Everything you need to know about youth marketing and Millennial research, at your fingertips.
Log in to get started...
Learning from 5 Marketing Mistakes of 2014
2014 had its share of marketing missteps. They can't be erased, but as we near the beginning of a new year, we're looking at...
December 16th, 2014
Sneak Peek of the Upcoming Ypulse Quarterly Report
Check out this exclusive first look at the Q4 2014 Ypulse Quarterly report to get the inside scoop on the major trends and shifts we see...
December 15th, 2014
The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a...
December 14th, 2014
GIF Lovers Rejoice: The Friday Don’t Miss List
YouTube gives GIF lovers a present, social media looks back at 2014, the art of Instagram, beards getting decked for the holidays and more—all...
December 12th, 2014
Apps Getting Schooled: The Rising, Controversial Trend of Student-Only Platforms
Following the rise of anonymity and privacy in social networking, we're seeing another trend on the rise: apps targeting students, and giving them an...
December 11th, 2014
The Consumer is the Creative: Trend Update
Earlier this year we wrote that Millennials and Instagram could change advertising, thanks to the generation's affinity for social photos. That trend has only...
December 10th, 2014
INSTA-EVERYTHING: BRINGING SOCIAL PHOTOS TO OFFLINE PRODUCTS
Part of Instagram's power and allure is giving everyone the feeling they are an artist. That art is increasingly being given the change to...
December 9th, 2014
Marketing the Holiday Spirits: IRL Campaigns for 21+ Millennials
Yes, digital marketing is important, but Millennial consumers thrive on experiences. Today we're shining a spotlight on beer and alcohol brands with campaigns that...
December 8th, 2014
A Very Harry Holiday: The Friday Don’t Miss List
A holiday gift for Harry Potter's many Millennial fans, random acts of wine, coding Christmas, and links we're passing. We've got all...
December 5th, 2014
I Want It Now: How Every Brand Can Be On-Demand
The on-demand economy is here and growing, thanks in large part to young, impatient consumers. But what does that mean for brands that aren't...
December 4th, 2014
Millennial News Feed
Quote of the Day: “My end goal is to pay off my student loans –$44K to go.” –Female, 27, NJ
Is it possible that teens prefer print books to e-books? Nielsen has reported that 20% of teens are purchasing e-books, compared to 25% of 30-44-year-olds, and interpreted that to mean that teens are reading fewer e-books and have a “preference for print.” However, TechCrunch points out that teens lack the funds and credit cards needed to make the e-book purchases themselves, which is likely impacting the data. Our Instant Poll results suggest they may be correct. (TechCrunch)
YouTube continues to be mainstreamed by traditional media. MTV has tapped feminist vlogging star Laci Green to create their first-ever YouTube channel airing Braless, a 12-episode web series. Green’s own channel has over a million subscribers and her sex-positive, sometimes educational, videos garner millions of views. Braless features Green tackling pop culture topics, like twerking and The Hunger Games, through a sex-ed or feminist lens. The series debuted last month, and the most watched episode so far has over 260,000 views. (BuzzFeed)
Mark Zuckerberg has vetoed a “dislike” button for his site, “suggesting that the world is negative enough.” However, much like Tumblr did earlier this month, Facebook will be adding call-to-action features such as “Shop Now,” “Book Now,” “Sign Up,” and “Play Game.” Page owners will be able to add these buttons to drive business, and early tests were reportedly a success: Dollar Shave Club’s “Sign Up” button “delivered a 250% higher conversion rate versus other comparable social placements.” (MediaPost)
More and more industries are experimenting with the on demand model and providing consumers with more immediate gratification, and it’s possible that in the future every brand will find ways to cater to the on demand mentality. UrbanStems is playing with on demand to disrupt the flower delivery business. The startup, which launched in D.C. on Valentine’s Day, provides fresh bouquets within an hour for $35, including delivery, and sends a confirmation photo when the “happiness” is delivered. The service is expanding into New York this week. (Fast Company)
Lululemon is outfitting the next generation of “yoga enthusiasts.” Though the brand has struggled this year, their label Ivivva, for girls as young as six, has seen same-store sales “soar” 37%. Ivivva, offers products that are made of the same materials as Lululemon, but they are also actively co-creating the brand with their young consumers, seeking girls’ “input and feedback ‘on every aspect of the brand, from store design to music to product.’” They say listening to this feedback has contributed to the brand’s impressive growth this far. (Business Insider)
We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)