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Five Things To Know: The Friday Don’t Miss List
Whisper’s big secret, the perks of Instagram fame, and the links we’re passing. It’s all the Millennial news you...
October 17th, 2014
The Newest Products for New Parents
It feels like the number of new apps and tech-enhanced products are multiplying by the minute, regardless of whether they fill a need in...
October 16th, 2014
The Creative Instagram Marketing You Should See Today
Chanel’s Instagram Debut At first glance, there isn’t anything particularly creative about Chanel’s Instagram. Photos of models, beautiful people,...
October 15th, 2014
Can Cameras Keep up? The Fight to Appeal to the Smartphone Set
Have smartphones completely killed the appeal of cameras for Millennials and teens? They face a tough battle, but these brands are trying to keep up...
October 15th, 2014
Let’s Talk About Teens Leaving Facebook: What’s Really Going On
For the second time this year, reports that teens are leaving Facebook "en masse" are running wild online. We're digging into our own...
October 13th, 2014
Turn Out For What?: The Friday Don’t Miss List
Election Millennial marketing heats up, smart brands are tapping into the future of shopping, and battle of the secret apps is being waged—don...
October 10th, 2014
Millennials’ Single Biggest Motivator
In this Part Two of our examination of the five big Millennial motivators, Dan Coates is delving into their single biggest driver. In our ...
October 9th, 2014
Job Hunting For the Mobile Generation
First, job hunting went digital. Now the hunt for work is going mobile, and catering to Millennials' needs. These new apps might just be getting...
October 7th, 2014
Google on the Future of Retail
At the World Retail Congress last week, Google’s Vice President of Product Management and Shopping Products Sameer Samat spoke about “the...
October 7th, 2014
Millennials Sound Off: The Retail Experiences They Want
At the World Retail Congress last week, Ypulse spoke about the Millennial consumer trends that will shape the future of retail, and oversaw a...
October 6th, 2014
Millennial News Feed
Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because most of the ready-made options for women are overly sexualized.” –Female, 19, TX
She's a Barbie girl, but it's not exactly a Barbie world. It’s been a hard year for the blondest toy, as we’ve detailed before, and sales of the doll have continued to fall, dropping another 21% in the third quarter of this year. American Girl doll sales also dropped during that time period, and the struggles highlight how the “affections of the target audience—little girls—can be fleeting.” But there are plenty of other potential reasons for Barbie’s tough times: Girls today want edgier dolls, and spend more on tech toys. (Huffington Post, Business Insider)
If done right, young consumers have proven they will continue to buy tickets to see superheroes on screen, and there are a lot more of these movies in the works. This week, Warner Brothers announced plans for 10 new DC comics superhero movies over the next five years, including Wonder Woman, Aquaman, and The Flash. A movie featuring Lego Batman is also being fast-tracked for next year, so kids and adults alike can look forward to another fix of awesome. (Wired)
It’s 13 days until Halloween, and this year could be the most costume-filled holiday ever. A recent survey has shown that over two thirds of Americans plan to buy a costume, the most in eleven years. The fact that Halloween falls on a Friday has likely been a factor in the boost. Ypulse’s own most recent bi-weekly survey found that 36% of 13-32-year-olds plan to don in a costume to celebrate, 30% of those who plan to dress up will buy a pre-made costume, while 54% say they will purchase some items to make a costume of their own. (Ad Age)
MAC cosmetics is creating an entirely new kind of store that will target today’s teens and tweens. The stores will be designed completely differently to appeal to the younger consumers, including a “major focus on selfies” and a table full of products to sample on the spot. When explaining the new approach, global brand president Karen Buglisi Weiler told WWD, “One store doesn't fit all…You have to be in the world of customization and relevancy now." The first location opened over the summer in Orlando, and is reportedly already one of MAC’s top five stores in North America. (Racked)
Some of the hottest tech startups today are part of the “photo economy.” Millennials and teens have made their penchant for visual communication clear, and helped to make multiple photo sharing apps into huge success stories. Now entrepreneurs are fighting into the space with photo apps that put an emphasis on “storytelling, shopping, and storage.” Competition is tough, and so far the many startups that have tried to make photos shoppable have not succeeded. But still clearly the apps to know next will likely have something to do with this picture-obsession. (Fast Company)
Did you know that thanks to our bi-weekly survey of 1000 14-32-year-olds nationwide, we track trends in social media, entertainment viewing, earnings, spending, and more? Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased broken out by age and gender. We do the heavy data lifting, and we’re constantly adding new data to our trends. (Ypulse)