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Millennial News Feed

Quote of the Day: “My end goal is to pay off my student loans –$44K to go.” –Female, 27, NJ

Is it possible that teens prefer print books to e-books? Nielsen has reported that 20% of teens are purchasing e-books, compared to 25% of 30-44-year-olds, and interpreted that to mean that teens are reading fewer e-books and have a “preference for print.” However, TechCrunch points out that teens lack the funds and credit cards needed to make the e-book purchases themselves, which is likely impacting the data. Our Instant Poll results suggest they may be correct. (TechCrunch)

YouTube continues to be mainstreamed by traditional media. MTV has tapped feminist vlogging star Laci Green to create their first-ever YouTube channel airing Braless, a 12-episode web series. Green’s own channel has over a million subscribers and her sex-positive, sometimes educational, videos garner millions of views. Braless features Green tackling pop culture topics, like twerking and The Hunger Games, through a sex-ed or feminist lens. The series debuted last month, and the most watched episode so far has over 260,000 views. (BuzzFeed)

Mark Zuckerberg has vetoed a “dislike” button for his site, “suggesting that the world is negative enough.” However, much like Tumblr did earlier this month, Facebook will be adding call-to-action features such as “Shop Now,” “Book Now,” “Sign Up,” and “Play Game.” Page owners will be able to add these buttons to drive business, and early tests were reportedly a success: Dollar Shave Club’s “Sign Up” button “delivered a 250% higher conversion rate versus other comparable social placements.” (MediaPost)

More and more industries are experimenting with the on demand model and providing consumers with more immediate gratification, and it’s possible that in the future every brand will find ways to cater to the on demand mentality. UrbanStems is playing with on demand to disrupt the flower delivery business. The startup, which launched in D.C. on Valentine’s Day, provides fresh bouquets within an hour for $35, including delivery, and sends a confirmation photo when the “happiness” is delivered. The service is expanding into New York this week. (Fast Company)

Lululemon is outfitting the next generation of “yoga enthusiasts.” Though the brand has struggled this year, their label Ivivva, for girls as young as six, has seen same-store sales “soar” 37%. Ivivva, offers products that are made of the same materials as Lululemon, but they are also actively co-creating the brand with their young consumers, seeking girls’ “input and feedback ‘on every aspect of the brand, from store design to music to product.’” They say listening to this feedback has contributed to the brand’s impressive growth this far. (Business Insider)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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Millennials are asking...

Potato salad or pasta salad?! Help please :)

28 votes
46% 54%
Food & Drink

I wish I were born a boy

36 votes
35% 65%
Music, Movies & TV

When a girl says something important

60 votes
44% 56%
Relationships

When my friends suggest we watch basketball

53 votes
49% 51%
Sports & Activities

Do you like wine?

7 votes
60% 40%
Food & Drink

True or False???

42 votes
60% 40%
Life & Lifestyle

Why Now?? Cause I'm ready for change!!!!

41 votes
64% 36%
Life & Lifestyle

Joey Barton. Talentless, pointless, moron and thug.

48 votes
32% 68%
Sports & Activities

Happiest when we shop for food!

86 votes
76% 24%
Food & Drink

Babes

55 votes
90% 10%
Pets & Animals

Awesome pic, especially with what's going on right now

55 votes
17% 83%
World Events & Politics

Is Barack Obama right to bring Cuba in from the cold?

50 votes
54% 46%
World Events & Politics

Nice body?

81 votes
93% 7%
Relationships

Guess my name?!

105 votes
70% 30%
Life & Lifestyle

Do you like love bites

74 votes
61% 39%
Relationships

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