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Ad ADD: Why the Days of Digital Ads As We Know Them Are Numbered
Brands, prepare yourselves: Banner ads & pre-roll as we know them could be a thing of the past as digital marketing evolves to adjust to...
March 5th, 2015
How Millennial Parents Are Already Influencing Brands
New Parents On the Block: This is the second in a series of articles looking at Millennial parents’ behavior, growing influence, and marketing preferences. ...
March 4th, 2015
App Buzz: 5 To Know Right Now
App downloads continue to rise, and young consumers are proving their preference for apps over browsers when they're mobile. We've got five...
March 3rd, 2015
Rated G Digital: Social Media Gets Kid-Friendly
The first generation born into the era of social media is getting their own kid-centric versions of apps and sites that were previously only for...
March 2nd, 2015
Gritty, Dark Power Rangers: The Friday Don’t Miss List
A dark homage to Power Rangers, Birchbox for weed, smashed Kickstarter records, and more—all the trends you need to see today, in the...
February 27th, 2015
5 Rising Stars To Watch: Teen Mag Roundup
We dug through the pages of Teen Vogue, Nylon, and Seventeen, to see who teen readers are being told is the next big thing. Here...
February 26th, 2015
Modern, Mobile Millennial Parents
New Parents On the Block: This is the first in a series of articles looking at Millennial parents behavior, growing influence, and marketing preferences. As...
February 25th, 2015
Kickstarting Kids’ Games
Some of the most buzzed about toys today have one thing in common: they started on Kickstarter. The site is bringing some out-of-the-box playtime products...
February 23rd, 2015
Riding the Weed Wave
The majority of Millennials have long felt that weed is no big deal, and as that attitude is adopted by more of the mainstream, the ...
February 22nd, 2015
“Shocking” Chipotle News: The Friday Don’t Miss List
The "shocking" Chipotle's news that young consumers probably don't care about, a '90s comeback no one saw coming, and the weirdest new toys...
February 20th, 2015
Millennial News Feed
Quote of the Day: “When I want relationship advice I usually check out good relationship blogs or online articles.” –Female, 32, TN
E-cigarettes are becoming increasingly popular with teens, and one reason could be that it’s “ridiculously easy” for teens to get them. A new study asked minors to order e-cigarettes online from 98 different vendors, and 75 of those orders were successful. Of the 23 orders that failed, only five were due to age-verification issues, and in many cases if a website did not accept a minor’s age, teens were able to use their parents’ identities. Kids who have smoked e-cigs are reportedly twice as likely to say they intend to try regular cigarettes, so this ease of access could lead to a larger issue. (The Verge)
Millennials are seeing food as the new status symbol and expecting everything on demand. Now a slew of startups areredefining food delivery to cater to their tastes. Gourmet food delivery service Munchery is a player in this trend, and has just expanded from San Francisco to New York City. Unlike services that deliver dishes from high-end eateries, Munchery provides a selection of over 300 pre-cooked meals prepared by Michelin-starred chefs, which are delivered cold and ready to be heated. There is a social good angle as well, as Munchery matches the cost of each order with a donation to City Harvest. (Forbes)
Young consumers have helped to make Scotch and whiskey cool again, and old-school brown spirits have become increasingly popular over the last decade. While the industry might have initially been ”perplexed” by the attention, it has seized the opportunity by targeting Millennial drinkers in new ways. The brand Balvenie is appealing to this new generation of Scotch drinkers by tapping Anthony Bourdain to host Raw Craft, a video series traveling around the country to showcase American craftsmanship. The Balvenie’s parent company has also released new brands, like Monkey Shoulder, that specifically target 20-somethings with lower prices and unpretentious branding. (Fast Company)
YouTube celebrities like PewDiePie’s Felix Kjellberg, Zoella, Alfie Deyes, and Jamal Edwards all made the list of the 500 most influential people in the country, and digital marketers could learn a few lessons from Generation YouTube. “Flawed is the new flawless,” thanks to digital celebs’ realness and transparency, and brands should embrace the authenticity of the medium. It’s also important to note that the stereotype of kids watching YouTube alone in their bedrooms is far from the truth: 90% of users are over 18-years-old, and 39% watch YouTube with their partner. (Marketing)
Sonic is planning to play up their retro style drive-ins to appeal to young consumers' nostalgia, while also giving those drive-ins a technological makeover. Soon the fast food spots will feature touch-screen menus, which offer suggestions and internet access, along with the carhop service that has helped to set it apart from its competitors. The brand was slow to launch a digital and social presence, but is ramping up their efforts, including a series of digital only clips that show a significant departure from their traditional TV marketing. The opportunity for Sonic to attract younger consumers could be big, considering their customizable menu and unique experience-driven locations. (Digiday)
Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)