Watches Are A Time-Less Accessory For Gen Y

WatchesIn today’s digital age, most Millennials look at their cellphone, computer, or other portable devices to know what time it is. So, many wonder, who needs a watch? Well, we're finding that watches are still quite popular among young people, just not necessarily for their primary purpose. Instead, Millennials are wearing watches as a fashion accessory to show off their personal style.

In a recent Pulse survey, we asked 317 Millennials how often, if at all, they wear a watch and nearly one-third (32%) said they always wear one or do so most of the time. Moreover, 2 in 10 (22%) say they wear a watch sometimes, reaffirming that there’s a large interest in watches with 71% saying they own one, even if they don’t wear it very frequently. We also discovered that a handful of Millennials own more than one watch, further illustrating that watches are a fashion item that can be swapped in and out depending on one’s outfit. As one 23-year-old female put it, “Watches have recently become my favorite accessory. I wear one every single day and I have found myself buying them in different styles and metals. I don’t mind investing in them because they are classic and won’t go out of style.” Further, while 68% of Millennials say they wear a watch to know what time it is, a close percentage (65%) say they wear a watch as a fashion accessory. Interestingly enough, guys wear watches more than girls (43% compared to 22%), which makes sense as it’s still a masculine way to accessorize and 45% of Millennials believe that accessories are important to achieving their overall outfit. Watches

When asked what brand(s) of watches they own, Fossil, Casio, and Timex came out on top. Fossil and Timex both make classic watches and Casio has long been a favorite among young people with its colorful and durable selection.…

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Spring.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimated to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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