Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “I haven’t had children yet because I need to finish school first.” –Female, 30, IL

Yesterday, Microsoft bought the company behind the wildly popular game Minecraft, and in doing so they’ve acquired a “multigenerational success story” and could be regaining some cool cred with younger consumers. It turns out, parents love the game, and many young Millennials and post-Millennials have embraced exploring the digital Minecraft world, hacking, building, and collaborating in the lo-fi game. (The Verge)

Yesterday, Microsoft bought the company behind the wildly popular game Minecraft, and in doing so they’ve acquired a “multigenerational success story” and could be regaining some cool cred with younger consumers. It turns out, parents love the game, and many young Millennials and post-Millennials have embraced exploring the digital Minecraft world, hacking, building, and collaborating in the lo-fi game. (The Verge)

When we asked Millennials if they would download another photo sharing app, only 17% of 18-24-year-olds said yes. Of course, if the right app caught on, they’d likely jump onboard to keep up with friends—but the truth is, it is getting harder to get consumers to try new apps. While people are spending more time on the apps they already have, especially music, fitness, and social networking apps, 65.5% in the U.S. say they aren’t downloading any in an average month. (Quartz)

Boomers grew up with protest songs as an intrinsic part of their musical culture, and sometimes like to criticize Millennials for their lack of similar tunes. But EMA’s self-released new track “False Flag” could quiet those complaints. The song talks about the experience of a generation “growing up in the shadow of 9/11,” and how that cultural turning point changed, and maybe stole, her generation’s future. (Flavorwire)

Apple’s iPhone 6 is of course the big smartphone news of the week, but while that announcement has taken over headlines, other brands are quietly innovating in the category to appeal to more niche mobile users. Panasonic has returned to the phone market, with the launch of a “connected camera,” a smartphone camera hybrid that is meant to appeal to those who are more interested in the quality of the photos they are shooting on the go than the phone features they can boast. (Engadget)

In 2013, the birth rate among women 20-24-years-old was at a record low, and it continued to decline for those 25-29-years-old. These low rates could be “here to stay,” and that might be a good thing for both Millennial moms and their kids. Working women are gaining more salary and experience with every year they delay motherhood, and their future children could have greater opportunities and even a higher lifetime income. (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Millennials are asking...

I'll pass. Lol.

13 votes
90% 10%
Food & Drink

Think our patients had a busy night! Lol

18 votes
69% 31%
Health & Fitness

Who loves apple?

50 votes
61% 39%
Life & Lifestyle

Is this movie good?

37 votes
22% 78%
Music, Movies & TV

Snoop dogg... What are your thoughts?

29 votes
30% 70%
Music, Movies & TV

Are you a vegetarian or a meat eater ?

27 votes
64% 36%
Food & Drink

Rolling Stones... What's your opinion?

29 votes
71% 29%
Music, Movies & TV

Fat sh:;-#%%t?

27 votes
16% 84%
Music, Movies & TV

Life is good

30 votes
75% 25%
Places & Travel

Would you enjoy watching a #movie like this?

44 votes
53% 47%
Music, Movies & TV

Isn't he cute? ;) My newest pup

46 votes
71% 29%
Parenting & Family

Cool huh?

15 votes
71% 29%
Apps & Gadgets

Thumbs up for Chevy down for ford let's see who wins

36 votes
57% 43%
Cars, Boats & Cycles

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

View our Client Case Studies