Q&A With a 10-Year-Old DJ

We had the opportunity to speak with DJ Niel Mac (real name, Niel McLellan), a 10-year-old DJ with dreams to make it big in the EDM space, to understand how he is already paving the way for his future and how this trend translates to the next generation of Plurals. The youngest cohort of grade-school Millennials are dreaming big and taking the notion of getting ahead to a whole new level. Young Millennials are finding their passions early on and using the fast-paced world of instafame and online accessibility to their advantage. We’ve profiled the rise in super-niche interest Millennials and it is no surprise that some of their focus on what’s unique and up-and-coming has intertwined with the distinctive world of EDM. Built on escapism through intense dance and music in a shared cultural environment, EDM has become an integral part of the young Millennial experience, and the maturity of its after-dark culture has transfixed even those too young to actually attend festivals. The kids rounding out this generation have unfiltered exposure and access to what is beyond their reach, and being raised in a world that increasingly values the entrepreneurial spirit, they are making their passions a reality, despite their young ages.
 
Ypulse: When did you discover your passion for DJing?
DJ Niel Mac: It was about two years ago when my Dad told me that there was a music festival coming to town, the Sun City Music Festival in El Paso, Texas. I went with my dad, and after seeing a lot of the DJs I thought it would be really fun to be there up on the stage and play for so many people, make people happy with music.
 
YP: How did you get your start as a DJ?
NM: I started with a small silver mixer that I found on Craigslist and a small computer with 100 songs. There was a talent show audition at…

 
 
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Millennial News Feed

Quote of the Day: “When looking for a significant other, it’s important to me that they are open minded and an independent thinker.” –Male, 15, CA

Constant internet access via smartphones helped created the issue of cyberbullying, but could it also help to end it? New app Stop!t was created by a concerned dad to make it quick, easy, and effective for kids to anonymously report any bullying incident they see on social media. Previous digital efforts to fight cyberbullying required multiple steps in order to file a report, but Stop!t will allow students to report bullying with a single click, even if the app isn’t open. The app has been tested in several schools, and seen positive results so far, with one school reporting an 80% reduction in cyberbullying incidents compared to the previous year. (Fast Company)

Snapchat has an important message for its young users: “keep your clothes on!” 53% of 13-17-year-olds use Snapchat, according to Ypulse’s most recent social media tracker survey, and the app has long battled a reputation as a sexting haven. New community guidelines recently posted by the app are serving as a gentle, but stern reminder for minors to “Keep it legal.” Team Snapchat is trying to pull in the reigns on inappropriate sharing, threats, bullying, and invasions of privacy, and violating the rules could result in content removal, suspension, or being banned from the app. (New York Daily NewsSnapchat)

Will marketing healthy foods using the same tactics as unhealthy products get young consumers to eat them? The Partnership for a Healthier American and Michelle Obama’s “Let’s Move” campaign are going to find out. They’re launching an effort that rebrands fruits and vegetables as “FNV,” uses celebrities like Jessica Alba and Cam Newton as spokespeople, and relies heavily on social media to convince kids that healthy is cool. While undoubtedly a worthy cause, the campaign’s success is uncertain and has been described as “cringeworthy.” (brandchannel)

"C’mon get happy" seems to be the motto of big brands in 2015, as they focus on messages of positivity and joy to appeal to young consumers. One recent study says brands that “help Millennials achieve happiness” are the most likely to earn their loyalty. McDonald’s Pay With Lovin’, Coke’s #MakeItHappy, and Dove’s #SpeakBeautiful campaigns are recent examples of campaigns attempting to engage with positive messaging, but brands who want to follow suit should remember young consumers will see through any “hollow” attempts that tell them just buying a product will make them happier. (Adweek)

Young viewers maybe be drawn to digital video because they find online stars and content more “enjoyable and relevant to their lives” than traditional TV and Hollywood A-listers. A new study by Defy Media—who it should be noted produces content for YouTube—found that 62% of 13-24-year-olds say digital content makes them “feel good,” compared to 40% who said the same of TV; and 67% say they can relate to digital content, versus only 41% who relate to TV. YouTubers also hold a high power of purchase: 63% said they’d try a product recommended by a YouTube celebrity. (Variety)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

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