Gen Y Shares Their Goals For 2013

2013 GoalsWith a new year comes more opportunities and the chance for people to reach new goals. This positive outlook is how most Millennials feel about the year ahead based on a recent survey we conducted among 294 13-34-year-olds. Nine in 10 (93%) said they are optimistic about 2013, including 52% who are very optimistic. Many have set personal goals for the coming year, which provide insight into what matters most to their generation, the challenges they continue to face, and what we can expect from them in the future.

Getting a job, or a better job, were by far the most common goals that Millennials have set for 2013. This highlights just how hard they’ve been hit by the economy and how eager they are for opportunities in the working world. While unemployment and underemployment were major barriers in 2012, they hope to finally get past them in the coming year to earn money and gain experience. They realize that jobs are hard to come by, but their optimistic attitude makes them hopeful about the future. In fact, they’re confident that their careers will eventually take off with 78% saying they believe they’ll have a job they love someday. But in the short term, they just hope to land a job and some even seek to start their own business in 2013. Entrepreneurship defines this generation, as well as resourcefulness to make their dreams reality. You can be sure Millennials won’t give up in 2013 with passion and innovation propelling them forward.

Along with getting a job, making money is another big goal for Millennials in 2013. They don’t want to rely on their parents, as many have had to do in moving back home, and they hope to support themselves. Many mentioned that they want to get their own place or buy a car, which are symbols of independence and adulthood. Overall, they want to…

 
 

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Millennial News Feed

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York TimesGothamist

Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes

Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider

The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young.  (Entertainment Weekly

YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times

“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX

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