The Don’t Miss List

 

We’re looking back at the topics we’ve covered this week and rounding up the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

 

 

 

 

1. More Gen Y Female Comic Power

We wrote about Gen Y women being poised to take over comedy, and we don’t want you to miss that this week Mindy Kaling was named as one of Time’s 2013 100 most influential people in the world, Alison Brie’s incredibly popular reenactment of internet memes, or that Millennial-female powered Pitch Perfect is getting a sequel.

2. The Best Movie Award Moments

We gave you a Millennial recap of the MTV Movie Awards, but don’t miss the 14 best GIFs from the night, or the talked-about moment that Parks and Recreation star Aubrey Plaza attempted to steal Will Ferrell’s Comedic Genius award.

3. How to Catfish the World 

We wrote about catfishing being featured in Seventeen and J-14, but you shouldn’t miss instasham.me, a new “media arts project and social experiment” site that lets anyone fake a life of glitz and glam. Instasham provides fake pictures of beaches, fashions, European trips, parties and friends that you can easily post on your own Instagram feed.

4. The Next New Way to Shop

Yesterday we covered how Millennials are feeling like entrepreneurs (without risking a thing) by curating their own “stores” with products from around the internet. Don’t miss Svpply, an online community that lets users display image-board galleries of items from stores anywhere on the web that they want or own. Svpply was recently purchased by ebay and could change the way online shopping looks and works.

5. The Links We’re Sharing

We kept you up on the Essentials all week, but don’t miss the most intense email ever…

 
 

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Millennial News Feed

Quote of the Day: “I accept friend requests on social media from people I don’t know or have mutual friends with to broaden my horizons; meet people I otherwise wouldn't in day-to-day life.”—Male, 23, MN

Vice’s fastest growing division is news, and the media brand has struck gold with younger audiences by filling the “big white space” co-founder Shane Smith says was created by “perception that Gen Y didn’t really care about news which is obviously not true.” Their unconventional approach to news has been incredibly successful with the generation, and their new channel Viceland will continue to cover the stories that young viewers are passionate about. Prioritizing young people’s point of view is a part of how the network is run. Smith explains, “the BBC isn’t going to give a 23-year-old kid straight out of college $10 million to make a TV show–but we are. It’s about taking risks.” (Creative Review

Millennials are at a greater risk to be scammed than the elderly. A new survey released by the Better Business Bureau revealed that almost 90% seniors have been able to spot a scam in time, compared to 66% of Millennials. The BBB cites online scams like the request of usernames and passwords from “official-looking” emails as the most common. Our recent trend The Privacy Issue found that Millennials assume security is part of the deal when using trusted sites for email, social media, and even payments, with 65% of 13-33-year-olds saying they assume the websites they visit are secure. (Airdrie City View)

Mobile wallets have become one of the main channels that Millennials would prefer that brands send them sales and offers on. Along with email, websites, and apps, mobile wallets like Apple Pay, Android Pay, and Samsung Pay have become logical platforms for brands to use to send out marketing messaging to young consumers. Campaigns like loyalty programs, push messaging, and digital coupons can all be held on mobile wallet platforms. Over half of consumers say they have used mobile wallets and 30% say they have used them in the past week. (MediaPost

AT&T Hello Lab and Rooster Teeth are looking for the next big competitive gaming star. The digital series Schooled will be following the digital media company’s co-founder as he puts together a team of 8-12-year-old gamers to take on his experienced staff in a “winner-take-all finale.” Rooster Teeth, best known for “web classic” Red Vs. Blue and the Let’s Play franchise, hopes to be “the next big gaming sensation” with young players, and introduce their brand to a younger audience. (StreamDaily

According to an Adobe survey, over half of Millennials say that email is their preferred option to be contacted by a brand—so what’s the best way to use it? Thinking mobile is a good start. The same study found that 88% of Millennials are using smartphone to check their emails, so marketers need to find the best strategy to “optimize their content and campaigns for mobile devices to effectively convey their messages.” Including social media links to continue the conversation and going image heavy is also crucial. (Huffington Post

Quote of the Day: “Whether I want to draw, paint, read, study, or dance, influences the kind of music I listen to.”—Female, 25, GA

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