WIR – Safe Social?
A number of reports last week cited that 70% of parents are friends of their kids on Facebook and that 30% of kids are ready to 'unfriend' their parents if given the choice. The study, sponsored by AOL was part…
Read more...Today On Ypulse: September 2, 2010
Ypulse Essentials: Kmart Launches Stylesip, Young, Affluent Women Lead Recovery, Common Millennial Mistakes At Work
Kmart launches Stylesip (a social hub for teen girls to "share their thoughts on trends, entertainment, music and gossip." Also Andrew Zoyer of Steve Madden previews the brand's mobile push with interesting insight on branded apps vs. mobile sites) (MediaPost, reg. required)
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Also on Ypulse Today:
Did New Blood Bring Teen Appeal To The Emmys?
September 1, 2010College Students & The Value Of Unknown Variables
August 31, 2010YAB Review: ‘Mockingjay’ By Suzanne Collins
August 31, 2010
Featured Channel: Youth Marketing
Ypulse President Dan Coates weighs in on Facebook Places and the great privacy debate around young users sharing locations… Read more on the Youth Marketing Channel.
Youth Advisory Board
The long-awaited conclusion to Suzanne Collins' "Hunger Games" trilogy has arrived. But does it deliver? YAB member Julia reviews Mockingjay... Read more from our Youth Advisory Board.
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Youth Research
Featured Research: What's In Your Backpack
For students and retailers alike, August marks the official start of Back-to-School season: A time to prep and be prepped for the school year to come. We were inspired to conduct the first-ever “netnographic dig”, auditing the contents of 1,113 backpacks, carried by current U.S. college and high school students. What we found was enlightening…
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Ypulse Youth Media Movers & Shakers
Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight…
Read more...Ypulse Jobs: dELiA*s, City Year, & More
Today we bring you our weekly sampler of the cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven't…
Read more...'Mockingjay' Midnight Release Party @ Word Books
On Monday night I trudged through the gray rainy streets of Brooklyn over to Word Books in Greenpoint for the midnight release party or Mockingjay, the third book in the YA series by Suzanne Collins. We covered the first book…
Read more...Ypulse Monthly Teen Mag Roundup
It’s pretty standard for September issues of teen magazines to be back-to-school-focused, but this month’s Seventeen takes the dictum to a whole new level. While the editor’s letter at the front of the book announces that the issue’s theme is hope,…
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