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State of the Gamer
Today's post is from Ypulse Research Associate Phil Savarese. Gaming has reached an interesting point in its history. Millennials can be considered gaming...
September 28th, 2014
The Five Big Millennial Motivators (Part One)
Today’s post is by Ypulse President Dan Coates. What motivates Millennials? We're asked this question more often than any other. Usually we'...
September 28th, 2014
Say Ello: The Friday Don’t Miss List
Saying Ello to a new (super-viral) social network, the 8-year-old YouTuber making millions, and Millennials’ honest reasons for pushing pause on parenthood: it&rsquo...
September 26th, 2014
First Look: The Upcoming Ypulse Quarterly Report
Every quarter, we zoom our lens out to look at some of the bigger trends impacting young consumers today—and why they matter to...
September 25th, 2014
Why Headphones May Be the Wearables to Watch
Yes, the Apple Watch is the wearable getting all the attention this month, but innovations in the headphone market and young consumers' tech cravings are...
September 24th, 2014
Millennial Media Behavior Deep Dive: The Real Stats On How They’re Watching
Entertainment fragmentation is in many ways being fueled by Millennials, who are usually the first to adopt second (and even third) screen behaviors that brands...
September 23rd, 2014
The Great Mainstreaming of YouTube: The Traditional Takeover of the Millennial-Fueled, DIY Video Site
Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t...
September 22nd, 2014
Perfect Imperfection: The Friday Don’t Miss List
The iPhone 6 mania, perfect imperfection on the runway, and Facebook’s next new app—all the news and trends you need to know...
September 19th, 2014
High-End Middle School: Five Big Trends Out of Fashion Week(s)
It used to be that the fashion world set the trends and consumers followed, but now we see that young consumers are influencing fashion...
September 18th, 2014
The Photo Sharing Apps to Know Next
Photo sharing has become a vital part of young consumers communication in a relatively short amount of time, and image sharing services are not just feeds of pictures—they are an essential part of their peer interactions, and their self-expression. Our most recent social media tracking survey found that as of September 9th, 58% of Millennials 14-18-years-old and 55% of 19-32-year-olds are using Instagram, and 55% of 14-18-year-olds and 42% of 19-32-year-olds are using Snapchat. We also found that Instagram is second only to Facebook in the ranking of social networks Millennials are actively posting to on a daily basis.
But the space is close to getting crowded. Earlier this week, we asked Millennials if they would download another photo sharing app, and only 17% of 18-24-year-olds said yes. Of course, if the right app caught on, they’d likely jump onboard to keep up with friends—but it is getting harder to get consumers to try new apps in general. The good news is people are spending more time than ever on the apps they already have. The bad news is that 65.5% in the U.S. say they aren’t downloading any new ones in an average month. That means for a new photo sharing app to capture new consumers, they’re going to have to offer something truly unique. But it’s not impossible to grab users even when they think they don’t need another app, if they are being offered something they didn’t know they were missing. Just remember how Instagram stole Hipstamatic’s user base by making photos instantly sharable and making picture taking a social endeavor. The photo sharing app competition is staying hot. Here are five hoping to gain young consumers’ attention by putting a new twist on the formula:
This little app is arguably the most buzzed about recent new photo sharing platform. Tiiny is the first release of a new mobile startup headed by the co-founder of Digg, and its aim is to take the pressure off each individual photo taken so that more are shared with friends. How? Tiiny keeps images small, and instead of a feed presents photos in a grid that shows multiple pics and moving images at once. Borrowing from Snapchat's successful temporary sharing feature, each photo on Tiiny disappears after just 24 hours, so the grid is constantly changing and the app reportedly feels “vibrant and alive.”
Cap could be seen as Tiiny’s twin: This app also allows users to share a smaller set of photos in a grid form, and they also disappear after 24 hours. It turns out that Tiiny and Cap’s creators are friends, and clearly one has influenced the other. But Cap, currently testing in beta on Product Hunt, has its own unique features as well. Each of the images in Cap’s grid can be tapped to see a full size picture, and Cap also lets users add emojis and filters over photos to create a more customized sharable item. The app calls itself a “backchannel for fun with your friends,” and is more focused on social sharing and eliminating the race for Likes common on Instagram by keeping those counts private.
This app combines the joy of sharing fun photos with the recent trend of anonymity in social networking. Unseen is aimed at college students, and each university has a page on the app. Users take a photo, then can add drawings and icons to the image and upload it onto their school’s page with a caption. Other users can comment on all photos shared. Unseen has reportedly been trending on the
Millennial News Feed
Quote of the Day: “Calling doctor offices takes too much time. If they don't have a patient portal where I can do everything online, I find another doctor. I couldn't find a dermatologist in my area who didn't require several phone calls, so I gave up.” –Female, 30, FL
Mobile devices are the first thing that 80% of Millennials reach for in the morning, and their digital dependence is seeping into more than just wake-up media. 88% have or would deposit a check by snapping a picture of it and 45% would want to pay bills the same way. The camera is the number one most important smartphone feature among this generation, and 33% even think a photo of their driver’s license could be put to good use as a way to enroll in anything from gym memberships to credit cards. (USA Today)
While online dating seems to give Millennials increasing hope of a modern day “happily ever after,” their happiness may be short-lived. Researchers from Stanford and MSU have found that breakups are more prevalent among couples, both married and unmarried, who met online than those who met in more traditional social settings. These stats are credited to simple facts: the mystery and risk of who is behind the other side of screen causes online relationships to take much longer to form into something real. (Jezebel)
To help heighten Millennial traffic, Jack-in-the-Box will feature an instant-win game promotion with prizes ranging from date night movie tickets to a two night VIP experience in Las Vegas. These big ticket offerings will capitalize on the healthy performance of their late-night menu, accounting for 16% of their sales in the first three quarters of this year. The chain has lost its once strong hold on the late-night market, and hopes to regain Millennial consumers with a menu of savory, mash-up items that they may not crave for lunch or dinner but become must haves after dark. (Huffington Post)
Millennial parents are more practical than ever, a trend we explore in-depth in the new edition of Ypulse Quarterly releasing tomorrow. Upcycling used clothing and embracing swaps are the kind of sustainability minded and money-conscious initiatives they support, so it’s no wonder that Kallio, a children’s clothing line made entirely from upcycled men’s shirts, reached its full funding on Kickstarter today. The Brooklyn-based brand intends to invest in both the clothing line as well as a community workshop to teach sustainable design technique. (Fast Company)
While social media platforms like Instagram and Twitter seem to be dominating for innovative marketing efforts, Facebook still holds steady ground. In a small study of marketing professionals, digital platform Offerpop found that 92% of social marketing budgets will be spent on Facebook this holiday season. The survey from Offerpop also shows that 16% plan to spend money on Snapchat, but finds that 48% are hesitant to invest their budget in untested networks such as Yo and Wanelo. (The Drum)
Every other week we tap into our panel of 150,000+ Millennials in a survey of 1,000 14-32-year-olds to keep our finger on the pulse of trending topics, changing attitudes, and new norms among young consumers. The question library in the My Library tab on Ypulse.com allows Silver and Gold subscribers to see every question we’ve asked and how we’ve asked it for our entire history of bi-weekly surveys, and a search of Ypulse surfaces all the relevant related data that we’ve collected from young consumers. (Ypulse)