Millennials Still Consume News, Just In Different Ways Than Older Generations

How and if Millennials consume news has been a hot topic in recent months, especially following a study on this subject from Paula Poindexter, a journalism professor at the University of Texas at Austin. She recently released a book titled Millennials, News, and Social Media: Is News Engagement a Thing of the Past?, in which she boldly declares that young people do not make it a priority to stay informed because they feel that the media talks down to them, comes off as propaganda, or is just plain boring. This definitely isn't the mindset of the Millennials we know and has left many members of Gen Y frustrated. This prompted Bryan, one of our Youth Advisory Board members, to write a rebuttal discussing the changing ways in which his generation consumes news.

Millennials Still Consume News, Just In Different Ways Than Older Generations

TwitterMillennials are often criticized for not consuming news, being uninformed, and lazy. However, I don't think these harsh statements, many of which were discussed in Paula Poindexter's study, accurately reflect my generation nor address the changing ways in which young people consume news.

Her research briefly touches on, but fails to really explore, the idea that Millennials are still getting news. It’s just not in a “traditional” format since youth typically get their news from smartphones, the Internet, and TV. However, to me, this seems like youth are getting news from mediums they use most frequently, rather than saying young people aren’t interested in news at all because we don’t buy the paper or sit down for the 5 o’clock news every day (who has time for that, by the way?)

Touching on the idea that young people dislike traditional news because of “garbage, lies, one-sided, propaganda…” is the emergence of sites like Reddit, where articles…

 
 

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Millennial News Feed

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York TimesGothamist

Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes

Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider

The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young.  (Entertainment Weekly

YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times

“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX

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