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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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Millennials are asking...

Would you share his muffin ??

13 votes
45% 55%
Food & Drink

Iphone 6 anyone? Got this case ?

44 votes
23% 77%
Apps & Gadgets

I'm transgender

4 votes
100% 0%
Life & Lifestyle

Name this popular animated Christmas film ?

47 votes
42% 58%
Music, Movies & TV

Would you smell my feet for 15min for $100?

52 votes
33% 67%
Life & Lifestyle

How many time can someone get drunk in one week ?

43 votes
58% 42%
Health & Fitness

I was born a male

11 votes
38% 63%
Life & Lifestyle

Good workout

11 votes
44% 56%
Health & Fitness

Hot Gem

39 votes
41% 59%
Pets & Animals

Too chill to care lol

21 votes
65% 35%
Relationships

The Spanish accent or Russian accent

48 votes
75% 25%
Relationships

Do you like partying?

87 votes
78% 22%
Life & Lifestyle

Did you see the last Hobbit? It was great!

41 votes
46% 54%
Music, Movies & TV

Do religious people even understand this? I doubt it.

34 votes
46% 54%
Religion & Philosophy

Cute couple x

54 votes
39% 61%
Pets & Animals

Philadelphia dis?

43 votes
55% 45%
Sports & Activities

Opinions?

16 votes
43% 57%
Art, Design & Photography

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