Q&A With Tiffany Alvord: YouTube Star

YouTube has launched careers for tons of artists today and has a created a culture of loyal fans who subscribe to singers' channels, follow them on social media, and help them rise to fame. That's the story of 19-year-old singer-songwriter turned YouTube sensation Tiffany Alvord, who's among the top talent in this space. Tiffany started posting videos to the site for fun, but has since become a star with more than 900,000 subscribers, a worldwide following, several albums, and she'll soon have her own show following her success on Awesomeness TV, a popular YouTube channel among tweens and teens.

We chatted with Tiffany about how the Internet propelled her singing career, the YouTube community, and how social media enables musicians to form an authentic connection with fans, offering new opportunities for artists today...

Tiffany Alvord 2 Ypulse: How did you get started in the music business?

Tiffany Alvord: I have always enjoyed singing and performing. I took piano lessons when I was in elementary school and when I was about 10, I began writing songs with my friend at recess. We would perform our songs for our friends in a mini-concert on the playground on Fridays. When my friends came to my house, we would write songs and design CD covers. When I was in junior high school, I got a pink Daisy Rock guitar for Christmas and taught myself how to play it.

Much of my focus was on gymnastics when I was younger and I reached competition levels in junior high. However, I injured myself and had to quit and decided to focus on acting and singing.

YP: What made you decide to create a YouTube channel and did you have any expectation of getting a following or being discovered?

TA: I discovered YouTube when I was 15-years-old. I saw another girl my age who had posted cover songs and had an original song…

 
 

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Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

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