Naming the Next Generation Speaker Q&A: Neil Howe

On June 26th Ypulse will be Naming the Next Generation.* Neil Howe, author, historian and generational guru, will be joining us in our quest to find a name for post-Millennials that fits their unique generational experience. Neil has been a pioneer in generational theory, writing nine books on American generations.  Along with William Strauss, he first coined the term “Millennials,” describing this generation with remarkable foresight as far back as 1991. We can think of no one better to help us to name the next generation, in fact, we wouldn't have dreamed of trying without Neil's help. Today Neil tells us about why we need to move away from the term “Gen Z,” how post-Millennials will be the oldest group to not recall a time before the Great Recession, and how this generation could be like Millennials ... on steroids.
 
*Register to attend Naming the Next Generation, and you can give your own suggestions on what the next generation should be named here!
 
Ypulse: What do you think is the biggest difference between Millennials and post-Millennials?
Neil Howe: I think it’s important to establish what we mean when referring to “Millennials” and “post-Millennials.” My definition for “post-Millennials” includes those born after 2004, so these are kids currently just entering grade 2 of elementary school. Yes, that date remains tentative. You can’t be sure where history will someday draw a cohort dividing line until a generation fully comes of age into adulthood. But since there are good reasons why social generations tend to be 20 or so years long, I am naturally suspicious of a definition that abruptly limits Millennials to only 10 or 15 birth years.
 
Right now, the biggest difference is the emphasis on socialization, pushed on them largely by their Gen-X parents and teachers.…

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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