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Future Mobile Hits? 3 Apps to Watch
Snapchat, Vine, Venmo, Tinder...Millennials and teens helped make all of them into major success stories. But what will be the next hit app? Some...
November 19th, 2014
Infographic Snapshot: Millennial Money Matters
Millennials are aging up, their spending is set to rival Boomers, but what are they doing with their money? Yesterday, we looked at some...
November 18th, 2014
Financial Baby Steps: The Tools Letting Millennials Ease Into Money Matters
Millennials are wary of investments, unsure about savings, and generally anxious about their finances. So what now? New services are appealing by allowing them to...
November 17th, 2014
The Penguin Winning Holiday Marketing: Friday Don’t Miss List
Monty the Penguin's holiday magic, the phenomenon of Instafame, and even more Millennial shopping data. It's our round up of the news...
November 14th, 2014
Black Friday & Cyber Monday Data Breakdown: Millennials’ 2014 Shopping Plan
Millennials love nothing more than a getting a great deal. They want the nice things in life, but also know that they don&rsquo...
November 13th, 2014
Extra, Extra: The Apps Reinventing How News Is Delivered
Millennials’ approach to news is without a doubt different from previous generations’. As we noted in our infographic on young consumers’...
November 12th, 2014
Microfame: Why It Happens, Why It Matters
Young consumers are growing up in an age where fame is something that can happen TO you, at any time. But microfame is more...
November 11th, 2014
Techucational: A Learning Revolution in the Digital Age
While the debate about what multiple devices, social media, and small screens are doing to young minds continues to rage, some are tapping into the...
November 10th, 2014
Things Are Getting Weird: The Friday Don’t Miss List
One brand leaning into the absurd to get young consumers' attention, travel Millennialized, and the Target kid who launched a thousand memes. It's all...
November 7th, 2014
Brands Co-Creating Their Futures With Millennials
87% of Millennials say that they think brands should get consumers like them to give opinions before creating products. But what does it look like when...
November 6th, 2014
Millennial News Feed
Quote of the Day: “To shop we spend Thanksgiving night in a hotel.” –Female, 16, NE
Video games are blamed for a lot of things (contributing to the obesity epidemic, violence, etc.) but they could also have positive impacts. Recent research has found that playing action video games, “even twitchy mainstream ones,” can help improve learning capabilities. It’s not yet clear exactly how they help improve perception and learning, but parents with kids who spend hours gaming can take comfort in the idea that it might be making them a little bit smarter. (NYMag)
Tinder’s simple, sleek swipe-to-choose design has been borrowed by multiple startups trying to appeal to young consumers, and now it’s being used for holiday shopping marketing. UK retailer Argos has created a Tinder-like web and mobile app to help shoppers choose their holiday gifts: after entering the gender and age of the person they’re shopping for, and their budget, the Gift Finder app offers up suggestions that the user can swipe right to “like” and add to a “maybe list.” Argos says so far visitors swipe through more than 60 gifts and spend an average of three minutes looking at presents. (Brand Republic)
These days everyone seems to be chasing the Millennial market, and “18-to-33-year-olds' spending habits are set to peak in the coming years,” but who will capture them? Morgan Stanley’s list of the 15 brands they predict will make a lot of money from Millennials includes discount retailers, hotel chains, and natural food brands. Chipotle and Starbucks top the list because “40% or more of their consumers are already Millennials.” (Business Insider)
Airbnb is launching a quarterly print magazine called Pineapple, in an effort to give the online brand more of an offline presence. This might seem strange to those who believe that young consumers are only interested in digital, but there is plenty of evidence that they appreciate the tactile and old school (see: records). Pineapple is being sent to 18,000 Airbnb hosts for free so the magazine will have a presence in the homes available on the site “to spark coffee-table conversation” and enhance the travel experience. (Fast Company)
Not only are teens overconnected, they also might be “push[ing] back against…the technological revolution.” At least according to an interpretation of a new study that found that 66% of teens would rather interact with friends in person, versus 15% who would rather do so online, and that 69% wouldn’t ask someone out via the internet. But we would say that those preferences speak more to their (very human) desire to be together, and their ability to seamlessly live both online and off. (Bloomberg View)
We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" of big trends and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)