Unique Is The New Cool

Thrift StoreWhereas dressing like everyone else was once seen as the way to fit in, Millennials now have a mindset that celebrates individuality. To them, being original is important and they constantly want to curate their own style. Whether that’s through clothes, nail art, or hair trends, they aren’t afraid to stand out. In fact, they embrace it and want to experiment with their fashion. This is in part because Millennials are the most diverse generation and they’ve grown up being surrounded by differences. As a result, they don’t want to be limited to a uniform or logo; rather, they want their fashion to express their identity.

This sentiment is seen through their rejection of branded clothes. While Abercrombie logos were once cool, today, Millennials would rather mix and match pieces and create something new. Why replicate what everyone else is wearing when you can have more influence as an individual? According to Ypulse research among 1,200 13-34-year-olds, 55% say " I don’t follow trends; I like to think I have my own personal style."

Additionally, Millennials have a DIY attitude and are interested in making their own clothes or accessories. There’s a social currency in having a bracelet unlike any other or in telling the story behind an item that you made. Part of this mentality may be shaped by the economy, but we’re also seeing Gen Y place greater emphasis on creativity. One 21-year-old female recently echoed this idea: “I’m seeing the DIY trend everywhere with people making cool accessories, home décor, and clothes, which I think shows how creative my generation is.” Nearly a quarter (22%) of Millennials say they modify/cut up/or embellish their style. While this may not sound like a lot, it’s still noteworthy with upcycling becoming more common. 

Etsy and Modcloth have become…

 
 
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Millennial News Feed

Quote of the Day: “When I order takeout or delivery, I’ll order almost anything as long as it can be split into multiple meals.” –Male, 27, FL

There’s good news and there’s bad news. Though the CDC reports that traditional cigarette use fell to a record low last year, electronic cigarette use continues to increase quickly for young consumers. E-cigarette use among high schoolers grew from 4.5% in 2013 to 13.4% in 2014. The product’s increasing accessibility could be contributing to the rise of its use, and theafter effects of the new chemicals in e-cigs are still largely unknown. (The Daily Beast

One teacher is finding out what is really going on in her students’ lives, thanks to a project that is now going viral. After Kyle Schwartz asked her students, many from underprivileged households, to write down something they wished she knew about them, she received revealing notes about their home and school life. One child shared that they don’t have pencils at home to do homework, while another confided that they don’t have a friend to play with. Schwartz has been sharing their notes on Twitter using the hashtag #IWishMyTeacherKnew, and encouraging other teachers to do the same. (The Daily WhatCNN)

Mattel is hoping to use crowdsourcing to find their next big toy. They’re asking members of product co-creation platform Quirky to “invent the future of play” and submit innovative new ideas for the company’s biggest brands, from Hot Wheels to Barbie. The project is a part of Mattel’s turnaround efforts, and the toys, games, and family products that Quirky users help create will be produced for the holiday season. We’ve said before that co-creation is the future of products, and 81% of Millennials say that they would be interested in helping a brand or company design a new product. (KidscreenEntrepreneur

Are Millennials that different from previous generations? Comparing Pew Research Center data from 1976-1979 and 2010-2013 shows that 18-34-year-olds today are less likely to expect work to be a central part of life than Boomers did when they were the same age. Almost double the percentage of Millennials expect that they’ll go to grad school, and are more likely than Boomers were at that age to say they “attend college to make more money.” (New York Times)

Museums and other art experiences are being Millennialized as young consumers’ spending clout grows. But exactly what kinds of art events appeal to them most? Ticketing platform Eventbrite surveyed members of the generation who attended a performing or visual arts event in the past 12 months to find out their preferences. Unsurprisingly, 66% prefer events with food. They’re also looking for unique experiences: 63% prefer events that are different from others they’ve attended. (Eventbrite)

Need to keep up with social media usage? Ypulse tracks social media trends in our monthly surveys, and we found that Vine, Instagram, and Snapchat have seen steady growth since November 2013. Finishing out 2014, 16% of Millennials were on Vine, 50% on Instagram, and 40% on Snapchat. Our Silver and Gold subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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