Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “The tech items I received this past holiday season were a Blu-ray burner, artist's light box, and Lav microphone.” -Male, 25, TX

72% of Millennials turn to social media platforms for the latest news, and some publishers receive 50% of their referrals from Facebook. Vox Media is keeping up with this trend by creating social-only content for their seven verticals, and the tactic helped to increase their social reach up to 450% in 2014. Native-only and posts covering big events have yielded the most engagement for the digital media group. Although publishers are not yet receiving revenue from posting content designed for Facebook, Vox Media’s Global VP of Marketing predicts that in the future it could be a major revenue stream. (Digiday)

Hotels have already begun accommodating the needs of a new generation of travelers, and now cruise ships are looking to do the same. Millennials are reportedly more interested in cruises than other generations, with 53% saying they would like to go on a cruise within the next two years. This presents some opportunity, but cruise lines have some catching up to do, including providing faster Wi-Fi, shortening trips, and lowering costs. Some lines are attempting to “lure younger travelers looking for romance,” by chartering ships based on age groups, creating mingling opportunities for singles, and providing condoms, pregnancy tests, lubricants, and the morning-after pill. (Quartz)

For parents with refrigerators cluttered with their children’s artwork, Plum Print is providing a new solution. The startup allows parents to ship in their kid’s favorite masterpieces—from paintings to pottery—to be transformed into a custom photo book. Similar existing apps require parents to photograph and annotate doodles themselves, which has been too time consuming to take off on a large scale. Plum Print, started by a mom, has grown to have a large and loyal customer base by doing the work for parents, and 70% of their 2013 customers reordered the next year. (TechCrunch)

One Millennial model embracing her “imperfections” has started a social media movement. Tess Holliday is 5’5, size 22, tattooed, and the first model of her size and height to sign with a major modeling agency. Holliday was discovered by MiLk Model management on Instagram and has been named one of the top plus-size models in the world by Vogue Italia and Refinery 29. She celebrates her size and coined the hashtag #EffYourBeautyStandards “to encourage women to celebrate their bodies, no matter the shape.” The hashtag has taken off with young women online declaring their confidence and promoting body positivity. (BuzzFeed)

Snapchat has led the way in the departure from Facebook's “anything and everything to anyone” sharing practices, and there continues to be a growing demand for digital social experiences that are more private and less permanent. The app Xpire is gaining popularity among younger social media users by allowing the ephemeral sharing of “content that automatically self-destructs” on Twitter, Facebook, and Tumblr after a set amount of time. The app also offers features that help reduce one’s digital footprint, like in-depth word searches and tools that calculate the riskiness of a post. (Netted,TechCrunch)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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Millennials are asking...

Any French on this site ?

44 votes
18% 82%
Relationships

It's cold i'm feeling sick, i can't go outside

28 votes
41% 59%
Life & Lifestyle

Appropriate?

18 votes
62% 38%
World Events & Politics

How's the weather where you are?

6 votes
83% 17%
Life & Lifestyle

I licked it so its mine ;).. Is It fair?

28 votes
74% 26%
Apps & Gadgets

Have you ever traveled long term before?

41 votes
42% 58%
Places & Travel

I could need one, you too?

3 votes
100% 0%
Life & Lifestyle

What is your opinion about Vladimir Putin?

35 votes
30% 70%
World Events & Politics

Where's my milk

37 votes
50% 50%
Life & Lifestyle

It's snowing like mad here!! Is it where you are?

32 votes
43% 57%
Life & Lifestyle

Good?

62 votes
26% 74%
Sports & Activities

The best kind of house music

33 votes
50% 50%
Music, Movies & TV

Happy birthday to meeeeee!

9 votes
86% 14%
Food & Drink

Do you love some Lykke Li?

62 votes
24% 76%
Music, Movies & TV

Special effect

78 votes
48% 52%
Art, Design & Photography

Rate me?!! Yay or nay? All comments get star

48 votes
44% 56%
Life & Lifestyle

My team is looking good!

60 votes
58% 42%
Health & Fitness

Why do you think of my DIY light?!

63 votes
61% 39%
Art, Design & Photography

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