Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without marathoning a television show.” –Female, 31, NV

The Pitches are back. Yesterday the first trailer for Pitch Perfect 2, the sequel to the cult hit 2012 aca-awesome movie, landed on the internet and the buzz is already huge. The trailer has been viewed over 6 million times in 24 hours. Pitch Perfect 2 will be out in May 2015, so fans have a while to wait, but as you can see in today's Instant Poll they'll be ready to watch. (Slash Film)

Last week, teen singer Lorde taught adults some new slang “the youthz” use when she tweeted out a compliment to Kim Kardashian. Lorde retweeted Kardashian’s internet breaking Paper cover with the comment “Mom,” which many not in-the-know interpreted as a criticism. But in reality saying “mom” to a celeb is a common compliment, meaning “adopt me/be my second mom/i think of you as a mother figure you are so epic.” (BuzzFeed)

Bailey’s is targeting Millennial women with a global campaign that “celebrates the ‘power of female friendship.’” To create a spot that would appeal to a new generation of women, the agency team and production team were predominantly female. The commercial features women around the world going out on the town together and the brand hopes it will show Bailey’s has “a meaningful role in a girls night out…[after] having had been hidden at home for far too long.” (The Drum)

The maker of the infamous Hot or Not site is back with a new, unexpected app for new parents and kids. His latest project, Cakey, is a free YouTube app that allows parents to create playlists of kid-safe videos, and choose from lists that other parents’ have shared. The simple app also includes an option that pauses video and says, “Okay, take a bite” for parents who are using Cakey to convince picky kids to eat. (Recode)

Two high schools in southern California were shut down this week thanks to threats that were posted on Yik Yak, the anonymous app that allows users to see messages from anyone in a 1.5 mile radius. Reportedly threats “of mass shootings, bombings, or other violence” made through the app is becoming a growing problem. (Mashable)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Millennials are asking...

Lol so true

28 votes
76% 24%
Life & Lifestyle

I hate that s*it

28 votes
43% 57%
Relationships

It's so painful isn't it?

29 votes
61% 39%
Relationships

Sounds legit

31 votes
74% 26%
Relationships

Favourite messaging app

35 votes
23% 77%
Apps & Gadgets

Have a relaxing Sunday thumbers!

10 votes
89% 11%
Life & Lifestyle

And ? that's bad ?

36 votes
62% 38%
Life & Lifestyle

Exactly so. .without a doubt !!!

34 votes
69% 31%
Life & Lifestyle

Yeah ! It doesn't need any. ..

32 votes
67% 33%
Life & Lifestyle

What all women want?

51 votes
43% 57%
Relationships

True?

31 votes
28% 72%
Religion & Philosophy

Want to play D0CT0R?

7 votes
20% 80%
Relationships

Opinions????

8 votes
100% 0%
Health & Fitness

Do you like to R0LEPLAY online?

11 votes
25% 75%
Relationships

Could you add to this list?

59 votes
53% 47%
Life & Lifestyle

Can we be friend with benefits

10 votes
14% 86%
Life & Lifestyle

What do you say ?

14 votes
73% 27%
Relationships

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

View our Client Case Studies