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What’s Number One?! The Friday Don’t Miss List
White noise tops the charts, wearables get emotional, and girl power marketing grown up stays strong. It’s the news you don’t...
October 24th, 2014
3 Things to Watch Today
Every week brings another round of viral content, and it’s easy to miss some of the hot videos captivating young consumers and becoming...
October 23rd, 2014
It’s Like Tinder For…
The mobile dating app's success with young consumers has led to "the Tinder effect." Swipe right/swipe left design is becoming a go-to design...
October 22nd, 2014
Trend Forecast: The Emotion Economy
Every once in a while, we like to push pause on our studies of today’s youth culture, marketing, and Millennial insights to...
October 21st, 2014
3 Marketing Lessons Brands Could Learn From Taylor Swift (Seriously)
From making fan outreach a personal affair to mastering the art of the tease, brands should seriously take some notes off T. Swift's marketing...
October 20th, 2014
Five Things To Know: The Friday Don’t Miss List
Whisper’s big secret, the perks of Instagram fame, and the links we’re passing. It’s all the Millennial news you...
October 17th, 2014
The Newest Products for New Parents
It feels like the number of new apps and tech-enhanced products are multiplying by the minute, regardless of whether they fill a need in...
October 16th, 2014
The Creative Instagram Marketing You Should See Today
Chanel’s Instagram Debut At first glance, there isn’t anything particularly creative about Chanel’s Instagram. Photos of models, beautiful people,...
October 15th, 2014
Can Cameras Keep up? The Fight to Appeal to the Smartphone Set
Have smartphones completely killed the appeal of cameras for Millennials and teens? They face a tough battle, but these brands are trying to keep up...
October 15th, 2014
Let’s Talk About Teens Leaving Facebook: What’s Really Going On
For the second time this year, reports that teens are leaving Facebook "en masse" are running wild online. We're digging into our own...
October 13th, 2014
Millennial News Feed
Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA
In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Sping.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)
In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)
Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimate to climb to 50%. (Time)
The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)
Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (Slashfilm, Uproxx)
Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)