Q&A With a 10-Year-Old DJ

We had the opportunity to speak with DJ Niel Mac (real name, Niel McLellan), a 10-year-old DJ with dreams to make it big in the EDM space, to understand how he is already paving the way for his future and how this trend translates to the next generation of Plurals. The youngest cohort of grade-school Millennials are dreaming big and taking the notion of getting ahead to a whole new level. Young Millennials are finding their passions early on and using the fast-paced world of instafame and online accessibility to their advantage. We’ve profiled the rise in super-niche interest Millennials and it is no surprise that some of their focus on what’s unique and up-and-coming has intertwined with the distinctive world of EDM. Built on escapism through intense dance and music in a shared cultural environment, EDM has become an integral part of the young Millennial experience, and the maturity of its after-dark culture has transfixed even those too young to actually attend festivals. The kids rounding out this generation have unfiltered exposure and access to what is beyond their reach, and being raised in a world that increasingly values the entrepreneurial spirit, they are making their passions a reality, despite their young ages.
 
Ypulse: When did you discover your passion for DJing?
DJ Niel Mac: It was about two years ago when my Dad told me that there was a music festival coming to town, the Sun City Music Festival in El Paso, Texas. I went with my dad, and after seeing a lot of the DJs I thought it would be really fun to be there up on the stage and play for so many people, make people happy with music.
 
YP: How did you get your start as a DJ?
NM: I started with a small silver mixer that I found on Craigslist and a small computer with 100 songs. There was a talent show audition at…

 
 
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Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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