Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennials are asking...

Flow chart for men.

23 votes
53% 47%
Relationships

Were gettin there berry

15 votes
0% 100%
World Events & Politics

This kitty looks like it has leg warmers.

17 votes
43% 57%
Pets & Animals

Two cute doggies.

18 votes
40% 60%
Pets & Animals

What do you most like in your life?

22 votes
50% 50%
Life & Lifestyle

I agree. I also think this pic is cute, thoughts?

27 votes
70% 30%
Life & Lifestyle

How u find your bf/gf?

28 votes
58% 42%
Relationships

Tintin... Your opinion?

22 votes
33% 67%
Music, Movies & TV

Oh HELL yeah

44 votes
74% 26%
Food & Drink

Opinion. ..??Who loves joey :-D

51 votes
61% 39%
Music, Movies & TV

True?

43 votes
61% 39%
Religion & Philosophy

What's your take on PingPong?

79 votes
64% 36%
Health & Fitness

How was ur night?

12 votes
100% 0%
Relationships

I like pretzels

50 votes
67% 33%
Food & Drink

What do you call it? I call it the heel.

60 votes
75% 25%
Food & Drink

Can you help me get over a fettish?

16 votes
15% 85%
Relationships

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Millennial News Feed

Quote of the Day: “If a photo of me went viral, I would feel angry but…maybe I would be a little excited because it went viral, as long as the picture is not bad.” –Female, 16, TN

57% of Millennials ages 18-32 say they plan to get a new job within the next year, according to one of Ypulse’s bi-weekly Millennial surveys, fielded this June. The generation is known for their predilection for moving from job to job, and now some businesses are making “generational training” a part of their management instruction in order to keep these younger workers happy. Giving them a purpose, plenty of time off, global opportunities, and a clear career path plan within the company are all tactics being used to retain them. (Businessweek)

Back to school marketing is starting in full force, and Target is relying heavily on digital to reach college students, in more ways than one. The retailer has launched a campaign employing major YouTube stars, like Tiffany Garcia and Mikey Bolts, to sell apparel, electronics, and furnishings, featuring them in four YouTube shows that make over dorm rooms and offer decorating tips. The video series lives online so that Target can “be part of the ongoing conversation” and “go where the [M]illennial generation is.” (NYTimes)

Millennial-hate is easy to find online, where articles like “Millennials, the Friendly Cutthrout Generation” and “Millennials' Political Views Don't Make Any Sense” seem to appear on a daily basis. But how do Millennials themselves feel about the bad rap they’re getting? One Millennial’s response to some recent Millennial surveys puts things into perspective, wondering if the generation is just more likely to admit things, and whether they “are just like...everybody else?” (Gothamist)

Beyoncé is no stranger to celebrity endorsement, but her latest unexpected marketing trick goes outside the box. This weekend, the powerhouse artist teased a new 50 Shades of Grey trailer by posting a 15-second clip of it on her Instagram with a “darker remix” of her "Crazy in Love" playing as a soundtrack. The teaser was posted with the hashtag #fiftyshades, attracting the attention of both the singer’s fans and the book series’ avid fandom. (MTV)

Rosetta Stone’s new campaign is aimed at Millennials, shifting focus from the product itself to the idea that “people who learn new languages are able to share experiences with people from other places.” The ads will run on more youth-focused channels than Rosetta has appeared on before, like MTV, VH1, and Comedy Central, but the majority of the campaign will be heavily digital and social, and include online webisodes that will air on Vice. (MediaPost)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 7%, 11%, and 12% more Millennial users, respectively. Our Silver and Gold tier subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

View our Client Case Studies