Everything you need to know about youth marketing and Millennial research, at your fingertips.
Log in to get started...
Spotlight On: Vine Marketing
We have seen marketing make its rounds on social media, and now Vine has become a vital source of engagement for creatively inspired brands. Vine...
September 2nd, 2014
Hyperlapse is a Hit: The Friday Don’t Miss List
How brands are experimenting on the newest independent video app, the celebrity Vine trend of the week, more marketing missteps, and an effort to...
August 29th, 2014
Marketing That’s (Just) Missing the Mark With Millennials…and Why
We know young consumers are picky, and not always easy to please when it comes to marketing. Sometimes a campaign can be so close to...
August 28th, 2014
Social Media Tracked Trends: The Stats On Who’s Using What
We've seen rumors about teens abandoning Facebook, and social media upstarts dominating more established platforms. Figuring out just what to believe when it comes...
August 27th, 2014
What Brands Can Learn From Millennial Vine Trends
Millennials turned Vine into what it is today and hold considerable power over what content goes viral versus what attempts at humor belong in...
August 26th, 2014
Art Inspired Branding, A New Foodie Movement, and More: Teen Mag Roundup
A branded campaign for art inspiration, where a new foodie movement is coming from, and talent from the underground of overachievers: we’ve...
August 25th, 2014
Video Made the Radio Star: The Friday Don’t Miss List
Taylor Swift's new music video gone viral, YouTubers tapped to revive radio, and tongue-in-cheek #TBT marketing that does social right. 1. #TBT...
August 22nd, 2014
Infographic Snapshot: Going Back to School
It’s that time again: back-to-school season. While no Millennial wants to wish the summer away, our most recent Ypulse Bi-weekly Survey found that 56%...
August 21st, 2014
Trend Revisit: Faux-spertise
Once we write about a trend it doesn’t go away, and some shifts in behavior have real staying power. Today we’re...
August 20th, 2014
Social That’s Working
Social is increasingly becoming the space where young consumers are paying attention to brands—which means it’s a crowded one. Plenty of...
August 19th, 2014
Millennial News Feed
Quote of the Day: Q: Is there anything you have cut out of your life (or something you’d like to cut out) just because it takes up too much time? What is it? A: “School takes up a lot of time. I'm learning stuff that I can't use in real life.” –Female, 22, NY
Over the weekend, news that nude photos of several actresses, including Jennifer Lawrence, had been released thanks to a hacker set the internet ablaze. But the reactions to the photos, including this trending BuzzFeed post suggesting that readers “not [be] scandalized at all,” reflect our predictions of the end of scandal as we know it for Millennials. A group that has grown up accustomed to having digital skeletons in their closets is increasingly reacting to “scandals” from leaked photos to drunken arrests with a resounding, “Whatever.” (BuzzFeed)
Paramount is tapping into the social anonymity trend to promote the upcoming Men, Women & Children, and attract young consumers. The trailer directs viewers to Whisper, where they’re being invited to share secrets under the hashtag #MWC and the movie’s tag will be featured as the Whisper of the day. The film follows a group of teens and their parents, focusing on the ways their online lives change their offline relationships. (Mashable)
Urban Outfitter’s disappointing sales point to an “obvious loss of cultural clout” with young consumers, and could be traced back to several PR “disasters,” including tee shirts printed with offensive designs, several products that were deemed derogatory to Native Americans, and the company president’s donations to conservative Rick Santorum, all of which do not appeal to liberal minded and politically correct Millennials. The brand has also lost its fashion clout and has more competition from affordable brands like Forever 21 and H&M. (Adweek)
New research by Eventbrite claims that one in five Millennials attended a music festival in the past year, and that festivals are “one of young Americans’ favorite pastimes.” The study scanned social media conversations from the last year and found that South by Southwest was the most-discussed festival, and EDM fests made up eight of the top 25 most talked about events. Ypulse’s own bi-weekly survey found that 31% of 14-29-year-olds planned to go to a music festival in 2013. (Quartz)
Millennials have a different approach to buying food than previous generations, and they are changing the way that grocery shopping is done. These foodies are more likely to plan their shopping around a specific recipe they’re planning to cook, to buy ingredients the same day they’re preparing a meal, and look for minimally processed and locally grown food and beverages. Their preferences put pressure on big-box stores and traditional groceries who need to adapt to attract the new generation of shopper. (Washington Post)
We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)