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The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give...
November 25th, 2014
Infographic Snapshot: Millennials and Thanksgiving
Yesterday we took a look at the Friendsgiving phenomena, but what about more traditional Thanksgiving celebrating? Today's Infographic Snapshot gives the data details on...
November 25th, 2014
The Rise of Friendsgiving: A Very Millennial Holiday
In 2013, we wrote about the rise of Friendsgiving, and the Millennial motivations behind the holiday. The tradition is not only continuing, it’s getting...
November 23rd, 2014
Smokin High Grannies: The Friday Don’t Miss List
Grandparents getting high, the mysteries of money, and cutthroat shopping apps for the holidays. We're catching you up on a week of trends in...
November 21st, 2014
Digital, Merry & Bright: Retailers Giving Tech Solutions For Holiday Shopping
Young consumers are used to turning to tech for solutions to their everyday problems-so why would holiday shopping be any different? Young consumers have a...
November 20th, 2014
Future Mobile Hits? 3 Apps to Watch
Snapchat, Vine, Venmo, Tinder...Millennials and teens helped make all of them into major success stories. But what will be the next hit app? Some...
November 19th, 2014
Infographic Snapshot: Millennial Money Matters
Millennials are aging up, their spending is set to rival Boomers, but what are they doing with their money? Yesterday, we looked at some...
November 18th, 2014
Financial Baby Steps: The Tools Letting Millennials Ease Into Money Matters
Millennials are wary of investments, unsure about savings, and generally anxious about their finances. So what now? New services are appealing by allowing them to...
November 17th, 2014
The Penguin Winning Holiday Marketing: Friday Don’t Miss List
Monty the Penguin's holiday magic, the phenomenon of Instafame, and even more Millennial shopping data. It's our round up of the news...
November 14th, 2014
Black Friday & Cyber Monday Data Breakdown: Millennials’ 2014 Shopping Plan
Millennials love nothing more than a getting a great deal. They want the nice things in life, but also know that they don&rsquo...
November 13th, 2014
Millennial News Feed
Quote of the Day: “It wouldn’t be Thanksgiving without the food and getting ready for Black Friday” –Female, 19, CA
Brands are continuing to learn that labeling toys by gender is not always ok with the next generation. In the latest case, a photo of seven-year-old little girl reacting to a sign saying a superhero clock was a “fun gift for boys” has gone viral. The girl is a big fan of superheroes and told her mother the brand was “being stupid” by labeling a product she liked in that way—but really her facial expression tells the whole story. In reaction to the photo, Tesco has taken down gendered toy signs from all of its stores. (The Daily Dot)
Teaching kids about danger today involves a whole that parents probably didn’t have to contend with when they were growing up. Between privacy online and the dangers of technology overload, they could use a little help, and PBS Kids has launched a new show with exactly that goal. Ruff Ruffman: Humble Media Genius is a new animated series starring a “manic” dog (Ruff) who tackles a new technological issue in each episode. The show is streaming on the PBS Kids website and YouTube, and plans to continuously evolve to “keep pace with kids’ changing media usage.” (Fast Company)
44% of Millennials 21-27-years-old have never drank a Budweiser, and the brand is shifting to try and attract this new generation of consumers. New TV spots will drop the traditional Clydesdales and instead feature young people, and a new campaign will also involve music festival partnerships, and parties in college towns featuring Jay Z. But some are warning that to really appeal to Millennials, Budweiser shouldn’t look like they’re trying too hard. (Time, PR Newser)
According to a report from BuzzFeed, more than 50% of Millennials 18-34-years-old read the site each month, which makes their reach higher than many TV networks, including CBS, NBC, FX, Comedy Central, MTV, and AMC. The report indicates that “BuzzFeed is definitely becoming a media destination among young people — not just a habitual browse,” and with the site continuing to build their video content, they could rival TV in even more ways. (Business Insider)
Tech is often blamed for isolating young users and disrupting real social connections. But interestingly, a recent study has found that teen loneliness actually declined between 1978 and 2009, which means today’s teens could actually be less lonely than their parents were. The study also found that though young people today are more independent, and less likely to join clubs, “they have less need for feeling attached to a large group of friends.” (CNN)
On an average day, 33% of Millennials spend money on fast food/take out, 26% spend on groceries, and 14% spend on dining out. Our tracked data trends have all the stats on that and more, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)