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Leaning Into Nostalgia: 3 Brands Profiting Off Millennial Wistfulness
Ok, so we know that Millennials and teens are nostalgic, but where do you go from there? Millennials nostalgia has at this point ...
October 29th, 2014
Halloween Marketing Tricks & Treats
Sometimes it seems that brands are so eager to get a jump on the winter holiday marketing that they miss what could be a pretty...
October 28th, 2014
Niche Networks to Watch
In the world of social networking, we've learned not to discount the niche networks. They can not only be hotbeds of creativity, but also...
October 27th, 2014
What’s Number One?! The Friday Don’t Miss List
White noise tops the charts, wearables get emotional, and girl power marketing grown up stays strong. It’s the news you don’t...
October 24th, 2014
3 Things to Watch Today
Every week brings another round of viral content, and it’s easy to miss some of the hot videos captivating young consumers and becoming...
October 23rd, 2014
It’s Like Tinder For…
The mobile dating app's success with young consumers has led to "the Tinder effect." Swipe right/swipe left design is becoming a go-to design...
October 22nd, 2014
Trend Forecast: The Emotion Economy
Every once in a while, we like to push pause on our studies of today’s youth culture, marketing, and Millennial insights to...
October 21st, 2014
3 Marketing Lessons Brands Could Learn From Taylor Swift (Seriously)
From making fan outreach a personal affair to mastering the art of the tease, brands should seriously take some notes off T. Swift's marketing...
October 20th, 2014
Five Things To Know: The Friday Don’t Miss List
Whisper’s big secret, the perks of Instagram fame, and the links we’re passing. It’s all the Millennial news you...
October 17th, 2014
The Newest Products for New Parents
It feels like the number of new apps and tech-enhanced products are multiplying by the minute, regardless of whether they fill a need in...
October 16th, 2014
Millennial News Feed
Quote of the Day:
A: “ALL OF IT! I may be 22, but I'm still allowed to act like a child once in a while!” –Male, 22, MN
Most Millennials don’t have a huge amount of disposable income to donate to charity, but they want to make a difference in the world—which is a big reason non-profits need to pay attention to them. For now, they prefer to give in smaller increments, but the size of the generation means that those micro-donations add up. They are also eager to have a chance to make a hands-on impact, so “more non-profits should consider how to get their Millennial supporters in the field.” (Huffington Post)
GIF-powered marketing is on the rise, and Netflix is taking it to the next level. Their new outdoor campaign in France is comprised entirely of GIF posters that will change depending on things like the weather and news events. A team will be creating custom GIFs from the shows and movies available on Netflix, which will then be broadcasted on the posters with an accompanying message. For example, if a team wins a big game, the GIF shown would be of a character celebrating, with a message about the victory. (Digiday)
It’s not news that college kids tend to drink heavily, but the reasons why they binge-drink might be more complicated than just wanting to party. One hypothesis is that today’s teens, who are growing up with high pressure to succeed and with less “unstructured leisure time” thanks to an extracurricular-packed schedules, just “don’t know how to relax.” Drinking provides a clear delineation between work and play, and gives them a coping mechanism for dealing with the free time and socializing that they just aren’t used to. (NYMag)
Modern moms and dads might be responsible for that steady feed of baby pictures on Facebook, and turn to online forums for baby-rearing support, but social media can also stress them out. A recent online survey reports that 60% of moms ages 18 to 34 (majority Millennials) say they wish they could cut back on platforms like Instagram and Facebook. Excessive marketing, annoying invites, and the pressure to present a perfect life are all reasons these younger moms wish they could unplug. (ABC News)
Chat apps have become mainstays of young consumers’ communication, which means that written messages are even more temporary than ever. But what if they wanted to keep those digital chats for posterity? Memeoirs makes physical books of WhatsApp, Facebook, and email conversations, which means anyone could “create a library" of their digital life. (The Next Web)
We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. (Ypulse)