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Trend Revisit: Faux-spertise
Once we write about a trend it doesn’t go away, and some shifts in behavior have real staying power. Today we’re...
August 20th, 2014
Social That’s Working
Social is increasingly becoming the space where young consumers are paying attention to brands—which means it’s a crowded one. Plenty of...
August 19th, 2014
Why Co-Creation Is the Future of Products
Today’s post is from Ali Driesman, Ypulse’s Director of Insights and Inspiration, who helps brands to make co-creation with young consumers...
August 18th, 2014
Brands, Meet Females: The Friday Don’t Miss List
Missed expectations for back-to-school, kids online who many be cuter and more stylish than you, and why "Ladies First" isn't always a compliment. ...
August 15th, 2014
Millennials & Luxury: Spelunking the Ypulse Archive
Over the past 10 years, Ypulse has built up an awesome arsenal of 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q...
August 13th, 2014
How NOT to Market to Millennial Women
Somehow, major mistakes in marketing to Millennial women persist in too many markets, and many brands have failed to understand how they want to be...
August 13th, 2014
Speed Up or Slow Down? The Fast Fashion Tug of War
Our predictions for 2014 outlined the idea of a fast fashion slow down, and our Q1 trend report this year detailed moves from Forever 21 into high...
August 12th, 2014
Back-to-School Marketing That Stands Out…and Why
The sun may be shining, the beaches may be full, but back-to-school is on the horizon and as usual retailers are racing to get young...
August 11th, 2014
Easy as Pizza Pie: The Friday Don’t Miss List
An app that only teens could dream up, a viral video that could spark a new young couples trend, and the battle of superhero studios...
August 8th, 2014
Confessions of a Millennial: Why I Hate the Wendy’s Girl and I’m Not the Only One
In 2012, Wendy’s introduced viewers to a new spokesperson in an effort to make the brand younger and fresher. The reactions over the last...
August 7th, 2014
Millennial News Feed
Quote of the Day: "An athletic hoodie never goes out of style according to me. It's easy, can get dirty, and you'll show a bit of school pride. Besides, no one expects you to look top dollar every day in graduate school.” –Male, 27, MD
The hyper-monitored childhood of the next generation has them growing up tech-supervised, and now teenagers are getting the same treatment with the new app Ignore No More, dreamed up by one frustrated mom. The app gives parents the ability to control their children’s phones, shutting down everything but parent-approved contacts and forcing them to call home for the unlock passcode. Since Millennials consider their mobile devices to be their personal and private property, installing the app might prove to be the biggest challenge. (Jezebel)
Teen males have been the most sought after demographic in the gaming world—until now. Females make up 48% of gamers in the U.S. and women over 18 outnumber teen males in the game-playing space, especially with the “surge in casual mobile gaming” apps like Candy Crush, Hay Day, and Kim Kardashian: Hollywood. The increase of women gamers extends well past smartphones, and male-targeted games, like Assassin's Creed, are opened up to a new audience thanks to the prevalence of "couples play." (WSJ)
Instagram can be used for more than just image sharing, and since Mazda feels the platform is “still a bit untapped,” they are charging ahead with a new digital-only marketing campaign to promote the MX-5 Roadster. The Mazda Canada account will debut a new 9-tile magazine page spread each week, where each square in the design opens to a video showing “history vignettes” about the car’s design and mechanics. This Insta-mag campaign will serve as a soft launch for the Roadster to 18-35-year-olds, giving them quick, visual bites of information that build the car's story and appeal. (StreamDaily)
Michelle Phan, an original YouTube star, has been able to translate her online fame offline through a makeup brand, beauty subscription service, book deal, and the creation of a digital network to scout and manage new online talent. Millennials find online stars more approachable and authentic than professionals and Hollywood A-listers, a reason why these days “any company that has money is approaching YouTubers.” Since 80% of YouTube traffic comes from outside the U.S., stars like Phan are planning to expand to branded partnerships in global markets. (Mercury News)
It is easier than ever to unknowingly enter unwanted contracts online, so a group of teens is pushing to reinstate a lawsuit against Facebook for using their names and images in social ads, even though the fine print lets the social network do so. While this generation is concerned about privacy and content rights online, the court originally felt that putting user content in social ads was a “fair exchange” for using the social network. (MediaPost)
Need to know what a certain subset of Millennials is thinking? Silver and Gold Tier subscribers have access to Advanced Instant Poll tools, giving them the ability to submit questions to our mobile social community of 2 million 13-34-year-olds and target specific ages and gender like female teens or males of college-age. Targeting by age or gender (or both!) gets more focused responses and can be used for gut-checks statistics on key demographics. (Ypulse)