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Cupid in a Smartphone: The Mobile Hunt for Love
Looking for love through an app is becoming more and more common for Millennials , and the dating apps they're using can teach us something...
July 21st, 2014
Viral Potential: The Friday Don’t Miss List
The hilarious, the smart, and the sad of what went viral this week, from the ESPY Awards Millennialized to a fandom convention that backfired into...
July 18th, 2014
Who You Should Follow on YouTube and Why
As top talent on YouTube breaks into the millionaire’s club, popular channels are winning new viewers and projects by remaining unique to their...
July 17th, 2014
Selling Experience: Giving Them Something to Talk About
The startups succeeding in selling Millennials the pre-planned, sharable experiences they want to add interest to their social feeds and help break banality. ...
July 16th, 2014
Meme-Watch: The Inside Jokes Dominating the Internet Right Now
Decoding the sometimes bizarre, often hilarious, memes happening today in Millennials’ worlds, and why they matter. What’s in a meme? We sometimes...
July 14th, 2014
Play Nice: The Fight for Positivity on Social Media
Social networks are taking it upon themselves to encourage positive communication and make social media a space where users actually act like friends. Millennials are...
July 14th, 2014
Breaking the Plastic Ceiling: The Friday Don’t Miss List
Read the latest in Millennial focused news from Entrepreneur Barbie on LinkedIn to the alcohol on demand app that's delivering bubbly from coast...
July 11th, 2014
The Food Rush: Delivering High End Plates On Demand
Millennials are seeing food as the new status symbol, and expecting everything on demand. The combination is leading to a new market of tech...
July 10th, 2014
Millennial Musicians Make Fame a Team Effort
Collaboration is a major part of the Millennial mindset. We have seen famous YouTubers and Viners work together to increase their views,...
July 9th, 2014
What Is Instagram For?
What is Instagram for? What originated as an image-sharing platform has ballooned into a platform for discovery, revealing more about individuals, products, and brands...
July 8th, 2014
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Millennial News Feed
Quote of the Day: “If a photo of me went viral, I would feel angry but…maybe I would be a little excited because it went viral, as long as the picture is not bad.” –Female, 16, TN
57% of Millennials ages 18-32 say they plan to get a new job within the next year, according to one of Ypulse’s bi-weekly Millennial surveys, fielded this June. The generation is known for their predilection for moving from job to job, and now some businesses are making “generational training” a part of their management instruction in order to keep these younger workers happy. Giving them a purpose, plenty of time off, global opportunities, and a clear career path plan within the company are all tactics being used to retain them. (Businessweek)
Back to school marketing is starting in full force, and Target is relying heavily on digital to reach college students, in more ways than one. The retailer has launched a campaign employing major YouTube stars, like Tiffany Garcia and Mikey Bolts, to sell apparel, electronics, and furnishings, featuring them in four YouTube shows that make over dorm rooms and offer decorating tips. The video series lives online so that Target can “be part of the ongoing conversation” and “go where the [M]illennial generation is.” (NYTimes)
Millennial-hate is easy to find online, where articles like “Millennials, the Friendly Cutthrout Generation” and “Millennials' Political Views Don't Make Any Sense” seem to appear on a daily basis. But how do Millennials themselves feel about the bad rap they’re getting? One Millennial’s response to some recent Millennial surveys puts things into perspective, wondering if the generation is just more likely to admit things, and whether they “are just like...everybody else?” (Gothamist)
Beyoncé is no stranger to celebrity endorsement, but her latest unexpected marketing trick goes outside the box. This weekend, the powerhouse artist teased a new 50 Shades of Grey trailer by posting a 15-second clip of it on her Instagram with a “darker remix” of her "Crazy in Love" playing as a soundtrack. The teaser was posted with the hashtag #fiftyshades, attracting the attention of both the singer’s fans and the book series’ avid fandom. (MTV)
Rosetta Stone’s new campaign is aimed at Millennials, shifting focus from the product itself to the idea that “people who learn new languages are able to share experiences with people from other places.” The ads will run on more youth-focused channels than Rosetta has appeared on before, like MTV, VH1, and Comedy Central, but the majority of the campaign will be heavily digital and social, and include online webisodes that will air on Vice. (MediaPost)
Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 7%, 11%, and 12% more Millennial users, respectively. Our Silver and Gold tier subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)