Gen Y Shares Their Goals For 2013

2013 GoalsWith a new year comes more opportunities and the chance for people to reach new goals. This positive outlook is how most Millennials feel about the year ahead based on a recent survey we conducted among 294 13-34-year-olds. Nine in 10 (93%) said they are optimistic about 2013, including 52% who are very optimistic. Many have set personal goals for the coming year, which provide insight into what matters most to their generation, the challenges they continue to face, and what we can expect from them in the future.

Getting a job, or a better job, were by far the most common goals that Millennials have set for 2013. This highlights just how hard they’ve been hit by the economy and how eager they are for opportunities in the working world. While unemployment and underemployment were major barriers in 2012, they hope to finally get past them in the coming year to earn money and gain experience. They realize that jobs are hard to come by, but their optimistic attitude makes them hopeful about the future. In fact, they’re confident that their careers will eventually take off with 78% saying they believe they’ll have a job they love someday. But in the short term, they just hope to land a job and some even seek to start their own business in 2013. Entrepreneurship defines this generation, as well as resourcefulness to make their dreams reality. You can be sure Millennials won’t give up in 2013 with passion and innovation propelling them forward.

Along with getting a job, making money is another big goal for Millennials in 2013. They don’t want to rely on their parents, as many have had to do in moving back home, and they hope to support themselves. Many mentioned that they want to get their own place or buy a car, which are symbols of independence and adulthood. Overall, they want to…

 
 

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The Newsfeed

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This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

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Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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