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Simon & Schuster, LivingSocial launch Loser/Queen (an online serial novel that invites teen readers to vote on how the story will continue. J.C. Penney has also signed on as a sponsor. Also check out these awesome comic book reviews from an 8…
Also on Ypulse Today:
Will digital dating sites like GoodCrush.com catch on with college students? Contributing editor Casey weighs in on the new niche… Read more on the Collegians Channel.
How did Hollywood handle beloved Beverly Cleary character Ramona? YAB member Meg reports back in her review of "Ramona and Beezus"… Read more from our Youth Advisory Board.
Featured Research: Textbooks
In this report, we dive into the textbook marketplace to investigate purchase and buy back habits amidst disruptive new delivery models. In a detailed analysis of decision-making patterns, purchase channels and attitudes towards the shopping experience, we see today's college students as an informed and subsequently frustrated breed of typical Gen Y consumers.
Today's Ypuse Guest Post comes from John Cahill, CEO at Meez who offered to share his insight on the growing number of virtual worlds teaming up with charities and non-profits to hold pro-social campaigns around youth causes and the potential that…
Read more...Ed. Note: Today's Ypulse Youth Advisory Board review comes from Meg Reid who just saw the tween-targeted film "Ramona and Beezus." As one of many readers who grew up on Beverly Clearly and the Ramona books since the series first debuted…
Read more...In reviewing the youth marketing landscape over the past week, any debate over the rise of social networking ended as Facebook exceeded half a billion users. Within the month of August, the number of people on Facebook will be greater…
Read more...Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight…
Read more...Today we bring you our weekly sampler of the cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you…
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