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Trends & Treats: The Friday Don’t Miss List
E-carve a pumpkin, drink a Franken Frappaccino, and put on your emoji mask, it’s your round-up of inspiration, trends, and marketing to know...
October 31st, 2014
Be Here Now: Using Tech To Escape From Tech
We've been tracking young consumers' growing desire to unplug and just "be here now" for some time. But now we see them turning to...
October 30th, 2014
Leaning Into Nostalgia: 3 Brands Profiting Off Millennial Wistfulness
Ok, so we know that Millennials and teens are nostalgic, but where do you go from there? Millennials nostalgia has at this point ...
October 29th, 2014
Halloween Marketing Tricks & Treats
Sometimes it seems that brands are so eager to get a jump on the winter holiday marketing that they miss what could be a pretty...
October 28th, 2014
Niche Networks to Watch
In the world of social networking, we've learned not to discount the niche networks. They can not only be hotbeds of creativity, but also...
October 27th, 2014
What’s Number One?! The Friday Don’t Miss List
White noise tops the charts, wearables get emotional, and girl power marketing grown up stays strong. It’s the news you don’t...
October 24th, 2014
3 Things to Watch Today
Every week brings another round of viral content, and it’s easy to miss some of the hot videos captivating young consumers and becoming...
October 23rd, 2014
It’s Like Tinder For…
The mobile dating app's success with young consumers has led to "the Tinder effect." Swipe right/swipe left design is becoming a go-to design...
October 22nd, 2014
Trend Forecast: The Emotion Economy
Every once in a while, we like to push pause on our studies of today’s youth culture, marketing, and Millennial insights to...
October 21st, 2014
3 Marketing Lessons Brands Could Learn From Taylor Swift (Seriously)
From making fan outreach a personal affair to mastering the art of the tease, brands should seriously take some notes off T. Swift's marketing...
October 20th, 2014
Millennial News Feed
Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL
The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)
Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)
Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)
Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)
Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (Kidscreen, Mashable)
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