Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: 

Q: Imagine you just got home after trick-or-treating. What candy would you be most excited to eat?

A: “ALL OF IT! I may be 22, but I'm still allowed to act like a child once in a while!” –Male, 22, MN

Most Millennials don’t have a huge amount of disposable income to donate to charity, but they want to make a difference in the world—which is a big reason non-profits need to pay attention to them. For now, they prefer to give in smaller increments, but the size of the generation means that those micro-donations add up. They are also eager to have a chance to make a hands-on impact, so “more non-profits should consider how to get their Millennial supporters in the field.” (Huffington Post)

GIF-powered marketing is on the rise, and Netflix is taking it to the next level. Their new outdoor campaign in France is comprised entirely of GIF posters that will change depending on things like the weather and news events. A team will be creating custom GIFs from the shows and movies available on Netflix, which will then be broadcasted on the posters with an accompanying message. For example, if a team wins a big game, the GIF shown would be of a character celebrating, with a message about the victory. (Digiday)

It’s not news that college kids tend to drink heavily, but the reasons why they binge-drink might be more complicated than just wanting to party. One hypothesis is that today’s teens, who are growing up with high pressure to succeed and with less “unstructured leisure time” thanks to an extracurricular-packed schedules, just “don’t know how to relax.” Drinking provides a clear delineation between work and play, and gives them a coping mechanism for dealing with the free time and socializing that they just aren’t used to. (NYMag)

Modern moms and dads might be responsible for that steady feed of baby pictures on Facebook, and turn to online forums for baby-rearing support, but social media can also stress them out. A recent online survey reports that 60% of moms ages 18 to 34 (majority Millennials) say they wish they could cut back on platforms like Instagram and Facebook. Excessive marketing, annoying invites, and the pressure to present a perfect life are all reasons these younger moms wish they could unplug. (ABC News)

Chat apps have become mainstays of young consumers’ communication, which means that written messages are even more temporary than ever. But what if they wanted to keep those digital chats for posterity? Memeoirs makes physical books of WhatsApp, Facebook, and email conversations, which means anyone could “create a library" of their digital life. (The Next Web)

We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. (Ypulse)

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Millennials are asking...

Keep doing you

12 votes
70% 30%
Relationships

Pretty sums it up

13 votes
70% 30%
Relationships

Just let go

14 votes
40% 60%
Relationships

Beautiful or what???

18 votes
80% 20%
Home & Garden

Well....Damn me all to hell !!! LoL

19 votes
64% 36%
Life & Lifestyle

Any unshaven girls?

10 votes
11% 89%
Life & Lifestyle

Yess Yess

21 votes
58% 42%
Relationships

For sure

18 votes
60% 40%
Relationships

This is the best falling out of love song, ever!

21 votes
59% 41%
Music, Movies & TV

I can relate. You

58 votes
55% 45%
Health & Fitness

Do u care if Tim Cook is gay?

11 votes
11% 89%
World Events & Politics

Are you a nutella lover?

26 votes
59% 41%
Food & Drink

#pretty

21 votes
89% 11%
Places & Travel

Hawaii's sunsets

34 votes
91% 9%
Places & Travel

Apple is now the " GAYest" phone.

29 votes
26% 74%
Apps & Gadgets

TU or TD on Eggs and bacon?

29 votes
88% 13%
Food & Drink

Have you pooped today?

9 votes
63% 38%
Health & Fitness

Which one?

51 votes
30% 70%
Apps & Gadgets

Do you actively entertain your kids?

11 votes
75% 25%
Parenting & Family

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