Unique Is The New Cool

Thrift StoreWhereas dressing like everyone else was once seen as the way to fit in, Millennials now have a mindset that celebrates individuality. To them, being original is important and they constantly want to curate their own style. Whether that’s through clothes, nail art, or hair trends, they aren’t afraid to stand out. In fact, they embrace it and want to experiment with their fashion. This is in part because Millennials are the most diverse generation and they’ve grown up being surrounded by differences. As a result, they don’t want to be limited to a uniform or logo; rather, they want their fashion to express their identity.

This sentiment is seen through their rejection of branded clothes. While Abercrombie logos were once cool, today, Millennials would rather mix and match pieces and create something new. Why replicate what everyone else is wearing when you can have more influence as an individual? According to Ypulse research among 1,200 13-34-year-olds, 55% say " I don’t follow trends; I like to think I have my own personal style."

Additionally, Millennials have a DIY attitude and are interested in making their own clothes or accessories. There’s a social currency in having a bracelet unlike any other or in telling the story behind an item that you made. Part of this mentality may be shaped by the economy, but we’re also seeing Gen Y place greater emphasis on creativity. One 21-year-old female recently echoed this idea: “I’m seeing the DIY trend everywhere with people making cool accessories, home décor, and clothes, which I think shows how creative my generation is.” Nearly a quarter (22%) of Millennials say they modify/cut up/or embellish their style. While this may not sound like a lot, it’s still noteworthy with upcycling becoming more common. 

Etsy and Modcloth have become…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Facebook Messenger because it doesn't tempt me to spend money and it helps me keep in touch with friends.”—Female, 20, IN

Social image platform Imgur is giving brands another way to reach “the lost boys of the internet.” Their new promoted posts, which can include videos, will be inserted into the content streams of all "Imgurians”—87% of whom identify as “geek” and Millennial. According to the platform, promoted posts shouldn’t be targeted, but instead appear in Imgur’s “single content stream that everyone sees, providing a shared experience that gives [all users] something in common." The ads got a positive response during testing with two-thirds of users giving them an upvote (or a “like”), and according to the site, engagement rates have reached up to 20% so far. (Adweek

Millennials are “leading the charge” in the mobile wallet takeover. According to Bank of America’s July 2016 Consumer Spending Snapshot, mobile wallet transactions are up 267% with 18-34-year-olds, and spending is up 235%. The increasing popularity of the new payment method helps explain why credit card usage is on a decline with consumers between the age of 20-50. The desire to stay within their means is also driving the trend: according to a TD Bank study, one fifth of Millennials say they worry using a credit card will make them acquire debt. (TheStreet

The teen vaping problem might not be what it appears. The U.S. Food and Drug Administration “categorizes vaporizers as ‘Electronic Nicotine Delivery Systems,’” and has been warning about its ability to be a gateway drug as it increases popularity with teens. However, a survey by the University of Michigan has found that two-thirds of middle and high school students are vaping just flavoring like strawberry, bubble gum, or blue razzle berry, about 20% of 10-12 graders have used nicotine, and only 7% of all students have used marijuana oil. (NYMag

They’ve done it again: Millennials are killing bars of soap! Although sales of soap, bath, and shower products saw a 2.7% rise in market growth last year, sales of bar soap fell 2.2% from 2014 to 2015. According to Mintel, 18-24-year-olds and women choosing to get clean with liquid soap are to blame. Traditional soap started to lose its appeal when health authorities began reporting that “germs can grow on bar soap and spread infections,” and now only 33% of 25-34-year-olds believe it is okay to wash their faces with a bar of soap. (CBS News)

Honest Tea is successfully connecting with young moms by getting #RefreshinglyHonest. The brand’s new marketing approach focuses on reaching their audience “on an emotional level” by expressing authentic moments. Working with influencers across social platforms who “naturally like [their] brand,” they’ve been able to achieve a positive social sentiment of 95%. according to Brandwatch. Their Couples Get Refreshingly Honest About How They Met sponsored videos,created with BuzzFeed, have been viewed 1.5 million times. (Digiday)

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

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