Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: "An athletic hoodie never goes out of style according to me. It's easy, can get dirty, and you'll show a bit of school pride. Besides, no one expects you to look top dollar every day in graduate school.” –Male, 27, MD

The hyper-monitored childhood of the next generation has them growing up tech-supervised, and now teenagers are getting the same treatment with the new app Ignore No More, dreamed up by one frustrated mom. The app gives parents the ability to control their children’s phones, shutting down everything but parent-approved contacts and forcing them to call home for the unlock passcode. Since Millennials consider their mobile devices to be their personal and private property, installing the app might prove to be the biggest challenge. (Jezebel)

Teen males have been the most sought after demographic in the gaming world—until now. Females make up 48% of gamers in the U.S. and women over 18 outnumber teen males in the game-playing space, especially with the “surge in casual mobile gaming” apps like Candy Crush, Hay Day, and Kim Kardashian: Hollywood. The increase of women gamers extends well past smartphones, and male-targeted games, like Assassin's Creed, are opened up to a new audience thanks to the prevalence of "couples play." (WSJ)

Instagram can be used for more than just image sharing, and since Mazda feels the platform is “still a bit untapped,” they are charging ahead with a new digital-only marketing campaign to promote the MX-5 Roadster. The Mazda Canada account will debut a new 9-tile magazine page spread each week, where each square in the design opens to a video showing “history vignettes” about the car’s design and mechanics. This Insta-mag campaign will serve as a soft launch for the Roadster to 18-35-year-olds, giving them quick, visual bites of information that build the car's story and appeal. (StreamDaily)

Michelle Phan, an original YouTube star, has been able to translate her online fame offline through a makeup brand, beauty subscription service, book deal, and the creation of a digital network to scout and manage new online talent. Millennials find online stars more approachable and authentic than professionals and Hollywood A-listers, a reason why these days “any company that has money is approaching YouTubers.” Since 80% of YouTube traffic comes from outside the U.S., stars like Phan are planning to expand to branded partnerships in global markets. (Mercury News)

It is easier than ever to unknowingly enter unwanted contracts online, so a group of teens is pushing to reinstate a lawsuit against Facebook for using their names and images in social ads, even though the fine print lets the social network do so. While this generation is concerned about privacy and content rights online, the court originally felt that putting user content in social ads was a “fair exchange” for using the social network. (MediaPost)

Need to know what a certain subset of Millennials is thinking? Silver and Gold Tier subscribers have access to Advanced Instant Poll tools, giving them the ability to submit questions to our mobile social community of 2 million 13-34-year-olds and target specific ages and gender like female teens or males of college-age. Targeting by age or gender (or both!) gets more focused responses and can be used for gut-checks statistics on key demographics. (Ypulse)

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Millennials are asking...

Tell me how ??

22 votes
81% 19%
Life & Lifestyle

Do you ever improvise with your transportation?

24 votes
32% 68%
Cars, Boats & Cycles

And stay out mine. ...

17 votes
62% 38%
Life & Lifestyle

Are you comfortable in high places?

20 votes
50% 50%
Health & Fitness

Do you like convertibles?

22 votes
47% 53%
Cars, Boats & Cycles

Have some class...so u don't attract an ass !!

18 votes
73% 27%
Life & Lifestyle

Does your car have a wing or spoiler on it?

25 votes
13% 87%
Cars, Boats & Cycles

Touching

19 votes
57% 43%
Relationships

True story

20 votes
82% 18%
Relationships

Sure is very lovely

21 votes
59% 41%
Relationships

Sounds reasonable

23 votes
80% 20%
Life & Lifestyle

Do you get checked for cancer? Men and Wonen

26 votes
32% 68%
Health & Fitness

Is 1300 square feet a big big apartment?

38 votes
68% 32%
Life & Lifestyle

Very true

31 votes
63% 37%
Religion & Philosophy

Looking for friend

51 votes
68% 32%
Life & Lifestyle

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