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Gritty, Dark Power Rangers: The Friday Don’t Miss List
A dark homage to Power Rangers, Birchbox for weed, smashed Kickstarter records, and more—all the trends you need to see today, in the...
February 27th, 2015
5 Rising Stars To Watch: Teen Mag Roundup
We dug through the pages of Teen Vogue, Nylon, and Seventeen, to see who teen readers are being told is the next big thing. Here...
February 26th, 2015
Modern, Mobile Millennial Parents
New Parents On the Block: This is the first in a series of articles looking at Millennial parents behavior, growing influence, and marketing preferences. As...
February 25th, 2015
Kickstarting Kids’ Games
Some of the most buzzed about toys today have one thing in common: they started on Kickstarter. The site is bringing some out-of-the-box playtime products...
February 23rd, 2015
Riding the Weed Wave
The majority of Millennials have long felt that weed is no big deal, and as that attitude is adopted by more of the mainstream, the ...
February 22nd, 2015
“Shocking” Chipotle News: The Friday Don’t Miss List
The "shocking" Chipotle's news that young consumers probably don't care about, a '90s comeback no one saw coming, and the weirdest new toys...
February 20th, 2015
Fashion Week’s Social Marketing Moment
Designer brands are using fashion week to show off their social marketing savvy, creating campaigns that open up the runways to young consumers in new...
February 19th, 2015
Toy Fair Roundup: Top Toy Trends of 2015
This week, we stopped by the 2015 International Toy Fair to get a sneak peek at the toy trends to watch for in 2015. From toys that...
February 18th, 2015
Make It Work: Apps Making the Workplace More Mobile
There is no doubt that mobile culture has changed the workplace as Millennials have entered it, blurring the lines between work and home and shifting...
February 17th, 2015
Getting Weird: How Bizarre Marketing is Appealing to Millennials
A generation raised on absurdist humor is eating up entertainment and marketing that isn't afraid to get weird. To capture their attention these days...
February 16th, 2015
Millennial News Feed
Quote of the Day: “I can’t live without my smartphone. It's my navigation system, entertainment, knowledge device, and many other things.” –Female, 25, IL
Blue and black, or white and gold? Never has such a simple question gone so viral. If you haven’t yet heard of #TheDress, a picture of the controversial frock was posted on Tumblr yesterday afternoon by a user who wanted others to weigh in on what colors it is. Since then, it has caused the internet to go up in flames, and millions have passionately banded behind one of two sides, some see blue and black while some see white and gold. In less than 12 hours, the BuzzFeed article asking “What Colors Are This Dress?” received 25 million views. As we’ve said before, young social media users are culture creators, their collective social power can make the mundane into a trend—they’re certainly doing that and more with The Dress. (New York Times, Wired)
The Millennial nostalgia series reboots don’t stop coming: Netflix is now bringing back Inspector Gadget and Danger Mouse. The site will be streaming five new kids’ shows in an effort to reach more young viewers, and the inclusion of these already-loved characters could potentially please their parents as well. Inspector Gadget, which originally aired from 1983 to 1986 and got a movie in 1999, will have 26 new computer animated episodes premiering exclusively on Netflix in March. Netflix has already announced reboots of Magic School Bus, Care Bears, and Popples, and hopes that the nostalgic content will lead to “co-viewing” and garner them fans from multiple generations. (Stream Daily, USA Today)
Shake Shack is amassing Millennial fans. The beloved New York-based fast casual burger establishment already epitomizes much of what young consumers are looking for in dining—fast casual, a modern look, friendly staff, and natural ingredients—and it’s gaining even more of a following thanks to a very strong social media game. Above having creative and well done ‘foodtography,’ the brand is constantly engaging with followers, reposting content, responding to their comments, and running contests like “Burger Beats,” which invites musicians to submit their music for a chance to have it played at Shake Shack locations around the world. (Digiday)
Telltale Games, the studio that created the popular The Walking Dead and Game of Thrones video games, has its own series in the making. Telltale is known for their TV-like “episodic” game design, and their first foray into original content will reportedly be a “super show,” described as a video game, TV show hybrid. Each episode will include a scripted portion as well as an interactive piece that is integrated with the show’s narrative. Telltale’s CEO calls the project "a very natural evolution of the interactive storytelling expertise we've pioneered." This unique style of entertainment could be on the rise, and film company Lionsgate has made “a significant investment” in the studio. (The Verge)
Target’s had somewhat of a tough 2015 so far, between backlash for body shaming and closing its Canadian stores, and they’re making some proactive moves to increase their appeal to young consumers. The chain will be upping spending on digital marketing efforts, and is “getting ready to reinvent its food offerings.” Food, health, and social responsibility remain important to younger consumers, so emphasizing efforts to expand their natural and organic products is likely a smart move. Target is also adding more brands that appeal to Millennials to their Made to Matter collection, including Mrs. Meyer’s Clean Day, KIND, and Ben & Jerry’s. (MediaPost)
Looking for a quick Millennial stat to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q&A network, and thousands of statistics on Millennials drawn from our bi-weekly national survey of the generation. You search can begin and end with us. (Ypulse)