Millennials In The Workforce: Work-Life Integration

Point of View

Millennials In The Workforce: A Work-Life Integration

In the coming week Ypulse takes a closer look at how the next generation is changing the face of labor and how corporations are beginning to adapt to new models. In addition to our Essentials list, we’ve interviewed 24-year-old, David Burstein of Fast Future, and Lauren Berger of The Intern Queen will be weighing in on how the internship model is changing. Ypulse’s President, Dan Coates will opt-in with his Gen X perspective and Danielle Gizzo, a Youth Advisory Board Member will tell us about her experience as a Millennial in the workforce. 

While a new generation emerges into the workforce, it is only natural that a shift is taking place in the way companies are hiring, retaining, managing and designing internal policies and practices to appeal to the attitudes and expectations of a younger digitally native workforce. 

No more is the goal a work-life balance, but with this passionate generation, it’s all about doing what you love for a living and making it meaningful. The question: “what will I get out of bed for (in my parents' house)?” has increased  expectations beyond any other decade. Work-life balance has transcended into work-life integration. In a world where boundaries are increasingly blurring, more specifically with technology and access anytime and anywhere, this flattened, networked model is now infiltrating into the way Millennials expect to live their everyday lives. A study reveals that Millennials are connected to an average of 16 co-workers on Facebook, which they expect to be able to check while on the clock. Because of their digital, fluid and collective mindset, Millennials and the generation proceeding them are changing the way the world will work in the future. 

Boomers…

 
 

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Millennial News Feed

Quote of the Day: “I like shopping at Trader Joe’s, because it’s a fun alternative to the usual chain supermarkets to pick up specialty items that are tasty.”—Male, 33, MD

This year’s Olympics will be the most social yet—thanks to the digital generation. According to a study, Facebook will be the leading platform adults use converse during the event, but 35% of 18-24-year-olds and 19% of 25-34-year-olds plan to use Snapchat to share Olympic content. Compared to other age groups, Millennials will be two times more interested in human-interest stories and meme-worthy moments during the event. (Business Wire

Promposals aren't just a viral trend, they are now the most expensive prom cost for some. A study by Visa Inc. has found that an American household spends an average of $324 on promposing, and parents are increasingly footing the bill: In 2015, parents paid for up to 73% in of prom costs, up from 56% in 2014. Companies like The Heart Bandits are cashing in on the trend by charging upwards of $1000 to plan promposals, and brands are as well: Men’s Wearhouse Inc. declared March 11th promposal day on social media to sell tuxes for the occasion. (Bloomberg

Gap Inc. has launched a new athleisure line for children ages six to 14, bringing the high-fashion workout trend to the pre-teen set. Athleta Girl, an extension of the activewear brand Athleta, is categorized by activities like “run,” ”yoga and studio,” and “swim.” According to the fitness brand, the label was in demand: “A girls’ line is something our customers have been asking for. Girls today want to dress sporty. They are living more active lives.” Marketing and design for the line is leaning on girl power, with graphic tees showing off slogans like "Dream crazy big." (JezebelRacked)

As esports continues to grow, brands are figuring out to how to tap into the potential marketing goldmine. This year the global esports market will make $463 million, and will reportedly rake in $1.1 billion in 2019. Brands have begun sponsoring teams by adding their logos to players’ jerseys or hats, but they could potentially expand to leagues in the future. The key to effective branding will be “genuinely offering something new or valuable to the audience.” (VentureBeat)  

Can a brand create online influencers? In an approach that could be described as “reverse influencer marketing,” Mars is attempting to revive the classic candy bar 3 Musketeers with young consumers through a digital-only campaign featuring the “Musketeens”—three unknowns they want to turn into YouTube stars. The teens look and act like established YouTube influencers, and have been able to garner 400,000 video views. But the response has been split, with a large portion of users calling out the videos as annoying ads. (Digiday

Quote of the Day: “I consider luxury items as something that is nice to have, but that I can also live without.”—Female, 23, FL

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