Everything you need to know about youth marketing and Millennial research, at your fingertips.
Log in to get started...
Cars of the Future: The Friday Don’t Miss List
Innovation can mean many things. This week we saw 3D tech as entertaining tattoos, a positive force for gender equality, and cars...
August 1st, 2014
Thinking Outside the Toy Box: Three Big Emerging Toy Trends
The world of toys is experiencing some major shifts. Iconic items like Barbie are having trouble attracting the next generation of kids, who are more...
July 31st, 2014
Temp Ink Takeover: The Temporary Tattoo Trend That’s Lasting
These skin stickers aren't just for kids, and temporary tattoos have been embraced by Millennial "grown ups" who are finding new uses for them. ...
July 30th, 2014
What Did You Miss At Comic-Con?
Superheroes and fantasy have been ruling screens from small to big for the last few years, and drawing in young viewers looking for an...
July 29th, 2014
EDM Versus Pop, Kids Raising Kids, and More: Teen Mag Roundup
We flipped through the summer issues of Teen Vogue, NYLON Guys, and J-14 so that you don't have to, identifying key insights on...
July 28th, 2014
Emoji Life: The Friday Don’t Miss List
Start your weekend with the ultimate Millennial fix: everything you missed this week and more. TGIF! 1. Secret Admiring A dating app isn’t...
July 25th, 2014
I Want My Kid TV: What’s the Real Appeal of Nostalgia Viewing?
In the wake of a slew of nostalgia-driven entertainment reboots and remakes, we asked Millennials about their nostalgia viewing, and found the top five reasons...
July 24th, 2014
Infographic Snapshot: Millennials on Cooking
Millennials and food: one of the great love affairs of our time. This generation has embraced a foodie mentality that seems to be seeping into...
July 23rd, 2014
The Retail Carousel: Smart Brands Cashing in on Resale Economy
Millennials have a penchant for incorporating thrift finds into their wardrobes, but the trend goes beyond style nostalgia. During the economic downturn many learned to...
July 22nd, 2014
Cupid in a Smartphone: The Mobile Hunt for Love
Looking for love through an app is becoming more and more common for Millennials , and the dating apps they're using can teach us something...
July 21st, 2014
Millennials are asking...
Sign Up Now
Millennial News Feed
Quote of the Day: “When you unplug you notice things around you a lot more. You pay more attention to the details of your everyday life. You get homework done more quickly. You spend more time with people face to face. You're more likely to go outside and relax. You are less stressed from thinking about everything you have to keep up with online.” -Female, 20, NY
We know that Millennials aren’t turning to traditional sources for news: According to Ypulse’s research, most use social media as their top source, and news websites rank above television. Now Millennial media hub BuzzFeed is creating a new app dedicated to delivering serious news stories to its readers, and hiring a team of journalists to work “round the clock.” The app will be a continuation of the site’s efforts to be a credible journalistic source. (AdAge)
The amount that young consumers are spending on vices like alcohol and junk food depends on where they live. 18-35-year olds in the south spend the most on fast food, with more than 40% saying they go to a drive-through at least twice a week, and the least on coffee compared to the rest of the country. Meanwhile, Millennials in Massachusetts are the most likely to be buying booze, followed up by Colorado and New York. (USA)
Millennials are changing the way money is managed, and a slew of startups are rushing to cater to their needs and make budgeting, saving, and investing a turnkey, digital part of their lives. The generation controls roughly $2 trillion in liquid assets and will control $7 trillion by the end of the decade. Though college debt will be a “drag” on their net worth, they’re a group of young savers and over the coming years a “torrent of well-educated Millennials” will be “flooding the ‘mass affluent’ market." (Forbes)
Right now, 67% of Millennials do not feel that any show on TV or online accurately represents them. Can that change? Resident Advisors, a new show produced by Elizabeth Banks, will make an attempt by showing a slice of college life. It’s described as a “workplace comedy set is a college dorm,” will feature an ensemble cast, and could have a digital distributor. (Stream Daily)
Apparently there is a hot new trend online. Some teens are lighting themselves on fire (?!) and posting videos of the stunts to Vine and YouTube with the hashtag #FireChallenge. Some attempting the trend have suffered serious burns, and one video called “Fire Challenge Gone Wrong” was followed up by a “cautionary Vine” in which the teen shows the bandages he is now sporting as a result of his injuries. (Daily Dot)
Exactly how much are Millennials spending every day…and what are they buying? Our tracked data trends have all the stats on that, thanks to our bi-weekly survey of 1000 14-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)