The Glamour Women Of The Year Awards Highlight The Power Of Female Millennials

Today's post comes from Youth Advisory Board member Alexis, who attended the Glamour Women of the Year Awards earlier this week. She discusses how inspiring the awards ceremony was in honoring women of all ages, across all fields, and in particular, the Millennial women who have made a difference this year. She explains what stood out below and how women are changing the world.

Glamour Women of the Year AwardsOn Monday night, I had the opportunity to attend Glamour’s 22nd Women of the Year Awards. The event took place at Carnegie Hall and was filled with influential people from all over the community, most of whom were women, including many Millennials! As a Millennial woman myself, I was extremely inspired by each of the winner’s speeches and how these individuals are shaping the world.

Ten awards were given to outstanding women who have exhibited some sort of achievement or contributed to a cause they are passionate about. From Selena Gomez and Lena Dunham to the Olympic gold medalists and child sexual abuse advocate, Erin Merryn, each of these women has done something that's important to them and they're being recognized by the entire community for being amazing role models. Women of all ages were honored, but I was especially moved by these young people who proved the power of my generation. Selena Gomez, known as “The Independent Spirit,” is UNICEF’s youngest student ambassador and has traveled to Ghana for the organization. Lena Dunham, known as “The Voice of a Generation,” created and stars in this year’s most-talked-about television show, “Girls.” The Olympic gold medalists, known as “The Unstoppables,” are role models for all women wishing to compete in sports, especially as this year marked the first time that more women than men made the U.S. Olympic team. And finally, Erin Merryn, known as “The…

 
 

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Millennial News Feed

Quote of the Day: “The issue I am most passionate about is LGBTQ, because in the words of Dr. Seuss ‘A person is a person, no matter how small.’” –Female, 18, KY

Being able to mix up a good cocktail is an attractive quality to Millennials. A recent study commissioned by Southern Comfort found that 70% of single 21-34-year-olds who drink alcohol at least once a month would date a mixologist, and almost all (94%) say that they’re impressed by someone who can make a good drink. The survey on singles also found that 10% are intimated by whiskey (though we know that more of the generation is embracing it) and 44% are planning to stay home and cook for Valentine’s Day (which makes sense seeing as “home-cooked meal” is on their top 15 Valentine’s gift list this year). (Los Angeles Times)

Brands looking to get Millennials on their side need to speak to them—not like them. A survey on brand communication reveals that young consumers aren’t responsive to companies that use slang, emojis, and celebrity quotes. Two-thirds don’t find words like “bae” and “yasss” effective on social media platforms, 70% don’t like it when you say “on fleek,” and 83% think using abbreviations like LOL and FOMO are “a poor attempt by brands to relate to them.” Another word you should steer clear of is “Millennial”—42% loathe when advertisers say it. What’s important is communicating effectively without trying so hard to be “hip” (another word you shouldn’t use). (Adweek

Toyota’s Scion brand launched to build cars for the non-conformist Millennial, but the quirky line is being shut down. The unique-looking vehicle was originally a hit for younger consumers and Toyota reports that 50% of buyers were under 35-years-old. But sales peaked in 2006, and have been falling—not because those younger consumers stopped buying cars, but because they’re more interested in “performance and safety” than colorful design. For brands, the lesson may be that focusing on quality is “a better strategy than pursuing the ever-changing perception of cool.” (Forbes

As Millennials deal with the repercussions of student debt and low income, they may be turning to risky financial solutions to help them get by. The number of consumers taking out personal loans increased by 18% between 2013 and 2015, and a Bankrate survey found that 18% of 18-29-year-olds say they are very or somewhat likely to use a personal loan this year—more than any other age group. With 63% of U.S. adults lacking emergency funds, personal loans have become an easy option to get money quickly without negatively affecting their credit scores. (MarketWatchBankrate)

Time Inc. is continuing their pursuit of Millennial women with Motto, a new website targeting young female consumers with articles on “work, life, and play.” Time Digital’s managing editor reports that, “an enormous amount of [Time, Inc.’s] traffic, especially in social media, is about self-improvement and living a better life.” Motto will feature such “inspirational and motivational” daily stories and video content, which will be posted to Facebook and YouTube, written by Time magazine staffers, celebrities, and politicians. They expect more than 50% of readers to access the site through mobile and tablet. (The Wall Street Journal

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

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