Millennials Fight for Superwomen

Though the gender gap is ever narrowing, certain industries have yet to represent women in a significant way, and the comics industry is a repeat gender offender. We see scores of films and print publications distributed that put male writers and superheroes in the thick of the action, but fail to explain where the female heroes are. To Millennial women, who are happy to declare themselves fangirls, the absence is noticeable and often infuriating. At New York’s Comic Con this year, the co-founder of Alpha Girl Comics lamented that “Wall Street does a better job” towards closing the gender gap than her own industry. Those on the “Women in Comics” panel noted that almost half of the convention’s attendants were women, yet only 6% of the special guests were females. Adding insult to injury, 20% of digital comic readership is fueled by women, illustrating a great disparity between the ripe female comics market and the current strides towards representing them. Millennials are demanding that female superheroes be put in the spotlight, and taking it upon themselves to make it happen.

The lack of women in comics is not for lack of talent, but disregard for (or utter ambivalence to) the prospect of female superheroes within the industry, with industry execs claiming “We don’t know how to sell it.” With power players refusing to put superwomen on the screen, younger illustrators are the ones taking risks in order to bring something different to comic strips. The newest character introduced to Marvel’s lineup is Kamala Khan, a Muslim teen superheroine that breaks the traditional comic mold, introducing religious affiliation and racial diversity to the standard white-male superhero spectrum. Kamala deals with all of the tropes of being a teenage girl living in a conservative household,…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)

Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)

Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)

It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)

Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

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