Gen Y Shares Their Goals For 2013

2013 GoalsWith a new year comes more opportunities and the chance for people to reach new goals. This positive outlook is how most Millennials feel about the year ahead based on a recent survey we conducted among 294 13-34-year-olds. Nine in 10 (93%) said they are optimistic about 2013, including 52% who are very optimistic. Many have set personal goals for the coming year, which provide insight into what matters most to their generation, the challenges they continue to face, and what we can expect from them in the future.

Getting a job, or a better job, were by far the most common goals that Millennials have set for 2013. This highlights just how hard they’ve been hit by the economy and how eager they are for opportunities in the working world. While unemployment and underemployment were major barriers in 2012, they hope to finally get past them in the coming year to earn money and gain experience. They realize that jobs are hard to come by, but their optimistic attitude makes them hopeful about the future. In fact, they’re confident that their careers will eventually take off with 78% saying they believe they’ll have a job they love someday. But in the short term, they just hope to land a job and some even seek to start their own business in 2013. Entrepreneurship defines this generation, as well as resourcefulness to make their dreams reality. You can be sure Millennials won’t give up in 2013 with passion and innovation propelling them forward.

Along with getting a job, making money is another big goal for Millennials in 2013. They don’t want to rely on their parents, as many have had to do in moving back home, and they hope to support themselves. Many mentioned that they want to get their own place or buy a car, which are symbols of independence and adulthood. Overall, they want to…

 
 

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Millennial News Feed

Quote of the Day: “I like Netflix because it helps to pass the time, especially when I'm doing something boring such as folding clothes.”

—Female, 16, IL

Sephora is stepping up its mobile efforts to create “addictive shopping experiences." To re-launch their private label the Sephora Collection, the beauty brand took a page from dating app Tinder, introducing a feature that allows users to browse looks and swipe left to pass, or swipe right to buy from Sephora.com. Eventually, they hope to add more “user-generated” looks with consumers’ photos. They also added the “beauty uncomplicator," a tool that helps users “whittle through thousands of makeup and beauty tools to find what they're looking for,” by filling in the blanks like Mad Libs. (Adweek

Barbie’s image makeover seems to have made a positive impression. The once-struggling franchise has seen 11% year-to-date gains and a recent 23% sales increase, despite Mattel’s other girl brands experiencing losses. Mattel credits the iconic doll’s new content marketing for its “better-than-expected earnings.” The “You Can Be Anything” campaign launched last fall, focusing on empowering and inspiring girls, and including unscripted video content aimed at Millennial parents to increase confidence in the brand and appeal to their desire for purpose-driven toys. (MediaPost

Not even alcohol can escape the “healthifying” movement. Alcohol brands are expanding their product lines to include “a host of gluten-free, vegan, low-sugar, all-natural, low- and no-alcohol drinks,” to cater to the Millennials and their increasing desire for healthier and “free-from” products. Non-alcoholic beverages that look still look “adult” have also taken off, as more young consumers are choosing to drink less. Diageo, the world’s largest spirits maker, is testing dairy and gluten-free Baileys liqueur, launching a Smirnoff vodka made with real fruit juice, and recently invested in Seedlip, a nonalcoholic distilled “spirit.” (MarketWatch

Young consumers want their financial institutions to be mobile. According to the 2016 FIS Consumer Banking PACE Index, 81% of Millennials are accessing their accounts on a computer or laptop, and 63% are accessing on their mobile phones on a monthly basis. They are 30% less likely than Baby Boomers to visit a bank location or use a drive-thru, and are 17% more likely to pay a bill from their bank through a mobile device. It’s crucial for banks to adapt to their needs—especially as over seven in ten Millennials with bank accounts anticipate at least one financial-focused life event to occur over the next 36 months. (Mashable

Over six in ten Millennials would rather lose their cars than their phones, according to a recent Wall Street study. The research looked into the attitudes and investment preferences of wealthy 18-35-year-olds globally to “restructure how the firm communicates with clients and prospects in the future.” The study also found that 50% of wealthy Millennials say they are “politically unaffiliated,” and 61% are worried about the state of the world and feel responsible for making a difference. Wall Street’s biggest challenge might be their “quick trigger” on underperforming mutual funds, with less than 20% saying they would hold on to one for more than a year. (Breitbart

Quote of the Day: “My favorite online celebrity is Jenna Marbles because she is hilarious and weird. I like how honest she is.”

— Female, 22, CA

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