The Glamour Women Of The Year Awards Highlight The Power Of Female Millennials

Today's post comes from Youth Advisory Board member Alexis, who attended the Glamour Women of the Year Awards earlier this week. She discusses how inspiring the awards ceremony was in honoring women of all ages, across all fields, and in particular, the Millennial women who have made a difference this year. She explains what stood out below and how women are changing the world.

Glamour Women of the Year AwardsOn Monday night, I had the opportunity to attend Glamour’s 22nd Women of the Year Awards. The event took place at Carnegie Hall and was filled with influential people from all over the community, most of whom were women, including many Millennials! As a Millennial woman myself, I was extremely inspired by each of the winner’s speeches and how these individuals are shaping the world.

Ten awards were given to outstanding women who have exhibited some sort of achievement or contributed to a cause they are passionate about. From Selena Gomez and Lena Dunham to the Olympic gold medalists and child sexual abuse advocate, Erin Merryn, each of these women has done something that's important to them and they're being recognized by the entire community for being amazing role models. Women of all ages were honored, but I was especially moved by these young people who proved the power of my generation. Selena Gomez, known as “The Independent Spirit,” is UNICEF’s youngest student ambassador and has traveled to Ghana for the organization. Lena Dunham, known as “The Voice of a Generation,” created and stars in this year’s most-talked-about television show, “Girls.” The Olympic gold medalists, known as “The Unstoppables,” are role models for all women wishing to compete in sports, especially as this year marked the first time that more women than men made the U.S. Olympic team. And finally, Erin Merryn, known as “The…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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