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Infographic Snapshot: Going Back to School
It’s that time again: back-to-school season. While no Millennial wants to wish the summer away, our most recent Ypulse Bi-weekly Survey found that 56%...
August 21st, 2014
Trend Revisit: Faux-spertise
Once we write about a trend it doesn’t go away, and some shifts in behavior have real staying power. Today we’re...
August 20th, 2014
Social That’s Working
Social is increasingly becoming the space where young consumers are paying attention to brands—which means it’s a crowded one. Plenty of...
August 19th, 2014
Why Co-Creation Is the Future of Products
Today’s post is from Ali Driesman, Ypulse’s Director of Insights and Inspiration, who helps brands to make co-creation with young consumers...
August 18th, 2014
Brands, Meet Females: The Friday Don’t Miss List
Missed expectations for back-to-school, kids online who many be cuter and more stylish than you, and why "Ladies First" isn't always a compliment. ...
August 15th, 2014
Millennials & Luxury: Spelunking the Ypulse Archive
Over the past 10 years, Ypulse has built up an awesome arsenal of 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q...
August 13th, 2014
How NOT to Market to Millennial Women
Somehow, major mistakes in marketing to Millennial women persist in too many markets, and many brands have failed to understand how they want to be...
August 13th, 2014
Speed Up or Slow Down? The Fast Fashion Tug of War
Our predictions for 2014 outlined the idea of a fast fashion slow down, and our Q1 trend report this year detailed moves from Forever 21 into high...
August 12th, 2014
Back-to-School Marketing That Stands Out…and Why
The sun may be shining, the beaches may be full, but back-to-school is on the horizon and as usual retailers are racing to get young...
August 11th, 2014
Easy as Pizza Pie: The Friday Don’t Miss List
An app that only teens could dream up, a viral video that could spark a new young couples trend, and the battle of superhero studios...
August 8th, 2014
Millennial News Feed
Quote of the Day: “Quite frankly there are guys clothes I like sometimes but I never could wear. I mean, I'm not a cross dresser! But if they had something in my size and shape, totally. I would buy it.” –Female, 14, OH
Three singles from Ariana Grande’s sophomore album My Everything have already infiltrated the top 10 on iTunes before its release, but she is going beyond online hype for a triple marketing threat. The 21-year-old will appear with Jessie J and Nicki Minaj in a 2-part commercial that tells the story of a night out and its aftermath using clips from their music video collaboration. The commercials, branded with Beats and Target, will air during the MTV VMAs where Grande will also perform live, all one day before the album drops. (WSJ)
SoundCloud is going the way of Spotify by introducing a tiered subscription service that will also bring advertising (read: revenue) to the platform. The first Partner tier offers helpful feedback and basic statistic tools and will be free for the 10 million plus creators heard on SoundCloud each year. This announcement comes months after new streaming services like Beats Music flooded the market, and its latecomer status may prove helpful for Millennial listeners who are already accustomed to in-app ads or paying to opt out. (TechCrunch)
First pizza becomes a one-button business, and now video editing is being democratized for the masses with new app Fly that “makes big-time, Cannes-ready cutting room floor techniques as simple and intuitive as a flick of the finger.” The one-touch, video editing app makes simple edits like cuts and transitions, but also allows users to put videos side-by-side and stitch together different cameras to capture multiple viewpoints of an event. (Netted)
Millennials have been experiencing a disconnect with “luxury,”and Louis Vuitton has been seeing declining sales across Asia despite its prominence and ubiquity with global consumers. To hold onto its market, LVMH is diversifying into entertainment, specifically into K-pop. The company has bought millions of shares in South Korea’s YG Entertainment, one of the major players in K-pop’s explosion and the same enterprise that represents the genre’s hottest stars and fashion icons: Psy and G-Dragon. (Quartz)
Approximately $458 million was spent last year investing in wearable tech, but as product offerings become more diverse across patches, watches, and clothes, they’re losing a focused purpose and the attention of the general Millennial buyer. In a study from textbook service Chegg, out of 1,000 college students, 67% had not even heard of the term “wearables,” and of the 18% who do own a wearable device, the majority had bought inexpensive activity trackers. (PandoDaily)
Quote of the Day: "An athletic hoodie never goes out of style according to me. It's easy, can get dirty, and you'll show a bit of school pride. Besides, no one expects you to look top dollar every day in graduate school.” –Male, 27, MD