Q&A With David Burstein, Author of Fast Future

David Burstein, 24, is a Millennial writer, filmmaker, and storyteller. He is the author of Fast Future: How the Millennial Generation is Shaping Our World, the first broad book about the Millennial generation, written by a Millennial. The book takes readers inside the largest generation in history to tell how and why they are changing business, technology, culture, and politics. Ypulse had a chance to sit down with David and get his perspective on how he sees the potential of Millennials and the impact they will have on the future. 

Ypulse: Firstly, let’s talk about Fast Future. What exactly is the Fast Future? 

David Burstein: The Fast Future is the reality we are all living in right now. It’s a world where so much change happens so fast that we can’t always figure out whether we are living in the future or the present because the line between the two is increasingly blurry. While there has always been change in our world, today the exponential growth of digital technology is producing a series of constant simultaneous revolutions in almost every sector. For other generations, this presents a real challenge, because they have to constantly adapt to this Fast Future world. But for this generation, we’ve come of age understanding the Fast Future as the new normal and it’s allowing us to be incredibly effective agents of change, we simply see opportunities where others don’t. There are many disaffected people in Egypt, but Millennials intuitively saw that they could use technology to power a movement for change so they acted on that idea and toppled their leader. 

YP: How do you think large businesses and corporations with hierarchical systems can learn from Millennial business leaders and what strategies would you recommend implementing within their eco-system to attract and…


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Millennial News Feed

Quote of the Day: “For Halloween, I’m dressing as Angelica from Hamilton (dress in period clothing and write unsatisfied across my chest).”—Female, 26, MA

Amazon is on track to take over the apparel industry. Their clothing and accessory sales are expected to grow by 30% next year, surpassing Macy’s apparel sales to make them “the biggest apparel seller in the U.S.,” according to a new report from Cowen & Co. The site has ramped up fashion efforts in recent years by launching private label brands, and sponsoring fashion week. Although respondents in a recent shopper survey did not rate Amazon Fashion highly in “site personalization and ease of use," they did mention the convenience and free two-day shipping of Amazon Prime as the biggest draw. (Business Insider)

In just 15 months, Tasty has not only become the driving force behind BuzzFeed video, it has also become one of top three publishing brands on Facebook. According to an analysis by Tubular Labs, in the last three months Tasty’s Facebook videos averaged 22.8 million video views in just the first 30 days, while BuzzFeed’s main Facebook page only averaged 4.7 million in the same timespan. Known for their “overhead shots of hands assembling delicious, bizarre and everything-in-between recipes,” the brand has recently expanded to include celebrity chefs in the mix. (Digiday

Millennials’ desire for convenience is leading the food delivery revolution. According to Mintel, Americans are increasingly choosing to order in than go out, and 45% of U.S. adults have ordered food delivery in the past three months. That percentage increases to 69% among 18-34-year-old males who live in urban areas, with Millennial women not too far behind at 58%. Among all respondents, the top reasons for ordering in were to catch up on TV shows and movies (41%) and eating alone (25%). (St. Louis Post-Dispatch)

Bordeaux is releasing a new video series to make itself seem approachable and less stuffy to young drinkers. Beyond Bordeaux is a 10-episode YouTube series where the founder of a food magazine visits the best BYOB restaurants to drink Bordeaux wine at, from “neighborhood pizza places in New York to taco joints in L.A. to sushi spots in Chicago.” The brand wants to shed its exclusive and expensive image, and show Millennials their wine can be fun, affordable, and accessible. (Adweek)

Disney and the Los Angeles County Museum of Art are pairing fairytales and fine art for a “fresh” Snapchat campaign. In bi-monthly stories that will be featured on both Disney’s and LACMA’s accounts, the duo will visually retell classics like Beauty and the Beast using works of art and hand-drawn overlays. Disney calls the partnership, “a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike." LACMA has been using Snapchat since 2014 to playfully highlight and spread awareness of their artwork, winning a Webby for their efforts. (Ad Age)   

Quote of the Day: “For me being an adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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