Gen Y Shares Their Goals For 2013

2013 GoalsWith a new year comes more opportunities and the chance for people to reach new goals. This positive outlook is how most Millennials feel about the year ahead based on a recent survey we conducted among 294 13-34-year-olds. Nine in 10 (93%) said they are optimistic about 2013, including 52% who are very optimistic. Many have set personal goals for the coming year, which provide insight into what matters most to their generation, the challenges they continue to face, and what we can expect from them in the future.

Getting a job, or a better job, were by far the most common goals that Millennials have set for 2013. This highlights just how hard they’ve been hit by the economy and how eager they are for opportunities in the working world. While unemployment and underemployment were major barriers in 2012, they hope to finally get past them in the coming year to earn money and gain experience. They realize that jobs are hard to come by, but their optimistic attitude makes them hopeful about the future. In fact, they’re confident that their careers will eventually take off with 78% saying they believe they’ll have a job they love someday. But in the short term, they just hope to land a job and some even seek to start their own business in 2013. Entrepreneurship defines this generation, as well as resourcefulness to make their dreams reality. You can be sure Millennials won’t give up in 2013 with passion and innovation propelling them forward.

Along with getting a job, making money is another big goal for Millennials in 2013. They don’t want to rely on their parents, as many have had to do in moving back home, and they hope to support themselves. Many mentioned that they want to get their own place or buy a car, which are symbols of independence and adulthood. Overall, they want to…

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I'm still working on getting my life in order.” –Female, 26, CA

Why did Apple face a backlash for gifting U2's new album to 500 million users? It seems that the marketing play went awry in part because those users found it “creepy” that Apple was able to invade and alter their music collection without their permission. Many of them got vocally upset, and Apple has released a free tool to allow people to delete the free album. The incident has shown that consumers are not comfortable with their technology being manipulated without their knowledge and approval, even if it means they’re getting a ”gift.” (PR Newser)

Though Millennials might not be buying houses en masse at the moment, they do want to own one in the future, and the use of real estate apps and sites is actually on the rise among 25-34-year-olds. As these consumers continue to move towards becoming home owners, they will “shape the future of the housing and mortgage industries.” Millennials will be looking for plenty of amenities, want to be close to the things they need, and desire smaller spaces that are more efficient and perhaps less formal than homes of the past. (Marketwatch)

Viral video watch: YouTube user Kutiman’s mashup of 23 separate, and unrelated, music videos into one song called “Give It Up” has earned over a million views in the last five days. The videos used include a six-year-old practicing piano, a drum tutorial, and plenty of individuals just playing their instruments alone for the camera, all combined to become the background track to Kutiman's vocals. The creative combination clearly appeals to Millennials’ hybrid music tastes. (Daily Dot)

Toms is arguably the most successful brand to tap into young consumers’ desire to save the world on the side, and incorporate social good into their purchases. Now Toms is partnering with Target for a new collection that, of course, has a charitable twist. Toms for Target will include clothes, shoes, and home goods for under $50—and for each purchase, Target will donate supplies like meals and blankets to a variety of charities. The collection will be in stores starting November 16th—just in time for holiday shopping season. (Fast Company)

If you haven’t heard of Destiny yet, it’s time to catch up: it is the most expensive video game ever made, and also the most pre-ordered in history. From the creators of Halo, the post-apocalyptic, visually stunning game was highly anticipated; its beta test this summer was downloaded by more than 4.6 million and the gameplay trailer was viewed more than 6 million times in only a few weeks. Destiny was released just last week and is expected to be an enormous hit—and potentially the next big franchise in gaming. (Washington Post)

Twice a month, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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