Millennials Reveal Who Represents Their Generation

Mark Zuckerberg. Lady Gaga. Justin Bieber. These are among some of the top influencers among Millennials since they’ve induced innovation across society and paved the way for a generation of individuals who seek to make a name for themselves too. We recently surveyed 400 14-34-year-olds asking who they believe defines their generation, and it’s no surprise that some of the most creative, active, and cause-driven stars were the ones they mentioned the most.

Mark Zuckerberg is a top Millennial icon since he has achieved entrepreneurial success, which many young people hope to reach too. He had a great idea that’s shaped society and he brought it to life while still in college. They know his story thanks to “The Social Network” and feel a connection to him since he produced a product that is of huge importance to their generation in particular. Facebook isn’t just a way to communicate with friends; it’s become a lifeline for many young people to stay informed about the world at large. Many Millennnials aspire to create something as powerful as he did and they appreciate that amidst his success, he’s still laid-back, wearing jeans and hoodies to work.

Believe it or not, but Bieber is also someone who they feel represents their generation since he’s led the way in using social media to become a star. Many young people feel responsible for his fame as they found him on YouTube, contributed to his videos going viral, and were part of the inescapable phenomenon that’s become Bieber Fever. To many, he proves that anything is possible and you can use platforms like YouTube and Twitter to create a brand. His story is also very transparent since the public was part of his journey, and his rise to fame was depicted in the movie “Never Say Never.” But most of all, he’s shown that it’s possible…

 
 
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Millennial News Feed

Quote of the Day: “My dream car has always been a Chevy Silverado. After I have paid off all of my debt including student loans I will save to pay cash for the truck I want. I have a 3 1/2 year plan to pay off my debt and if I then take the money I am paying towards my debts and keep saving I should be able to buy my truck 1 year after that.” –Female, 22, OR

The mall doesn’t hold the same place in American culture it did twenty years ago, but it may still play a role in teen shopping tastes. A Teen Vogue survey reports that teen girls still like shopping in malls, with 65% of 16-26-year-old females saying they will do the majority of their holiday shopping in store. The top reasons they preferred mall shopping to online were seeing products in person, hanging out with friends, and bonding with their moms. (Awww.) 61% say they create their own wishlists by walking through the mall as well. (Chain Store Age)

Start hoarding bourbon. In 2015, the smooth spirit will be more expensive, thanks in large part to its popularity with Millennial consumers. Domestic bourbon sales have increased 36% in five years, and some distilleries are rationing their bottles for the first time since Prohibition. How’s that for the power of the craft cocktail trend? Bacon, that perennially trendy meat, will also continue rise in price. (Deal News)

McDonald’s sales continue to fall, and their problems attracting young consumers have been well documented this year. The number of 19-21-year-olds visiting the chain every month has dropped by 13% since 2011. “Desperate to change its image,” the brand’s latest turnaround plan (is this plan E?) includes self-service kiosks, a trimmed down menu, and a search for a “big idea” that will appeal to young consumers’ interest in social good. (Business Insider)

What did Millennials read online this year? A lot of BuzzFeed. Digiday’s look at 2014 in Millennial media consumption found that 39 million 18-34-year-olds visited BuzzFeed at least once, but traditional publications online are also attracting these younger readers. Over 20 million visited The New York Times, and almost 8 million visited The Wall Street Journal. Meanwhile, some “self-proclaimed” Millennial sites like Ozy and Vocativ reportedly “actually attract an older crowd.” (Digiday)

A generation delaying getting married and having children is creating interesting cultural shifts, and some hilariously awkward family moments. When one twenty-something found herself as the only single sibling and was deemed too old to be on her parent’s holiday card, she began to make her own tongue-in-cheek cards “celebrating” her solo, childless status. These hilarious missives, featuring booze and uncomfortable scenes, have gone viral, and she has become a holiday hero of the unmarried. (Mashable)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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