Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because I am creating a punk sailor Jupiter from Sailor Moon costume for comic con and I worked really hard on it, so I will wear it any chance I can.” –Female, 21, NY

The nostalgic details and music that filled Guardians of the Galaxy were a major part of making it the superhero movie that Millennials want right now, and they’re continuing to use that nostalgia now that the film is out of theaters. The movie’s soundtrack, Awesome Mix Vol. 1, is being released as a limited edition cassette tape this November, in time for Black Friday. The fact that cassette tapes are considered by many to be a dead technology won't likely stop young consumers looking for a retro-style piece of the movie. The album has already been released as a digital download, CD, and vinyl, and is already the tenth largest selling album of 2014 so far. (Billboard)

GoldieBlox has had impressive success as a toy startup focused on promoting engineering to young girls. Now the brand is expanding into digital products with their first (free) iOS app, GoldieBlox and the Movie Machine, and Bloxtown.com, a “digital playground” of interactive games. The app teaches about animation and allows young users to create GIFs that they can then use in a physical construction set they have built themselves. (PSFK)

Some of Vine’s biggest stars are coming to TV. Rainn Wilson, of The Office and SoulPancake fame, is working on a scripted comedy that will follow five of the app’s most popular Viners ”as they try to break into Hollywood.” The show, appropriately named Hollywood and Vine, will be the first traditional TV show to have a cast of mostly Vine stars, but could benefit from their online fans: the digital stars chosen have a collective following of over 30 million. (The Verge)

Breaking Bad was a story of meth and murder that was hugely appealing to older Millennial audiences, so some parents are objecting strongly to dolls of the main characters of the show being on the shelves at Toys “R” Us. A petition to take the Walter and Jesse action figures out of the chain and moved to “an appropriate store” was started online by one Florida mom and already has over 7,000 signatures. One of the figures comes with “a sack of cash, and a bag of blue crystals”—a.k.a. toy meth—so we can kind of understand the concern. (Racked)

Can Elsa and Anna help get kids to eat healthy? Previous studies have found that labeling fruits and vegetables with cartoons makes them significantly more appealing to children, and Disney-branded produce sales have reportedly tripled in the last two years. Bags of apples with Frozen and Spider-Man characters are being released this month as a continuation of the effort to get families to live healthier lifestyles. (Brand Channel)

Did you know every month, Ypulse surveys our Millennial panel of over 60,000, asking 1,000 14-32-year-olds about current events, seasonal trends, changing attitudes, and new norms? The results of these bi-weekly survey results are delivered to our Gold subscribers on Ypulse as downloadable tables, with data broken out by age, gender, ethnicity, location, and education. (Ypulse)

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Millennials are asking...

Indeed

15 votes
67% 33%
Relationships

At the least

16 votes
82% 18%
Life & Lifestyle

True True

18 votes
85% 15%
Life & Lifestyle

Yikes lol

23 votes
76% 24%
Pets & Animals

Would u read this book

23 votes
44% 56%
Art, Design & Photography

Who else needs one of these?

29 votes
67% 33%
Food & Drink

Do you cheat? Not emotionally but physically

55 votes
10% 90%
Relationships

Do you believe in absolute truth

22 votes
75% 25%
Religion & Philosophy

I wish I was this thin :(

36 votes
44% 56%
Food & Drink

Make sense

28 votes
79% 21%
Relationships

Would you say?

24 votes
81% 19%
Life & Lifestyle

That's so true for me

31 votes
85% 15%
Food & Drink

Lol

21 votes
85% 15%
Life & Lifestyle

True

20 votes
100% 0%
Life & Lifestyle

Yes

20 votes
83% 17%
Life & Lifestyle

Lmao

21 votes
79% 21%
Life & Lifestyle

Agree?

18 votes
50% 50%
World Events & Politics

Pretty much

22 votes
77% 23%
Life & Lifestyle

So do you have a crush on someone on thumb?

45 votes
55% 45%
Relationships

Verrrrry deep

21 votes
64% 36%
Life & Lifestyle

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