering a child’s BMI. (The Daily Dot)
Over the past decade we have seen the meaning of “celebrity” morph and fracture. What was once based on winning prestigious awards is now influenced by factors like online follower counts. So what does it mean to be famous in 2014? Several successful young musicians weigh in on playing the fame game in a time when music sales are lower than ever. Their responses include reflections on recognition, invasions of privacy, getting paid to go to parties, and promoting your own identity to make it big. (BuzzFeed)
The next generation is being exposed to more mobile devices at younger and younger ages, and entertainment brands are evolving to keep up, with good reason: a new study has found that the number of kids using tablets in the U.S. has more than doubled since 2012, rising from 13% to 31% among kids 4-14-years-old. The report also found that kids’ usage of smartphones and tablets trumps all other consumer electronics, and 35% of parents said that their child uses a smartphone, another giant leap from 21% in 2012. (Kidscreen)
Facebook was not too long ago considered a social media marketing must, but agencies say the site may be on its way out when it comes to brand publishing, thanks in part to reduced consumer reach. Brands are reportedly pulling away from Facebook in “dramatic numbers,” instead using alternate social media outlets and their own microsites—like the EA sports Madden Giferator we recently covered—where they can control efforts and collect their own data. (Adweek)
The work ethic of Millennials is often compared to Boomers’ and (sometimes unfairly) criticized, but according to recent research, by 2020 Millennials will make up around 50% of the workforce, so figuring out what makes the next generation of employees happy in the workplace is becoming increasingly important. Mentorship programs, time flexibility, structure transparency, and social good are all features that help bring successful Millennial candidates in the door and keep them there. (Mashable)
Our daily insights article, available to Silver and Gold tier subscribers, illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." (Ypulse)