The Don’t Miss List

 

We’re looking back at the topics we’ve covered this week and rounding up the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

 

 

 

 

1. More Gen Y Female Comic Power

We wrote about Gen Y women being poised to take over comedy, and we don’t want you to miss that this week Mindy Kaling was named as one of Time’s 2013 100 most influential people in the world, Alison Brie’s incredibly popular reenactment of internet memes, or that Millennial-female powered Pitch Perfect is getting a sequel.

2. The Best Movie Award Moments

We gave you a Millennial recap of the MTV Movie Awards, but don’t miss the 14 best GIFs from the night, or the talked-about moment that Parks and Recreation star Aubrey Plaza attempted to steal Will Ferrell’s Comedic Genius award.

3. How to Catfish the World 

We wrote about catfishing being featured in Seventeen and J-14, but you shouldn’t miss instasham.me, a new “media arts project and social experiment” site that lets anyone fake a life of glitz and glam. Instasham provides fake pictures of beaches, fashions, European trips, parties and friends that you can easily post on your own Instagram feed.

4. The Next New Way to Shop

Yesterday we covered how Millennials are feeling like entrepreneurs (without risking a thing) by curating their own “stores” with products from around the internet. Don’t miss Svpply, an online community that lets users display image-board galleries of items from stores anywhere on the web that they want or own. Svpply was recently purchased by ebay and could change the way online shopping looks and works.

5. The Links We’re Sharing

We kept you up on the Essentials all week, but don’t miss the most intense email ever…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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