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Millennial News Feed

Quote of the Day: “Quite frankly there are guys clothes I like sometimes but I never could wear. I mean, I'm not a cross dresser! But if they had something in my size and shape, totally. I would buy it.” –Female, 14, OH

Three singles from Ariana Grande’s sophomore album My Everything have already infiltrated the top 10 on iTunes before its release, but she is going beyond online hype for a triple marketing threat. The 21-year-old will appear with Jessie J and Nicki Minaj in a 2-part commercial that tells the story of a night out and its aftermath using clips from their music video collaboration. The commercials, branded with Beats and Target, will air during the MTV VMAs where Grande will also perform live, all one day before the album drops. (WSJ)

SoundCloud is going the way of Spotify by introducing a tiered subscription service that will also bring advertising (read: revenue) to the platform. The first Partner tier offers helpful feedback and basic statistic tools and will be free for the 10 million plus creators heard on SoundCloud each year. This announcement comes months after new streaming services like Beats Music flooded the market, and its latecomer status may prove helpful for Millennial listeners who are already accustomed to in-app ads or paying to opt out. (TechCrunch)

First pizza becomes a one-button business, and now video editing is being democratized for the masses with new app Fly that “makes big-time, Cannes-ready cutting room floor techniques as simple and intuitive as a flick of the finger.” The one-touch, video editing app makes simple edits like cuts and transitions, but also allows users to put videos side-by-side and stitch together different cameras to capture multiple viewpoints of an event. (Netted)

Millennials have been experiencing a disconnect with “luxury,”and Louis Vuitton has been seeing declining sales across Asia despite its prominence and ubiquity with global consumers. To hold onto its market, LVMH is diversifying into entertainment, specifically into K-pop. The company has bought millions of shares in South Korea’s YG Entertainment, one of the major players in K-pop’s explosion and the same enterprise that represents the genre’s hottest stars and fashion icons: Psy and G-Dragon. (Quartz)

Approximately $458 million was spent last year investing in wearable tech, but as product offerings become more diverse across patches, watches, and clothes, they’re losing a focused purpose and the attention of the general Millennial buyer. In a study from textbook service Chegg, out of 1,000 college students, 67% had not even heard of the term “wearables,” and of the 18% who do own a wearable device, the majority had bought inexpensive activity trackers. (PandoDaily)

Quote of the Day: "An athletic hoodie never goes out of style according to me. It's easy, can get dirty, and you'll show a bit of school pride. Besides, no one expects you to look top dollar every day in graduate school.” –Male, 27, MD

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Millennials are asking...

Typical day in anytown corporate America

20 votes
33% 67%
Life & Lifestyle

What do you feel sexy wearing?

4 votes
100% 0%
Relationships

Hmm

28 votes
63% 38%
Gaming

Do you?

9 votes
38% 63%
Relationships

Haha

35 votes
52% 48%
Gaming

Like paddle boarding?

36 votes
48% 52%
Sports & Activities

Favorite instrument as a kid?

42 votes
88% 12%
Life & Lifestyle

Kool

49 votes
80% 20%
Health & Fitness

What was I saying?? Lol 😳😂😂

64 votes
69% 31%
Relationships

Funny

44 votes
63% 37%
Gaming

True?

39 votes
94% 6%
Music, Movies & TV

You like ice cream?

35 votes
41% 59%
Places & Travel

TU or TD on Running?tu?

39 votes
71% 29%
Health & Fitness

In London Town?

67 votes
85% 15%
Places & Travel

What do you think???

55 votes
90% 10%
Cars, Boats & Cycles

What does this remind you of?

58 votes
44% 56%
Life & Lifestyle

What gets you from point a to b

42 votes
64% 36%
Cars, Boats & Cycles

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