Millennials Still Consume News, Just In Different Ways Than Older Generations

How and if Millennials consume news has been a hot topic in recent months, especially following a study on this subject from Paula Poindexter, a journalism professor at the University of Texas at Austin. She recently released a book titled Millennials, News, and Social Media: Is News Engagement a Thing of the Past?, in which she boldly declares that young people do not make it a priority to stay informed because they feel that the media talks down to them, comes off as propaganda, or is just plain boring. This definitely isn't the mindset of the Millennials we know and has left many members of Gen Y frustrated. This prompted Bryan, one of our Youth Advisory Board members, to write a rebuttal discussing the changing ways in which his generation consumes news.

Millennials Still Consume News, Just In Different Ways Than Older Generations

TwitterMillennials are often criticized for not consuming news, being uninformed, and lazy. However, I don't think these harsh statements, many of which were discussed in Paula Poindexter's study, accurately reflect my generation nor address the changing ways in which young people consume news.

Her research briefly touches on, but fails to really explore, the idea that Millennials are still getting news. It’s just not in a “traditional” format since youth typically get their news from smartphones, the Internet, and TV. However, to me, this seems like youth are getting news from mediums they use most frequently, rather than saying young people aren’t interested in news at all because we don’t buy the paper or sit down for the 5 o’clock news every day (who has time for that, by the way?)

Touching on the idea that young people dislike traditional news because of “garbage, lies, one-sided, propaganda…” is the emergence of sites like Reddit, where articles…


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“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)

Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)

Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)

“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

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