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Digital, Merry & Bright: Retailers Giving Tech Solutions For Holiday Shopping
Young consumers are used to turning to tech for solutions to their everyday problems-so why would holiday shopping be any different? Young consumers have a...
November 20th, 2014
Future Mobile Hits? 3 Apps to Watch
Snapchat, Vine, Venmo, Tinder...Millennials and teens helped make all of them into major success stories. But what will be the next hit app? Some...
November 19th, 2014
Infographic Snapshot: Millennial Money Matters
Millennials are aging up, their spending is set to rival Boomers, but what are they doing with their money? Yesterday, we looked at some...
November 18th, 2014
Financial Baby Steps: The Tools Letting Millennials Ease Into Money Matters
Millennials are wary of investments, unsure about savings, and generally anxious about their finances. So what now? New services are appealing by allowing them to...
November 17th, 2014
The Penguin Winning Holiday Marketing: Friday Don’t Miss List
Monty the Penguin's holiday magic, the phenomenon of Instafame, and even more Millennial shopping data. It's our round up of the news...
November 14th, 2014
Black Friday & Cyber Monday Data Breakdown: Millennials’ 2014 Shopping Plan
Millennials love nothing more than a getting a great deal. They want the nice things in life, but also know that they don&rsquo...
November 13th, 2014
Extra, Extra: The Apps Reinventing How News Is Delivered
Millennials’ approach to news is without a doubt different from previous generations’. As we noted in our infographic on young consumers’...
November 12th, 2014
Microfame: Why It Happens, Why It Matters
Young consumers are growing up in an age where fame is something that can happen TO you, at any time. But microfame is more...
November 11th, 2014
Techucational: A Learning Revolution in the Digital Age
While the debate about what multiple devices, social media, and small screens are doing to young minds continues to rage, some are tapping into the...
November 10th, 2014
Things Are Getting Weird: The Friday Don’t Miss List
One brand leaning into the absurd to get young consumers' attention, travel Millennialized, and the Target kid who launched a thousand memes. It's all...
November 7th, 2014
Millennial News Feed
Quote of the Day: "It wouldn’t be Thanksgiving without cinnamon roll breakfast and watching The Twilight Zone marathon.” –Male, 13, CA
Millennials are first generation digital, and have broadcast countless moments of their lives online—but for the most part, they were in charge of their own digital images. For the next generation, this is not the case. Parents today post (often embarrassing, see above) photos of their offspring from the womb on, which destroys any hope of anonymity they might later have. One writer argues that parents should be vigilant about keeping their children’s images off the internet until they are mature enough to decide what they want their digital identity to be. (Slate)
“Me Me Me” and selfie-obsessed. In article after article, Millennials are accused of being the most narcissistic generation to date. But the data often cited to prove this claim might be flawed, and other research has “directly contradicted the idea that Millennials are the most narcissistic of previous generations.” In a study of high-school seniors across decades, little change in ideas about self-esteem and life satisfaction was found, and another found narcissistic behavior is linked to life-stage, not generation. (The Atlantic)
The next generation might be growing up with tech-galore, but they’re also reading some of the same classics the previous generation enjoyed. Book-reading data from 9.8 million students shows that Green Eggs and Ham is the number one book read by first and second graders, and made the top five book list for third graders. The data also shows that girls are reading more than boys, outpacing them after grade four. (Publisher’s Weekly)
Young consumers have made binge watching a media consumption norm, but the full impact of streaming services hasn’t been fully measured—until now. Nielsen will begin to track viewership data on Amazon and Netflix next month, providing content owners with information on the impact of licensing shows to these sites and whether streaming is “meaningfully eating into traditional television viewing.” Previously, Nielsen found that after signing up for streaming services, 18-34-year-olds watch TV less than they used to. (Streamdaily, Wall Street Journal)
Eek—2014 seems to be the year of bad Barbie press. This week a Barbie picture book titled I Can Be a Computer Engineer is in the spotlight for all the wrong reasons—it turns out it teaches girls they can’t code without a boys’ help. Those protesting the book assert that it is perpetrates a cultural message that “computers are a boys thing,” when brands should be supporting girls who really do like to code. (Recode)
We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)