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The Great Mainstreaming of YouTube: The Traditional Takeover of the Millennial-Fueled, DIY Video Site
Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t...
September 22nd, 2014
Perfect Imperfection: The Friday Don’t Miss List
The iPhone 6 mania, perfect imperfection on the runway, and Facebook’s next new app—all the news and trends you need to know...
September 19th, 2014
High-End Middle School: Five Big Trends Out of Fashion Week(s)
It used to be that the fashion world set the trends and consumers followed, but now we see that young consumers are influencing fashion...
September 18th, 2014
The Photo Sharing Apps to Know Next
Photo sharing has become a vital part of young consumers communication in a relatively short amount of time, and image sharing services are not just...
September 17th, 2014
Guest Post: What Marketers Can Learn From Millennials and Insecurity
It might seem like a contradiction, but though they’ve grown up in an age where Photoshopping online profile pictures is easily accessible,...
September 16th, 2014
Revisiting Millennial Workplace Myths
They have a rep for being demanding, disloyal, and yes, entitled, in the workplace. But some myths about Millennials on the job aren't standing...
September 15th, 2014
The Most Epic Yearbook Photo: The Friday Don’t Miss List
The new photobooth, apps that pop, and the yearbook photo to end all yearbook photos. We’re closing out the week with the insights...
September 12th, 2014
The Future of Life on Demand
The on-demand and sharing economies are upon us, and being embraced by young consumers, but what's next? The future of life on demand...
September 11th, 2014
GIF-Powered Marketing: The Rise of Branded GIF Content
GIFs have been adopted by Millennials online as a near-second language, and now savvy brands are using GIFs to create marketing content that captures young...
September 10th, 2014
Supermarket Sweep: The Race to Get Millenials Down the (Grocery) Aisle
Grocery stores are getting innovative, and testing new waters to attract a generation of disruptive shoppers. Grocery shopping: It might not be glamorous, but it...
September 9th, 2014
Millennial News Feed
Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would pay off my college loans and buy myself a good car, pay off my mother's debt and then save the rest for anything that might happen in the future.” –Female, 18, AL
This weekend, climate marches around the world attracted young consumers who are speaking up about their environmental concerns, and have no hesitation in calling out political leaders who aren’t willing to do the same. In New York, the thousands who gathered for the People’s Climate March demanding action on climate change included over 300 colleges represented by marching delegates. With statistics showing that by 2015 the youth vote will surpass Baby Boomers', Millennial concerns like these will increasingly shape the political conversation. (MSNBC)
We know that Millennials are marrying later in life than previous generations, but a new study from the journal Emerging Adulthood has shed some more light on the emotional reasons that might be. The research takes a deeper look into college students’ views on the institution, dividing 571 students at a public university in the Midwest into three different categories: “enthusiasts,” “hesitants,” and “delayers.” A full 58% fell into the “hesitants” category, a group that ”appeared to value marriage and expect to marry but were more hesitant about the permanence of marriage and expect to marry later than what they thought would be ideal.” (NYMag)
The generation labeled as “boomerang kids” is beginning to leave the nest. According to new Census Bureau data, 18-34-year-olds are gradually moving out of their parents’ homes: 31.1% live with parents in 2014, down from 31.2% in 2013, and a peak of 31.6% in 2012. However, the percentage of young adults heading their own household did not go up. So where are they going? Renting and moving in with other family members are most likely the answer, as the numbers for both categories rose slightly for the same age group. (Huffington Post)
After a successful test in Europe, Toys ‘R’ Us and Claire’s have announced a partnership that will create 100 branded Claire’s shops in European branches of the toy franchise, as well as 12 in the United States. After several attempts to strengthen the tween market of the well-known store, Toys ‘R’ Us is hoping to capitalize on the seemingly never-ending need for jewelry and accessories in the life of a tween girl to attract them. (MediaPost)
They might not trust big institutions, but Millennials may have more faith in large corporations than meets the eye. A study that looked at 18-30-year-olds in 17 countries found that these consumers “look to the corporate world to solve global problems.” 82% believe that businesses are capable of doing more to help the world, and make the biggest impact addressing societal issues. They also want to work with those companies that make an effort to make change: 51% say they would personally like to get involved with making the world a better place, and 69% want brands to make it easier for them to get involved. (Fortune)
Millennial social media, spending, and media behaviors aren't easy to keep up with. So we track data in each of these areas in our bi-weekly survey of 1000 14-32-year-old Millennials nationwide to keep an eye on the trends that emerge. Our Silver and Gold subscribers get access to regularly updated data trend charts broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new statistics to our database. (Ypulse)