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Ypulse’s Favorite Marketing of 2014
Yes, we call out brands when we think their marketing to young consumers isn't up to standard. But we also give kudos when someone...
December 18th, 2014
5 Things Millennials Have Been Accused Of Killing This Year
Millennials' spending power is growing, but as we know they aren't necessarily spending on what previous generations did. Today we're looking at five...
December 17th, 2014
Learning from 5 Marketing Mistakes of 2014
2014 had its share of marketing missteps. They can't be erased, but as we near the beginning of a new year, we're looking at...
December 16th, 2014
Sneak Peek of the Upcoming Ypulse Quarterly Report
Check out this exclusive first look at the Q4 2014 Ypulse Quarterly report to get the inside scoop on the major trends and shifts we see...
December 15th, 2014
The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a...
December 14th, 2014
GIF Lovers Rejoice: The Friday Don’t Miss List
YouTube gives GIF lovers a present, social media looks back at 2014, the art of Instagram, beards getting decked for the holidays and more—all...
December 12th, 2014
Apps Getting Schooled: The Rising, Controversial Trend of Student-Only Platforms
Following the rise of anonymity and privacy in social networking, we're seeing another trend on the rise: apps targeting students, and giving them an...
December 11th, 2014
The Consumer is the Creative: Trend Update
Earlier this year we wrote that Millennials and Instagram could change advertising, thanks to the generation's affinity for social photos. That trend has only...
December 10th, 2014
INSTA-EVERYTHING: BRINGING SOCIAL PHOTOS TO OFFLINE PRODUCTS
Part of Instagram's power and allure is giving everyone the feeling they are an artist. That art is increasingly being given the change to...
December 9th, 2014
Marketing the Holiday Spirits: IRL Campaigns for 21+ Millennials
Yes, digital marketing is important, but Millennial consumers thrive on experiences. Today we're shining a spotlight on beer and alcohol brands with campaigns that...
December 8th, 2014
Millennial News Feed
Quote of the Day: “My dream car has always been a Chevy Silverado. After I have paid off all of my debt including student loans I will save to pay cash for the truck I want. I have a 3 1/2 year plan to pay off my debt and if I then take the money I am paying towards my debts and keep saving I should be able to buy my truck 1 year after that.” –Female, 22, OR
The mall doesn’t hold the same place in American culture it did twenty years ago, but it may still play a role in teen shopping tastes. A Teen Vogue survey reports that teen girls still like shopping in malls, with 65% of 16-26-year-old females saying they will do the majority of their holiday shopping in store. The top reasons they preferred mall shopping to online were seeing products in person, hanging out with friends, and bonding with their moms. (Awww.) 61% say they create their own wishlists by walking through the mall as well. (Chain Store Age)
Start hoarding bourbon. In 2015, the smooth spirit will be more expensive, thanks in large part to its popularity with Millennial consumers. Domestic bourbon sales have increased 36% in five years, and some distilleries are rationing their bottles for the first time since Prohibition. How’s that for the power of the craft cocktail trend? Bacon, that perennially trendy meat, will also continue rise in price. (Deal News)
McDonald’s sales continue to fall, and their problems attracting young consumers have been well documented this year. The number of 19-21-year-olds visiting the chain every month has dropped by 13% since 2011. “Desperate to change its image,” the brand’s latest turnaround plan (is this plan E?) includes self-service kiosks, a trimmed down menu, and a search for a “big idea” that will appeal to young consumers’ interest in social good. (Business Insider)
What did Millennials read online this year? A lot of BuzzFeed. Digiday’s look at 2014 in Millennial media consumption found that 39 million 18-34-year-olds visited BuzzFeed at least once, but traditional publications online are also attracting these younger readers. Over 20 million visited The New York Times, and almost 8 million visited The Wall Street Journal. Meanwhile, some “self-proclaimed” Millennial sites like Ozy and Vocativ reportedly “actually attract an older crowd.” (Digiday)
A generation delaying getting married and having children is creating interesting cultural shifts, and some hilariously awkward family moments. When one twenty-something found herself as the only single sibling and was deemed too old to be on her parent’s holiday card, she began to make her own tongue-in-cheek cards “celebrating” her solo, childless status. These hilarious missives, featuring booze and uncomfortable scenes, have gone viral, and she has become a holiday hero of the unmarried. (Mashable)
Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)