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Confessions of a Millennial Guy: Mocking Males in Marketing Isn’t Working
When I’m not fast-forwarding through commercials, some consistent marketing themes are becoming clear—unfortunately, they seem cynical and out of touch. Marketing...
October 1st, 2014
State of the Gamer
Today's post is from Ypulse Research Associate Phil Savarese. Gaming has reached an interesting point in its history. Millennials can be considered gaming...
September 28th, 2014
The Five Big Millennial Motivators (Part One)
Today’s post is by Ypulse President Dan Coates. What motivates Millennials? We're asked this question more often than any other. Usually we'...
September 28th, 2014
Say Ello: The Friday Don’t Miss List
Saying Ello to a new (super-viral) social network, the 8-year-old YouTuber making millions, and Millennials’ honest reasons for pushing pause on parenthood: it&rsquo...
September 26th, 2014
First Look: The Upcoming Ypulse Quarterly Report
Every quarter, we zoom our lens out to look at some of the bigger trends impacting young consumers today—and why they matter to...
September 25th, 2014
Why Headphones May Be the Wearables to Watch
Yes, the Apple Watch is the wearable getting all the attention this month, but innovations in the headphone market and young consumers' tech cravings are...
September 24th, 2014
Millennial Media Behavior Deep Dive: The Real Stats On How They’re Watching
Entertainment fragmentation is in many ways being fueled by Millennials, who are usually the first to adopt second (and even third) screen behaviors that brands...
September 23rd, 2014
The Great Mainstreaming of YouTube: The Traditional Takeover of the Millennial-Fueled, DIY Video Site
Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t...
September 22nd, 2014
Perfect Imperfection: The Friday Don’t Miss List
The iPhone 6 mania, perfect imperfection on the runway, and Facebook’s next new app—all the news and trends you need to know...
September 19th, 2014
High-End Middle School: Five Big Trends Out of Fashion Week(s)
It used to be that the fashion world set the trends and consumers followed, but now we see that young consumers are influencing fashion week styles, and designers are picking up on Millennial behavior and bringing it to the runways. We're looking beyond the fringe and the color-blocking to tell you about five of the bigger overarching, Millennial-influenced trends seen at this month's fashion weeks, from high-end middle school looks to the social media front row.
1. High-End Middle School
High-end designers are embracing middle school looks, and it seems that dressing like you’re on the playground again is a big trend. Backpacks, brightly colored sneakers, jean jackets, and even pencil cases made their way down the runways, and school was named as an inspiration by several designers. These child-like accessories and styles feel very much like a take on the Millennials' tendency to embrace anything that makes them feel like kids again.
In our coverage of spring’s fashion week shows, we noted the innovative ways that designers engaged its socially savvy audiences. Now it’s safe to say that social media is the real front row of fashion week(s). The amount of tweets, Instagrams, and other social coverage coming out of the show means that anyone can be an attendee. Curalate crunched the social stats, and found that overall 115,000 images were shared over the course of NYFW alone, generating over 10.8 million engagements, which is a 100% increase from February’s social activity. The most liked photo of that week was a photoshopped image of Ellen Degeneres walking the Betsy Johnson runway. Instagram’s new app Hyperlapse was also a big hit with the fashion world, with many attendees, from magazine editors to stylists, posting sped up videos that condensed entire shows into just a few stylish seconds.
Millennial News Feed
Quote of the Day: “I use cloth diapers, and a lot of my coworkers don't quite understand this. They aren't condescending, per say, but I do think that they judge my less mainstream parenting style. Also, several of my online mommy Facebook groups can be VERY judgy.” –Female, 26, IL
Last spring Gap made headlines by voluntarily raising the company’s minimum wage to $10 an hour and let loose the viral hashtag #LetsDoMore, which has seen 90 million social media impressions to date. The fashion brand has continued to develop its ethical stance via powerful posts on Twitter, Facebook, and Instagram, recently supporting the U.N.’s #HeForShe movement and using social media as an outlet to promote women’s equality in the workplace. Though their “Dress Normal” clothing campaign may be missing the mark, their social media strategy speaks to young women in a way that they can support. (Forbes)
International news outlet Al Jazeera has introduced “Pirate Fishing,” an interactive game that lets players act as journalists investigating an illegal fishing trade. As Millennials shift their focus from traditional news sources, the game intends to bring readers “deeper into the story” for a more immersive experience. Other media outlets are seeing similar value in creating interactive story telling through gaming: BuzzFeed is currently putting together a team dedicated towards game development. (Digiday)
The U.S. Navy is looking to mentorship as a way to adapt its highly regimented training routine to fit Millennial work expectations. While Millennials may not want to be friends with their superiors, they want to feel respected and receive constructive feedback, so Gen X commanders have started mirroring parent relationships with students as a way to connect and instill a sense of family values. (Businessweek)
Twilight author Stephanie Meyer and Lionsgate have announced a new project in the works titled “The Storytellers—New Creative Voices of The Twilight Saga”. The series calls for female directors to create short films based on Twilight characters, with the top five being chosen by a panel of talented females that includes Octavia Spencer and Julie Bowen. The final products will be screened on Facebook, hoping to attract new audiences with a social-media-first push. (Vulture)
Moms began ruling social media with the surge in mommy bloggers and online communities, but a recent poll of the demographic shows that social media overload may just be #TMI (too much information). 60% of new moms are considering unplugging completely from social media, and feel pressure to appear to have a perfect life online. When asked to name their turnoffs, Millennial moms named sharing too much and too often, along with too much marketing content on their feeds. (Mediabistro)
Our daily insights article, available to Silver and Gold tier subscribers, illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)