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Smokin High Grannies: The Friday Don’t Miss List
Grandparents getting high, the mysteries of money, and cutthroat shopping apps for the holidays. We're catching you up on a week of trends in...
November 21st, 2014
Digital, Merry & Bright: Retailers Giving Tech Solutions For Holiday Shopping
Young consumers are used to turning to tech for solutions to their everyday problems-so why would holiday shopping be any different? Young consumers have a...
November 20th, 2014
Future Mobile Hits? 3 Apps to Watch
Snapchat, Vine, Venmo, Tinder...Millennials and teens helped make all of them into major success stories. But what will be the next hit app? Some...
November 19th, 2014
Infographic Snapshot: Millennial Money Matters
Millennials are aging up, their spending is set to rival Boomers, but what are they doing with their money? Yesterday, we looked at some...
November 18th, 2014
Financial Baby Steps: The Tools Letting Millennials Ease Into Money Matters
Millennials are wary of investments, unsure about savings, and generally anxious about their finances. So what now? New services are appealing by allowing them to...
November 17th, 2014
The Penguin Winning Holiday Marketing: Friday Don’t Miss List
Monty the Penguin's holiday magic, the phenomenon of Instafame, and even more Millennial shopping data. It's our round up of the news...
November 14th, 2014
Black Friday & Cyber Monday Data Breakdown: Millennials’ 2014 Shopping Plan
Millennials love nothing more than a getting a great deal. They want the nice things in life, but also know that they don&rsquo...
November 13th, 2014
Extra, Extra: The Apps Reinventing How News Is Delivered
Millennials’ approach to news is without a doubt different from previous generations’. As we noted in our infographic on young consumers’...
November 12th, 2014
Microfame: Why It Happens, Why It Matters
Young consumers are growing up in an age where fame is something that can happen TO you, at any time. But microfame is more...
November 11th, 2014
Techucational: A Learning Revolution in the Digital Age
While the debate about what multiple devices, social media, and small screens are doing to young minds continues to rage, some are tapping into the...
November 10th, 2014
Millennial News Feed
Quote of the Day: “It wouldn’t be Thanksgiving without marathoning a television show.” –Female, 31, NV
The Pitches are back. Yesterday the first trailer for Pitch Perfect 2, the sequel to the cult hit 2012 aca-awesome movie, landed on the internet and the buzz is already huge. The trailer has been viewed over 6 million times in 24 hours. Pitch Perfect 2 will be out in May 2015, so fans have a while to wait, but as you can see in today's Instant Poll they'll be ready to watch. (Slash Film)
Last week, teen singer Lorde taught adults some new slang “the youthz” use when she tweeted out a compliment to Kim Kardashian. Lorde retweeted Kardashian’s internet breaking Paper cover with the comment “Mom,” which many not in-the-know interpreted as a criticism. But in reality saying “mom” to a celeb is a common compliment, meaning “adopt me/be my second mom/i think of you as a mother figure you are so epic.” (BuzzFeed)
Bailey’s is targeting Millennial women with a global campaign that “celebrates the ‘power of female friendship.’” To create a spot that would appeal to a new generation of women, the agency team and production team were predominantly female. The commercial features women around the world going out on the town together and the brand hopes it will show Bailey’s has “a meaningful role in a girls night out…[after] having had been hidden at home for far too long.” (The Drum)
The maker of the infamous Hot or Not site is back with a new, unexpected app for new parents and kids. His latest project, Cakey, is a free YouTube app that allows parents to create playlists of kid-safe videos, and choose from lists that other parents’ have shared. The simple app also includes an option that pauses video and says, “Okay, take a bite” for parents who are using Cakey to convince picky kids to eat. (Recode)
Two high schools in southern California were shut down this week thanks to threats that were posted on Yik Yak, the anonymous app that allows users to see messages from anyone in a 1.5 mile radius. Reportedly threats “of mass shootings, bombings, or other violence” made through the app is becoming a growing problem. (Mashable)
The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)