Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “My dream car has always been a Chevy Silverado. After I have paid off all of my debt including student loans I will save to pay cash for the truck I want. I have a 3 1/2 year plan to pay off my debt and if I then take the money I am paying towards my debts and keep saving I should be able to buy my truck 1 year after that.” –Female, 22, OR

The mall doesn’t hold the same place in American culture it did twenty years ago, but it may still play a role in teen shopping tastes. A Teen Vogue survey reports that teen girls still like shopping in malls, with 65% of 16-26-year-old females saying they will do the majority of their holiday shopping in store. The top reasons they preferred mall shopping to online were seeing products in person, hanging out with friends, and bonding with their moms. (Awww.) 61% say they create their own wishlists by walking through the mall as well. (Chain Store Age)

Start hoarding bourbon. In 2015, the smooth spirit will be more expensive, thanks in large part to its popularity with Millennial consumers. Domestic bourbon sales have increased 36% in five years, and some distilleries are rationing their bottles for the first time since Prohibition. How’s that for the power of the craft cocktail trend? Bacon, that perennially trendy meat, will also continue rise in price. (Deal News)

McDonald’s sales continue to fall, and their problems attracting young consumers have been well documented this year. The number of 19-21-year-olds visiting the chain every month has dropped by 13% since 2011. “Desperate to change its image,” the brand’s latest turnaround plan (is this plan E?) includes self-service kiosks, a trimmed down menu, and a search for a “big idea” that will appeal to young consumers’ interest in social good. (Business Insider)

What did Millennials read online this year? A lot of BuzzFeed. Digiday’s look at 2014 in Millennial media consumption found that 39 million 18-34-year-olds visited BuzzFeed at least once, but traditional publications online are also attracting these younger readers. Over 20 million visited The New York Times, and almost 8 million visited The Wall Street Journal. Meanwhile, some “self-proclaimed” Millennial sites like Ozy and Vocativ reportedly “actually attract an older crowd.” (Digiday)

A generation delaying getting married and having children is creating interesting cultural shifts, and some hilariously awkward family moments. When one twenty-something found herself as the only single sibling and was deemed too old to be on her parent’s holiday card, she began to make her own tongue-in-cheek cards “celebrating” her solo, childless status. These hilarious missives, featuring booze and uncomfortable scenes, have gone viral, and she has become a holiday hero of the unmarried. (Mashable)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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Millennials are asking...

Have you done this before?

48 votes
63% 38%
Relationships

my new work,hope u like it

23 votes
85% 15%
Art, Design & Photography

Lol

23 votes
69% 31%
Music, Movies & TV

Fact

54 votes
61% 39%
Life & Lifestyle

Me and my dog, do you kiss your dog?

135 votes
54% 46%
Pets & Animals

Pizza my favorite food what's yours

9 votes
100% 0%
Food & Drink

Good pic?!?

36 votes
77% 23%
Art, Design & Photography

Always in same....

29 votes
82% 18%
Life & Lifestyle

Don't....

26 votes
85% 15%
Life & Lifestyle

Thoughts?

29 votes
54% 46%
World Events & Politics

Do you have a fetish ? Let's hear it !

61 votes
40% 60%
Relationships

Amanda. Yes you are there :-) 😄 just stand up

9 votes
33% 67%
Relationships

#kong#广告歌

45 votes
34% 66%
Art, Design & Photography

Texas Bowl Arkansas vs Texas comment winner

36 votes
50% 50%
Sports & Activities

Mud riding on 4wheelers?

36 votes
75% 25%
Sports & Activities

Do you like use android apps on your pc?

33 votes
25% 75%
Apps & Gadgets

1111

33 votes
30% 70%
Art, Design & Photography

Slick?

38 votes
57% 43%
Cars, Boats & Cycles

Sweet?

43 votes
59% 41%
Cars, Boats & Cycles

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