Q&A With David Burstein, Author of Fast Future

David Burstein, 24, is a Millennial writer, filmmaker, and storyteller. He is the author of Fast Future: How the Millennial Generation is Shaping Our World, the first broad book about the Millennial generation, written by a Millennial. The book takes readers inside the largest generation in history to tell how and why they are changing business, technology, culture, and politics. Ypulse had a chance to sit down with David and get his perspective on how he sees the potential of Millennials and the impact they will have on the future. 

Ypulse: Firstly, let’s talk about Fast Future. What exactly is the Fast Future? 

David Burstein: The Fast Future is the reality we are all living in right now. It’s a world where so much change happens so fast that we can’t always figure out whether we are living in the future or the present because the line between the two is increasingly blurry. While there has always been change in our world, today the exponential growth of digital technology is producing a series of constant simultaneous revolutions in almost every sector. For other generations, this presents a real challenge, because they have to constantly adapt to this Fast Future world. But for this generation, we’ve come of age understanding the Fast Future as the new normal and it’s allowing us to be incredibly effective agents of change, we simply see opportunities where others don’t. There are many disaffected people in Egypt, but Millennials intuitively saw that they could use technology to power a movement for change so they acted on that idea and toppled their leader. 

YP: How do you think large businesses and corporations with hierarchical systems can learn from Millennial business leaders and what strategies would you recommend implementing within their eco-system to attract and…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

You've got questions, we've got answers. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article on Ypulse.com, subscribers can submit questions and requests directly to our experts and receive instant responses. Whether they want to dig more deeply into a topic or better understand the implications for their brands, we're there to help. (Ypulse)

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