Q&A With a 10-Year-Old DJ

We had the opportunity to speak with DJ Niel Mac (real name, Niel McLellan), a 10-year-old DJ with dreams to make it big in the EDM space, to understand how he is already paving the way for his future and how this trend translates to the next generation of Plurals. The youngest cohort of grade-school Millennials are dreaming big and taking the notion of getting ahead to a whole new level. Young Millennials are finding their passions early on and using the fast-paced world of instafame and online accessibility to their advantage. We’ve profiled the rise in super-niche interest Millennials and it is no surprise that some of their focus on what’s unique and up-and-coming has intertwined with the distinctive world of EDM. Built on escapism through intense dance and music in a shared cultural environment, EDM has become an integral part of the young Millennial experience, and the maturity of its after-dark culture has transfixed even those too young to actually attend festivals. The kids rounding out this generation have unfiltered exposure and access to what is beyond their reach, and being raised in a world that increasingly values the entrepreneurial spirit, they are making their passions a reality, despite their young ages.
 
Ypulse: When did you discover your passion for DJing?
DJ Niel Mac: It was about two years ago when my Dad told me that there was a music festival coming to town, the Sun City Music Festival in El Paso, Texas. I went with my dad, and after seeing a lot of the DJs I thought it would be really fun to be there up on the stage and play for so many people, make people happy with music.
 
YP: How did you get your start as a DJ?
NM: I started with a small silver mixer that I found on Craigslist and a small computer with 100 songs. There was a talent show audition at…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I love the Amazon app because I can look up products that I want to buy and store them very easily. I also can scan barcodes while I'm in the store to check for the best price and if I want it, I can click one button to purchase it online instead of paying more for it in a store.” – Female, 29, FL

Millennials might be taking over the office, but their ink is still not totally welcome. According to Pew Research, 40% of Millennials have at least one tattoo, and 70% of the tattooed members of the generation say they hide them from their boss. A recent university survey found that 86% of students with visible tattoos believe they will have a harder time finding a job after graduation. This modern workplace woe could be one of the reasons behind the 46% increase in tattoo removal among young consumers in the last few years. (Time)

Just last month, a report that Walmart “indexes higher” amongst Millennials than with their parents caused some surprise—but now there’s another report here to tell you that Millennials might shop at Walmart, but they don’t LOVE Walmart. The retailer’s score in a metric of customer loyalty and satisfaction among younger shoppers is actually below average, and competitor Target outpaced them in 24 out of 25 scored categories. Amazon’s overall score was over 40% higher than Walmart’s. (Forbes)

The swift redefinition of fame includes a slew of YouTube creatives who have struck gold on the platform, and made millions with their vlogging careers. YouTube’s 5 biggest stars “have more subscribers than the population of Mexico” and some are “making as much money as Hollywood’s biggest stars." So how did they do it? Many were discovered by bigger brands and got some serious corporate backing to help their rise to the top. (Washington Post)

Young consumers have been credited with fueling a gig and sharing economy “revolution”—but proof of it is a little trickier to find. The number of self-employed Americans has actually declined in the past ten years, and the number of those who hold multiple jobs is also on the decline. “Hard evidence” for the impact of the gig economy isn’t clear, but there is also not much research looking specifically at Millennials’ participation. (WSJ)

We’ve seen several startup brands earn Millennials’ attention with video campaigns that have gone viral. (Dollar Shave Club anyone?) E-commerce site Chubbies is hoping for a viral hit of their own to build their young male audience, and the brand is finding their quirky videos are getting more engagement on Facebook than YouTube. One video posted last month has earned 900,000 views, 3,600 likes and nearly 1,000 shares on the platform. (Adweek)

Quote of the Day: “My favorite app is Airbnb because I like to travel on a budget.” –Female, 22, NY

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies