Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “Calling doctor offices takes too much time. If they don't have a patient portal where I can do everything online, I find another doctor. I couldn't find a dermatologist in my area who didn't require several phone calls, so I gave up.” –Female, 30, FL

Mobile devices are the first thing that 80% of Millennials reach for in the morning, and their digital dependence is seeping into more than just wake-up media. 88% have or would deposit a check by snapping a picture of it and 45% would want to pay bills the same way. The camera is the number one most important smartphone feature among this generation, and 33% even think a photo of their driver’s license could be put to good use as a way to enroll in anything from gym memberships to credit cards. (USA Today)

While online dating seems to give Millennials increasing hope of a modern day “happily ever after,” their happiness may be short-lived. Researchers from Stanford and MSU have found that breakups are more prevalent among couples, both married and unmarried, who met online than those who met in more traditional social settings. These stats are credited to simple facts: the mystery and risk of who is behind the other side of screen causes online relationships to take much longer to form into something real. (Jezebel)

To help heighten Millennial traffic, Jack-in-the-Box will feature an instant-win game promotion with prizes ranging from date night movie tickets to a two night VIP experience in Las Vegas. These big ticket offerings will capitalize on the healthy performance of their late-night menu, accounting for 16% of their sales in the first three quarters of this year. The chain has lost its once strong hold on the late-night market, and hopes to regain Millennial consumers with a menu of savory, mash-up items that they may not crave for lunch or dinner but become must haves after dark. (Huffington Post)

Millennial parents are more practical than ever, a trend we explore in-depth in the new edition of Ypulse Quarterly releasing tomorrow. Upcycling used clothing and embracing swaps are the kind of sustainability minded and money-conscious initiatives they support, so it’s no wonder that Kallio, a children’s clothing line made entirely from upcycled men’s shirts, reached its full funding on Kickstarter today.  The Brooklyn-based brand intends to invest in both the clothing line as well as a community workshop to teach sustainable design technique. (Fast Company)

While social media platforms like Instagram and Twitter seem to be dominating for innovative marketing efforts, Facebook still holds steady ground. In a small study of marketing professionals, digital platform Offerpop found that 92% of social marketing budgets will be spent on Facebook this holiday season. The survey from Offerpop also shows that 16% plan to spend money on Snapchat, but finds that 48% are hesitant to invest their budget in untested networks such as Yo and Wanelo. (The Drum)

Every other week we tap into our panel of 150,000+ Millennials in a survey of 1,000 14-32-year-olds to keep our finger on the pulse of trending topics, changing attitudes, and new norms among young consumers. The question library in the My Library tab on Ypulse.com allows Silver and Gold subscribers to see every question we’ve asked and how we’ve asked it for our entire history of bi-weekly surveys, and a search of Ypulse surfaces all the relevant related data that we’ve collected from young consumers. (Ypulse)

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Millennials are asking...

Airbrushed Art

10 votes
89% 11%
Art, Design & Photography

What's your opinion on China?

23 votes
56% 44%
Places & Travel

What is reality?

13 votes
70% 30%
Religion & Philosophy

Lovely shot ( not mine )

21 votes
79% 21%
Art, Design & Photography

What your favorite movies

27 votes
37% 63%
Sports & Activities

Will you accept him as your lord and savior?

15 votes
20% 80%
Religion & Philosophy

I love curve lady I love tease their hips ar u curvey

9 votes
50% 50%
Music, Movies & TV

Do you like The Cure?

27 votes
52% 48%
Music, Movies & TV

Would im straight parade be wrong?

42 votes
42% 58%
Relationships

Hwo many of u feel lonely??

9 votes
50% 50%
Relationships

Im going crazy i want out

36 votes
62% 38%
Health & Fitness

Think im hoing nutts

33 votes
67% 33%
Health & Fitness

Is it weird me and my dad shower at the gym?

21 votes
53% 47%
Music, Movies & TV

Couldn't fall asleep. What to do, what to do?

7 votes
100% 0%
Health & Fitness

Women and the whole big feet, big ****. Not true!

54 votes
36% 64%
Relationships

You think you're too attached to your cell phone?

13 votes
73% 27%
Science & Technology

Do you believe in Karma?

52 votes
83% 18%
Life & Lifestyle

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