Watches Are A Time-Less Accessory For Gen Y

WatchesIn today’s digital age, most Millennials look at their cellphone, computer, or other portable devices to know what time it is. So, many wonder, who needs a watch? Well, we're finding that watches are still quite popular among young people, just not necessarily for their primary purpose. Instead, Millennials are wearing watches as a fashion accessory to show off their personal style.

In a recent Pulse survey, we asked 317 Millennials how often, if at all, they wear a watch and nearly one-third (32%) said they always wear one or do so most of the time. Moreover, 2 in 10 (22%) say they wear a watch sometimes, reaffirming that there’s a large interest in watches with 71% saying they own one, even if they don’t wear it very frequently. We also discovered that a handful of Millennials own more than one watch, further illustrating that watches are a fashion item that can be swapped in and out depending on one’s outfit. As one 23-year-old female put it, “Watches have recently become my favorite accessory. I wear one every single day and I have found myself buying them in different styles and metals. I don’t mind investing in them because they are classic and won’t go out of style.” Further, while 68% of Millennials say they wear a watch to know what time it is, a close percentage (65%) say they wear a watch as a fashion accessory. Interestingly enough, guys wear watches more than girls (43% compared to 22%), which makes sense as it’s still a masculine way to accessorize and 45% of Millennials believe that accessories are important to achieving their overall outfit. Watches

When asked what brand(s) of watches they own, Fossil, Casio, and Timex came out on top. Fossil and Timex both make classic watches and Casio has long been a favorite among young people with its colorful and durable selection.…

 
 
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Millennial News Feed

Quote of the Day: “One of my top concerns as a parent will be maintaining cultural traditions and language in the face of a new generation and stifling white media/social space.” –Female, 18, CA

Amazon is buying live video gaming platform Twitch for $970 million. Twitch has become amazingly popular with young consumers. Though many members of older generations might not understand the appeal of watching other players game live, more than 55 million unique visitors watched more than 15billion minutes of content on Twitch in July alone. The deal gives Twitch even more potential for growth, and shows that becoming a streaming content leader is a major goal for Amazon. (Streamdaily)

What has contributed to the massive drop in teen birth rates? Teen pregnancy has decreased much more quickly between 2007 and 2013 than it did 20 years ago, but the decline “has proved difficult to explain.” Theories include expected hypotheses like teens using contraceptives more, to more offbeat concepts like TV series Teen Mom acting as a deterrent. The availability of Plan B, better access to information on the internet, and even a theory that links changes in gasoline to reductions in teen pregnancy are also being discussed. (Vox)

The amount of time that young consumers spend on their phones and computers has led to plenty of concern that they won’t be able to interact face-to-face, and one study has found support for the fear. Tweens who spent five days at an unplugged outdoor camp with no tech time were able to understand emotions better than peers who stayed on their “usual media diet,” which indicates that screen time may be hampering kids’ ability to recognize nonverbal cues and facial emotions. (Newsweek)

McDonald’s Millennial challenge is no secret. Consumers in their 20s and 30s are flocking to fast-casual eateries like Chipotle and Five Guys, and their preferences are dictating the future of fast food. In the U.S., McDonald’s sales have been “flat or falling” for the majority of the last year, and consumers ages 19 to 21 who visit the chain monthly have fallen 12.9% since 2011. Young consumers’ desire for fresh ingredients and higher quality, customized meals is hurting the brand, and their attempts to lure Millennials with new menu items and social and mobile marketing is not yet changing their minds. (WSJ)

The Burning Man festival might be delayed thanks to major rain, but once it gets rolling it will provide a peek into the Millennial mindset. Fun, discovery, and community are the core principles of the event, and three themes that majorly resonate with the generation. Marketing and content that tap into one or more of these values, and allow young consumers to feel connected, creative, and surprised are likely to be successful with them. (Fast Company)

Wish you could ask Millennials what they think, right now? Ypulse's Instant Poll tool allows you to submit a question to our mobile social community of 2 million 13-34-year-old Millennials and get a quick, gut-check quantified response back in minutes. Our Bronze, Silver, and Gold subscribers use Instant Polls for brainstorming, quick-checks on brand perception, and more. Simply type in your question and click “Ask.” You’ll have directional, informative results without the overhead and wait time of a traditional study. (Ypulse)

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