Millennials Reveal Who Represents Their Generation

Mark Zuckerberg. Lady Gaga. Justin Bieber. These are among some of the top influencers among Millennials since they’ve induced innovation across society and paved the way for a generation of individuals who seek to make a name for themselves too. We recently surveyed 400 14-34-year-olds asking who they believe defines their generation, and it’s no surprise that some of the most creative, active, and cause-driven stars were the ones they mentioned the most.

Mark Zuckerberg is a top Millennial icon since he has achieved entrepreneurial success, which many young people hope to reach too. He had a great idea that’s shaped society and he brought it to life while still in college. They know his story thanks to “The Social Network” and feel a connection to him since he produced a product that is of huge importance to their generation in particular. Facebook isn’t just a way to communicate with friends; it’s become a lifeline for many young people to stay informed about the world at large. Many Millennnials aspire to create something as powerful as he did and they appreciate that amidst his success, he’s still laid-back, wearing jeans and hoodies to work.

Believe it or not, but Bieber is also someone who they feel represents their generation since he’s led the way in using social media to become a star. Many young people feel responsible for his fame as they found him on YouTube, contributed to his videos going viral, and were part of the inescapable phenomenon that’s become Bieber Fever. To many, he proves that anything is possible and you can use platforms like YouTube and Twitter to create a brand. His story is also very transparent since the public was part of his journey, and his rise to fame was depicted in the movie “Never Say Never.” But most of all, he’s shown that it’s possible…

 
 
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Millennial News Feed

Quote of the Day: “I usually get my recipe ideas from Allrecipes or other food websites.” –Female, 32, NY

Lower gas prices are putting more Millennials into the driver’s seat. According to a report from AAA, 19% of consumers younger than 35-years-old say they are driving more due to the large drop in the price of fuel, nearly double the percentage of older generations who say the same. Millennials are known for not buying cars, and relying more on ride sharing services and public transportation. But this report is another indication that the generation has stayed away from the auto market because they couldn’t afford it, not because they didn’t like it. (Jalopnik,Chicago Tribune)

Of all things holding Millennials back in the workplace, most wouldn’t expect it to be a “lack of technological prowess.” But even though they are the first generation of digital natives and are certainly social-media savvy, when it comes to spreadsheets, effective Google searches, and even email, many are at a loss. Technology in the office can seem outdated to Millennials who use more efficient digital tools in their personal lives. But because younger workers “spend 43% of their time on administrative work,” mastering office tech is essential. (Time

In the last few years retailers online and off have had to adjust to the fact that Millennial men are growing to be particular fashion consumers. To appeal to this demographic, some are beginning to cater to them not just in stores, but on social media as well. Women aren’t the only ones sharing fashion photos, and increasingly popular accounts like @NordstromMen and @asos_menswear are dedicated to young male consumers, who are often ignored by other retailers. Brands neglecting to include menswear in their Instagram feed could be missing out. (Digiday)

Young consumers get their news online, and Mode Media hopes to become their go-to platform for high quality content. The site currently boasts 100,000 articles and videos about style, food, entertainment, sports, family, and news arranged in channels vetted and hand-curated by editors. Mode’s plan to be the “largest native feed distribution platform outside of Facebook” involves new video series featuring YouTube stars and other online personalities, and a focus on content that is pre-approved by experts, instead of friends. (Adweek)

E-retailer Net-A-Porter is just as surprised by the athleisure trend as you are. After launching Net-A-Sporter last summer with no extra budget, the activewear arm has grown so much that their sales numbers are now comparable to the rest of the site. Net-A-Sporter has grown from carrying 16 to 61 different brands, and also confirms that the majority of people shopping for activewear aren’t planning on breaking much of a sweat, with a 60-to-40 ratio of lifestyle shoppers versus athletes. (Racked)

Need an easy way to find a recent statfrom shopping to political to entertainmenton young consumers? A search of any topic Ypulse.com surfaces all related data that we have on the topic, pulled from our ongoing monthly surveys of Millennials 13-32-years-old. Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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