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Millennials Dreaming of the Burbs?: The Friday Don’t Miss List
Millennials in the city may be dreaming of the suburbs, the unstoppable video wars heat up by the day, the temp tattoo trend meets Instagram,...
January 23rd, 2015
Meet Vessel: The Video Platform That Wants to Change Everything
We got an early look at Vessel, the video platform that launched in beta this week and could change the content marketplace. By offering...
January 22nd, 2015
Occupy The Bookstore: Q&A With the Founder of Texts.com
Student loans are a huge financial burden to many Millennials—a 2014 Ypulse monthly survey found that 60% of Millennials ages 18 and over have taken...
January 21st, 2015
Emoji Mania: Playing with Millennials’ Second Language
From clothing to marketing, emojis, Millennials and teens' second language, are everywhere. These modern hieroglyphics are continuing to dominate communication, and we're looking at...
January 20th, 2015
The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a...
January 17th, 2015
The Ypulse Quarterly Report Is Here!
The Q4 2014 Ypulse Quarterly report is here and available for purchase! As always, we’ll give the "why behind the what" for each...
January 16th, 2015
Send Glitter To Your Enemies: The Friday Don’t Miss List
The internet's sick fascination with glittering their enemies, Millennials' thoughts on their favorite brands, and more. Kick off your long weekend with the Friday...
January 16th, 2015
Millennials’ Top 20 Favorite Brands
We asked Millennials to tell us their favorite brands, and culled their quantitative responses into a top 20 list that reflects this generation's tastes, values,...
January 15th, 2015
Cashing in on the Mobile Payment Future
The road to a cashless future is being paved by stand-alone apps, brands, and social platforms that are making mobile payments a reality for early...
January 14th, 2015
The Vinyl Business Boom: New Consumers Take On An Old Product
Millennials have helped to bring about a vinyl renaissance, and now the music industry is in the midst of an LP boom. The renewed popularity...
January 13th, 2015
Millennial News Feed
Quote of the Day: “I was given ties and a vest this past holiday season.” –Male, 15, MO
Dove continues to be a leader in body-positive, girl power advertising, and they’re tackling a new beauty issue: curly hair. Their new ad begins by informing viewers that only 4 out of 10 curly haired girls think their hair is beautiful, so the call-to-action shows mothers and friends embracing their natural texture to inspire more confidence in young girls. The commercial features several females of color, promoting Dove’s message to encourage all women “regardless of race or ethnicity” to “embrace their curl type." (Time, Adweek)
Millennials and teens want the marketing on their social platforms to match the content they already see there. To that end, Tumblr has handpicked a group of their site’s successful artists to join the Creatrs Network, which will help brands to create ads that fit in naturally on Tumblr’s GIF and image-heavy feeds. The group will work with advertisers to create nonintrusive ads that “its users never even notice,” and that are so attractive they will hopefully want to share. A small part of the Creatr Network works on “GIFing major events,” and Tumblr says that it has already paid $250,000 to these members. (The Verge)
15-year-old Ben Pasternak created the addictive mobile game Impossible Rush, which received over 500,000 downloads in six weeks, and now Google, Facebook, and Yahoo all want a piece of him. Patsternak stood out among the 450 Millennials accepted to Hack Generation Y, a hack-a-thon in which teams of young entrepreneurs create a product in a mere 36 hours. Pasternak’s team worked to re-code and revamp his social aggregator app One. The teen is one to watch in the tech world: he hopes to have an internship in the U.S. and said of his secret side project, “Watch out, eBay.” (Mashable)
Tapping into vloggers and bloggers has become a common, lucrative practice for brands looking to capture young consumers. L’Oréal Paris has launched “The Brush,” it’s first global video contest to find the digitally savvy new face of their brand. Beauty designers can upload a three-minute video demonstrating their talents to be judged by a panel of experts that will include popular YouTube beauty content creators. The brand is looking for a makeup artist that will help create shoots and beauty tutorials, represent the brand, and design high-end looks for everyday women. (Adweek)
The number of babies born to teens annually fell by 38.4% between 2007 and 2013, and while these numbers are obviously celebrated, the reasons for the drop remain a mystery. It is possible that a “perfect storm” of cultural, educational, and economical factors is responsible: Researchers point to high unemployment creating a climate that breeds more cautious behavior in teens, innovative sex-ed programs, and TV shows like Teen Mom as possible factors. The release of the iPhone may even receive some credit by making information on the internet more accessible, as well as driving kids to hang out less in real life. (Vox)
Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)