Watches Are A Time-Less Accessory For Gen Y

WatchesIn today’s digital age, most Millennials look at their cellphone, computer, or other portable devices to know what time it is. So, many wonder, who needs a watch? Well, we're finding that watches are still quite popular among young people, just not necessarily for their primary purpose. Instead, Millennials are wearing watches as a fashion accessory to show off their personal style.

In a recent Pulse survey, we asked 317 Millennials how often, if at all, they wear a watch and nearly one-third (32%) said they always wear one or do so most of the time. Moreover, 2 in 10 (22%) say they wear a watch sometimes, reaffirming that there’s a large interest in watches with 71% saying they own one, even if they don’t wear it very frequently. We also discovered that a handful of Millennials own more than one watch, further illustrating that watches are a fashion item that can be swapped in and out depending on one’s outfit. As one 23-year-old female put it, “Watches have recently become my favorite accessory. I wear one every single day and I have found myself buying them in different styles and metals. I don’t mind investing in them because they are classic and won’t go out of style.” Further, while 68% of Millennials say they wear a watch to know what time it is, a close percentage (65%) say they wear a watch as a fashion accessory. Interestingly enough, guys wear watches more than girls (43% compared to 22%), which makes sense as it’s still a masculine way to accessorize and 45% of Millennials believe that accessories are important to achieving their overall outfit. Watches

When asked what brand(s) of watches they own, Fossil, Casio, and Timex came out on top. Fossil and Timex both make classic watches and Casio has long been a favorite among young people with its colorful and durable selection.…

 
 

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Millennial News Feed

Quote of the Day: “I like to keep updated about what’s happening in the world, but not out of obligation, to talk [about it with] someone else or for entertainment.” – Female, 25, MA

“Sexts, hugs, and rock ‘n roll.” That’s how BuzzFeed describes DigiTour, an 18-city bus tour bringing some of the most popular teens on social media to meet crowds of their screaming fans around the country this summer. Most of the digital celebrities involved don’t have traditional talent—but that doesn’t seem to matter. In 2014 the tour sold 120,000 tickets for 60 shows, and they are set to double that number this year. DigiTour could be the “clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.” (A topic we explored in depth in our hot-off-the presses trend report.) (BuzzFeed)

As if that wasn’t evidence enough that young consumers are not like you…A recent poll on the American Dream revealed that Millennials’ views of success in America are not the same as older generations. Respondents under 30-year-olds were the most likely to say that having a job that paid well was crucial to attaining the American Dream (47%), and placed more importance on luxury items—travel and the latest technology—than other age groups (32%). (CNN Money)

Are you ready for some fireworks? Fourth of July spending is reportedly up, and 64.4% of consumers plan to celebrate the day. When we surveyed 13-32-year-olds about their plans, only 8% said they weren’t planning to celebrate. We also found that spending for Independence Day shows signs of increasing among Millennials and teens. In 2014 they estimated they would spend an average of $70.21—this year that number went up to $85.56. (MediaPost)

Watching and sharing video content is huge part of Millennials and teens’ online activity—and their mobile behavior. According to Ypulse’s February monthly survey, 50% of 13-32-year-olds say they watch videos on their phones once a day or more. So it makes sense that apps focused on viral video content are a growing category. Minute is a startup video app “for the ADD generation.” The platform finds the most viral parts of online video and turns them into short “Vine-like” clips. (TechCrunch)

Inclusion is becoming increasingly important to young consumers, and the Girl Scouts has made their stance on being an inclusive organization clear this week. The group returned a $100,000 donation after being told the money could not be used to support transgendered girls. To make up the funds, they set up an IndieGogo campaign on Monday, and launched a #ForEVERYGirl campaign to get the message out. The crowdfunding page has raised over $300,000 in three days. (Fast Company)

Want to know more about how young consumers will be spending for the holiday? Our 4th of July Infographic Snapshot has been opened to all our readers—you can click through to see a break down of the red, white, blue, and green in our coverage of what Millennials & teens are buying, and doing, for Independence Day this year. 83% of 14-32-year-olds say they are proud to be an American, and they’re planning to celebrate. Happy 4th everyone! 

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