The Don’t Miss List

 

We’re looking back at the topics we’ve covered this week and rounding up the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

 

 

 

 

1. More Gen Y Female Comic Power

We wrote about Gen Y women being poised to take over comedy, and we don’t want you to miss that this week Mindy Kaling was named as one of Time’s 2013 100 most influential people in the world, Alison Brie’s incredibly popular reenactment of internet memes, or that Millennial-female powered Pitch Perfect is getting a sequel.

2. The Best Movie Award Moments

We gave you a Millennial recap of the MTV Movie Awards, but don’t miss the 14 best GIFs from the night, or the talked-about moment that Parks and Recreation star Aubrey Plaza attempted to steal Will Ferrell’s Comedic Genius award.

3. How to Catfish the World 

We wrote about catfishing being featured in Seventeen and J-14, but you shouldn’t miss instasham.me, a new “media arts project and social experiment” site that lets anyone fake a life of glitz and glam. Instasham provides fake pictures of beaches, fashions, European trips, parties and friends that you can easily post on your own Instagram feed.

4. The Next New Way to Shop

Yesterday we covered how Millennials are feeling like entrepreneurs (without risking a thing) by curating their own “stores” with products from around the internet. Don’t miss Svpply, an online community that lets users display image-board galleries of items from stores anywhere on the web that they want or own. Svpply was recently purchased by ebay and could change the way online shopping looks and works.

5. The Links We’re Sharing

We kept you up on the Essentials all week, but don’t miss the most intense email ever…

 
 

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The Newsfeed

Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”

—Female, 24, MI

A startup is leveraging angry tweets to let brands find new consumers, and engineer some incredibly personalized marketing. Customer service listening tool SocialRank Realtime allows brands to view a dashboard of tweets from consumers “who might be fans of theirs in the future.” For example, after viewing a tweet from a potential consumer about a flight delay, an airport restaurant might send over a cup of coffee to their location. The tool touts its ability to let brands to create “real relationships” with consumers and has already signed on Juicy Couture and Aéropostale. (Business Insider)  

Teens are watching influencers on YouTube, but what are the teen influencers watching? According to an Influenster survey of 14-51-year-old “tastemaker consumers,” 93% of 14-18-year-old influencers are watching product reviews—compared to 86% of overall respondents. Haul videos came in next in popularity at 76% (24% more than overall), followed by unboxing videos at 71% (19% more than overall). Seven in ten teen influencers are also watching YouTube videos at least once a day, and 42% say they can watch between six to 15 per sitting. (eMarketer

Pokémon Go is still going. The revolutionary game, which attracted 500 million users in eight weeks last summer, has made an estimated $1 billion in the last seven months and reports “a very large level” of users. The second version of the game will soon be released, with 80 new monsters to catch—which is good news for brands. According to the CEO of Niantic Labs, the game will soon be integrating ads that fit in organically to the platform, and the game’s partnership with Starbucks on a Pokémon Go beverage “opened a lot of people’s eyes to start imagining other cool things that you can do.” (Adweek

Wattpad is the latest company getting into storytelling via text messages. The social publishing platform has launched mobile app Tap, where readers can discover “chat-style” stories across genres like horror, romance, drama and more. Although fiction app Hooked and kid-targeted Amazon Rapids takes a similar approach, Tap is the only one that takes a “voyeuristic” angle, giving readers the feeling that they’re reading through someone else’s chat messages—a move that can appeal to teenagers and young adults. (TechCrunch

Nordstrom is going above and beyond the “typical department store” offerings to reach young consumers. Earlier this week, the retailer launched the Lab—an incubator venture that showcases indie, new designers with “completely different audiences, messages, and points of view.” Each season will bring a new crop of designers, and according to the retailer, new stories: “It's the full package — who is the designer, what is their story, what do they stand for, why are they doing what they are doing, who is it for. There’s an authenticity [in that].” (Racked

Quote of the Day: “For my engagement ring, I want a tattoo. No ring.”—Female, 30, AZ

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