Millennials In The Workforce: Work-Life Integration

Point of View

Millennials In The Workforce: A Work-Life Integration

In the coming week Ypulse takes a closer look at how the next generation is changing the face of labor and how corporations are beginning to adapt to new models. In addition to our Essentials list, we’ve interviewed 24-year-old, David Burstein of Fast Future, and Lauren Berger of The Intern Queen will be weighing in on how the internship model is changing. Ypulse’s President, Dan Coates will opt-in with his Gen X perspective and Danielle Gizzo, a Youth Advisory Board Member will tell us about her experience as a Millennial in the workforce. 

While a new generation emerges into the workforce, it is only natural that a shift is taking place in the way companies are hiring, retaining, managing and designing internal policies and practices to appeal to the attitudes and expectations of a younger digitally native workforce. 

No more is the goal a work-life balance, but with this passionate generation, it’s all about doing what you love for a living and making it meaningful. The question: “what will I get out of bed for (in my parents' house)?” has increased  expectations beyond any other decade. Work-life balance has transcended into work-life integration. In a world where boundaries are increasingly blurring, more specifically with technology and access anytime and anywhere, this flattened, networked model is now infiltrating into the way Millennials expect to live their everyday lives. A study reveals that Millennials are connected to an average of 16 co-workers on Facebook, which they expect to be able to check while on the clock. Because of their digital, fluid and collective mindset, Millennials and the generation proceeding them are changing the way the world will work in the future. 



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Millennial News Feed

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

Time has released their annual list of the 30 most influential teens. This year’s cut was chosen by “global impact through social media and overall ability to drive news,” and ranges from the dancing 14-year-old made famous from Dance Moms and Sia’s latest music videos, Maddie Ziegler, to 16-year-old founder of a high-end lacrosse equipment company, Rachel Zietz, to 17-year-old poster child “in America’s culture war over LGBT rights,” Gavin Grimm. Also making the list is 17-year-old app developer Ben Pasternak, who we spoke to earlier in the year. (TIME

The Uber for orchestras is aiming to get Millennials hooked on the classics. Groupmuse is a service that hires “young classical musicians to play small concerts in living rooms across the country.” Consisting of two 25-minute sets, the combinations of music can span a wide range: “We’ve had Dvorak and then string quartet arrangements of Guns and Roses.” The founder, Sam Bodkin, blames “steep entrance cost[s] to stuffy symphony halls” and the association that classical music is “boring,” for the lack of interest in Millennials. 70% of Groupmuse’s users were born in 1980s and ‘90s, and Bodkin has plans to partner with other classical music institutions to further spread interest. (WIRED)

Millennials are abandoning ship on shows that are just too hard to watch. A new study from TiVo found that more than half of Millennials have stopped watching a show because it was too “burdensome to access — i.e. not enough episodes were available to catch up on, episodes were behind a paywall or moved platforms,” or other obstacles. 91% of Millennials have active subscriptions to at least one streaming service, and their easy access to content has turned them off to the idea of having to put in effort to watch a show, especially when they think: “There are four other shows I can go watch right now.” (Variety

A brewer is targeting young and curious drinkers with an Instagram campaign that is the first of its kind. London brewer Fuller’s has strategically placed “blank” outdoor posters that encourage the viewer to take an Instagram and use filters to find hidden messages. The #FindFlavour campaign is promoting Fuller’s Frontier craft lager, and is backed by the insight that “social beer drinking is dominating across platforms, with fans sharing experiences, love of flavour and designs.” Participants who snap and hashtag their hidden message will get the chance to win movie tickets or free beers. (Morning Advertiser

A new augmented reality game is making little entrepreneurs out of kids. Osmo Pizza Co. uses an iPad camera and a simple mirror to mimic the experience of running a pizza shop for five to 12-year-olds. Players use physical objects to create pizza orders and exchange currency, that the iPad picks up on and translates into the game. They can also use their profits to upgrade their shop and level up. The game teaches math and emotional intelligence, as well as two important aspects of startups: making the consumer happy and growing a company by reinvesting money earned. (VentureBeat

Quote of the Day: “I would want anyone that is not named Clinton or Trump to be the next president.”—Male, 23, NY

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