Harlem Shakes: Shortest Meme Ever?

Harlem Shakes: Shortest Meme Ever? 

The lifespan of social media has been continually shrinking in the face of social media’s growth. As content becomes easier to both share and make, viral memes can reach an internet saturation point much quicker than even those of a few years ago. Early memes like the Dancing Baby were able to keep relevance for several months due to the slow nature of e-mail forwards. By the time LOLCats, Chocolate Rain, and other post-Facebook memes hit the scene, a star could rise and fall in a single month. But just because the majority of the internet has had their fill doesn’t mean that latecomers won’t try and keep the party going. Light internet users will always get to trends after the power users, and a grandmother watching that “Gangam Style” Superbowl commercial will have lots of questions about it. Ubiquity might make the length of a trend overstay its welcome, but it can’t do much to rush it out the door.

Of course, individuals aren’t the only ones paying attention to viral videos. PR and marketing professionals know when a trend is rising – and when it’s safe enough that they can use it for their own devices. Nabisco made a brilliant move by releasing a “lights out” commercial during the Super Bowl blackout, but not everyone can move so quickly. In fact, the larger the organization the harder it is, by definition, to move quickly. In many ways, companies need a SWAT team (with a member of their legal team included in that) prepared just for real-time reactions. But authenticity is important too. A South Park episode that references planking can probably tackle it without feeling forced. The Today Show, on the other hand, parodying “Friday” might not go over so well. In fact, a lot of companies should keep aware that many social media memes are…

 
 

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Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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