Millennials In The Workforce: Work-Life Integration

Point of View

Millennials In The Workforce: A Work-Life Integration

In the coming week Ypulse takes a closer look at how the next generation is changing the face of labor and how corporations are beginning to adapt to new models. In addition to our Essentials list, we’ve interviewed 24-year-old, David Burstein of Fast Future, and Lauren Berger of The Intern Queen will be weighing in on how the internship model is changing. Ypulse’s President, Dan Coates will opt-in with his Gen X perspective and Danielle Gizzo, a Youth Advisory Board Member will tell us about her experience as a Millennial in the workforce. 

While a new generation emerges into the workforce, it is only natural that a shift is taking place in the way companies are hiring, retaining, managing and designing internal policies and practices to appeal to the attitudes and expectations of a younger digitally native workforce. 

No more is the goal a work-life balance, but with this passionate generation, it’s all about doing what you love for a living and making it meaningful. The question: “what will I get out of bed for (in my parents' house)?” has increased  expectations beyond any other decade. Work-life balance has transcended into work-life integration. In a world where boundaries are increasingly blurring, more specifically with technology and access anytime and anywhere, this flattened, networked model is now infiltrating into the way Millennials expect to live their everyday lives. A study reveals that Millennials are connected to an average of 16 co-workers on Facebook, which they expect to be able to check while on the clock. Because of their digital, fluid and collective mindset, Millennials and the generation proceeding them are changing the way the world will work in the future. 

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Millennial News Feed

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t believe that it would change the traditional entertainment world. But now, YouTube has become a “Hollywood hit factory” for teen entertainment. Smaller companies that realized the platform’s potential early have grown massively, big studios are snapping up YouTube studios to get in on the action, and programming is in the midst of  “rapid consolidation.” Our social media trend tracker shows that as of March 2014, YouTube has become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook. (Businessweek)

Earlier this summer, a report that fewer teens were interested in getting summer jobs than ever before had older generations rolling their eyes at the slacker youth who “don’t want to work.” But new research indicates that it might not just be that lazy kids these days want to spend their summers taking selfies: It could be that teen jobs don’t pay off the way they used to. Millennials with summer jobs don’t see the future wage increase that teens in the ‘70s and ‘80s did. (Vox

Every day we deliver Millennial insights to your inbox, but every quarter, we look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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