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Emoji Life: The Friday Don’t Miss List
Start your weekend with the ultimate Millennial fix: everything you missed this week and more. TGIF! 1. Secret Admiring A dating app isn’t...
July 25th, 2014
I Want My Kid TV: What’s the Real Appeal of Nostalgia Viewing?
In the wake of a slew of nostalgia-driven entertainment reboots and remakes, we asked Millennials about their nostalgia viewing, and found the top five reasons...
July 24th, 2014
Infographic Snapshot: Millennials on Cooking
Millennials and food: one of the great love affairs of our time. This generation has embraced a foodie mentality that seems to be seeping into...
July 23rd, 2014
The Retail Carousel: Smart Brands Cashing in on Resale Economy
Millennials have a penchant for incorporating thrift finds into their wardrobes, but the trend goes beyond style nostalgia. During the economic downturn many learned to...
July 22nd, 2014
Cupid in a Smartphone: The Mobile Hunt for Love
Looking for love through an app is becoming more and more common for Millennials , and the dating apps they're using can teach us something...
July 21st, 2014
Viral Potential: The Friday Don’t Miss List
The hilarious, the smart, and the sad of what went viral this week, from the ESPY Awards Millennialized to a fandom convention that backfired into...
July 18th, 2014
Who You Should Follow on YouTube and Why
As top talent on YouTube breaks into the millionaire’s club, popular channels are winning new viewers and projects by remaining unique to their...
July 17th, 2014
Selling Experience: Giving Them Something to Talk About
The startups succeeding in selling Millennials the pre-planned, sharable experiences they want to add interest to their social feeds and help break banality. ...
July 16th, 2014
Meme-Watch: The Inside Jokes Dominating the Internet Right Now
Decoding the sometimes bizarre, often hilarious, memes happening today in Millennials’ worlds, and why they matter. What’s in a meme? We sometimes...
July 14th, 2014
Play Nice: The Fight for Positivity on Social Media
Social networks are taking it upon themselves to encourage positive communication and make social media a space where users actually act like friends. Millennials are...
July 14th, 2014
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Millennial News Feed
Quote of the Day: “My dream for the future is to become an entrepreneur so I can become my own boss. I also want to become successful to help other people who are in need.” – Female, 23, CA
Seven years after the release of Harry Potter and the Deathly Hallows, Harry Potter is the best-selling book series in history; but it also shaped a generation of children who read it. Millennials—known for their technology reliance—fell in love with these books “about love conquering hate,” waited for their release, grew up with the characters, and found within the books a unifying culture that has lasted far beyond the publishing of the last book. As we’ve said previously, the optimistic story about a unique, special boy destined for great things resonated with Millennials in a time when they too believed they were special and had great expectations for their futures. (BoingBoing)
Millennials are not rushing to tee off, and golf is “suffering from a generation gap.” Over the last five years, participation in the sport has fallen steadily, and the participation rates of 18-34-year-olds dropped 13% from 2009 to 2013, while their rates in other sports has risen significantly. The slow rate of games, the expense, and likely the pretense surrounding golf, could all be contributing to the gap. (WSJ)
An anonymous, adult, toy reviewer is one of YouTube’s biggest stars. DisneyCollectorBR posts videos of toy “unboxings,” watched by millions. Her most watched video is an unwrapping of “egg surprise” trinkets to show what is inside—it has over 90 million views. Apparently, the simple videos of a toy being opened and played with by adult hands are “entrancing” kids, who watch one after another. There is close to no information about the person behind the account online. (BuzzFeed)
Millennial parents continue to be given tools that facilitate their kids’ hyper-monitered childhoods. MamaBear is an “all-in-one worry-free” parenting/monitoring app that recently raised $1.4 million. Through the app, parents can be alerted to where children are, what they’re saying on social media, what photos they’re being tagged in, and even monitors when teen users are speeding. (TechCrunch)
The obesity epidemic has been blamed on many things, from fast food to technology replacing outside play. But one result of the health problem could also be making it tough to conquer: a lot of children who are obese or overweight don’t know it. A recent study found that 76% of kids ages 8-15 who are designated by the CDC as overweight thought they were “about right.” Boys and children from poorer families were more likely to “misperceive” their weight. (NPR)
Quote of the Day: “I unplugged from Facebook and it was one of the best decisions I have ever made. It is such a time suck. I have other online sites that I can browse to relieve stress or take a break from work without having to see what some random kid in high school is eating for breakfast.” —Female, 23, PA