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Trend Forecast: The Emotion Economy
Every once in a while, we like to push pause on our studies of today’s youth culture, marketing, and Millennial insights to...
October 21st, 2014
3 Marketing Lessons Brands Could Learn From Taylor Swift (Seriously)
From making fan outreach a personal affair to mastering the art of the tease, brands should seriously take some notes off T. Swift's marketing...
October 20th, 2014
Five Things To Know: The Friday Don’t Miss List
Whisper’s big secret, the perks of Instagram fame, and the links we’re passing. It’s all the Millennial news you...
October 17th, 2014
The Newest Products for New Parents
It feels like the number of new apps and tech-enhanced products are multiplying by the minute, regardless of whether they fill a need in...
October 16th, 2014
The Creative Instagram Marketing You Should See Today
Chanel’s Instagram Debut At first glance, there isn’t anything particularly creative about Chanel’s Instagram. Photos of models, beautiful people,...
October 15th, 2014
Can Cameras Keep up? The Fight to Appeal to the Smartphone Set
Have smartphones completely killed the appeal of cameras for Millennials and teens? They face a tough battle, but these brands are trying to keep up...
October 15th, 2014
Let’s Talk About Teens Leaving Facebook: What’s Really Going On
For the second time this year, reports that teens are leaving Facebook "en masse" are running wild online. We're digging into our own...
October 13th, 2014
Turn Out For What?: The Friday Don’t Miss List
Election Millennial marketing heats up, smart brands are tapping into the future of shopping, and battle of the secret apps is being waged—don...
October 10th, 2014
Millennials’ Single Biggest Motivator
In this Part Two of our examination of the five big Millennial motivators, Dan Coates is delving into their single biggest driver. In our ...
October 9th, 2014
Job Hunting For the Mobile Generation
First, job hunting went digital. Now the hunt for work is going mobile, and catering to Millennials' needs. These new apps might just be getting...
October 7th, 2014
Millennial News Feed
Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because I am creating a punk sailor Jupiter from Sailor Moon costume for comic con and I worked really hard on it, so I will wear it any chance I can.” –Female, 21, NY
The nostalgic details and music that filled Guardians of the Galaxy were a major part of making it the superhero movie that Millennials want right now, and they’re continuing to use that nostalgia now that the film is out of theaters. The movie’s soundtrack, Awesome Mix Vol. 1, is being released as a limited edition cassette tape this November, in time for Black Friday. The fact that cassette tapes are considered by many to be a dead technology won't likely stop young consumers looking for a retro-style piece of the movie. The album has already been released as a digital download, CD, and vinyl, and is already the tenth largest selling album of 2014 so far. (Billboard)
GoldieBlox has had impressive success as a toy startup focused on promoting engineering to young girls. Now the brand is expanding into digital products with their first (free) iOS app, GoldieBlox and the Movie Machine, and Bloxtown.com, a “digital playground” of interactive games. The app teaches about animation and allows young users to create GIFs that they can then use in a physical construction set they have built themselves. (PSFK)
Some of Vine’s biggest stars are coming to TV. Rainn Wilson, of The Office and SoulPancake fame, is working on a scripted comedy that will follow five of the app’s most popular Viners ”as they try to break into Hollywood.” The show, appropriately named Hollywood and Vine, will be the first traditional TV show to have a cast of mostly Vine stars, but could benefit from their online fans: the digital stars chosen have a collective following of over 30 million. (The Verge)
Breaking Bad was a story of meth and murder that was hugely appealing to older Millennial audiences, so some parents are objecting strongly to dolls of the main characters of the show being on the shelves at Toys “R” Us. A petition to take the Walter and Jesse action figures out of the chain and moved to “an appropriate store” was started online by one Florida mom and already has over 7,000 signatures. One of the figures comes with “a sack of cash, and a bag of blue crystals”—a.k.a. toy meth—so we can kind of understand the concern. (Racked)
Can Elsa and Anna help get kids to eat healthy? Previous studies have found that labeling fruits and vegetables with cartoons makes them significantly more appealing to children, and Disney-branded produce sales have reportedly tripled in the last two years. Bags of apples with Frozen and Spider-Man characters are being released this month as a continuation of the effort to get families to live healthier lifestyles. (Brand Channel)
Did you know every month, Ypulse surveys our Millennial panel of over 60,000, asking 1,000 14-32-year-olds about current events, seasonal trends, changing attitudes, and new norms? The results of these bi-weekly survey results are delivered to our Gold subscribers on Ypulse as downloadable tables, with data broken out by age, gender, ethnicity, location, and education. (Ypulse)