Gen Y Shares Their Goals For 2013

2013 GoalsWith a new year comes more opportunities and the chance for people to reach new goals. This positive outlook is how most Millennials feel about the year ahead based on a recent survey we conducted among 294 13-34-year-olds. Nine in 10 (93%) said they are optimistic about 2013, including 52% who are very optimistic. Many have set personal goals for the coming year, which provide insight into what matters most to their generation, the challenges they continue to face, and what we can expect from them in the future.

Getting a job, or a better job, were by far the most common goals that Millennials have set for 2013. This highlights just how hard they’ve been hit by the economy and how eager they are for opportunities in the working world. While unemployment and underemployment were major barriers in 2012, they hope to finally get past them in the coming year to earn money and gain experience. They realize that jobs are hard to come by, but their optimistic attitude makes them hopeful about the future. In fact, they’re confident that their careers will eventually take off with 78% saying they believe they’ll have a job they love someday. But in the short term, they just hope to land a job and some even seek to start their own business in 2013. Entrepreneurship defines this generation, as well as resourcefulness to make their dreams reality. You can be sure Millennials won’t give up in 2013 with passion and innovation propelling them forward.

Along with getting a job, making money is another big goal for Millennials in 2013. They don’t want to rely on their parents, as many have had to do in moving back home, and they hope to support themselves. Many mentioned that they want to get their own place or buy a car, which are symbols of independence and adulthood. Overall, they want to…

 
 
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Millennial News Feed

Quote of the Day: “Quite frankly there are guys clothes I like sometimes but I never could wear. I mean, I'm not a cross dresser! But if they had something in my size and shape, totally. I would buy it.” –Female, 14, OH

Three singles from Ariana Grande’s sophomore album My Everything have already infiltrated the top 10 on iTunes before its release, but she is going beyond online hype for a triple marketing threat. The 21-year-old will appear with Jessie J and Nicki Minaj in a 2-part commercial that tells the story of a night out and its aftermath using clips from their music video collaboration. The commercials, branded with Beats and Target, will air during the MTV VMAs where Grande will also perform live, all one day before the album drops. (WSJ)

SoundCloud is going the way of Spotify by introducing a tiered subscription service that will also bring advertising (read: revenue) to the platform. The first Partner tier offers helpful feedback and basic statistic tools and will be free for the 10 million plus creators heard on SoundCloud each year. This announcement comes months after new streaming services like Beats Music flooded the market, and its latecomer status may prove helpful for Millennial listeners who are already accustomed to in-app ads or paying to opt out. (TechCrunch)

First pizza becomes a one-button business, and now video editing is being democratized for the masses with new app Fly that “makes big-time, Cannes-ready cutting room floor techniques as simple and intuitive as a flick of the finger.” The one-touch, video editing app makes simple edits like cuts and transitions, but also allows users to put videos side-by-side and stitch together different cameras to capture multiple viewpoints of an event. (Netted)

Millennials have been experiencing a disconnect with “luxury,”and Louis Vuitton has been seeing declining sales across Asia despite its prominence and ubiquity with global consumers. To hold onto its market, LVMH is diversifying into entertainment, specifically into K-pop. The company has bought millions of shares in South Korea’s YG Entertainment, one of the major players in K-pop’s explosion and the same enterprise that represents the genre’s hottest stars and fashion icons: Psy and G-Dragon. (Quartz)

Approximately $458 million was spent last year investing in wearable tech, but as product offerings become more diverse across patches, watches, and clothes, they’re losing a focused purpose and the attention of the general Millennial buyer. In a study from textbook service Chegg, out of 1,000 college students, 67% had not even heard of the term “wearables,” and of the 18% who do own a wearable device, the majority had bought inexpensive activity trackers. (PandoDaily)

Quote of the Day: "An athletic hoodie never goes out of style according to me. It's easy, can get dirty, and you'll show a bit of school pride. Besides, no one expects you to look top dollar every day in graduate school.” –Male, 27, MD

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