Millennials Reveal Who Represents Their Generation

Mark Zuckerberg. Lady Gaga. Justin Bieber. These are among some of the top influencers among Millennials since they’ve induced innovation across society and paved the way for a generation of individuals who seek to make a name for themselves too. We recently surveyed 400 14-34-year-olds asking who they believe defines their generation, and it’s no surprise that some of the most creative, active, and cause-driven stars were the ones they mentioned the most.

Mark Zuckerberg is a top Millennial icon since he has achieved entrepreneurial success, which many young people hope to reach too. He had a great idea that’s shaped society and he brought it to life while still in college. They know his story thanks to “The Social Network” and feel a connection to him since he produced a product that is of huge importance to their generation in particular. Facebook isn’t just a way to communicate with friends; it’s become a lifeline for many young people to stay informed about the world at large. Many Millennnials aspire to create something as powerful as he did and they appreciate that amidst his success, he’s still laid-back, wearing jeans and hoodies to work.

Believe it or not, but Bieber is also someone who they feel represents their generation since he’s led the way in using social media to become a star. Many young people feel responsible for his fame as they found him on YouTube, contributed to his videos going viral, and were part of the inescapable phenomenon that’s become Bieber Fever. To many, he proves that anything is possible and you can use platforms like YouTube and Twitter to create a brand. His story is also very transparent since the public was part of his journey, and his rise to fame was depicted in the movie “Never Say Never.” But most of all, he’s shown that it’s possible…

 
 

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Millennial News Feed

Quote of the Day: “The type of commercials that stick in my memory are the ones that make me evaluate my life.”—Female, 28, SD

To Millennials, being a geek is a good thing. Imgur’s research (conducted by Ypulse) reveals that 60% of Millennials consider themselves geeks or are into geeky things, compared to just 38% of Xers and Boomers, and the majority don’t believe the geek label is a bad thing. These Millennial geeks are trendsetters, politically and culturally engaged, and highly influential: 84% say people look to them for advice on a topic, compared to 60% of non-geeks, and 67% say they know about things before they go viral, compared to 48% of non-geeks. However, Millennial geek influencers are not easy to reach, with 76% using adblockers and 32% feeling like brands can’t relate to them. (AdweekMediaPost

Half of 12-18-year-olds feel they are addicted to their phones, according to Common Sense Media’s new poll. Although not enough research exists to define digital addiction currently, teens are clearly dependent on their devices: 80% say they check their phones hourly, and 72% said they feel a need to respond to text and social media messages immediately. Parents are in agreement, with 59% saying their children are addicted, and 36% saying they argue daily with their children over mobile use. The bright side is there are signs they are aware too much time on devices might be bad: 37% say they are very often or occasionally trying to cut down. (CNN)

BuzzFeed, which is producing 600 pieces of content daily, has grown their audience views from 2.8 billion monthly to 7 billion in the past year. They attribute their success to “truly understand[ing] what today's audiences want,” and being able to monitor reactions to content. They report that three quarters of their content is consumed outside of their actual site. Facebook is where they thrive: the social network contributes 33% of their views, more than their own platforms at 23%. Tasty, their food entertainment division, has become "its own BuzzFeed," averaging 360 million users monthly. (Adweek

Going viral is not always a good thing. Down to Lunch is a simple meet-up app inspired by “the experience of living in their freshman-year dorms,” connecting users with their contacts to facilitate lunch, “chill,” or “blaze” meet-ups. But as it began to gain traction, becoming “wildly popular college campuses,” fake reviews claiming the app was used for human trafficking also began to go viral—decreasing user growth by 90% over two days. The founders were able to fight the accusations, and the popular app peaked at  No.2 on iPhone download charts in April. (Business Insider)

According to The New York Times the future of journalism is virtual reality. At the NewFronts this week, the Times outlined their new digital strategy, concentrated on an R&D lab where journalists, technologists, and brands will create video series and 360-degree videos. Last year the publication delivered a million Google Cardboard virtual reality headsets to subscribers, leading to 600,000 downloads of their VR app, which they call “the leading mobile app for high quality VR content.” The company plans to cover the Olympic games in Rio, space exploration, and more in VR this year. (Fortune

Quote of the Day: “A wedding trend I have noticed is not having a photographer, and just having friends take all the pictures.”—Female, 18, CO

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