Harlem Shakes: Shortest Meme Ever?

Harlem Shakes: Shortest Meme Ever? 

The lifespan of social media has been continually shrinking in the face of social media’s growth. As content becomes easier to both share and make, viral memes can reach an internet saturation point much quicker than even those of a few years ago. Early memes like the Dancing Baby were able to keep relevance for several months due to the slow nature of e-mail forwards. By the time LOLCats, Chocolate Rain, and other post-Facebook memes hit the scene, a star could rise and fall in a single month. But just because the majority of the internet has had their fill doesn’t mean that latecomers won’t try and keep the party going. Light internet users will always get to trends after the power users, and a grandmother watching that “Gangam Style” Superbowl commercial will have lots of questions about it. Ubiquity might make the length of a trend overstay its welcome, but it can’t do much to rush it out the door.

Of course, individuals aren’t the only ones paying attention to viral videos. PR and marketing professionals know when a trend is rising – and when it’s safe enough that they can use it for their own devices. Nabisco made a brilliant move by releasing a “lights out” commercial during the Super Bowl blackout, but not everyone can move so quickly. In fact, the larger the organization the harder it is, by definition, to move quickly. In many ways, companies need a SWAT team (with a member of their legal team included in that) prepared just for real-time reactions. But authenticity is important too. A South Park episode that references planking can probably tackle it without feeling forced. The Today Show, on the other hand, parodying “Friday” might not go over so well. In fact, a lot of companies should keep aware that many social media memes are…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Amazon, because it's so convenient. I can order things on Prime with just a few clicks.”—Female, 27, PA 

For the first time, YouTube has been named as kids’ favorite brand. Market research looking at brand awareness, love, and popularity, and found that the content-sharing platform is the top ranked brand among 6-12-year-olds. Beating out Oreo, M&M’s, and Hershey’s—and media brands like Disney and Nickelodeon—YouTube made its way to the top from seventh place last year because “user-generated content is relatable and aspirational.” Parents weren’t far behind in their approval: YouTube came in 13th on their ranked brand list and 94% say they love or like the brand. (MediaPost)

Specialty backpacks and old-school sandals are trending for back-to-school shopping. Google’s analysis of searches and YouTube traffic reveals that although Herschel’s backpack dominated last year, “the top five [backpacks] for 2016 cover a wider range of styles and functionality.” The most searched backpack this year is from Victoria Secret’s Pink brand, and the second most searched is from Sprayground, which is known for their bold designs and celebrity collaborations. For most popular shoes, Birkenstocks takes the lead for the third year in a row, with search traffic rising 46% from last year. (Adweek

Coffee retailers are capitalizing on Millennials’ cold brew obsession. Cold brew—coffee made through a more complex “extraction method to get more nuanced bean flavors that lack the typical acidity and bitterness of a regular cup of Joe”— has trended thanks to young consumers’ love for iced coffee and authenticity. Sales have increased by 115% from 2014-2015, resulting in $7.9 million in revenue, and brands have taken notice. Dunkin Donuts’s play for “Starbucks-loving Millennials” includes adding cold brew coffee to locations nationwide. (BarkleyCNBC

About a third of 18-34-year-olds are still living at home, but it’s more likely to be happening in certain states. According to 2014 census data, New Jersey has the highest population of Millennials living with their parents at 43.9%. Connecticut and New York followed with 38.8% and 37.4% respectively, signifying the the trend is mostly happening within states that have more expensive rental markets. The lowest rates are where “land is plentiful and people are scarce:” North Dakota had 15.7% of young adults living at home and Wyoming had 18.7%. (Curbed NY)

A popular Snapchat series is making its way to the TV screen. Comedy Central’s Swag-A-Saurus With James Davis became the network’s most watched series on their standalone Snapchat Discover channel.  The digital hit features Davis explaining slang terms like ‘Bye, Felicia’ and ‘Looking Friday,’ and by January 2017 it will become its own TV show bringing together “urban and mainstream comedy.” Davis promises the show will be “lit,” and says he’s “excited to work with a network that embraces [his] point-of-view and purpose-driven comedy.” (Tubefilter

Quote of the Day: “My favorite app is Facebook Messenger because it doesn't tempt me to spend money and it helps me keep in touch with friends.”—Female, 20, IN

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