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It’s Like Tinder For…
The mobile dating app's success with young consumers has led to "the Tinder effect." Swipe right/swipe left design is becoming a go-to design...
October 22nd, 2014
Trend Forecast: The Emotion Economy
Every once in a while, we like to push pause on our studies of today’s youth culture, marketing, and Millennial insights to...
October 21st, 2014
3 Marketing Lessons Brands Could Learn From Taylor Swift (Seriously)
From making fan outreach a personal affair to mastering the art of the tease, brands should seriously take some notes off T. Swift's marketing...
October 20th, 2014
Five Things To Know: The Friday Don’t Miss List
Whisper’s big secret, the perks of Instagram fame, and the links we’re passing. It’s all the Millennial news you...
October 17th, 2014
The Newest Products for New Parents
It feels like the number of new apps and tech-enhanced products are multiplying by the minute, regardless of whether they fill a need in...
October 16th, 2014
The Creative Instagram Marketing You Should See Today
Chanel’s Instagram Debut At first glance, there isn’t anything particularly creative about Chanel’s Instagram. Photos of models, beautiful people,...
October 15th, 2014
Can Cameras Keep up? The Fight to Appeal to the Smartphone Set
Have smartphones completely killed the appeal of cameras for Millennials and teens? They face a tough battle, but these brands are trying to keep up...
October 15th, 2014
Let’s Talk About Teens Leaving Facebook: What’s Really Going On
For the second time this year, reports that teens are leaving Facebook "en masse" are running wild online. We're digging into our own...
October 13th, 2014
Turn Out For What?: The Friday Don’t Miss List
Election Millennial marketing heats up, smart brands are tapping into the future of shopping, and battle of the secret apps is being waged—don...
October 10th, 2014
Millennials’ Single Biggest Motivator
In this Part Two of our examination of the five big Millennial motivators, Dan Coates is delving into their single biggest driver. In our ...
October 9th, 2014
Millennial News Feed
Quote of the Day: “Already-made costumes usually don't look all that good and are overpriced. Another MAJOR issue is what do I do with that wholly bought costume [after Halloween]? I don't want to store a Hobbit costume all year, or throw it away.” –Male, 27, CA
Kids might still have Frozen fever (bets on how many Elsas we’ll see this Halloween?) but Disney is ready to build buzz for their next princess movie. This week the first artwork for Moana, the story of a Polynesian princess sailing the Pacific, was released, along with news that the film will be out in 2016. Moana will be the fifth non-white Disney princess, which our Instant Poll results today show should align with viewers’ wishes. (Vulture)
High-end designers continue to make children’s clothing to outfit the best dressed generation, and fashion for the pre-teen set is looking more sophisticated than ever: GapKids’ collaboration with kate spade new york and Jake Spade is hitting stores for just two weeks on October 30th, featuring kid versions of some of the labels’ bright and colorful signature pieces. While Gap’s campaign telling adults to “dress normal”missed the mark—and isn’t doing any favors for their sales—we suspect this more whimsical pint sized capsule collection will have parents lining up. (Nitrolicious)
How big has The Walking Dead gotten? The post-zompocalyptic gore-fest is so popular that ratings for its first two episodes beat out Sunday Night Football among “the demo that really matters,” viewers 18-49-years-old. Dead’s victory over football could be because this audience thought the games airing weren’t interesting. But if the ratings trend continues, it could be potential evidence that football is losing Millennial fans. (Uproxx, Deadline)
For teens today, fights in the hallway can lead to much worse than getting detention; students are actually being arrested for misbehavior in schools. Even smaller disciplinary issues like chewing gum, wearing too much perfume, or in one case eating another student’s chicken nuggets, can result in misdemeanor charges. The increased presence of police on campuses, and rise in teachers reporting misbehavior to local authorities, “has turned traditional school discipline…into something that looks more like the adult criminal-justice system.” (WSJ)
Millennial populations in small towns and rural areas might be “ticking slightly upward,” but that growth is no match for the continued trend of urbanization that the generation is spurring. Millennials are also moving en masse to the “fancier suburbs” of big cities, and reportedly Arlington, VA has seen an 82% growth in members of the generation from 2007 to 2013. Small towns feel limiting to these young consumers, who are still flocking to more bustling areas despite the fact that they are more expensive. (NPR)
Our Infographic Snapshots are data visualizations that take our proprietary bi-weekly survey stats and synthesize them to tell a story about this generation’s behaviors and views. From political stances to social media use to spending, we illustrate how many, how much, and how often. These helpful infographics are available to our Gold and Silver subscribers. (Ypulse)