Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “I feel as if my parenting is judged sometimes while out to eat. If my child doesn't have all healthy items in his plate it feels like I get stares.” –Female, 25, PA

New app Tiiny is hoping a new twist on photo sharing and disappearing messages will appeal to young users. The app allows friends to share little photos and GIFs which appear in a grid of pictures, and disappear 24 hours after they are shared. The idea is that being able to see what your friends are doing at a single glance is more appealing than scrolling through a feed, and the temporary presence makes the grid a constantly changing space that is “more addictive to check” than other photo sharing apps. (TechCrunch)

When Disney bought YouTube network Maker Studios in March for close to a billion dollars, some were confused about the decision. But the entertainment giant has big plans for their new acquisition, and believes the studio is the Marvel or Lucasfilms of the future. The statement adds weight to the concept that the way young consumers choose to get their much of their content—online in short-form—is going to be adopted by traditional brands as well. (CNETStream Daily)

Is adulthood dead? Today’s “grown ups” are as likely to have toys, live with their parents, and watch cartoons as kids are, and pop culture’s age demographics seem to be disappearing. In fact, almost 1/3 of young adult novels are actually purchased by 30-44-year-olds. This New York Times piece about how “no one knows how to be an adult anymore,” has sparked a debate online about what it really means to be grown up, in a time when Millennials are certainly reimagining the life-stage. (NYTimes)

Dish Networks is working on an app that will allow for personalized streaming content, and they are hoping will “shake up the landscape and target a hard-to-reach generation.” Millennials’ entertainment habits have been flummoxing the entertainment industry for years, and this month Time Warner, Fox, Viacom, and Sony have all made announcements, or hinted at possible changes, that suggest that they are adjusting to the fact that young consumers want to watch content online, and on whatever device they choose. (Quartz)

The swipe right to approve, swipe left to reject functionality of popular dating app Tinder has been borrowed by many startups in its wake, and now one is applying the idea to job hunting. Jobr is a “matchmaking app” for employees and employers that lets users browse prospective companies or staff with a simple swipe. Jobr connects to LinkedIn accounts and surfaces relevant matches, and if recruiters and candidates choose one another they can make contact through the app. (Netted)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

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Millennials are asking...

Any insight on this photo, I'm lost?

10 votes
22% 78%
Life & Lifestyle

I do

13 votes
90% 10%
Life & Lifestyle

Got me

16 votes
82% 18%
Relationships

Got it

11 votes
71% 29%
Life & Lifestyle

Who is going to win the Rugby World Cup next year?

27 votes
24% 76%
Sports & Activities

Can you?

2 votes
100% 0%
Relationships

Release

4 votes
75% 25%
Relationships

Very true

3 votes
67% 33%
Relationships

Everyday

3 votes
100% 0%
Relationships

Nice to be the last

2 votes
100% 0%
Relationships

Thought was nice

1 votes
100% 0%
Relationships

It's tough

2 votes
100% 0%
Relationships

Afraid so!!!!

1 votes
100% 0%
Relationships

Really can you ?

26 votes
38% 62%
Life & Lifestyle

Beautiful hotel

25 votes
60% 40%
Life & Lifestyle

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