Millennials In The Workforce: Work-Life Integration

Point of View

Millennials In The Workforce: A Work-Life Integration

In the coming week Ypulse takes a closer look at how the next generation is changing the face of labor and how corporations are beginning to adapt to new models. In addition to our Essentials list, we’ve interviewed 24-year-old, David Burstein of Fast Future, and Lauren Berger of The Intern Queen will be weighing in on how the internship model is changing. Ypulse’s President, Dan Coates will opt-in with his Gen X perspective and Danielle Gizzo, a Youth Advisory Board Member will tell us about her experience as a Millennial in the workforce. 

While a new generation emerges into the workforce, it is only natural that a shift is taking place in the way companies are hiring, retaining, managing and designing internal policies and practices to appeal to the attitudes and expectations of a younger digitally native workforce. 

No more is the goal a work-life balance, but with this passionate generation, it’s all about doing what you love for a living and making it meaningful. The question: “what will I get out of bed for (in my parents' house)?” has increased  expectations beyond any other decade. Work-life balance has transcended into work-life integration. In a world where boundaries are increasingly blurring, more specifically with technology and access anytime and anywhere, this flattened, networked model is now infiltrating into the way Millennials expect to live their everyday lives. A study reveals that Millennials are connected to an average of 16 co-workers on Facebook, which they expect to be able to check while on the clock. Because of their digital, fluid and collective mindset, Millennials and the generation proceeding them are changing the way the world will work in the future. 

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Millennial News Feed

Quote of the Day: Q: “Why haven’t you had children yet?” A: “I’m gay. So having a child is a big decision.” –Male, 22, CA

Back to school shopping is moving slower than usual this year, but that’s not the only shift that retailers need to contend with. We outlined the top five categories for spending among high school and college students this season, and tech is in the number one slot for college students and a close second for high schoolers. Increasingly, getting the latest headphones or mobile tech is just more important to young consumers than getting the latest fashions. As one teen told the Times, “It’s definitely more exciting for a lot of teenagers to have a new phone that can do lots of cool stuff than clothing.” (NYTimes)

When Millennials are shopping, more and more prefer to pay with plastic, with debit cards as their main payment of choice. A recent survey by CreditCards.com found that debit cards are preferred 3-to-1 over credit cards among consumers 18-29-years-old—a finding that makes sense considering this group’s fear of debt and cautious financial outlook. Cash is gradually being ignored in favor of debit as well. Among the same group, 51% prefer plastic over cash for purchases under $5, compared with 82% of consumers over 65 who use cash for under $5 purchases. (CNBC)

Our social media status update made it clear that the big platforms are spinning out plenty of new stand alone apps to test new features and try to attract young consumers. Now Instagram has introduced yet another. Their new Hyperlapse is an app that speeds up and stabilizes video, creating beautiful, impressive looking shorts that can be shared to Facebook or Instagram. There is already a #hyperlapse tag that users are employing to share their creations. Time will tell if the app is useful and interesting enough to stand on its own. (Fast Company)

“Everybody is trying to hack Instagram.” That’s what Like2Buy’s cofounder says, and they’re finding ways to help retailers turn social media love into real sales. Target and Nordstrom are both using Like2Buy platforms that link photos posted directly to product pages to buy if they are interested. The hope is that the integration will provide a more seamless experience between browsing Instagram and shopping, and give young consumers the “speed and convenience” that they expect in all facets of brand interactions. (Brandchannel

In the wake of the crisis in Ferguson, two Georgia teens have turned to tech to try to make a difference, and invented an app to help prevent police brutality. Five-O is “like Yelp,” and allows users to create incident reports about their interactions with officers, giving them a grade. The app also includes a “Know Your Rights” function to that users can easily look up what rights they have when dealing with the law. The two sisters behind the app had “dabbled” in code before, and are planning on releasing more apps in the future. (NYMag)

Looking for a quick Millennial stat to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q&A network, and thousands of statistics on Millennials drawn from our bi-weekly national survey of the generation. You search can begin and end with us. (Ypulse)

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