Q&A With a 10-Year-Old DJ

We had the opportunity to speak with DJ Niel Mac (real name, Niel McLellan), a 10-year-old DJ with dreams to make it big in the EDM space, to understand how he is already paving the way for his future and how this trend translates to the next generation of Plurals. The youngest cohort of grade-school Millennials are dreaming big and taking the notion of getting ahead to a whole new level. Young Millennials are finding their passions early on and using the fast-paced world of instafame and online accessibility to their advantage. We’ve profiled the rise in super-niche interest Millennials and it is no surprise that some of their focus on what’s unique and up-and-coming has intertwined with the distinctive world of EDM. Built on escapism through intense dance and music in a shared cultural environment, EDM has become an integral part of the young Millennial experience, and the maturity of its after-dark culture has transfixed even those too young to actually attend festivals. The kids rounding out this generation have unfiltered exposure and access to what is beyond their reach, and being raised in a world that increasingly values the entrepreneurial spirit, they are making their passions a reality, despite their young ages.
 
Ypulse: When did you discover your passion for DJing?
DJ Niel Mac: It was about two years ago when my Dad told me that there was a music festival coming to town, the Sun City Music Festival in El Paso, Texas. I went with my dad, and after seeing a lot of the DJs I thought it would be really fun to be there up on the stage and play for so many people, make people happy with music.
 
YP: How did you get your start as a DJ?
NM: I started with a small silver mixer that I found on Craigslist and a small computer with 100 songs. There was a talent show audition at…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I think Dove does the best job of appealing to people my age. Their ads encourage women to love themselves and to build each other up.” –Female, 28, PA

Here’s a weird, but potentially important, app to know: teens are reportedly flocking to YouNow, a live-streaming platform where they hang out with each other, chat, create music, or sleep. (Yes, sleep—there’s even a popular #sleepsquad hashtag that trends at night.) While Meerkat and Periscope have adults’ attention, 70% of YouNow users are under 24-years-old. These young consumers can purchase points on the app they use to tip other users, or to keep their messages at the top of the comment section in a feed. Live-streaming channels on YouNow include #musicians, #dancing, #girls, and #truthordare—and the app says they invest a lot into keeping it a safe space for the teens who love it. (BuzzFeed)

Acura is targeting Millennials with a social media campaign that focuses on the emotion of music and driving. The brand tapped eight up-and-coming artists to create original electronic songs for their newest entry-luxury car. Each track represents one of the eight gears of the new sporty ILX sedan, and as listeners move through the playlist, the music increases in velocity. For Millennials, luxury is no longer strictly defined by whistles and bells, and is shifting to center around authenticity and experience, so highlighting the emotional elements of their product could be a move in the right direction for the brand. The songs are posted on Acura’s Tumblr, where they have reportedly been downloaded seven million times so far. (Ad Age)

Millennials are known for being more progressive and open-minded than previous generations, but what exactly do they think is moral and immoral? A new poll by the Public Religion Research Institute tested their views on various sexual behaviors and found that 42% of 18-34-year-olds believe homosexuality is morally acceptable, which is more than those who believe casual sex is morally acceptable (37%), or sex between teenagers is acceptable (24%). The research says that 38% of this age group believes sex between two adults of the same gender is morally wrong, though we should note that Ypulse’s survey on Millennials’ LGBT views found them to be far more open. (Washington Post)

Millennials love a good deal, and 55% of 18-34-years-olds say they download coupons from coupon websites, compared to 38% of 35-54-year-olds and 21% of those over 54. The digital discount trend is reshaping how online retailers are building their business models. Jet.com, a startup putting itself up against Amazon, offers consumers a small membership fee to receive access to savings. It’s being predicted that while e-commerce becomes the place for discounts, retail locations will become cheaper distribution hubs with well-trained employees shaping stores into “knowledge centers.” (Inc.)

A new wave of digitally savvy models is taking social media and advertising by storm. “The Instagirls,” a title coined by Vogue, are Millennial models like Gigi Hadid, Cara Delevingne, and Karlie Kloss who have been catapulted to fame thanks to their massive social media klout. While models used to have an air of mystery and exclusivity, the trend of being open, candid, and accessible has earned them millions of followers who want to see relatable celebrities. Brands have taken notice, and these young models are achieving both high fashion and commercial success, “a rarity since the supermodel era of the '90s.” (Adweek)

Did you know 73% of Millennials over 18-years-old have shopped at online stores like Amazon or eBay in the past month? This week's Ypulse topline report breaks down stats about where this generation shops and how they approach religion and spirituality. Twice a month, our topline report synthesizes hand-picked, illuminating data points from our most recent survey of Millennials for our Gold subscribers, giving them relevant statistics streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies