Q&A With a 10-Year-Old DJ

We had the opportunity to speak with DJ Niel Mac (real name, Niel McLellan), a 10-year-old DJ with dreams to make it big in the EDM space, to understand how he is already paving the way for his future and how this trend translates to the next generation of Plurals. The youngest cohort of grade-school Millennials are dreaming big and taking the notion of getting ahead to a whole new level. Young Millennials are finding their passions early on and using the fast-paced world of instafame and online accessibility to their advantage. We’ve profiled the rise in super-niche interest Millennials and it is no surprise that some of their focus on what’s unique and up-and-coming has intertwined with the distinctive world of EDM. Built on escapism through intense dance and music in a shared cultural environment, EDM has become an integral part of the young Millennial experience, and the maturity of its after-dark culture has transfixed even those too young to actually attend festivals. The kids rounding out this generation have unfiltered exposure and access to what is beyond their reach, and being raised in a world that increasingly values the entrepreneurial spirit, they are making their passions a reality, despite their young ages.
 
Ypulse: When did you discover your passion for DJing?
DJ Niel Mac: It was about two years ago when my Dad told me that there was a music festival coming to town, the Sun City Music Festival in El Paso, Texas. I went with my dad, and after seeing a lot of the DJs I thought it would be really fun to be there up on the stage and play for so many people, make people happy with music.
 
YP: How did you get your start as a DJ?
NM: I started with a small silver mixer that I found on Craigslist and a small computer with 100 songs. There was a talent show audition at…

 
 

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Millennial News Feed

Quote of the Day: “Forever 21 is my favorite store to shop in, the clothes are affordable and I can find every type that I might be looking for.” –Female, 27, NY

Netflix is entering the teenage world. Their latest programming plans include shows and movies for teens and tweens, including YouTube celeb vehicle Smosh: The Movie, in an effort to attract more young viewers, “known for their elusive and fickle tastes.” Netflix’s new focus on teens is a part of their goal to be a place for every kind of audience, and could help them gain more subscribers overall, as teens tend to influence their parents’ entertainment decisions. (NYTimesFortune)

“Millennials don’t even look at email.” It’s a rumor that’s been going around, but brands should know that evidence points to the contrary. Recent research shows that almost half of Millennials say their preferred way for companies and retailers to contact them is email. Social media is of course vital to their communication with peers, but “email has also been a constant in their lives,” and is the way they deal with more “practical” communications. (B2C)

Tapingo, an on-demand delivery service that is staffed entirely by students, has become a “household name” on some of the 125 college campuses it currently services. Coffee shops that participate with the app reportedly “processing 300-500 Tapingo orders a day,” and the student couriers can deliver 3-4 orders an hour. The flexible schedule of working for Tapingo is appealing to students, who can just turn on the app when they want to accept delivery job. (TechCrunch)

Disney will be harnessing the force of unboxing videos to promote Star Wars merchandise. The brand is planning an 18-hour online unboxing marathon, “Force Friday,” featuring YouTube stars opening the toys made for the upcoming Star Wars: the Force Awakens. The approach is a huge departure from traditional toy marketing, but unboxing videos are some of the most popular on YouTube, and kids are not as exposed to TV commercials as they once were. (LATimes)

As Millennials fuel their own social good movements, it is more important than ever for brands to make a difference in the world as well. JetBlue’s recent charity effort “Soar With Reading” targets kids’ book deserts—communities where there is just one age-appropriate book for sale for every 830 children. The brand placed three book vending machines in Washington, D.C., dispensing reading material for free to young readers. (ABC)

Quote of the Day: “My favorite physical store to shop in is Walmart. There is a little bit of everything. I hate the element of people at the store but the store itself is great.” –Female, 21, OH

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