Three Music Videos to Watch Today

We can thank the internet for reviving the video star and keeping music videos as relevant as ever, even though they have lost the TV screen-time that birthed them in the first place. Today, because they are far more likely to be viewed, passed on, and talked about online than anywhere else, music videos have managed to both evolve beyond what they once were and maintain their relevance in entertainment and youth culture. Robin Thicke’s recent uncensored “Blurred Lines” video was both a YouTube ban controversy and the vehicle for a rising modeling star. Today, a music video can be a declaration of an artist’s point of view, a star vehicle, an inside joke, and much more. Here are three of the most talked about music videos of the moment:



1. Mumford & Sons “Hopeless Wanderer”

Chart-topping English folk band Mumford & Sons is known for their beards, their banjos, and their mastering of twee indie style—but today they’re being lauded for their sense of humor. In a perfectly self-aware and self-effacing move, the quartet stayed behind-the-scenes for the music video of the single “Hopeless Wanderer,” instead casting comedians Ed Helms, Will Forte, Jason Bateman, and Jason Sudeikis to play over-the-top versions of themselves. No doubt in a humorous nod and wink to the many Mumford haters who think the band’s fist-clenching earnest act is too much, the video parodies all things Mumford—from intense in-each-others’-faces singing to sun-dappled fields and prominently-featured rustic barns. The move has even critics laughing with them, not at them, and proves that self-awareness can get you far if done in the right way.



2. Jay Z “Picasso Baby”

In the last month, Jay Z has gotten rid of his hyphen, gotten his sports agency off the ground, and apparently merged the…


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Millennial News Feed

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

Time has released their annual list of the 30 most influential teens. This year’s cut was chosen by “global impact through social media and overall ability to drive news,” and ranges from the dancing 14-year-old made famous from Dance Moms and Sia’s latest music videos, Maddie Ziegler, to 16-year-old founder of a high-end lacrosse equipment company, Rachel Zietz, to 17-year-old poster child “in America’s culture war over LGBT rights,” Gavin Grimm. Also making the list is 17-year-old app developer Ben Pasternak, who we spoke to earlier in the year. (TIME

The Uber for orchestras is aiming to get Millennials hooked on the classics. Groupmuse is a service that hires “young classical musicians to play small concerts in living rooms across the country.” Consisting of two 25-minute sets, the combinations of music can span a wide range: “We’ve had Dvorak and then string quartet arrangements of Guns and Roses.” The founder, Sam Bodkin, blames “steep entrance cost[s] to stuffy symphony halls” and the association that classical music is “boring,” for the lack of interest in Millennials. 70% of Groupmuse’s users were born in 1980s and ‘90s, and Bodkin has plans to partner with other classical music institutions to further spread interest. (WIRED)

Millennials are abandoning ship on shows that are just too hard to watch. A new study from TiVo found that more than half of Millennials have stopped watching a show because it was too “burdensome to access — i.e. not enough episodes were available to catch up on, episodes were behind a paywall or moved platforms,” or other obstacles. 91% of Millennials have active subscriptions to at least one streaming service, and their easy access to content has turned them off to the idea of having to put in effort to watch a show, especially when they think: “There are four other shows I can go watch right now.” (Variety

A brewer is targeting young and curious drinkers with an Instagram campaign that is the first of its kind. London brewer Fuller’s has strategically placed “blank” outdoor posters that encourage the viewer to take an Instagram and use filters to find hidden messages. The #FindFlavour campaign is promoting Fuller’s Frontier craft lager, and is backed by the insight that “social beer drinking is dominating across platforms, with fans sharing experiences, love of flavour and designs.” Participants who snap and hashtag their hidden message will get the chance to win movie tickets or free beers. (Morning Advertiser

A new augmented reality game is making little entrepreneurs out of kids. Osmo Pizza Co. uses an iPad camera and a simple mirror to mimic the experience of running a pizza shop for five to 12-year-olds. Players use physical objects to create pizza orders and exchange currency, that the iPad picks up on and translates into the game. They can also use their profits to upgrade their shop and level up. The game teaches math and emotional intelligence, as well as two important aspects of startups: making the consumer happy and growing a company by reinvesting money earned. (VentureBeat

Quote of the Day: “I would want anyone that is not named Clinton or Trump to be the next president.”—Male, 23, NY

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