Three Music Videos to Watch Today

We can thank the internet for reviving the video star and keeping music videos as relevant as ever, even though they have lost the TV screen-time that birthed them in the first place. Today, because they are far more likely to be viewed, passed on, and talked about online than anywhere else, music videos have managed to both evolve beyond what they once were and maintain their relevance in entertainment and youth culture. Robin Thicke’s recent uncensored “Blurred Lines” video was both a YouTube ban controversy and the vehicle for a rising modeling star. Today, a music video can be a declaration of an artist’s point of view, a star vehicle, an inside joke, and much more. Here are three of the most talked about music videos of the moment:

 

  

1. Mumford & Sons “Hopeless Wanderer”

Chart-topping English folk band Mumford & Sons is known for their beards, their banjos, and their mastering of twee indie style—but today they’re being lauded for their sense of humor. In a perfectly self-aware and self-effacing move, the quartet stayed behind-the-scenes for the music video of the single “Hopeless Wanderer,” instead casting comedians Ed Helms, Will Forte, Jason Bateman, and Jason Sudeikis to play over-the-top versions of themselves. No doubt in a humorous nod and wink to the many Mumford haters who think the band’s fist-clenching earnest act is too much, the video parodies all things Mumford—from intense in-each-others’-faces singing to sun-dappled fields and prominently-featured rustic barns. The move has even critics laughing with them, not at them, and proves that self-awareness can get you far if done in the right way.

 

 

2. Jay Z “Picasso Baby”

In the last month, Jay Z has gotten rid of his hyphen, gotten his sports agency off the ground, and apparently merged the…

 
 
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Mobile devices are the first thing that 80% of Millennials reach for in the morning, and their digital dependence is seeping into more than just wake-up media. 88% have or would deposit a check by snapping a picture of it and 45% would want to pay bills the same way. The camera is the number one most important smartphone feature among this generation, and 33% even think a photo of their driver’s license could be put to good use as a way to enroll in anything from gym memberships to credit cards. (USA Today)

While online dating seems to give Millennials increasing hope of a modern day “happily ever after,” their happiness may be short-lived. Researchers from Stanford and MSU have found that breakups are more prevalent among couples, both married and unmarried, who met online than those who met in more traditional social settings. These stats are credited to simple facts: the mystery and risk of who is behind the other side of screen causes online relationships to take much longer to form into something real. (Jezebel)

To help heighten Millennial traffic, Jack-in-the-Box will feature an instant-win game promotion with prizes ranging from date night movie tickets to a two night VIP experience in Las Vegas. These big ticket offerings will capitalize on the healthy performance of their late-night menu, accounting for 16% of their sales in the first three quarters of this year. The chain has lost its once strong hold on the late-night market, and hopes to regain Millennial consumers with a menu of savory, mash-up items that they may not crave for lunch or dinner but become must haves after dark. (Huffington Post)

Millennial parents are more practical than ever, a trend we explore in-depth in the new edition of Ypulse Quarterly releasing tomorrow. Upcycling used clothing and embracing swaps are the kind of sustainability minded and money-conscious initiatives they support, so it’s no wonder that Kallio, a children’s clothing line made entirely from upcycled men’s shirts, reached its full funding on Kickstarter today.  The Brooklyn-based brand intends to invest in both the clothing line as well as a community workshop to teach sustainable design technique. (Fast Company)

While social media platforms like Instagram and Twitter seem to be dominating for innovative marketing efforts, Facebook still holds steady ground. In a small study of marketing professionals, digital platform Offerpop found that 92% of social marketing budgets will be spent on Facebook this holiday season. The survey from Offerpop also shows that 16% plan to spend money on Snapchat, but finds that 48% are hesitant to invest their budget in untested networks such as Yo and Wanelo. (The Drum)

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