Digital research products for your world, to decode theirs

Here are a few tips for brands who want to make the most of marketing on Instagram, from finding out what people are saying about your company to getting involved in the community. (PR Daily)

DC Comics has announced that one of its superheros will reveal that he is gay as part of a storyline in June, but it's not saying who it will be. DC has made an effort to diversify its pubilications, reintroducing some titles with LGBT characters. (ABC News)

While speaking at Boston University this weekend, Google's Eric Schmidt challenged college grads to turn off all screens for at least one hour a day — a difficult feat for Millennials, but one he views as important so technology doesn't disrupt in-person interactions. (Reuters)

In addition to Viacom's new study on How "Viewers C’s the Moment" (via communication, content, and comments), this video provides Millennials' perspectives on why they like social TV. They find it a more fulfilling way to consume entertainment as they get to interact with their show and their friends, and see what others are watching. (Viacom)

More than half of Millennials are annoyed by the health care system according to Harris Interactive; 82% of 18-34 year olds said having to wait weeks to get an appointment with a doctor or dentist is "unacceptable." And although Gen Y can find information instantly online, they feel its very unaccessible to find a new doctor or dentist via the Web. (Market Watch)

Many Millennials are frustrated that they're bogged down by student debt and can't find jobs despite their quality college education — one grad has even offered to return her degree for a refund! But there's often a disconnect that college = career, when it reality it's a time to expand one's knowledge and mature. (Mass Live)

We love Red Bull's latest marketing tactic called the Beat Suite Tweets which aptly creates a beatbox out of tweets! Users can also provide hashtags that will be incorporated into the sound, all of which can be shared on social media. (PSFK)

Millennials are spending more money than they earn, and while some of their spending is on luxury goods, they're balancing that out by getting inexpensive items too. And as more and more luxury brands have lower priced collections, young shoppers can also get haute names for less.  (Forbes)

YouTube's uploads have grown 50% over the past year, with users posting 72 hours of video every minute! The site turned 7 years old on Sunday. (GigaOm)

Take a look at these Millennial traits and attitudes — from their spending habits and entrepreneurial spirit to their political activism and sources of stress. Some of these don't paint Gen Yers in the best light, but they reflect the time in which they're growing up. (The Week)