Three Music Videos to Watch Today

We can thank the internet for reviving the video star and keeping music videos as relevant as ever, even though they have lost the TV screen-time that birthed them in the first place. Today, because they are far more likely to be viewed, passed on, and talked about online than anywhere else, music videos have managed to both evolve beyond what they once were and maintain their relevance in entertainment and youth culture. Robin Thicke’s recent uncensored “Blurred Lines” video was both a YouTube ban controversy and the vehicle for a rising modeling star. Today, a music video can be a declaration of an artist’s point of view, a star vehicle, an inside joke, and much more. Here are three of the most talked about music videos of the moment:

 

  

1. Mumford & Sons “Hopeless Wanderer”

Chart-topping English folk band Mumford & Sons is known for their beards, their banjos, and their mastering of twee indie style—but today they’re being lauded for their sense of humor. In a perfectly self-aware and self-effacing move, the quartet stayed behind-the-scenes for the music video of the single “Hopeless Wanderer,” instead casting comedians Ed Helms, Will Forte, Jason Bateman, and Jason Sudeikis to play over-the-top versions of themselves. No doubt in a humorous nod and wink to the many Mumford haters who think the band’s fist-clenching earnest act is too much, the video parodies all things Mumford—from intense in-each-others’-faces singing to sun-dappled fields and prominently-featured rustic barns. The move has even critics laughing with them, not at them, and proves that self-awareness can get you far if done in the right way.

 

 

2. Jay Z “Picasso Baby”

In the last month, Jay Z has gotten rid of his hyphen, gotten his sports agency off the ground, and apparently merged the…

 
 

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Millennial News Feed

According to Pew, a third of Millennials frequently use their phones in public for “no particular reason,” and 13% say they frequently use their mobile devices to avoid interacting with other people. (Queue the “anti-social Millennial” pieces.) But another study might shed some more light on their “for no reason” phone use: 60% believe their smartphones enhances their leisure time. The research hypothesizes that young consumers are using phones for moments of “micro-leisure” throughout the day. (Washington PostSocialTimes)

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Quote of the Day: “Forever 21 is my favorite store to shop in, the clothes are affordable and I can find every type that I might be looking for.” –Female, 27, NY

Netflix is entering the teenage world. Their latest programming plans include shows and movies for teens and tweens, including YouTube celeb vehicle Smosh: The Movie, in an effort to attract more young viewers, “known for their elusive and fickle tastes.” Netflix’s new focus on teens is a part of their goal to be a place for every kind of audience, and could help them gain more subscribers overall, as teens tend to influence their parents’ entertainment decisions. (NYTimesFortune)

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