Embracing Millennials’ Adventurous Side

Concert CrowdMillennials are adventure-seekers. They want to live in the moment, have fun with their friends, and make memories. They’re willing to spend their money on experiences such as concerts and trips to have a good time and document what they’re doing. As affordable adventures become increasingly important to Millennials, companies should take note and find ways to offer them experiences as well.

We often hear that Millennials want to be a part of epic activities whether that’s attending the coolest concert, partaking in a fun ski weekend with their friends, or making their own fun while thrift shopping. They want to have a story to share and pictures to prove how awesome it was. FOMO (fear of missing out) and YOLO (you only live once) became common catchphrases in the past year, highlighting this Millennial mindset that you should live your life to the fullest. Moreover, social media has amplified this sentiment. Millennials, now more than ever, have exposure to everything they are missing out on, making them more inclined to do and try everything. Where one checks in and what images they post help garner likes and social currency. That doesn’t mean material possessions don’t matter to Millennials, but they’re very interested in experiences that they can partake in with their friends and share with the rest of the network.

However, given the difficult economy, Millennials are practical in how they pay for these adventures. Many use sites such as Groupon or LivingSocial to achieve these cool experiences at a reduced cost. They’ll try a restaurant they may not ordinarily be able to afford, or plan a cool activity like whitewater rafting. They may do these things ordinarily without using deal sites, but regardless, they’re savvy in figuring out options that fit their budget and they’re…

 
 
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Millennial News Feed

Quote of the Day: 

Q: Imagine you just got home after trick-or-treating. What candy would you be most excited to eat?

A: “ALL OF IT! I may be 22, but I'm still allowed to act like a child once in a while!” –Male, 22, MN

Most Millennials don’t have a huge amount of disposable income to donate to charity, but they want to make a difference in the world—which is a big reason non-profits need to pay attention to them. For now, they prefer to give in smaller increments, but the size of the generation means that those micro-donations add up. They are also eager to have a chance to make a hands-on impact, so “more non-profits should consider how to get their Millennial supporters in the field.” (Huffington Post)

GIF-powered marketing is on the rise, and Netflix is taking it to the next level. Their new outdoor campaign in France is comprised entirely of GIF posters that will change depending on things like the weather and news events. A team will be creating custom GIFs from the shows and movies available on Netflix, which will then be broadcasted on the posters with an accompanying message. For example, if a team wins a big game, the GIF shown would be of a character celebrating, with a message about the victory. (Digiday)

It’s not news that college kids tend to drink heavily, but the reasons why they binge-drink might be more complicated than just wanting to party. One hypothesis is that today’s teens, who are growing up with high pressure to succeed and with less “unstructured leisure time” thanks to an extracurricular-packed schedules, just “don’t know how to relax.” Drinking provides a clear delineation between work and play, and gives them a coping mechanism for dealing with the free time and socializing that they just aren’t used to. (NYMag)

Modern moms and dads might be responsible for that steady feed of baby pictures on Facebook, and turn to online forums for baby-rearing support, but social media can also stress them out. A recent online survey reports that 60% of moms ages 18 to 34 (majority Millennials) say they wish they could cut back on platforms like Instagram and Facebook. Excessive marketing, annoying invites, and the pressure to present a perfect life are all reasons these younger moms wish they could unplug. (ABC News)

Chat apps have become mainstays of young consumers’ communication, which means that written messages are even more temporary than ever. But what if they wanted to keep those digital chats for posterity? Memeoirs makes physical books of WhatsApp, Facebook, and email conversations, which means anyone could “create a library" of their digital life. (The Next Web)

We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. (Ypulse)

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