Millennials Fight for Superwomen

Though the gender gap is ever narrowing, certain industries have yet to represent women in a significant way, and the comics industry is a repeat gender offender. We see scores of films and print publications distributed that put male writers and superheroes in the thick of the action, but fail to explain where the female heroes are. To Millennial women, who are happy to declare themselves fangirls, the absence is noticeable and often infuriating. At New York’s Comic Con this year, the co-founder of Alpha Girl Comics lamented that “Wall Street does a better job” towards closing the gender gap than her own industry. Those on the “Women in Comics” panel noted that almost half of the convention’s attendants were women, yet only 6% of the special guests were females. Adding insult to injury, 20% of digital comic readership is fueled by women, illustrating a great disparity between the ripe female comics market and the current strides towards representing them. Millennials are demanding that female superheroes be put in the spotlight, and taking it upon themselves to make it happen.

The lack of women in comics is not for lack of talent, but disregard for (or utter ambivalence to) the prospect of female superheroes within the industry, with industry execs claiming “We don’t know how to sell it.” With power players refusing to put superwomen on the screen, younger illustrators are the ones taking risks in order to bring something different to comic strips. The newest character introduced to Marvel’s lineup is Kamala Khan, a Muslim teen superheroine that breaks the traditional comic mold, introducing religious affiliation and racial diversity to the standard white-male superhero spectrum. Kamala deals with all of the tropes of being a teenage girl living in a conservative household,…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I feel as if my parenting is judged sometimes while out to eat. If my child doesn't have all healthy items in his plate it feels like I get stares.” –Female, 25, PA

New app Tiiny is hoping a new twist on photo sharing and disappearing messages will appeal to young users. The app allows friends to share little photos and GIFs which appear in a grid of pictures, and disappear 24 hours after they are shared. The idea is that being able to see what your friends are doing at a single glance is more appealing than scrolling through a feed, and the temporary presence makes the grid a constantly changing space that is “more addictive to check” than other photo sharing apps. (TechCrunch)

When Disney bought YouTube network Maker Studios in March for close to a billion dollars, some were confused about the decision. But the entertainment giant has big plans for their new acquisition, and believes the studio is the Marvel or Lucasfilms of the future. The statement adds weight to the concept that the way young consumers choose to get their much of their content—online in short-form—is going to be adopted by traditional brands as well. (CNETStream Daily)

Is adulthood dead? Today’s “grown ups” are as likely to have toys, live with their parents, and watch cartoons as kids are, and pop culture’s age demographics seem to be disappearing. In fact, almost 1/3 of young adult novels are actually purchased by 30-44-year-olds. This New York Times piece about how “no one knows how to be an adult anymore,” has sparked a debate online about what it really means to be grown up, in a time when Millennials are certainly reimagining the life-stage. (NYTimes)

Dish Networks is working on an app that will allow for personalized streaming content, and they are hoping will “shake up the landscape and target a hard-to-reach generation.” Millennials’ entertainment habits have been flummoxing the entertainment industry for years, and this month Time Warner, Fox, Viacom, and Sony have all made announcements, or hinted at possible changes, that suggest that they are adjusting to the fact that young consumers want to watch content online, and on whatever device they choose. (Quartz)

The swipe right to approve, swipe left to reject functionality of popular dating app Tinder has been borrowed by many startups in its wake, and now one is applying the idea to job hunting. Jobr is a “matchmaking app” for employees and employers that lets users browse prospective companies or staff with a simple swipe. Jobr connects to LinkedIn accounts and surfaces relevant matches, and if recruiters and candidates choose one another they can make contact through the app. (Netted)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies