Millennials In The Workforce: Work-Life Integration

Point of View

Millennials In The Workforce: A Work-Life Integration

In the coming week Ypulse takes a closer look at how the next generation is changing the face of labor and how corporations are beginning to adapt to new models. In addition to our Essentials list, we’ve interviewed 24-year-old, David Burstein of Fast Future, and Lauren Berger of The Intern Queen will be weighing in on how the internship model is changing. Ypulse’s President, Dan Coates will opt-in with his Gen X perspective and Danielle Gizzo, a Youth Advisory Board Member will tell us about her experience as a Millennial in the workforce. 

While a new generation emerges into the workforce, it is only natural that a shift is taking place in the way companies are hiring, retaining, managing and designing internal policies and practices to appeal to the attitudes and expectations of a younger digitally native workforce. 

No more is the goal a work-life balance, but with this passionate generation, it’s all about doing what you love for a living and making it meaningful. The question: “what will I get out of bed for (in my parents' house)?” has increased  expectations beyond any other decade. Work-life balance has transcended into work-life integration. In a world where boundaries are increasingly blurring, more specifically with technology and access anytime and anywhere, this flattened, networked model is now infiltrating into the way Millennials expect to live their everyday lives. A study reveals that Millennials are connected to an average of 16 co-workers on Facebook, which they expect to be able to check while on the clock. Because of their digital, fluid and collective mindset, Millennials and the generation proceeding them are changing the way the world will work in the future. 

Boomers…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“Art is basically my job and I enjoy it so much.”—Female, 15, MD

Snap is making its “biggest move” in scripted original content, teaming up with NBCUniversal and the Duplass brothers for their next series. The Duplass-owned creative studio Donut will produce original series for Snap shot in vertical video. NBCU and Snap will also be opening a joint digital content studio focused completely on mobile-first entertainment, “formaliz[ing] their partnership” and putting Snap firmly in the producing/original content creation camp. Snap’s mobile-only approach is part of a movement to shake up how we view videos—in fact, they’re calling their offering “a fundamentally new medium.” (THRTechCrunch)

Eggo frozen waffles are capitalizing on their unexpected Stranger Things’ fame. The brand has seized the marketing opportunity of being a part of one of Millennials & Gen Z’s favorite shows, tying themselves into Netflix’s Super Bowl ad, creating a special toaster for select fans, and swarming New York Comic Con with people dressed up like Eleven armed with “watch party kits” (aka “waffles and a microwavable syrup server”). To prep for the premiere of season two of the show, Eggo is sending out a fully-loaded food truck for the red carpet premiere, and going all out on social media to connect with fans. (MediaPost)

More teens than ever have severe anxiety, but why? The American College Health Association found a 12% increase in undergrads reporting “overwhelming anxiety” from 2011 to 2016, and several studies concur that “there’s just been a steady increase of severely anxious students.” Social media is part of the problem—constant like-monitoring and cyber bullying isn’t helping the most stressed generation to date. There’s also an increasing (and constant) perceived need to over-achieve. One psychology professor observes, “There’s always one more activity, one more A.P. class, one more thing to do in order to get into a top college.” (NYTimes)

Ypulse research has shown that 88% of Millennial parents are trying to avoid helicopter parenting—but they might not be able to help it. The constant media storm of global atrocities and everyday stories of parenting gone wrong combined with advertisers’ willingness to fear-monger, results in a generation of (understandably) anxious parents. It doesn’t help that the tech to constantly monitor kids is easily available (albeit pricey)—from drone surveillance meant for the military to devices that track “blood-oxygen levels all night long.” One relationship therapist sums up, “Everyone is having a hard time drawing a line and just figuring out what’s reasonable versus what’s over-protective.” (Refinery29)

Brands are turning college students into mini-sales forces. Aerie, Victoria’s Secret Pink, and Express are just a few of the many brands that have a program for college campus reps where students receive swag, experience, and other perks for helping bring brand awareness to their colleges. Though brands don’t always require social posts, most ambassadors do share their swag on social, bringing organic ads to their friends’ feeds. The biggest draw is that social posts from reps “[come] across as natural, authentic, a product that they would normally use or want to talk about.” (Racked)

“[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”—Male, 30, WI

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies