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Millennial News Feed

Quote of the Day: “Quite frankly there are guys clothes I like sometimes but I never could wear. I mean, I'm not a cross dresser! But if they had something in my size and shape, totally. I would buy it.” –Female, 14, OH

Three singles from Ariana Grande’s sophomore album My Everything have already infiltrated the top 10 on iTunes before its release, but she is going beyond online hype for a triple marketing threat. The 21-year-old will appear with Jessie J and Nicki Minaj in a 2-part commercial that tells the story of a night out and its aftermath using clips from their music video collaboration. The commercials, branded with Beats and Target, will air during the MTV VMAs where Grande will also perform live, all one day before the album drops. (WSJ)

SoundCloud is going the way of Spotify by introducing a tiered subscription service that will also bring advertising (read: revenue) to the platform. The first Partner tier offers helpful feedback and basic statistic tools and will be free for the 10 million plus creators heard on SoundCloud each year. This announcement comes months after new streaming services like Beats Music flooded the market, and its latecomer status may prove helpful for Millennial listeners who are already accustomed to in-app ads or paying to opt out. (TechCrunch)

First pizza becomes a one-button business, and now video editing is being democratized for the masses with new app Fly that “makes big-time, Cannes-ready cutting room floor techniques as simple and intuitive as a flick of the finger.” The one-touch, video editing app makes simple edits like cuts and transitions, but also allows users to put videos side-by-side and stitch together different cameras to capture multiple viewpoints of an event. (Netted)

Millennials have been experiencing a disconnect with “luxury,”and Louis Vuitton has been seeing declining sales across Asia despite its prominence and ubiquity with global consumers. To hold onto its market, LVMH is diversifying into entertainment, specifically into K-pop. The company has bought millions of shares in South Korea’s YG Entertainment, one of the major players in K-pop’s explosion and the same enterprise that represents the genre’s hottest stars and fashion icons: Psy and G-Dragon. (Quartz)

Approximately $458 million was spent last year investing in wearable tech, but as product offerings become more diverse across patches, watches, and clothes, they’re losing a focused purpose and the attention of the general Millennial buyer. In a study from textbook service Chegg, out of 1,000 college students, 67% had not even heard of the term “wearables,” and of the 18% who do own a wearable device, the majority had bought inexpensive activity trackers. (PandoDaily)

Quote of the Day: "An athletic hoodie never goes out of style according to me. It's easy, can get dirty, and you'll show a bit of school pride. Besides, no one expects you to look top dollar every day in graduate school.” –Male, 27, MD

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Millennials are asking...

Tennis gay?

31 votes
8% 92%
Life & Lifestyle

Do you get much speeding tickets?

10 votes
14% 86%
Life & Lifestyle

Do you ever drink (alcohol) by yourself?

31 votes
82% 18%
Food & Drink

That's my family tree how about yours

28 votes
63% 37%
Parenting & Family

Omg lol sorry guys I couldn't resist!😂😂😂

21 votes
63% 37%
Relationships

And on here. Lol

26 votes
50% 50%
Relationships

Too cute ?

14 votes
91% 9%
Pets & Animals

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24 votes
64% 36%
Cars, Boats & Cycles

*gasp* for me ?!

20 votes
89% 11%
Pets & Animals

Would you join in a snake's birthday celebrations ?

21 votes
53% 47%
Pets & Animals

Amazing 89s film. Have you seen it?

26 votes
52% 48%
Music, Movies & TV

Caravaggio. The most dramatic painter ever?

25 votes
38% 63%
Art, Design & Photography

What's your favourite colour of rose

44 votes
69% 31%
Life & Lifestyle

What's ur fav chocolate bar?

43 votes
77% 23%
Life & Lifestyle

Ever thought about it this way..???

45 votes
68% 32%
Life & Lifestyle

Is your dog also a master of disguise?

38 votes
53% 47%
Pets & Animals

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