Harlem Shakes: Shortest Meme Ever?

Harlem Shakes: Shortest Meme Ever? 

The lifespan of social media has been continually shrinking in the face of social media’s growth. As content becomes easier to both share and make, viral memes can reach an internet saturation point much quicker than even those of a few years ago. Early memes like the Dancing Baby were able to keep relevance for several months due to the slow nature of e-mail forwards. By the time LOLCats, Chocolate Rain, and other post-Facebook memes hit the scene, a star could rise and fall in a single month. But just because the majority of the internet has had their fill doesn’t mean that latecomers won’t try and keep the party going. Light internet users will always get to trends after the power users, and a grandmother watching that “Gangam Style” Superbowl commercial will have lots of questions about it. Ubiquity might make the length of a trend overstay its welcome, but it can’t do much to rush it out the door.

Of course, individuals aren’t the only ones paying attention to viral videos. PR and marketing professionals know when a trend is rising – and when it’s safe enough that they can use it for their own devices. Nabisco made a brilliant move by releasing a “lights out” commercial during the Super Bowl blackout, but not everyone can move so quickly. In fact, the larger the organization the harder it is, by definition, to move quickly. In many ways, companies need a SWAT team (with a member of their legal team included in that) prepared just for real-time reactions. But authenticity is important too. A South Park episode that references planking can probably tackle it without feeling forced. The Today Show, on the other hand, parodying “Friday” might not go over so well. In fact, a lot of companies should keep aware that many social media memes are…

 
 
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Millennial News Feed

Quote of the Day: “One of my top concerns as a parent will be maintaining cultural traditions and language in the face of a new generation and stifling white media/social space.” –Female, 18, CA

Amazon is buying live video gaming platform Twitch for $970 million. Twitch has become amazingly popular with young consumers. Though many members of older generations might not understand the appeal of watching other players game live, more than 55 million unique visitors watched more than 15billion minutes of content on Twitch in July alone. The deal gives Twitch even more potential for growth, and shows that becoming a streaming content leader is a major goal for Amazon. (Streamdaily)

What has contributed to the massive drop in teen birth rates? Teen pregnancy has decreased much more quickly between 2007 and 2013 than it did 20 years ago, but the decline “has proved difficult to explain.” Theories include expected hypotheses like teens using contraceptives more, to more offbeat concepts like TV series Teen Mom acting as a deterrent. The availability of Plan B, better access to information on the internet, and even a theory that links changes in gasoline to reductions in teen pregnancy are also being discussed. (Vox)

The amount of time that young consumers spend on their phones and computers has led to plenty of concern that they won’t be able to interact face-to-face, and one study has found support for the fear. Tweens who spent five days at an unplugged outdoor camp with no tech time were able to understand emotions better than peers who stayed on their “usual media diet,” which indicates that screen time may be hampering kids’ ability to recognize nonverbal cues and facial emotions. (Newsweek)

McDonald’s Millennial challenge is no secret. Consumers in their 20s and 30s are flocking to fast-casual eateries like Chipotle and Five Guys, and their preferences are dictating the future of fast food. In the U.S., McDonald’s sales have been “flat or falling” for the majority of the last year, and consumers ages 19 to 21 who visit the chain monthly have fallen 12.9% since 2011. Young consumers’ desire for fresh ingredients and higher quality, customized meals is hurting the brand, and their attempts to lure Millennials with new menu items and social and mobile marketing is not yet changing their minds. (WSJ)

The Burning Man festival might be delayed thanks to major rain, but once it gets rolling it will provide a peek into the Millennial mindset. Fun, discovery, and community are the core principles of the event, and three themes that majorly resonate with the generation. Marketing and content that tap into one or more of these values, and allow young consumers to feel connected, creative, and surprised are likely to be successful with them. (Fast Company)

Wish you could ask Millennials what they think, right now? Ypulse's Instant Poll tool allows you to submit a question to our mobile social community of 2 million 13-34-year-old Millennials and get a quick, gut-check quantified response back in minutes. Our Bronze, Silver, and Gold subscribers use Instant Polls for brainstorming, quick-checks on brand perception, and more. Simply type in your question and click “Ask.” You’ll have directional, informative results without the overhead and wait time of a traditional study. (Ypulse)

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