Embracing Millennials’ Adventurous Side

Concert CrowdMillennials are adventure-seekers. They want to live in the moment, have fun with their friends, and make memories. They’re willing to spend their money on experiences such as concerts and trips to have a good time and document what they’re doing. As affordable adventures become increasingly important to Millennials, companies should take note and find ways to offer them experiences as well.

We often hear that Millennials want to be a part of epic activities whether that’s attending the coolest concert, partaking in a fun ski weekend with their friends, or making their own fun while thrift shopping. They want to have a story to share and pictures to prove how awesome it was. FOMO (fear of missing out) and YOLO (you only live once) became common catchphrases in the past year, highlighting this Millennial mindset that you should live your life to the fullest. Moreover, social media has amplified this sentiment. Millennials, now more than ever, have exposure to everything they are missing out on, making them more inclined to do and try everything. Where one checks in and what images they post help garner likes and social currency. That doesn’t mean material possessions don’t matter to Millennials, but they’re very interested in experiences that they can partake in with their friends and share with the rest of the network.

However, given the difficult economy, Millennials are practical in how they pay for these adventures. Many use sites such as Groupon or LivingSocial to achieve these cool experiences at a reduced cost. They’ll try a restaurant they may not ordinarily be able to afford, or plan a cool activity like whitewater rafting. They may do these things ordinarily without using deal sites, but regardless, they’re savvy in figuring out options that fit their budget and they’re…

 
 

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Millennial News Feed

Quote of the Day: “Google Maps is my GPS and I would be lost without it.” –Female, 22, DE

Young consumers have come of age in the era of social media, are not afraid to say what they think of brands online, and expect a response. Brands should be listening to the feedback, and Topshop proved that they are this week when they announced they would stop displaying mannequins being criticized for looking too skinny. The whole story started with a Facebook post from one shopper, which went viral and pressured the retailer to take action. (Digiday)

Vine has gotten brands’ attention primarily for being a hit with teen users, but in the few years the app has been around, it has evolved from the “Instagram of video“ into a piece of the entertainment industry. The app has made small changes that optimize it for the creators who are broadcasting out to huge audiences, and the users who prefer to watch, not post. (But did the platform make the top ten list of Millennial and teens’ favorite apps?) (Fast Company)

It seems that every week another brand comes out with a campaign to capitalize on the selfie trend, but KFC’s new selfie bucket may be the most entertaining yet. The brand has launched a campaign in Canada featuring the “Memories Bucket,” which takes selfies for diners, then prints them out—and yes, it also holds chicken. Sadly, the bucket was only created for the commercial, but KFC says they are “currently looking to work with some franchise owners to facilitate surprise and delight deliveries of the Memories Buckets to some of our more passionate fans." (Adweek)

Boomer and Xer bosses probably all want to know what motivates Millennial workers—but they might be surprised by some of the answers. A recent study found that working on challenging projects actually ranks higher than top salary for Millennials: 37% said that challenging work is their prime motivation, compared to 18% who said money, and 17% who said “coworkers that I enjoy.” (Forbes)

3-D printing has been called the future of many industries, but could it also be the future of fashion? A 3-D clothing line created by a 27-year-old student is making headlines, and showing that 3D printed style is possible. The collection took over 2,000 hours to print, but the creator, Danit Peleg, believes that the technology could “help democratize fashion and give designers more independence in the creation process.” (Mashable)

Quote of the Day: “I love the Amazon app because I can look up products that I want to buy and store them very easily. I also can scan barcodes while I'm in the store to check for the best price and if I want it, I can click one button to purchase it online instead of paying more for it in a store.” – Female, 29, FL

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