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What Did You Miss At Comic-Con?
Superheroes and fantasy have been ruling screens from small to big for the last few years, and drawing in young viewers looking for an...
July 29th, 2014
EDM Versus Pop, Kids Raising Kids, and More: Teen Mag Roundup
We flipped through the summer issues of Teen Vogue, NYLON Guys, and J-14 so that you don't have to, identifying key insights on...
July 28th, 2014
Emoji Life: The Friday Don’t Miss List
Start your weekend with the ultimate Millennial fix: everything you missed this week and more. TGIF! 1. Secret Admiring A dating app isn’t...
July 25th, 2014
I Want My Kid TV: What’s the Real Appeal of Nostalgia Viewing?
In the wake of a slew of nostalgia-driven entertainment reboots and remakes, we asked Millennials about their nostalgia viewing, and found the top five reasons...
July 24th, 2014
Infographic Snapshot: Millennials on Cooking
Millennials and food: one of the great love affairs of our time. This generation has embraced a foodie mentality that seems to be seeping into...
July 23rd, 2014
The Retail Carousel: Smart Brands Cashing in on Resale Economy
Millennials have a penchant for incorporating thrift finds into their wardrobes, but the trend goes beyond style nostalgia. During the economic downturn many learned to...
July 22nd, 2014
Cupid in a Smartphone: The Mobile Hunt for Love
Looking for love through an app is becoming more and more common for Millennials , and the dating apps they're using can teach us something...
July 21st, 2014
Viral Potential: The Friday Don’t Miss List
The hilarious, the smart, and the sad of what went viral this week, from the ESPY Awards Millennialized to a fandom convention that backfired into...
July 18th, 2014
Who You Should Follow on YouTube and Why
As top talent on YouTube breaks into the millionaire’s club, popular channels are winning new viewers and projects by remaining unique to their...
July 17th, 2014
Selling Experience: Giving Them Something to Talk About
The startups succeeding in selling Millennials the pre-planned, sharable experiences they want to add interest to their social feeds and help break banality. ...
July 16th, 2014
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Millennial News Feed
Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA
With any large-scale marketing campaign, especially those that encourage consumer participation, brands must prepare for their message to be hijacked. Coke’s #ShareaCoke promotion has gotten the royal hack treatment from Millennials online who are making fun of the names found listed on the bottles (or those that are left out) and filling in their own to create new comic pairings that relate to other memes. (Adweek)
Not all viral sensations make sense at first. Take relatively unknown British teen Tish and the Vine she posted recently. In it, Tish sits in her mom’s car pretending to drive, says “broom broom,” and cuts to her mom’s high pitched voice saying, “Get out me car!” Sounds simple and not all that overwhelming, but since it was posted, the Vine has gone viral, been remixed by fans, and has earned its own #TeamTish hashtag. Tish’s viral potential could be due her monotone voice, silly catch phrase, or quirky mom, but either way, her videos have given teens online someone to root for. (BuzzFeed)
Live-stream gaming service Twitch has grown from 3.2 million users to 50 million users in three years time and its earnings potential has caught the eye of Google, who plans to purchase Twitch and integrate it into YouTube. Watching how others play and strategize “is like catnip” for serious gamers and Twitch makes it easy for gamers to live-stream what they’re playing for audiences to watch, regardless of what console they’re using. (MediaPost)
You may not be the biggest fan of “listicle” editorials pieces, but BuzzFeed, whose traffic is 50% on mobile and 75% referred from social media, makes a strong case for why lists and other themes are important in brand writing for Millennials. Branded quizzes on BuzzFeed have a 96% completion rate, and both lists and quizzes signal to busy readers that there is “finiteness to what they’re getting.” They are also discovering something new about themselves through quizzes, feeding into their Numbers Game desire to use data for self-discovery. (The Drum)
100 fans will earn a seat at The Giver premier in close proximity to the movie’s biggest stars, but this competition isn’t about luck. The Giver Movie Premiere for Good contest is using online activism as its backbone, asking fans to launch fundraising campaigns on Crowdrise and raise money in order to secure their spot. So far around $6,000 has been raised from the more than 400 campaigns with the money going to charities benefitting the arts. (Mashable)
Quote of the Day: “My dream for the future is complete financial independence from parents and any others, and a very satisfying career that I enjoy (a high salary would be a plus, but not essential).” –Male, 25, PA