Gen Y Getting High (And Why It’s Not That Big a Deal)

Millennials are leading the charge on the legalization of marijuana. 65% of Millennials ages 18-29 favor the legalization of pot and 27% of those younger than 30 have used marijuana in the past year, triple the amount of any other generation. Boomers and Xers smoked weed as well, so how did this generation come to be at the forefront of changing the perception and dialogue around marijuana use?
 
The Gateway Myth: In contrast to cigarettes and hard drugs, which have been consistently villainized as Millennials have grown up, information on whether pot is actually bad for them has been unreliable at best. This generation was told that marijuana is the gateway drug, but increased transparency of government policies through the accessibility of information has convinced Millennials that “the D.A.R.E. program is a joke.” As they’ve gotten older, it’s become clear that not all pot users are on a slippery slope to rehab, and for some pot feels like a “healthy alternative” to alcohol and hard drugs. There is little evidence to prove otherwise. Despite sanctioned dispensaries in some states, marijuana remains in the category of heroin, ecstasy and LSD by Federal standards, influencing the lack of research surrounding the substance. But with cultural trends toward more lenient policies and an increase in the drug’s accessibility, the NIH has provided Drexel University a grant for a five-year study to examine “medical marijuana and its impact on drug use and physical and psychological health among young adults” aged 18-26 in the Los Angeles area. Previous studies have begun to uncover links between cannabis and the increased risk of stroke in young adults, as well as a drop in IQ points over time, but the evidence is still unclear as variations in weed are too hard to measure. Unless some…

 
 

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Millennial News Feed

Quote of the Day: “I share my selfies by making it my profile picture.” —Female, 23, IL

It’s time to let go of the stereotype that men hate shopping: men are actually spending about $10 more than women on clothing and accessories each month, according to a new study. Menswear is expected to expand by 8.3% in the next year, 4.1% more than womenswear. Not surprisingly, Millennial guys are approaching their fashion and shopping differently, with males under 35-years-old more likely to purchase athletic and athleisure styles. Younger male consumers are also 27% more likely than those over 35-years-old to be influenced by sales staff. (The Muse)

Second screen marketing was one of the big trends of this Sunday’s big game, and Instagram reports that 38 million users engaged with Super Bowl content 155 million times that day. Social media vendor Engagement Labs looked at likes, comments, and clicks to see which brands were the event’s Insta-MVPs and declared Pokémon, Disney’s The Jungle Book,Squarespace, SoFi, and Acura the top five performers. Pokémon asked viewers to call out all the Pokémon references their ad in the Instagram comments, and The Jungle Bookposted a link to the full movie trailer on Instagram right after airing it on TV. (Adweek

Blend is a texting app “built for Gen Z,” with plans to use their popularity on college campuses to grow into competition for WhatsApp and iMessage. The app was created by two college drop-outs who secured $3 million in funding after the release of a controversial promotional video made the app go viral on the former students’ Michigan campus. Their biggest challenge will be retaining Millennials and teens in the crowded messaging space, and Blend is relying on their “snappy design” and focus on photos and video sharing to get them on top.
(San Francisco News

Millennials know you think they’re narcissistic—and they think so too. New research shows Millennials agree that they are more self-involved than older generations: 18-25-year-olds rated themselves a 61.4 (on a 100-point scale) for narcissism, and rated those 60 years or older at 38. However, older respondents “in particular piled on Millennials for their narcissism, while absolving their own age group,” and those 60 and older ranked Millennials as 65.3 on the narcissism scale, and put themselves at 26.5. Unsurprisingly, the study notes that Millennials don’t appreciate constantly being told they’re narcissistic. (Mental Floss

Millennials are looking for something to talk about on social media, and IfOnly is providing the exclusive experiences they can be proud to broadcast. When we first wrote about the site their target users were those with a lot more to spend, but over the past few months they’ve been adding “amazing but highly accessible” offerings—like playing with pandas at a zoo—for a broader audience, priced at $50-$125 per person. IfOnly believes that Millennials on social media will pave the way to their success: “they’re on social media channels, where it’s not fun to post about a belt but it is fun to [post a picture, saying], ‘Check me out backstage.’” (TechCrunch

Quote of the Day: “I am planning to give an iPhone 6s as a gift for this Valentine’s Day.”

—Male, 31, NY

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