Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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Millennials are asking...

Right?

6 votes
83% 17%
Life & Lifestyle

PERFECT LOVE EXPELS ALL FEAR

8 votes
71% 29%
Relationships

Perfect couples don't exist

10 votes
44% 56%
Relationships

Bhahahahah

8 votes
71% 29%
Life & Lifestyle

Is it nice

6 votes
67% 33%
Art, Design & Photography

Exactly

11 votes
60% 40%
Relationships

The truth

5 votes
40% 60%
World Events & Politics

No more COMMON CORE

10 votes
80% 20%
Life & Lifestyle

Truth

8 votes
71% 29%
Life & Lifestyle

One day I will

12 votes
80% 20%
Relationships

True

10 votes
67% 33%
Life & Lifestyle

A lot a lol

11 votes
63% 38%
Life & Lifestyle

Two personalities meeting

15 votes
75% 25%
Relationships

I feel my crush is ignoring me

30 votes
36% 64%
Relationships

Ever eat at Five Guys?

22 votes
47% 53%
Food & Drink

Do you think about others?

3 votes
67% 33%
Life & Lifestyle

Are you good?

22 votes
79% 21%
Life & Lifestyle

Hooray for the weekend, not that I have plans...

2 votes
100% 0%
Life & Lifestyle

Cat version of Mario game ?

27 votes
76% 24%
Pets & Animals

What describes your Friend???

31 votes
55% 45%
Life & Lifestyle

Do you doodle

17 votes
50% 50%
Art, Design & Photography

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