Unique Is The New Cool

Thrift StoreWhereas dressing like everyone else was once seen as the way to fit in, Millennials now have a mindset that celebrates individuality. To them, being original is important and they constantly want to curate their own style. Whether that’s through clothes, nail art, or hair trends, they aren’t afraid to stand out. In fact, they embrace it and want to experiment with their fashion. This is in part because Millennials are the most diverse generation and they’ve grown up being surrounded by differences. As a result, they don’t want to be limited to a uniform or logo; rather, they want their fashion to express their identity.

This sentiment is seen through their rejection of branded clothes. While Abercrombie logos were once cool, today, Millennials would rather mix and match pieces and create something new. Why replicate what everyone else is wearing when you can have more influence as an individual? According to Ypulse research among 1,200 13-34-year-olds, 55% say " I don’t follow trends; I like to think I have my own personal style."

Additionally, Millennials have a DIY attitude and are interested in making their own clothes or accessories. There’s a social currency in having a bracelet unlike any other or in telling the story behind an item that you made. Part of this mentality may be shaped by the economy, but we’re also seeing Gen Y place greater emphasis on creativity. One 21-year-old female recently echoed this idea: “I’m seeing the DIY trend everywhere with people making cool accessories, home décor, and clothes, which I think shows how creative my generation is.” Nearly a quarter (22%) of Millennials say they modify/cut up/or embellish their style. While this may not sound like a lot, it’s still noteworthy with upcycling becoming more common. 

Etsy and Modcloth have become…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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