Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “I think when I'm a parent my top concern in raising a child will be, in general, just not screwing them up." –Female, 14, MA

It is becoming common practice for busy Millennials to skip breakfast, but that doesn’t mean they don’t like breakfast food. In fact, this generation is more likely than others to eat breakfast at times other than traditional morning hours, and 16% are pushing back their mealtime to use breakfast as an afternoon snack. Their adventurous food preferences are influencing the “premiumization” of breakfast items, but since we know that the majority of Millennials enjoy cooking, there is also opportunity in "speed-scratch" products for the 65% who prefer to make breakfast foods from scratch. (MediaPost)

In the past three years, Lego has seen its consumer base change from 90% boys to 40% girls, thanks in part to its Lego Friends collection of girl-targeted construction sets. Activity kits like Rainbow Loom and GoldieBlox, along with licensed Frozenmerchandise, have helped drive the surge in sales for girls toy divisions, whereas action figure movies have begun to cannibalize each other in the boys toy aisle. (Kidscreen)

In the Age of Not Believing, images online and in magazines are almost assumed to be manipulated, but one Millennial is speaking out in support of imperfection. The fashion blogger behind the site Do The Hot Pants posted a reveal of images before and after Photoshop, admitting that she posted edited images to her site that decreased the size of her stomach, legs, and smoothed her skin. While she lifted the veil on her use of Photoshop and is advocating for better body image perceptions, her transparency might make some even more skeptical of what they see on user-created blogs. (BuzzFeed)

The #IceBucketChallenge for ALS is still going strong with participation from celebrities continuing to snowball, but no one’s nomination has seen as much viral traction as Bill Gates’ video. The tech genius decided to step it up a notch with a specially designed ice bucket contraption, and his behind-the-scenes take has seen over 8 million views in the past four days. (YouTube)

The social media landscape has seen a number of standalone apps fail, often due to resistance from users to migrate themselves and all of their friends to another platform. Instead of creating another Snapchat look-a-like, new app Camoji is using iMessage to send GIF selfies. The short video selfies send and loop seamlessly within iMessage, elevating the selfie into animated expressions that can also be shared as a URL link to non-iPhone users. (Mashable)

Quote of the Day: "I haven’t had children yet because I have a lot to accomplish—academics, career goals, travel destinations—before I settle down and look to someone else's interests.” –Female, 25, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Millennials are asking...

How do you motivate your self ?

23 votes
33% 67%
Relationships

Do you like or dislike Space?

22 votes
74% 26%
Places & Travel

Summer..Fethiye/TURKEY...

5 votes
80% 20%
Art, Design & Photography

Fethiye/TURKEY

5 votes
80% 20%
Art, Design & Photography

Hı..Fethiye/TURKEY

6 votes
80% 20%
Art, Design & Photography

Double standard

36 votes
24% 76%
World Events & Politics

My baby ...sara

39 votes
78% 22%
Parenting & Family

My 37th pic. It's father son time.

8 votes
88% 13%
Parenting & Family

Nature's beauty

5 votes
60% 40%
Home & Garden

Do you own a Beachbody workout program, which one?

49 votes
8% 93%
Health & Fitness

A Loch Lomond local

3 votes
67% 33%
Pets & Animals

Will it?

51 votes
27% 73%
Religion & Philosophy

Way out?

63 votes
21% 79%
Apps & Gadgets

Sounds like a plan!

33 votes
68% 32%
Business & Finance

Kinda a Soylent Elbonian sorta thing

29 votes
40% 60%
Food & Drink

Ever dreamt of a character?

46 votes
48% 52%
Relationships

Meee tooo!

38 votes
54% 46%
Relationships

A new product that will improve everything!

25 votes
59% 41%
Food & Drink

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

View our Client Case Studies