Embracing Millennials’ Adventurous Side

Concert CrowdMillennials are adventure-seekers. They want to live in the moment, have fun with their friends, and make memories. They’re willing to spend their money on experiences such as concerts and trips to have a good time and document what they’re doing. As affordable adventures become increasingly important to Millennials, companies should take note and find ways to offer them experiences as well.

We often hear that Millennials want to be a part of epic activities whether that’s attending the coolest concert, partaking in a fun ski weekend with their friends, or making their own fun while thrift shopping. They want to have a story to share and pictures to prove how awesome it was. FOMO (fear of missing out) and YOLO (you only live once) became common catchphrases in the past year, highlighting this Millennial mindset that you should live your life to the fullest. Moreover, social media has amplified this sentiment. Millennials, now more than ever, have exposure to everything they are missing out on, making them more inclined to do and try everything. Where one checks in and what images they post help garner likes and social currency. That doesn’t mean material possessions don’t matter to Millennials, but they’re very interested in experiences that they can partake in with their friends and share with the rest of the network.

However, given the difficult economy, Millennials are practical in how they pay for these adventures. Many use sites such as Groupon or LivingSocial to achieve these cool experiences at a reduced cost. They’ll try a restaurant they may not ordinarily be able to afford, or plan a cool activity like whitewater rafting. They may do these things ordinarily without using deal sites, but regardless, they’re savvy in figuring out options that fit their budget and they’re…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “One of my top concerns as a parent will be maintaining cultural traditions and language in the face of a new generation and stifling white media/social space.” –Female, 18, CA

Amazon is buying live video gaming platform Twitch for $970 million. Twitch has become amazingly popular with young consumers. Though many members of older generations might not understand the appeal of watching other players game live, more than 55 million unique visitors watched more than 15billion minutes of content on Twitch in July alone. The deal gives Twitch even more potential for growth, and shows that becoming a streaming content leader is a major goal for Amazon. (Streamdaily)

What has contributed to the massive drop in teen birth rates? Teen pregnancy has decreased much more quickly between 2007 and 2013 than it did 20 years ago, but the decline “has proved difficult to explain.” Theories include expected hypotheses like teens using contraceptives more, to more offbeat concepts like TV series Teen Mom acting as a deterrent. The availability of Plan B, better access to information on the internet, and even a theory that links changes in gasoline to reductions in teen pregnancy are also being discussed. (Vox)

The amount of time that young consumers spend on their phones and computers has led to plenty of concern that they won’t be able to interact face-to-face, and one study has found support for the fear. Tweens who spent five days at an unplugged outdoor camp with no tech time were able to understand emotions better than peers who stayed on their “usual media diet,” which indicates that screen time may be hampering kids’ ability to recognize nonverbal cues and facial emotions. (Newsweek)

McDonald’s Millennial challenge is no secret. Consumers in their 20s and 30s are flocking to fast-casual eateries like Chipotle and Five Guys, and their preferences are dictating the future of fast food. In the U.S., McDonald’s sales have been “flat or falling” for the majority of the last year, and consumers ages 19 to 21 who visit the chain monthly have fallen 12.9% since 2011. Young consumers’ desire for fresh ingredients and higher quality, customized meals is hurting the brand, and their attempts to lure Millennials with new menu items and social and mobile marketing is not yet changing their minds. (WSJ)

The Burning Man festival might be delayed thanks to major rain, but once it gets rolling it will provide a peek into the Millennial mindset. Fun, discovery, and community are the core principles of the event, and three themes that majorly resonate with the generation. Marketing and content that tap into one or more of these values, and allow young consumers to feel connected, creative, and surprised are likely to be successful with them. (Fast Company)

Wish you could ask Millennials what they think, right now? Ypulse's Instant Poll tool allows you to submit a question to our mobile social community of 2 million 13-34-year-old Millennials and get a quick, gut-check quantified response back in minutes. Our Bronze, Silver, and Gold subscribers use Instant Polls for brainstorming, quick-checks on brand perception, and more. Simply type in your question and click “Ask.” You’ll have directional, informative results without the overhead and wait time of a traditional study. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies