Q&A With Tiffany Alvord: YouTube Star

YouTube has launched careers for tons of artists today and has a created a culture of loyal fans who subscribe to singers' channels, follow them on social media, and help them rise to fame. That's the story of 19-year-old singer-songwriter turned YouTube sensation Tiffany Alvord, who's among the top talent in this space. Tiffany started posting videos to the site for fun, but has since become a star with more than 900,000 subscribers, a worldwide following, several albums, and she'll soon have her own show following her success on Awesomeness TV, a popular YouTube channel among tweens and teens.

We chatted with Tiffany about how the Internet propelled her singing career, the YouTube community, and how social media enables musicians to form an authentic connection with fans, offering new opportunities for artists today...

Tiffany Alvord 2 Ypulse: How did you get started in the music business?

Tiffany Alvord: I have always enjoyed singing and performing. I took piano lessons when I was in elementary school and when I was about 10, I began writing songs with my friend at recess. We would perform our songs for our friends in a mini-concert on the playground on Fridays. When my friends came to my house, we would write songs and design CD covers. When I was in junior high school, I got a pink Daisy Rock guitar for Christmas and taught myself how to play it.

Much of my focus was on gymnastics when I was younger and I reached competition levels in junior high. However, I injured myself and had to quit and decided to focus on acting and singing.

YP: What made you decide to create a YouTube channel and did you have any expectation of getting a following or being discovered?

TA: I discovered YouTube when I was 15-years-old. I saw another girl my age who had posted cover songs and had an original song…

 
 

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Millennial News Feed

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

The NBA has teamed up with Budweiser to give fans their first virtual reality experience. At their playoff game last week, the Cleveland Cavaliers gave out cardboard VR headsets that also doubled as beer carriers. Attendees could access experiences like player intros, an inside look at the locker room, and a courtside view of the national anthem. The NBA says they are “always looking for new ways to connect with…fans by leveraging emerging technologies that deliver unique experiences,” and plans to continue to launch more videos throughout the playoffs. The NBA is latest of many brands that have jumped into using VR. (Adweek

A six-year-old fan convention has gotten “too big to ignore.” Described as “the Millennial and postMillennial equivalent” of Comic-Con, VidCon connects fans with their favorite video creators and counts YouTube as a top sponsor. Attendance for the event is poised to grow to 30,000 this year from 21,000 last year, when attendees were mostly teens and females. Not missing the “chance for a direct conversation with a very important, hard-to-reach audience,” the movie industry plans to make an appearance “in a major way for the first time.” Lionsgate plans to bring the star of upcoming thriller Nerve, and Warner Bros. will be doing an “elaborate stunt” to promoteFantastic Beasts and Where to Find Them. (The New York Times

Second screen behavior is only becoming more prevalent. Internet users are increasingly turning to additional devices while watching TV programming and commercials, leading “simultaneous usage” to grow to 85% this year from 80% in 2015. According to eMarketer, that’s 182.9 million Americans who are browsing the internet while watching TV at least once a month. Device ownership is also on the rise: smartphone ownership is expected to increase by 11% over the next few years, and tablet ownership by 4%. If the trend continues, more than nine out of ten internet users will be multi-tasking with their devices by 2018. (MediaPost

Older generations may have thing or two to teach Millennials about technology. A new study on adults in the U.K. and U.S. found that 18-34-year-olds tend to be more relaxed when it comes to online security, leading to compromised accounts. When asked if they ever used “easily cracked” passwords like birthdays, the word “password,” and “1234,” the majority of 51-69-year-olds said no, while two-thirds of Millennials who said yes. Not surprisingly, 35% of Millennials report one of their accounts was hacked over the past 12 months. (Quartz

We’ve reached peak Boomerang Generation: There are more Millennials living with their parents than significant others, roommates, or on their own, according to Pew Research data. In 2014, for the “first time in modern history,” about one-third of Millennials reported that they were living at their parents’ home. Although the recession limited the generation financially, the Washington Post says the trend has been “decades in the making, a result of deep-rooted societal transformations in education, work and family building.” Instead of marrying, moving out, and starting families, young adults are instead focusing on career paths, gaining more education, and saving up to move out on their own without the support of a significant other. (Washington Post

Quote of the Day: “I want to travel to Washington, because I love the Twilight series and I'd love to see the place it's based on.”

—Female, 23, CA

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