Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “I use cloth diapers, and a lot of my coworkers don't quite understand this. They aren't condescending, per say, but I do think that they judge my less mainstream parenting style. Also, several of my online mommy Facebook groups can be VERY judgy.” –Female, 26, IL

‘90s kids (older Millennials) remember many products from the decade that have now sadly passed out of their lives. But some of their undying nostalgia is being rewarded: Coca Cola has brought back their lemon lime flavored soda Surge thanks in part to a Facebook group called “The Surge Movement.” The soda is being sold exclusively through Amazon, and the first batch sold out in about an hour. (The Verge)

GIFs are invading marketing, and the medium is now seeping into mobile communication. Popkey is essentially a GIF keyboard for the new Apple operating system. The app allows users to search for appropriate reaction GIFs without leaving their chats, save frequently used GIFs, or select from popular featured files. The tool could appeal to young consumers who are more interested in communicating via images than text. (TechCrunch)

Millennials’ reputation for not caring about cars might not be the whole story, and we’ve heard that having a car actually is important to them—if brands can create cars they want. Toyota is imagining what that car would look like with their concept the U^2, a “city car” for Millennials, or in their words, the “entrepreneurial, urban driver.” The imagined car is customizable, with a removable front seat, an iPad central console, and a tailgate that can turn into a ramp. Though Toyota isn’t likely to produce the U^2, it is possible that some of its features will be integrated into upcoming models. (Wired)

Despite the fact that the platform is technically ad-free, brands have infiltrated Vine, and its “Vine famous” stars now regularly team with companies for creative advertising. The young social media savvy players—each with millions of followers—are also becoming involved in more traditional media: Brittany Furlan has landed a sketch comedy show deal, Nash Grier is working on a film career, and Shawn Mendes’ record topped the iTunes charts. (Adweek)

Financial services are not appealing to Millennials, and the disconnect between the industry and the generation isn’t likely to be solved by reaching out to these young consumers on the platforms they frequent. A recent global study found that less than 1% of Millennials want financial service providers to contact them through social media, and 59% believe they haven’t seen financial products that are targeted at “people like them.” (CNN)

Looking for a quick Millennial stat to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q&A network, and thousands of statistics on Millennials drawn from our bi-weekly national survey of the generation. Your search can begin and end with us. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Millennials are asking...

Sounds perfect

10 votes
88% 13%
Life & Lifestyle

Sigh. ..why it is

9 votes
86% 14%
Life & Lifestyle

Agree....

14 votes
82% 18%
Relationships

Hope and Strength...

10 votes
100% 0%
Life & Lifestyle

Word

10 votes
75% 25%
Relationships

That's true....

9 votes
100% 0%
Life & Lifestyle

What do you fear??

9 votes
57% 43%
Life & Lifestyle

Bhahahahah

10 votes
56% 44%
Relationships

Is WordPress a first choice for personal blog?

20 votes
0% 100%
Art, Design & Photography

Awwwwww

12 votes
57% 43%
Life & Lifestyle

Lmao

10 votes
78% 22%
Life & Lifestyle

Is it good idea to immigrate to Sweden

27 votes
20% 80%
Places & Travel

Lolol

13 votes
80% 20%
Life & Lifestyle

Do you like morning tea with biscuits?

9 votes
50% 50%
Food & Drink

Floods are caused by deforestation.

4 votes
67% 33%
Science & Technology

Heehee she summon demons all the times

18 votes
69% 31%
Life & Lifestyle

Pretty?

59 votes
0% 100%
Life & Lifestyle

True?

21 votes
74% 26%
Pets & Animals

Decisions which one

34 votes
54% 46%
Apps & Gadgets

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

View our Client Case Studies