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Video Wars: Online Video Competition Heats Up
Watch out YouTube. Young consumers are going to have a lot more sources to get their online video hits this year, as long-standing platforms are...
January 27th, 2015
Networks To Know Now: Platforms You Should Have On Your Radar
In an era when content rules, online video is more competitive than ever, and social platforms are increasingly fragmenting young consumers' attention, it's more...
January 26th, 2015
Millennials Dreaming of the Burbs?: The Friday Don’t Miss List
Millennials in the city may be dreaming of the suburbs, the unstoppable video wars heat up by the day, the temp tattoo trend meets Instagram,...
January 23rd, 2015
Meet Vessel: The Video Platform That Wants to Change Everything
We got an early look at Vessel, the video platform that launched in beta this week and could change the content marketplace. By offering...
January 22nd, 2015
Occupy The Bookstore: Q&A With the Founder of Texts.com
Student loans are a huge financial burden to many Millennials—a 2014 Ypulse monthly survey found that 60% of Millennials ages 18 and over have taken...
January 21st, 2015
Emoji Mania: Playing with Millennials’ Second Language
From clothing to marketing, emojis, Millennials and teens' second language, are everywhere. These modern hieroglyphics are continuing to dominate communication, and we're looking at...
January 20th, 2015
The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a...
January 17th, 2015
The Ypulse Quarterly Report Is Here!
The Q4 2014 Ypulse Quarterly report is here and available for purchase! As always, we’ll give the "why behind the what" for each...
January 16th, 2015
Send Glitter To Your Enemies: The Friday Don’t Miss List
The internet's sick fascination with glittering their enemies, Millennials' thoughts on their favorite brands, and more. Kick off your long weekend with the Friday...
January 16th, 2015
Millennials’ Top 20 Favorite Brands
We asked Millennials to tell us their favorite brands, and culled their quantitative responses into a top 20 list that reflects this generation's tastes, values,...
January 15th, 2015
Millennial News Feed
Quote of the Day: “To get ideas for what to buy others for the holidays, I browsed gift ideas online and thought about what they needed.” -Female, 24, MD
Quiz game Trivia Crack is winning the hearts of Millennials as it soars to the top of App Store charts. The game is gaining popularity around the world, especially on school and college campuses, resulting in 100 million users and a steady 800,000 daily downloads. The set up of the game is basic but addictive: the user spins a colorful wheel and then answers questions from one of six classic quiz categories. Users can challenge friends on Facebook, but what really sets the app apart is that players can submit their own questions to contribute to the game, keeping the question pool “new and relevant.” In Argentina, where Trivia Crack launched, the app is also available as a board game and a TV game show is now airing. (TechCrunch)
Millennials may actually care more for their cars than previously assumed. A new MTV study revealed that of those 18-34-year-olds who drive, 72% said they would rather give up texting for a week than their car, and 80% of Millennials get around most often by car versus other transportation forms. The study does, however, contradict previous findings that indicate Millennials care less about cars than previous generations. Regardless, if automakers, dealers, and ad agencies want to successfully appeal to Millennials, they must do so very thoughtfully: over 80% believe buying or leasing a car should take less time, and 87% say the buying process should be more transparent. (Detroit News)
Smart technology and integrated design in homes are one of the big trends predicted to take off in 2015, and are increasingly important for Millennial consumers, who are adopting it more quickly than previous generations. 57% said smart technology is a good investment, versus only 35% of those 55 and older, and 64% of those under 35 believe that smart technology makes their home safer and enjoyable. For this generation of homeowners, all aspects of the home could get a technological makeover, and unlocking doors or preheating ovens with smartphones could become a “new norm.” (Boston Globe)
Legacy retailers having a hard time taking advantage of social media might want to take notes from Lilly Pulitzer. The brand has embraced social platforms and created campaigns that engage followers while driving e-commerce sales. The “Lilly 5x5” Instagram and Pinterest campaign gets much of the credit for their success. Five days a week, a new print designed by Lilly Pulitzer’s in-house artists is released on the brand's social media platforms. This strategy has doubled their Pinterest following and almost quadrupled their number of Instagram followers, while providing the brand with data on what designs resonate most with fans. The brand has taken the most popular prints and used them in stores, and last November created a shoppable catalogue on Instagram using the designs. (Digiday)
Snapchat will soon be filled with more than disappearing selfies. The app announced today that they will offer users original editorial content from media sources like ESPN, CNN, Net Geo, and Vice. The feature, called Discover, allows users to browse video, photo, and written content that publishers have created specifically for the app. The new feature comes at a time when traditional media companies are experimenting with new platforms to reach younger readers. As Snapchat is reportedly thriving, specifically with those under 25, this could be a great opportunity for both publishers as well as brands, who will be able to advertise on the Discover feed. (New York Times)
Exactly how much are Millennials spending every day…and what are they buying? Our tracked data trends have all the stats on that, thanks to our bi-weekly survey of 1000 14-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)