Gen Y Getting High (And Why It’s Not That Big a Deal)

Millennials are leading the charge on the legalization of marijuana. 65% of Millennials ages 18-29 favor the legalization of pot and 27% of those younger than 30 have used marijuana in the past year, triple the amount of any other generation. Boomers and Xers smoked weed as well, so how did this generation come to be at the forefront of changing the perception and dialogue around marijuana use?
 
The Gateway Myth: In contrast to cigarettes and hard drugs, which have been consistently villainized as Millennials have grown up, information on whether pot is actually bad for them has been unreliable at best. This generation was told that marijuana is the gateway drug, but increased transparency of government policies through the accessibility of information has convinced Millennials that “the D.A.R.E. program is a joke.” As they’ve gotten older, it’s become clear that not all pot users are on a slippery slope to rehab, and for some pot feels like a “healthy alternative” to alcohol and hard drugs. There is little evidence to prove otherwise. Despite sanctioned dispensaries in some states, marijuana remains in the category of heroin, ecstasy and LSD by Federal standards, influencing the lack of research surrounding the substance. But with cultural trends toward more lenient policies and an increase in the drug’s accessibility, the NIH has provided Drexel University a grant for a five-year study to examine “medical marijuana and its impact on drug use and physical and psychological health among young adults” aged 18-26 in the Los Angeles area. Previous studies have begun to uncover links between cannabis and the increased risk of stroke in young adults, as well as a drop in IQ points over time, but the evidence is still unclear as variations in weed are too hard to measure. Unless some…

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I'm still working on getting my life in order.” –Female, 26, CA

Why did Apple face a backlash for gifting U2's new album to 500 million users? It seems that the marketing play went awry in part because those users found it “creepy” that Apple was able to invade and alter their music collection without their permission. Many of them got vocally upset, and Apple has released a free tool to allow people to delete the free album. The incident has shown that consumers are not comfortable with their technology being manipulated without their knowledge and approval, even if it means they’re getting a ”gift.” (PR Newser)

Though Millennials might not be buying houses en masse at the moment, they do want to own one in the future, and the use of real estate apps and sites is actually on the rise among 25-34-year-olds. As these consumers continue to move towards becoming home owners, they will “shape the future of the housing and mortgage industries.” Millennials will be looking for plenty of amenities, want to be close to the things they need, and desire smaller spaces that are more efficient and perhaps less formal than homes of the past. (Marketwatch)

Viral video watch: YouTube user Kutiman’s mashup of 23 separate, and unrelated, music videos into one song called “Give It Up” has earned over a million views in the last five days. The videos used include a six-year-old practicing piano, a drum tutorial, and plenty of individuals just playing their instruments alone for the camera, all combined to become the background track to Kutiman's vocals. The creative combination clearly appeals to Millennials’ hybrid music tastes. (Daily Dot)

Toms is arguably the most successful brand to tap into young consumers’ desire to save the world on the side, and incorporate social good into their purchases. Now Toms is partnering with Target for a new collection that, of course, has a charitable twist. Toms for Target will include clothes, shoes, and home goods for under $50—and for each purchase, Target will donate supplies like meals and blankets to a variety of charities. The collection will be in stores starting November 16th—just in time for holiday shopping season. (Fast Company)

If you haven’t heard of Destiny yet, it’s time to catch up: it is the most expensive video game ever made, and also the most pre-ordered in history. From the creators of Halo, the post-apocalyptic, visually stunning game was highly anticipated; its beta test this summer was downloaded by more than 4.6 million and the gameplay trailer was viewed more than 6 million times in only a few weeks. Destiny was released just last week and is expected to be an enormous hit—and potentially the next big franchise in gaming. (Washington Post)

Twice a month, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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