Unique Is The New Cool

Thrift StoreWhereas dressing like everyone else was once seen as the way to fit in, Millennials now have a mindset that celebrates individuality. To them, being original is important and they constantly want to curate their own style. Whether that’s through clothes, nail art, or hair trends, they aren’t afraid to stand out. In fact, they embrace it and want to experiment with their fashion. This is in part because Millennials are the most diverse generation and they’ve grown up being surrounded by differences. As a result, they don’t want to be limited to a uniform or logo; rather, they want their fashion to express their identity.

This sentiment is seen through their rejection of branded clothes. While Abercrombie logos were once cool, today, Millennials would rather mix and match pieces and create something new. Why replicate what everyone else is wearing when you can have more influence as an individual? According to Ypulse research among 1,200 13-34-year-olds, 55% say " I don’t follow trends; I like to think I have my own personal style."

Additionally, Millennials have a DIY attitude and are interested in making their own clothes or accessories. There’s a social currency in having a bracelet unlike any other or in telling the story behind an item that you made. Part of this mentality may be shaped by the economy, but we’re also seeing Gen Y place greater emphasis on creativity. One 21-year-old female recently echoed this idea: “I’m seeing the DIY trend everywhere with people making cool accessories, home décor, and clothes, which I think shows how creative my generation is.” Nearly a quarter (22%) of Millennials say they modify/cut up/or embellish their style. While this may not sound like a lot, it’s still noteworthy with upcycling becoming more common. 

Etsy and Modcloth have become…

 
 
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Millennial News Feed

Quote of the Day: “I definitely prefer Apple over other tech brands. I like the compatibility and connection between the different devices including iPhone and laptop along with other users.” –Female, 25, IL

More than half of Millennials say they are single, and for them the hunt for love is increasingly mobile, and more niche. Binger is one dating app that wants to pair up young single homebodies and binge viewers. Rather than asking about broad interests, body details, or Facebook information, the startup would pair up users based on their Netflix viewing data, analyzing compatibility of what shows are watched, how often, when, and for how long. However, because of Netflix’s closed API, Binger can’t exist yet, so they’re running a social media petition using the hashtag #BeAloneTogether to show support for the idea. (PSFK)

Chegg, the country’s leading college textbook rental provider, is “pulling a Netflix” by handing over the majority of their print business; a major step in a plan to become a digital-only platform. The refocus on digital products goes beyond books. Based on the belief that everything students today want is online, Chegg plans to provide digital services like self-guided homework help, on-demand tutoring, college admissions research, and internship placement. Building a relationship with students is the goal, and several other platforms are making similar shifts. (Fast Company)

Millennials' “rebellious” fashion habits are taking a toll on traditionally successful retailers. Companies like Macy’s, Michael Kors, C .Wonder, and Abercrombie & Fitch face identity and financial crises as they’ve drastically lost their coolness factor and popularity over the past few years. The “atheleisure” trend, essentially wearing leisure or work out gear in places that previous generations would have dressed up, has potentially been a factor. Athletic retailers are thriving where “department and discount stores are struggling,” and the trend of being constantly casual is too comfortable to go away anytime soon. (Business Insider)

Millennials are becoming the new generation of parents, and there is a growing divide among parenting styles—perhaps most dramatically between helicopter and “free-range” parenting. Fear of abduction and abandonment has shaped hyper-protective parenting styles and shifted the collective expectation of what it means to be a “responsible, devoted parent.” Although crime has decreased in the past two decades, a recent poll found that 19% thought an unsupervised child in public might be abducted, and over 23% believed that more bad things happen today than when they were growing up. The pressure to be an ever-present parent is strong, with those who leave kids unattended facing legal ramifications and judgment. (Mashable)

To Millennials there’s no such thing as selling out, and more brands than ever are providing opportunities to give the next generation of artists a leg up, and increase their own cool cred in the process. Sour Patch Kids is doing just that with “Brooklyn Patch,“ a tricked-out artist crash pad that offers artists on tour somewhere fun and comfortable to stay for free. In exchange, when resident indie bands like Deer Tick upload digital content—tweets, YouTube videos, Instagram photos, Tumblr posts—during their stay, they use the hashtag #BrooklynPatch. The brand’s goal is reportedly for Sour Patch Kids to become “a part of conversations in culture.” (Vulture)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

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