Q&A With Tiffany Alvord: YouTube Star

YouTube has launched careers for tons of artists today and has a created a culture of loyal fans who subscribe to singers' channels, follow them on social media, and help them rise to fame. That's the story of 19-year-old singer-songwriter turned YouTube sensation Tiffany Alvord, who's among the top talent in this space. Tiffany started posting videos to the site for fun, but has since become a star with more than 900,000 subscribers, a worldwide following, several albums, and she'll soon have her own show following her success on Awesomeness TV, a popular YouTube channel among tweens and teens.

We chatted with Tiffany about how the Internet propelled her singing career, the YouTube community, and how social media enables musicians to form an authentic connection with fans, offering new opportunities for artists today...

Tiffany Alvord 2 Ypulse: How did you get started in the music business?

Tiffany Alvord: I have always enjoyed singing and performing. I took piano lessons when I was in elementary school and when I was about 10, I began writing songs with my friend at recess. We would perform our songs for our friends in a mini-concert on the playground on Fridays. When my friends came to my house, we would write songs and design CD covers. When I was in junior high school, I got a pink Daisy Rock guitar for Christmas and taught myself how to play it.

Much of my focus was on gymnastics when I was younger and I reached competition levels in junior high. However, I injured myself and had to quit and decided to focus on acting and singing.

YP: What made you decide to create a YouTube channel and did you have any expectation of getting a following or being discovered?

TA: I discovered YouTube when I was 15-years-old. I saw another girl my age who had posted cover songs and had an original song…

 
 
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Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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