The Don’t Miss List

 

We’re looking back at the topics we’ve covered this week and rounding up the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

 

 

 

 

1. More Gen Y Female Comic Power

We wrote about Gen Y women being poised to take over comedy, and we don’t want you to miss that this week Mindy Kaling was named as one of Time’s 2013 100 most influential people in the world, Alison Brie’s incredibly popular reenactment of internet memes, or that Millennial-female powered Pitch Perfect is getting a sequel.

2. The Best Movie Award Moments

We gave you a Millennial recap of the MTV Movie Awards, but don’t miss the 14 best GIFs from the night, or the talked-about moment that Parks and Recreation star Aubrey Plaza attempted to steal Will Ferrell’s Comedic Genius award.

3. How to Catfish the World 

We wrote about catfishing being featured in Seventeen and J-14, but you shouldn’t miss instasham.me, a new “media arts project and social experiment” site that lets anyone fake a life of glitz and glam. Instasham provides fake pictures of beaches, fashions, European trips, parties and friends that you can easily post on your own Instagram feed.

4. The Next New Way to Shop

Yesterday we covered how Millennials are feeling like entrepreneurs (without risking a thing) by curating their own “stores” with products from around the internet. Don’t miss Svpply, an online community that lets users display image-board galleries of items from stores anywhere on the web that they want or own. Svpply was recently purchased by ebay and could change the way online shopping looks and works.

5. The Links We’re Sharing

We kept you up on the Essentials all week, but don’t miss the most intense email ever…

 
 

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The Newsfeed

“Art is basically my job and I enjoy it so much.”—Female, 15, MD

Snap is making its “biggest move” in scripted original content, teaming up with NBCUniversal and the Duplass brothers for their next series. The Duplass-owned creative studio Donut will produce original series for Snap shot in vertical video. NBCU and Snap will also be opening a joint digital content studio focused completely on mobile-first entertainment, “formaliz[ing] their partnership” and putting Snap firmly in the producing/original content creation camp. Snap’s mobile-only approach is part of a movement to shake up how we view videos—in fact, they’re calling their offering “a fundamentally new medium.” (THRTechCrunch)

Eggo frozen waffles are capitalizing on their unexpected Stranger Things’ fame. The brand has seized the marketing opportunity of being a part of one of Millennials & Gen Z’s favorite shows, tying themselves into Netflix’s Super Bowl ad, creating a special toaster for select fans, and swarming New York Comic Con with people dressed up like Eleven armed with “watch party kits” (aka “waffles and a microwavable syrup server”). To prep for the premiere of season two of the show, Eggo is sending out a fully-loaded food truck for the red carpet premiere, and going all out on social media to connect with fans. (MediaPost)

More teens than ever have severe anxiety, but why? The American College Health Association found a 12% increase in undergrads reporting “overwhelming anxiety” from 2011 to 2016, and several studies concur that “there’s just been a steady increase of severely anxious students.” Social media is part of the problem—constant like-monitoring and cyber bullying isn’t helping the most stressed generation to date. There’s also an increasing (and constant) perceived need to over-achieve. One psychology professor observes, “There’s always one more activity, one more A.P. class, one more thing to do in order to get into a top college.” (NYTimes)

Ypulse research has shown that 88% of Millennial parents are trying to avoid helicopter parenting—but they might not be able to help it. The constant media storm of global atrocities and everyday stories of parenting gone wrong combined with advertisers’ willingness to fear-monger, results in a generation of (understandably) anxious parents. It doesn’t help that the tech to constantly monitor kids is easily available (albeit pricey)—from drone surveillance meant for the military to devices that track “blood-oxygen levels all night long.” One relationship therapist sums up, “Everyone is having a hard time drawing a line and just figuring out what’s reasonable versus what’s over-protective.” (Refinery29)

Brands are turning college students into mini-sales forces. Aerie, Victoria’s Secret Pink, and Express are just a few of the many brands that have a program for college campus reps where students receive swag, experience, and other perks for helping bring brand awareness to their colleges. Though brands don’t always require social posts, most ambassadors do share their swag on social, bringing organic ads to their friends’ feeds. The biggest draw is that social posts from reps “[come] across as natural, authentic, a product that they would normally use or want to talk about.” (Racked)

“[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”—Male, 30, WI

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