Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennials are asking...

At the lake!

29 votes
79% 21%
Places & Travel

How was ur day?

8 votes
86% 14%
Relationships

Older woman?

8 votes
0% 100%
Relationships

Which are you?

7 votes
50% 50%
Relationships

How old ?

30 votes
64% 36%
Pets & Animals

I have a great hand. What about you?

6 votes
100% 0%
Relationships

Any opinions on Coldplay?

26 votes
35% 65%
Music, Movies & TV

What's your career?

29 votes
57% 43%
Art, Design & Photography

Africa?

30 votes
38% 63%
Places & Travel

She's not mushy AT ALL. Impress her?

43 votes
67% 33%
Relationships

What is the price of gas where you are?

33 votes
48% 52%
Art, Design & Photography

Is this you?

10 votes
67% 33%
Relationships

It's the backwards cow! Ooom!!!!!

41 votes
45% 55%
Art, Design & Photography

Did Tony Dungy offend u w/his statement about Sam?

20 votes
13% 88%
Sports & Activities

Will Obamacare be overthrown?

16 votes
25% 75%
World Events & Politics

isent she gorg😍

86 votes
69% 31%
Pets & Animals

Must obey the sign

41 votes
52% 48%
Art, Design & Photography

Gordon's dodgy

51 votes
21% 79%
Parenting & Family

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Millennial News Feed

Quote of the Day: “When I hear the phrase ‘The American Dream' I think…A loaded term that is meaningless these days. At this point, I'd be happy if I can manage to live a mostly comfortable, independent life. Is that The American Dream? I don't know.” –Male, 25, PA

When it comes to kids using tablets and smartphones, most of the attention is given to the dangers of it all: what will it do to their attention spans, their minds, or their health? But there are potential positives to their mobile use as well. One (Millennial) mom’s reasons for continuing to give her kids handheld devices include the importance of encouraging their technology and problem solving skills, expectations that they will know how to use them in school, and a hope that her girls will be involved in tech in their futures. (Hip Mombrarian)

This might be the year that vending machines became a full blown marketing trend, and Nike has put their own athletic spin on the tactic. Their recent “secret” vending machine in NYC, the Nike+ FuelBox, dispensed products like hats, shirts, and socks that visitors could only pay for with daily points from their Nike+ FuelBands, encouraging exercise in exchange for goods. (Engadget)

We’ve seen FoMo, the rise and fall of YOLO, and now social media has given us MoMo, the “Mystery of Missing Out.” Unlike FoMo, Fear of Missing Out when you see your friends posting a ton of fun pictures on social media, MoMo is the anxiety that results when friends stop posting. In the words of one Millennial, “’what can be so good that they aren't posting?’” It might seem silly to some, but for a generation used to being connected with friends nearly all the time, the feeling of exclusion that results from being left out and unaware of what’s happening is real. (Jezebel)

The value of higher education is already being questioned by Millennials, and evidence is continuing to mount that college systems and hierarchies need to be rethought. One former Yale professor is making headlines by telling parents not to send their kids to Ivy League schools, and that those who attend are not the “winners in the race we have made of childhood” but that instead elite education produces “anxious, timid, and lost” young people. (New Republic)

Oh, Barbie. She's had a rough year, and Mattel recently released an Entrepreneur Barbie in an attempt to tap into girl power marketing, and revive flagging sales. But is the reality that Barbie is just too perfect for today’s kids? The brand’s offbeat, weirdo Monster High dolls do far better than pristine, “clean cut” blond icon. Tapping into new trends in toy tech and giving Barbie a renewed sense of “imaginative play” might help, but at the same time post-Millennials, like the generation before them, could be turned off by anything that doesn’t show some flaws. (The StarPhoenix)

Quote of the Day: “When I hear the phrase ‘The American Dream’ I think of 1950s cliches, the economic downturn of 2008, and how college debt has pretty much made it impossible.” –Female, 17, RI

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

View our Client Case Studies