Embracing Millennials’ Adventurous Side

Concert CrowdMillennials are adventure-seekers. They want to live in the moment, have fun with their friends, and make memories. They’re willing to spend their money on experiences such as concerts and trips to have a good time and document what they’re doing. As affordable adventures become increasingly important to Millennials, companies should take note and find ways to offer them experiences as well.

We often hear that Millennials want to be a part of epic activities whether that’s attending the coolest concert, partaking in a fun ski weekend with their friends, or making their own fun while thrift shopping. They want to have a story to share and pictures to prove how awesome it was. FOMO (fear of missing out) and YOLO (you only live once) became common catchphrases in the past year, highlighting this Millennial mindset that you should live your life to the fullest. Moreover, social media has amplified this sentiment. Millennials, now more than ever, have exposure to everything they are missing out on, making them more inclined to do and try everything. Where one checks in and what images they post help garner likes and social currency. That doesn’t mean material possessions don’t matter to Millennials, but they’re very interested in experiences that they can partake in with their friends and share with the rest of the network.

However, given the difficult economy, Millennials are practical in how they pay for these adventures. Many use sites such as Groupon or LivingSocial to achieve these cool experiences at a reduced cost. They’ll try a restaurant they may not ordinarily be able to afford, or plan a cool activity like whitewater rafting. They may do these things ordinarily without using deal sites, but regardless, they’re savvy in figuring out options that fit their budget and they’re…

 
 

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Millennial News Feed

Quote of the Day: “Political correctness is a two-way street of respect and telling the truth.”—Female, 17, WI

One teacher has declared war on homework. A note that has gone viral on Facebook and Reddit outlines a teacher’s new policy that homework will be limited to the work that students did not complete during the school day. They explain, “Research had been unable to prove that homework improves student performance, Rather, I ask that you spend your evenings doing things that are proven to correlate with student success. Eating dinner as a family, read together, play outside, and get your child to bed early.” Schools in Massachusetts have also adopted a “no homework” policy, signifying the start of a larger trend. (Mashable

Adidas is winning out with young consumers of all ages in China. According to RTG Consulting Group’s brand relevance report, Chinese Millennials and teens agree on similar brands as the most relevant in the apparel and footwear industry. Adidas came in first for both groups, for its products and social media strategy, and Zara, Uniqlo, and Nike followed. The least relevant fashion brand was H&M for Millennials, and Converse for teens. (Sourcing Journal

Game developer Blizzard is using the Broken Windows Theory—the idea that disorder breeds more disorder—in its war with cyber bullying. For its team-based shooter game Overwatch, Blizzard has implemented a chatbot to keep an eye out for negative phrases and turn them into “charming, self-effacing statements.” For example, “gg ez,” a commonly used phrase to let opponents know that victory was too easy, is automatically turned into phrases like "I'm wrestling with some insecurity issues in my life but thank you all for playing with me." The developer hopes that by hiding toxic behaviors, others won’t be encouraged to do the same. (Motherboard

Millennials are more likely than Boomers to marry someone with a different approach to finances. A recent TD Ameritrade survey asked respondents to categorize themselves as either savers or as spenders, and found that although more than half of Millennials and Boomers agree that savers being married to savers prevents financial disagreements in a marriage, 66% of Boomer savers are married to other savers, compared to 52% of Millennial savers. The younger generation is also more comfortable with it: only 23% of Millennial savers said they wouldn’t be happy with a spender, versus 40% of Boomers. (Investor’s Business Daily

According to Apple CEO Tim Cook, schools should be teaching coding as a second language. Computer programming been shown to help “kids see the world algorithmically, in patterns, and in cause and effect,” and some experts say coding education is crucial for kids to stay competitive. Although the youth of North America are well versed in Snapchat and YouTube language, one media theorist argues: "Unless kids understand how [the platforms they use] ­­are created…they're at a disadvantage to those who do know how to build and take apart these platforms." In the British Columbia province of Canada, students will soon be required to take coding from Grades 6-9. (CBC News)

Quote of the Day: “I follow the news because it’s there and I can't avoid it.”—Female, 28, ME

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