Gen Y Shares Their Goals For 2013

2013 GoalsWith a new year comes more opportunities and the chance for people to reach new goals. This positive outlook is how most Millennials feel about the year ahead based on a recent survey we conducted among 294 13-34-year-olds. Nine in 10 (93%) said they are optimistic about 2013, including 52% who are very optimistic. Many have set personal goals for the coming year, which provide insight into what matters most to their generation, the challenges they continue to face, and what we can expect from them in the future.

Getting a job, or a better job, were by far the most common goals that Millennials have set for 2013. This highlights just how hard they’ve been hit by the economy and how eager they are for opportunities in the working world. While unemployment and underemployment were major barriers in 2012, they hope to finally get past them in the coming year to earn money and gain experience. They realize that jobs are hard to come by, but their optimistic attitude makes them hopeful about the future. In fact, they’re confident that their careers will eventually take off with 78% saying they believe they’ll have a job they love someday. But in the short term, they just hope to land a job and some even seek to start their own business in 2013. Entrepreneurship defines this generation, as well as resourcefulness to make their dreams reality. You can be sure Millennials won’t give up in 2013 with passion and innovation propelling them forward.

Along with getting a job, making money is another big goal for Millennials in 2013. They don’t want to rely on their parents, as many have had to do in moving back home, and they hope to support themselves. Many mentioned that they want to get their own place or buy a car, which are symbols of independence and adulthood. Overall, they want to…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I hope to be a good person that can change the world for the better. I want to be an artist and an author and a musician in my free time, and be a veterinarian as my profession.” —Female, 15, WA

Xers and Boomers may look down upon the growing subset of Millennials moving back in with mom and dad, but instead of feeling bad for themselves, these kids are making it work. A closer look at their post-grad lives is being explored in Boomerang Kids—a photojournalist series inspired by one Millennial’s experience of moving back home after draining resources as a photography assistant. The juxtaposition of reaching towards adulthood while still living in their childhood rooms paints a fuller picture of how many are living day-to-day. (Fast Company

Wendy’s may be tainting the comeback of one of their most popular items—the pretzel bun—in a #PretzelLoveSongs commercial being called out for “lazy parodying.” Those who feel nostalgic for the ‘90s hit song “To Be With You” are cringing over the Wendy’s commercial remake, and voicing their extreme distaste on Twitter. Be careful playing with Millennials’ nostalgia, because not taking it seriously could land a brand in hot water. (Uproxx)

How can we make kids exercise more? Since dragging them away from their screens is more difficult than ever, Wokamon is a new app from China that is making kids bring their devices outside and take a walk in order to feed their virtual pets. The cute aliens feed on energy, and the app’s pedometer technology measures steps, distance, and calories that add up to advance pets to new levels and unlock characters. Though targeted to kids, teens and adults can benefit from the app’s fun approach to fitness and sync it with other wearable trackers. (Springwise)

One mom’s open letter to Lands’ End asking why there have been cool science shirts designed for boys but not for girls has quickly gained momentum online with other parents this month, and pushed the brand to launch an entirely new line of science-themed tees for girls who love NASA, sharks, and the like. The brand has been accused of gender stereotyping in the past, and is addressing the posts on its Facebook page directly by rolling out new science-themed styles for girls this fall. (Huffington Post)

Digital versus unplugged is the wedding debate of late, and the line between too tech-centric and being completely disconnected is one that brides and grooms are finding difficult to straddle. Social media is increasingly being used to create wedding albums via couple-specific hashtags, but some couples are so turned off by the near constant focus on camera phones during a wedding that they are enforcing device-free ceremonies. (NYT)

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies