Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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Millennials are asking...

Tim Cook is gay.. Good for him

22 votes
62% 38%
Life & Lifestyle

Mmmm💋 Happy Halloweeen

28 votes
67% 33%
Life & Lifestyle

Beach time

40 votes
68% 32%
Life & Lifestyle

Happy Halloween!! 🎃👻🎃

23 votes
86% 14%
Life & Lifestyle

Your thoughts on Fenerbahce ?

24 votes
36% 64%
Sports & Activities

Is this furniture beautiful?

37 votes
57% 43%
Art, Design & Photography

Happy Halloween!! Be safe!!

30 votes
77% 23%
Food & Drink

Anyone ever tried this?

9 votes
0% 100%
Food & Drink

This year's jack-O-lanterns - 3 of 3. Like?

12 votes
86% 14%
Parenting & Family

This year's jack-O-lanterns - 2 of 3. Like?

12 votes
89% 11%
Parenting & Family

This year's jack-O-lanterns - Elsa. 1 of 3. Like?

12 votes
89% 11%
Parenting & Family

Doesn't this just look beautiful and peaceful!

79 votes
72% 28%
Places & Travel

Questions on here that are not in English!!

79 votes
36% 64%
Places & Travel

Who's feeling frisky?

8 votes
40% 60%
Relationships

Well?

10 votes
30% 70%
Life & Lifestyle

Hi mani :)

39 votes
60% 40%
Food & Drink

How can I get my teenage son to love me?

42 votes
68% 32%
Parenting & Family

What's pills is good for head ache?

36 votes
65% 35%
Health & Fitness

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