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A.M. Raves & A Wild Week In Fast Food: The Friday Don’t Miss List
A week of fast food stunts and fan frenzies, the morning rave craze continues, early Super Bowl misfires—or stunts?—and more. Finish...
January 30th, 2015
Fit Is The New Pretty & Caffeine Buzzkills: Teen Mag Roundup
We’ve scoured the pages of February’s Nylon, Seventeen, and Teen Vogue so you don’t have to, and pulled out...
January 29th, 2015
Firsthand Millennial: Morning Dance Parties Shaking Up the Work Week
What did you do this morning? If you’re one of a growing number of Millennials, you might have kicked off your day ...
January 28th, 2015
Video Wars: Online Video Competition Heats Up
Watch out YouTube. Young consumers are going to have a lot more sources to get their online video hits this year, as long-standing platforms are...
January 27th, 2015
Networks To Know Now: Platforms You Should Have On Your Radar
In an era when content rules, online video is more competitive than ever, and social platforms are increasingly fragmenting young consumers' attention, it's more...
January 26th, 2015
Millennials Dreaming of the Burbs?: The Friday Don’t Miss List
Millennials in the city may be dreaming of the suburbs, the unstoppable video wars heat up by the day, the temp tattoo trend meets Instagram,...
January 23rd, 2015
Meet Vessel: The Video Platform That Wants to Change Everything
We got an early look at Vessel, the video platform that launched in beta this week and could change the content marketplace. By offering...
January 22nd, 2015
Occupy The Bookstore: Q&A With the Founder of Texts.com
Student loans are a huge financial burden to many Millennials—a 2014 Ypulse monthly survey found that 60% of Millennials ages 18 and over have taken...
January 21st, 2015
Emoji Mania: Playing with Millennials’ Second Language
From clothing to marketing, emojis, Millennials and teens' second language, are everywhere. These modern hieroglyphics are continuing to dominate communication, and we're looking at...
January 20th, 2015
The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a...
January 17th, 2015
Millennial News Feed
Quote of the Day: “The best part about driving is the control of when, how, and where you go. The worst part is that there is a lot of responsibility in your hands, especially if you are with your family.” -Female, 32, TX
We’ve told you before that Millennials are turning to new tools that let them harness their own data for their own personal benefit and enjoyment. The new app Pplkpr (pronounced “people keeper”) does just that, using a combination of tracked body metrics and self-reporting to determine which friends make users happy, and which have a negative impact on them. Using a Bluetooth heart rate monitor, the app measures physical response while one is hanging out with friends, learning over time which friends create anxiety, boredom, excitement, and concluding whether or not a friend is toxic. The app’s creators say Pplkpr was created partly as a criticism for the decisions we allow data to make for us, but there is clearly some interest around the idea. (Huffington Post, Mashable)
Gaming is becoming more and more mobile as major consoles “unplug” from TV. Microsoft has announced that Xbox One players can enjoy gameplay on any Widows 10 device, including tablets and PCs. The announcement “completes the trifecta” of consoles that have taken steps to include off-TV play. Yes, TV screens are biggest, but TV's communal nature is not necessarily appealing to gamers when many games are solitary pursuits. “We’re gravitating towards the personal” and TVs immobility can make it less convenient—in both gaming and entertainment streaming. (Wired)
Meet Elena, Disney’s first ever Latina princess. Elena will have her own show on Disney Junior set to air in 2016, and is inspired by "diverse Latin cultures and folklore." Disney announced that a Latina heroine was in the works after some confusion and criticism arose over the ethnicity of the (now extremely popular) character Sofia the First. Though Elena’s premiere is some time off, it is clear that many communities are happy to see Disney embracing diversity in their characters and shows. (BuzzFeed)
YouTube celebrities are getting more than deals for their own web series, TV shows, and movies: the trend of YouTube authors is growing. Although some have questioned the vloggers’ capabilities as writers, recent books published by YouTube stars have seen unexpected successes. Grace’s Heibig’s Grace’s Guide: The Art of Pretending to be a Grown-Upeven became a New York Times bestseller. It was just announced that four top YouTubers will even host their own session at BookCon, the largest literary event for authors, publishers, and readers. Justine Ezarik, Shane Dawson, Connor Franta and Joey Graceffa will speak about their new literary efforts with Keywords Press, an Atria Books imprint specially created for online video stars and their fans. (StreamDaily)
Reebok is leaving out celebrity athletes and making everyday young fitness enthusiasts the stars of their new marketing campaign, “Become More Human,” which focuses on the “new brand of athlete.” The first spot features footage of normal people pushing themselves physically, and includes shots of extreme races that Millennials have embraced. The campaign goes beyond commercials with a #BreakYourSelfie Instagram initiative and the “Be More Human Experience,” an interactive website that helps users to compare their physical traits against other members. (The Drum)
Infographics make even complex data easy to understand and quick to digest. Our Gold and Silver subscribers are given access to our regularly published informative Infographic Snapshots: data visualizations that take our proprietary bi-weekly survey stats and synthesize them to tell a story about this generation’s behaviors and views. From political stances to social media use to spending, we illustrate how many, how much, and how often, making sure you know exactly where your Millennial target audience stands.