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Social That’s Working
Social is increasingly becoming the space where young consumers are paying attention to brands—which means it’s a crowded one. Plenty of...
August 19th, 2014
Why Co-Creation Is the Future of Products
Today’s post is from Ali Driesman, Ypulse’s Director of Insights and Inspiration, who helps brands to make co-creation with young consumers...
August 18th, 2014
Brands, Meet Females: The Friday Don’t Miss List
Missed expectations for back-to-school, kids online who many be cuter and more stylish than you, and why "Ladies First" isn't always a compliment. ...
August 15th, 2014
Millennials & Luxury: Spelunking the Ypulse Archive
Over the past 10 years, Ypulse has built up an awesome arsenal of 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q...
August 13th, 2014
How NOT to Market to Millennial Women
Somehow, major mistakes in marketing to Millennial women persist in too many markets, and many brands have failed to understand how they want to be...
August 13th, 2014
Speed Up or Slow Down? The Fast Fashion Tug of War
Our predictions for 2014 outlined the idea of a fast fashion slow down, and our Q1 trend report this year detailed moves from Forever 21 into high...
August 12th, 2014
Back-to-School Marketing That Stands Out…and Why
The sun may be shining, the beaches may be full, but back-to-school is on the horizon and as usual retailers are racing to get young...
August 11th, 2014
Easy as Pizza Pie: The Friday Don’t Miss List
An app that only teens could dream up, a viral video that could spark a new young couples trend, and the battle of superhero studios...
August 8th, 2014
Confessions of a Millennial: Why I Hate the Wendy’s Girl and I’m Not the Only One
In 2012, Wendy’s introduced viewers to a new spokesperson in an effort to make the brand younger and fresher. The reactions over the last...
August 7th, 2014
Why Guardians is the Superhero Movie Millennials Deserve and Want Right Now
Today's post is from Ypulse Research Associate Phil Savarese. For a Marvel movie, Guardians felt under-promoted, yet incredibly hyped. The hype paid off to...
August 6th, 2014
Millennial News Feed
Quote of the Day: “I think when I'm a parent my top concern in raising a child will be, in general, just not screwing them up." –Female, 14, MA
It is becoming common practice for busy Millennials to skip breakfast, but that doesn’t mean they don’t like breakfast food. In fact, this generation is more likely than others to eat breakfast at times other than traditional morning hours, and 16% are pushing back their mealtime to use breakfast as an afternoon snack. Their adventurous food preferences are influencing the “premiumization” of breakfast items, but since we know that the majority of Millennials enjoy cooking, there is also opportunity in "speed-scratch" products for the 65% who prefer to make breakfast foods from scratch. (MediaPost)
In the past three years, Lego has seen its consumer base change from 90% boys to 40% girls, thanks in part to its Lego Friends collection of girl-targeted construction sets. Activity kits like Rainbow Loom and GoldieBlox, along with licensed Frozenmerchandise, have helped drive the surge in sales for girls toy divisions, whereas action figure movies have begun to cannibalize each other in the boys toy aisle. (Kidscreen)
In the Age of Not Believing, images online and in magazines are almost assumed to be manipulated, but one Millennial is speaking out in support of imperfection. The fashion blogger behind the site Do The Hot Pants posted a reveal of images before and after Photoshop, admitting that she posted edited images to her site that decreased the size of her stomach, legs, and smoothed her skin. While she lifted the veil on her use of Photoshop and is advocating for better body image perceptions, her transparency might make some even more skeptical of what they see on user-created blogs. (BuzzFeed)
The #IceBucketChallenge for ALS is still going strong with participation from celebrities continuing to snowball, but no one’s nomination has seen as much viral traction as Bill Gates’ video. The tech genius decided to step it up a notch with a specially designed ice bucket contraption, and his behind-the-scenes take has seen over 8 million views in the past four days. (YouTube)
The social media landscape has seen a number of standalone apps fail, often due to resistance from users to migrate themselves and all of their friends to another platform. Instead of creating another Snapchat look-a-like, new app Camoji is using iMessage to send GIF selfies. The short video selfies send and loop seamlessly within iMessage, elevating the selfie into animated expressions that can also be shared as a URL link to non-iPhone users. (Mashable)
Quote of the Day: "I haven’t had children yet because I have a lot to accomplish—academics, career goals, travel destinations—before I settle down and look to someone else's interests.” –Female, 25, PA