Q&A With David Burstein, Author of Fast Future

David Burstein, 24, is a Millennial writer, filmmaker, and storyteller. He is the author of Fast Future: How the Millennial Generation is Shaping Our World, the first broad book about the Millennial generation, written by a Millennial. The book takes readers inside the largest generation in history to tell how and why they are changing business, technology, culture, and politics. Ypulse had a chance to sit down with David and get his perspective on how he sees the potential of Millennials and the impact they will have on the future. 

Ypulse: Firstly, let’s talk about Fast Future. What exactly is the Fast Future? 

David Burstein: The Fast Future is the reality we are all living in right now. It’s a world where so much change happens so fast that we can’t always figure out whether we are living in the future or the present because the line between the two is increasingly blurry. While there has always been change in our world, today the exponential growth of digital technology is producing a series of constant simultaneous revolutions in almost every sector. For other generations, this presents a real challenge, because they have to constantly adapt to this Fast Future world. But for this generation, we’ve come of age understanding the Fast Future as the new normal and it’s allowing us to be incredibly effective agents of change, we simply see opportunities where others don’t. There are many disaffected people in Egypt, but Millennials intuitively saw that they could use technology to power a movement for change so they acted on that idea and toppled their leader. 

YP: How do you think large businesses and corporations with hierarchical systems can learn from Millennial business leaders and what strategies would you recommend implementing within their eco-system to attract and…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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