Millennials Fight for Superwomen

Though the gender gap is ever narrowing, certain industries have yet to represent women in a significant way, and the comics industry is a repeat gender offender. We see scores of films and print publications distributed that put male writers and superheroes in the thick of the action, but fail to explain where the female heroes are. To Millennial women, who are happy to declare themselves fangirls, the absence is noticeable and often infuriating. At New York’s Comic Con this year, the co-founder of Alpha Girl Comics lamented that “Wall Street does a better job” towards closing the gender gap than her own industry. Those on the “Women in Comics” panel noted that almost half of the convention’s attendants were women, yet only 6% of the special guests were females. Adding insult to injury, 20% of digital comic readership is fueled by women, illustrating a great disparity between the ripe female comics market and the current strides towards representing them. Millennials are demanding that female superheroes be put in the spotlight, and taking it upon themselves to make it happen.

The lack of women in comics is not for lack of talent, but disregard for (or utter ambivalence to) the prospect of female superheroes within the industry, with industry execs claiming “We don’t know how to sell it.” With power players refusing to put superwomen on the screen, younger illustrators are the ones taking risks in order to bring something different to comic strips. The newest character introduced to Marvel’s lineup is Kamala Khan, a Muslim teen superheroine that breaks the traditional comic mold, introducing religious affiliation and racial diversity to the standard white-male superhero spectrum. Kamala deals with all of the tropes of being a teenage girl living in a conservative household,…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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