Millennials Reveal Who Represents Their Generation

Mark Zuckerberg. Lady Gaga. Justin Bieber. These are among some of the top influencers among Millennials since they’ve induced innovation across society and paved the way for a generation of individuals who seek to make a name for themselves too. We recently surveyed 400 14-34-year-olds asking who they believe defines their generation, and it’s no surprise that some of the most creative, active, and cause-driven stars were the ones they mentioned the most.

Mark Zuckerberg is a top Millennial icon since he has achieved entrepreneurial success, which many young people hope to reach too. He had a great idea that’s shaped society and he brought it to life while still in college. They know his story thanks to “The Social Network” and feel a connection to him since he produced a product that is of huge importance to their generation in particular. Facebook isn’t just a way to communicate with friends; it’s become a lifeline for many young people to stay informed about the world at large. Many Millennnials aspire to create something as powerful as he did and they appreciate that amidst his success, he’s still laid-back, wearing jeans and hoodies to work.

Believe it or not, but Bieber is also someone who they feel represents their generation since he’s led the way in using social media to become a star. Many young people feel responsible for his fame as they found him on YouTube, contributed to his videos going viral, and were part of the inescapable phenomenon that’s become Bieber Fever. To many, he proves that anything is possible and you can use platforms like YouTube and Twitter to create a brand. His story is also very transparent since the public was part of his journey, and his rise to fame was depicted in the movie “Never Say Never.” But most of all, he’s shown that it’s possible…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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