Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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Millennials are asking...

This job would be kinda funny at times I think.....??

39 votes
79% 21%
Education & Career

How can i take selfie;)

15 votes
42% 58%
Life & Lifestyle

12 steps only

40 votes
68% 32%
Life & Lifestyle

Oh Yeah

38 votes
71% 29%
Places & Travel

That's definitely not praying in any culture.

27 votes
17% 83%
Religion & Philosophy

But yet undocumented!! Strange that......

32 votes
27% 73%
Pets & Animals

Do you get this way on a first date ?

37 votes
57% 43%
Relationships

#radical

32 votes
42% 58%
Cars, Boats & Cycles

My hawk, isn't she cute

44 votes
68% 32%
Pets & Animals

The Supreme Temptation??

37 votes
35% 65%
Music, Movies & TV

Yes it is.

49 votes
50% 50%
Life & Lifestyle

Flying Bizzness Klass iz gud no¿

34 votes
67% 33%
Places & Travel

Oh i miss her badly

63 votes
60% 40%
Life & Lifestyle

God bless you.

37 votes
23% 77%
Religion & Philosophy

u r full of asšhole

51 votes
33% 67%
Home & Garden

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