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Today our Ypulse Guest Post comes from Robin Boyar, founder of thinktank research and strategy, on the growing number of teens and young adults discovering the appeal of location-based services. Adding to the joys of real-life gameplay we heard about from…
Today's second Ypulse Youth Advisory Board post is from our resident techophile Michael Hayball on the apps he loves and why. Though the brand of smartphone (Google's Android vs Apple's iPhone) might put him in the minority, his apps of…
Today's Ypulse Youth Advisory Board post is from Chase Straight on the Gen Y appeal of Foursquare — the location-based mobile check-in service that's been building buzz steadily for a while now (see the New York Times, reg. required, feature…
Today's Ypulse Guest Post comes from Derek Baird, a 2010 Ypulse Youth Marketing Mashup advisory board member, who reports back from The Digital Media and Learning Conference in San Diego. If you work in youth media or marketing and have an idea for…
Today's Ypulse Youth Advisory Board post comes from Chase Straight who also made a stop by the Engage! Expo last week. Below Chase reports back on the number of mobile payment vendors and what this may mean for the monetization of…
The Pew Internet & American Life Project just released a slew of updated statistics about how teens and young adults are using the web (and mobile). The headline that's getting picked up from this research is the decline in teen "blogging,"…
After citing LG's new "Give It A Ponder" initiative in yesterday's Essentials, I decided to give the campaign a closer look. Here's the overview from the press release:
(LG Mobile Phones) has launched a multi-faceted campaign for tweens and teens that…
Last week in Essentials we cited a piece from Wired on the issues surrounding texting while driving as discussed at a Senate hearing last Wednesday by senators, the Department of Transportations and the FCC. From the article:
At issue is the…
Yesterday, we linked to a USA Today story about Palm's new smartphone, the Pixi, which they intend to market to teens/youth. With the constant news about youth oriented iPhone apps or the mobile versions of MySpace and Facebook, you might assume…
Reading PewInternet's retrospective summary of its teen mobile research over the past five years, I had two thoughts:
1) I am betting their 2010 report shows way more mobile adoption from younger teens, less landline usage, esp. with younger teens of Xer…
