Watches Are A Time-Less Accessory For Gen Y

WatchesIn today’s digital age, most Millennials look at their cellphone, computer, or other portable devices to know what time it is. So, many wonder, who needs a watch? Well, we're finding that watches are still quite popular among young people, just not necessarily for their primary purpose. Instead, Millennials are wearing watches as a fashion accessory to show off their personal style.

In a recent Pulse survey, we asked 317 Millennials how often, if at all, they wear a watch and nearly one-third (32%) said they always wear one or do so most of the time. Moreover, 2 in 10 (22%) say they wear a watch sometimes, reaffirming that there’s a large interest in watches with 71% saying they own one, even if they don’t wear it very frequently. We also discovered that a handful of Millennials own more than one watch, further illustrating that watches are a fashion item that can be swapped in and out depending on one’s outfit. As one 23-year-old female put it, “Watches have recently become my favorite accessory. I wear one every single day and I have found myself buying them in different styles and metals. I don’t mind investing in them because they are classic and won’t go out of style.” Further, while 68% of Millennials say they wear a watch to know what time it is, a close percentage (65%) say they wear a watch as a fashion accessory. Interestingly enough, guys wear watches more than girls (43% compared to 22%), which makes sense as it’s still a masculine way to accessorize and 45% of Millennials believe that accessories are important to achieving their overall outfit. Watches

When asked what brand(s) of watches they own, Fossil, Casio, and Timex came out on top. Fossil and Timex both make classic watches and Casio has long been a favorite among young people with its colorful and durable selection.…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “Political correctness is voicing your beliefs but not at the expense of other's identities.”—Female, 15, NY

Young consumers are putting their trust in YouTube. The video platform may feel be “feeling the pressure” from Facebook and Snapchat, but 36% of 18-35-year-olds in the U.K. say they would trust a product review on YouTube over any other media, according to a study from MCN BuzzMyVideos. About 31% trust a magazine review, and only 18% say they trust TV, signifying that for brands putting ad dollars into online video is a smart move, especially since Millennials are spending more time watching videos weekly than they did two years ago, and over half are watching more than six hours per week. (StreamDaily)

For “shacked-up” Millennials, food is a factor in the relationship. A new study from housewares company Moshells revealed that for 18-30-year-old co-habitating men, the biggest “hardship” is having to share food with their partner, and Millennials look for “healthy food in the fridge” when scoping out a romantic interests’ home. The biggest lifestyle change for co-habitating young consumers is spending less time online. That change may be even more disorienting for Millennial men: according to 2014 Nielsen data, Millennial men spend two hours more per week watching videos online than Millennial women, and are spending one more hour weekly listening to online music. (Vocativ

Marriott has created an Innovation Lab Hotel to test concepts designed with Millennial and teen travelers in mind. Throughout their stay at the feedback-focused property, hotel guests can provide thoughts on features like digital check-in with instant-review technology, which allows them to give a thumbs up or thumbs down at every step. Concepts currently being featured at the hotel—like studio workout classes taught by local instructors and permanent spaces for local restaurants and businesses—were inspired by past feedback from Marriott visitors that showed young travelers desire unique, local, and social experiences. (Fast Company

The student has become the teacher in the workplace. Companies are increasingly using “reverse mentoring” to tap into their Millennial employees, and teach older generations tech skills like using social media and crowd sourcing. Target has recently partnered with Techstars—a group that teams up tech startups with large corporations—to teach their leaders how startup employees work in a fast-paced environment, and “scrappily to get things done.” Experts have also indicated the practice helps diminish the negative stereotypes that can plague Millennial employees within their companies. (Ypulse also recommends and facilitates co-mentoring, which gives all generations a chance to learn something.) (Fortune

YouTubers are “creating a new breed of shows” for their generation. Inspired by traditional TV programming and the show Top Gear, a group of British YouTubers are “rethinking some of traditional TV’s big genres” by creating content that “holds up a mirror to their youthful online audiences.” Cooking channel SortedFood (1.6 million subscribers) celebrates the different recipes that can correspond to one dish, and football channel Copa90 (1.2 million subscribers) wants to focus on “fan culture rather than chasing match rights.” The channels continually follow their audiences on social media to ensure followers have a “developmental role.” (The Guardian)

Quote of the Day: “I like Netflix because it helps to pass the time, especially when I'm doing something boring such as folding clothes.”

—Female, 16, IL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies