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5 Rising Stars To Watch: Teen Mag Roundup
We dug through the pages of Teen Vogue, Nylon, and Seventeen, to see who teen readers are being told is the next big thing. Here...
February 26th, 2015
Modern, Mobile Millennial Parents
New Parents On the Block: This is the first in a series of articles looking at Millennial parents behavior, growing influence, and marketing preferences. As...
February 25th, 2015
Kickstarting Kids’ Games
Some of the most buzzed about toys today have one thing in common: they started on Kickstarter. The site is bringing some out-of-the-box playtime products...
February 23rd, 2015
Riding the Weed Wave
The majority of Millennials have long felt that weed is no big deal, and as that attitude is adopted by more of the mainstream, the ...
February 22nd, 2015
“Shocking” Chipotle News: The Friday Don’t Miss List
The "shocking" Chipotle's news that young consumers probably don't care about, a '90s comeback no one saw coming, and the weirdest new toys...
February 20th, 2015
Fashion Week’s Social Marketing Moment
Designer brands are using fashion week to show off their social marketing savvy, creating campaigns that open up the runways to young consumers in new...
February 19th, 2015
Toy Fair Roundup: Top Toy Trends of 2015
This week, we stopped by the 2015 International Toy Fair to get a sneak peek at the toy trends to watch for in 2015. From toys that...
February 18th, 2015
Make It Work: Apps Making the Workplace More Mobile
There is no doubt that mobile culture has changed the workplace as Millennials have entered it, blurring the lines between work and home and shifting...
February 17th, 2015
Getting Weird: How Bizarre Marketing is Appealing to Millennials
A generation raised on absurdist humor is eating up entertainment and marketing that isn't afraid to get weird. To capture their attention these days...
February 16th, 2015
Sriracha Spin Offs: The Friday Don’t Miss List
Sriracha's many spin offs, the appeal of Grace Helbig, a very fandom Valentine's Day, and more. Kick your long weekend off right with...
February 13th, 2015
Millennial News Feed
Quote of the Day: “I definitely prefer Apple over other tech brands. I like the compatibility and connection between the different devices including iPhone and laptop along with other users.” –Female, 25, IL
More than half of Millennials say they are single, and for them the hunt for love is increasingly mobile, and more niche. Binger is one dating app that wants to pair up young single homebodies and binge viewers. Rather than asking about broad interests, body details, or Facebook information, the startup would pair up users based on their Netflix viewing data, analyzing compatibility of what shows are watched, how often, when, and for how long. However, because of Netflix’s closed API, Binger can’t exist yet, so they’re running a social media petition using the hashtag #BeAloneTogether to show support for the idea. (PSFK)
Chegg, the country’s leading college textbook rental provider, is “pulling a Netflix” by handing over the majority of their print business; a major step in a plan to become a digital-only platform. The refocus on digital products goes beyond books. Based on the belief that everything students today want is online, Chegg plans to provide digital services like self-guided homework help, on-demand tutoring, college admissions research, and internship placement. Building a relationship with students is the goal, and several other platforms are making similar shifts. (Fast Company)
Millennials' “rebellious” fashion habits are taking a toll on traditionally successful retailers. Companies like Macy’s, Michael Kors, C .Wonder, and Abercrombie & Fitch face identity and financial crises as they’ve drastically lost their coolness factor and popularity over the past few years. The “atheleisure” trend, essentially wearing leisure or work out gear in places that previous generations would have dressed up, has potentially been a factor. Athletic retailers are thriving where “department and discount stores are struggling,” and the trend of being constantly casual is too comfortable to go away anytime soon. (Business Insider)
Millennials are becoming the new generation of parents, and there is a growing divide among parenting styles—perhaps most dramatically between helicopter and “free-range” parenting. Fear of abduction and abandonment has shaped hyper-protective parenting styles and shifted the collective expectation of what it means to be a “responsible, devoted parent.” Although crime has decreased in the past two decades, a recent poll found that 19% thought an unsupervised child in public might be abducted, and over 23% believed that more bad things happen today than when they were growing up. The pressure to be an ever-present parent is strong, with those who leave kids unattended facing legal ramifications and judgment. (Mashable)
To Millennials there’s no such thing as selling out, and more brands than ever are providing opportunities to give the next generation of artists a leg up, and increase their own cool cred in the process. Sour Patch Kids is doing just that with “Brooklyn Patch,“ a tricked-out artist crash pad that offers artists on tour somewhere fun and comfortable to stay for free. In exchange, when resident indie bands like Deer Tick upload digital content—tweets, YouTube videos, Instagram photos, Tumblr posts—during their stay, they use the hashtag #BrooklynPatch. The brand’s goal is reportedly for Sour Patch Kids to become “a part of conversations in culture.” (Vulture)
What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)