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The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a...
November 25th, 2014
Infographic Snapshot: Millennials and Thanksgiving
Yesterday we took a look at the Friendsgiving phenomena, but what about more traditional Thanksgiving celebrating? Today's Infographic Snapshot gives the data details on...
November 25th, 2014
The Rise of Friendsgiving: A Very Millennial Holiday
In 2013, we wrote about the rise of Friendsgiving, and the Millennial motivations behind the holiday. The tradition is not only continuing, it’s getting...
November 23rd, 2014
Smokin High Grannies: The Friday Don’t Miss List
Grandparents getting high, the mysteries of money, and cutthroat shopping apps for the holidays. We're catching you up on a week of trends in...
November 21st, 2014
Digital, Merry & Bright: Retailers Giving Tech Solutions For Holiday Shopping
Young consumers are used to turning to tech for solutions to their everyday problems-so why would holiday shopping be any different? Young consumers have a...
November 20th, 2014
Future Mobile Hits? 3 Apps to Watch
Snapchat, Vine, Venmo, Tinder...Millennials and teens helped make all of them into major success stories. But what will be the next hit app? Some...
November 19th, 2014
Infographic Snapshot: Millennial Money Matters
Millennials are aging up, their spending is set to rival Boomers, but what are they doing with their money? Yesterday, we looked at some...
November 18th, 2014
Financial Baby Steps: The Tools Letting Millennials Ease Into Money Matters
Millennials are wary of investments, unsure about savings, and generally anxious about their finances. So what now? New services are appealing by allowing them to...
November 17th, 2014
The Penguin Winning Holiday Marketing: Friday Don’t Miss List
Monty the Penguin's holiday magic, the phenomenon of Instafame, and even more Millennial shopping data. It's our round up of the news...
November 14th, 2014
Black Friday & Cyber Monday Data Breakdown: Millennials’ 2014 Shopping Plan
Millennials love nothing more than a getting a great deal. They want the nice things in life, but also know that they don&rsquo...
November 13th, 2014
Millennial News Feed
Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA
Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)
The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)
Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)
What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)
The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)
The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)