Millennials Still Consume News, Just In Different Ways Than Older Generations

How and if Millennials consume news has been a hot topic in recent months, especially following a study on this subject from Paula Poindexter, a journalism professor at the University of Texas at Austin. She recently released a book titled Millennials, News, and Social Media: Is News Engagement a Thing of the Past?, in which she boldly declares that young people do not make it a priority to stay informed because they feel that the media talks down to them, comes off as propaganda, or is just plain boring. This definitely isn't the mindset of the Millennials we know and has left many members of Gen Y frustrated. This prompted Bryan, one of our Youth Advisory Board members, to write a rebuttal discussing the changing ways in which his generation consumes news.

Millennials Still Consume News, Just In Different Ways Than Older Generations

TwitterMillennials are often criticized for not consuming news, being uninformed, and lazy. However, I don't think these harsh statements, many of which were discussed in Paula Poindexter's study, accurately reflect my generation nor address the changing ways in which young people consume news.

Her research briefly touches on, but fails to really explore, the idea that Millennials are still getting news. It’s just not in a “traditional” format since youth typically get their news from smartphones, the Internet, and TV. However, to me, this seems like youth are getting news from mediums they use most frequently, rather than saying young people aren’t interested in news at all because we don’t buy the paper or sit down for the 5 o’clock news every day (who has time for that, by the way?)

Touching on the idea that young people dislike traditional news because of “garbage, lies, one-sided, propaganda…” is the emergence of sites like Reddit, where articles…

 
 
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Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would pay off my college loans and buy myself a good car, pay off my mother's debt and then save the rest for anything that might happen in the future.” –Female, 18, AL

This weekend, climate marches around the world attracted young consumers who are speaking up about their environmental concerns, and have no hesitation in calling out political leaders who aren’t willing to do the same. In New York, the thousands who gathered for the People’s Climate March demanding action on climate change included over 300 colleges represented by marching delegates. With statistics showing that by 2015 the youth vote will surpass Baby Boomers', Millennial concerns like these will increasingly shape the political conversation. (MSNBC)

We know that Millennials are marrying later in life than previous generations, but a new study from the journal Emerging Adulthood has shed some more light on the emotional reasons that might be. The research takes a deeper look into college students’ views on the institution, dividing 571 students at a public university in the Midwest into three different categories: “enthusiasts,” “hesitants,” and “delayers.” A full 58% fell into the “hesitants” category, a group that ”appeared to value marriage and expect to marry but were more hesitant about the permanence of marriage and expect to marry later than what they thought would be ideal.” (NYMag)

The generation labeled as “boomerang kids” is beginning to leave the nest. According to new Census Bureau data, 18-34-year-olds are gradually moving out of their parents’ homes: 31.1% live with parents in 2014, down from 31.2% in 2013, and a peak of 31.6% in 2012. However, the percentage of young adults heading their own household did not go up. So where are they going? Renting and moving in with other family members are most likely the answer, as the numbers for both categories rose slightly for the same age group. (Huffington Post)

After a successful test in Europe, Toys ‘R’ Us and Claire’s have announced a partnership that will create 100 branded Claire’s shops in European branches of the toy franchise, as well as 12 in the United States. After several attempts to strengthen the tween market of the well-known store, Toys ‘R’ Us is hoping to capitalize on the seemingly never-ending need for jewelry and accessories in the life of a tween girl to attract them. (MediaPost

They might not trust big institutions, but Millennials may have more faith in large corporations than meets the eye. A study that looked at 18-30-year-olds in 17 countries found that these consumers “look to the corporate world to solve global problems.” 82% believe that businesses are capable of doing more to help the world, and make the biggest impact addressing societal issues. They also want to work with those companies that make an effort to make change: 51% say they would personally like to get involved with making the world a better place, and 69% want brands to make it easier for them to get involved. (Fortune)

Millennial social media, spending, and media behaviors aren't easy to keep up with. So we track data in each of these areas in our bi-weekly survey of 1000 14-32-year-old Millennials nationwide to keep an eye on the trends that emerge. Our Silver and Gold subscribers get access to regularly updated data trend charts broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new statistics to our database. (Ypulse)

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