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The Photo Sharing Apps to Know Next
Photo sharing has become a vital part of young consumers communication in a relatively short amount of time, and image sharing services are not just...
September 17th, 2014
Guest Post: What Marketers Can Learn From Millennials and Insecurity
It might seem like a contradiction, but though they’ve grown up in an age where Photoshopping online profile pictures is easily accessible,...
September 16th, 2014
Revisiting Millennial Workplace Myths
They have a rep for being demanding, disloyal, and yes, entitled, in the workplace. But some myths about Millennials on the job aren't standing...
September 15th, 2014
The Most Epic Yearbook Photo: The Friday Don’t Miss List
The new photobooth, apps that pop, and the yearbook photo to end all yearbook photos. We’re closing out the week with the insights...
September 12th, 2014
The Future of Life on Demand
The on-demand and sharing economies are upon us, and being embraced by young consumers, but what's next? The future of life on demand...
September 11th, 2014
GIF-Powered Marketing: The Rise of Branded GIF Content
GIFs have been adopted by Millennials online as a near-second language, and now savvy brands are using GIFs to create marketing content that captures young...
September 10th, 2014
Supermarket Sweep: The Race to Get Millenials Down the (Grocery) Aisle
Grocery stores are getting innovative, and testing new waters to attract a generation of disruptive shoppers. Grocery shopping: It might not be glamorous, but it...
September 9th, 2014
Where Is Everyone: The Future of Location Sharing Apps
Some apps are banking on location sharing being the future of social networking. Is there a formula that will finally appeal to young consumers? Today...
September 8th, 2014
Are You On Vine Yet: The Friday Don’t Miss List
But seriously, are you on Vine yet? We recap why Vine marketing, mobile shopping, Twitter hashtags, and Millennial incomes should all be on your radar...
September 5th, 2014
Things You Should Know: Hashtags Decoded
While many brands might still be hashtag clueless, others are starting to use more well-known organic hashtag trends to create clever campaigns. A recent...
September 4th, 2014
Millennial News Feed
Quote of the Day: “I haven’t had children yet because I'm still working on getting my life in order.” –Female, 26, CA
Why did Apple face a backlash for gifting U2's new album to 500 million users? It seems that the marketing play went awry in part because those users found it “creepy” that Apple was able to invade and alter their music collection without their permission. Many of them got vocally upset, and Apple has released a free tool to allow people to delete the free album. The incident has shown that consumers are not comfortable with their technology being manipulated without their knowledge and approval, even if it means they’re getting a ”gift.” (PR Newser)
Though Millennials might not be buying houses en masse at the moment, they do want to own one in the future, and the use of real estate apps and sites is actually on the rise among 25-34-year-olds. As these consumers continue to move towards becoming home owners, they will “shape the future of the housing and mortgage industries.” Millennials will be looking for plenty of amenities, want to be close to the things they need, and desire smaller spaces that are more efficient and perhaps less formal than homes of the past. (Marketwatch)
Viral video watch: YouTube user Kutiman’s mashup of 23 separate, and unrelated, music videos into one song called “Give It Up” has earned over a million views in the last five days. The videos used include a six-year-old practicing piano, a drum tutorial, and plenty of individuals just playing their instruments alone for the camera, all combined to become the background track to Kutiman's vocals. The creative combination clearly appeals to Millennials’ hybrid music tastes. (Daily Dot)
Toms is arguably the most successful brand to tap into young consumers’ desire to save the world on the side, and incorporate social good into their purchases. Now Toms is partnering with Target for a new collection that, of course, has a charitable twist. Toms for Target will include clothes, shoes, and home goods for under $50—and for each purchase, Target will donate supplies like meals and blankets to a variety of charities. The collection will be in stores starting November 16th—just in time for holiday shopping season. (Fast Company)
If you haven’t heard of Destiny yet, it’s time to catch up: it is the most expensive video game ever made, and also the most pre-ordered in history. From the creators of Halo, the post-apocalyptic, visually stunning game was highly anticipated; its beta test this summer was downloaded by more than 4.6 million and the gameplay trailer was viewed more than 6 million times in only a few weeks. Destiny was released just last week and is expected to be an enormous hit—and potentially the next big franchise in gaming. (Washington Post)
Twice a month, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)