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Perfect Imperfection: The Friday Don’t Miss List
The iPhone 6 mania, perfect imperfection on the runway, and Facebook’s next new app—all the news and trends you need to know...
September 19th, 2014
High-End Middle School: Five Big Trends Out of Fashion Week(s)
It used to be that the fashion world set the trends and consumers followed, but now we see that young consumers are influencing fashion...
September 18th, 2014
The Photo Sharing Apps to Know Next
Photo sharing has become a vital part of young consumers communication in a relatively short amount of time, and image sharing services are not just...
September 17th, 2014
Guest Post: What Marketers Can Learn From Millennials and Insecurity
It might seem like a contradiction, but though they’ve grown up in an age where Photoshopping online profile pictures is easily accessible,...
September 16th, 2014
Revisiting Millennial Workplace Myths
They have a rep for being demanding, disloyal, and yes, entitled, in the workplace. But some myths about Millennials on the job aren't standing...
September 15th, 2014
The Most Epic Yearbook Photo: The Friday Don’t Miss List
The new photobooth, apps that pop, and the yearbook photo to end all yearbook photos. We’re closing out the week with the insights...
September 12th, 2014
The Future of Life on Demand
The on-demand and sharing economies are upon us, and being embraced by young consumers, but what's next? The future of life on demand...
September 11th, 2014
GIF-Powered Marketing: The Rise of Branded GIF Content
GIFs have been adopted by Millennials online as a near-second language, and now savvy brands are using GIFs to create marketing content that captures young...
September 10th, 2014
Supermarket Sweep: The Race to Get Millenials Down the (Grocery) Aisle
Grocery stores are getting innovative, and testing new waters to attract a generation of disruptive shoppers. Grocery shopping: It might not be glamorous, but it...
September 9th, 2014
Where Is Everyone: The Future of Location Sharing Apps
Some apps are banking on location sharing being the future of social networking. Is there a formula that will finally appeal to young consumers? Today...
September 8th, 2014
Millennial News Feed
Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA
This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)
The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)
Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)
YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)
New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic)
Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)