Embracing Millennials’ Adventurous Side

Concert CrowdMillennials are adventure-seekers. They want to live in the moment, have fun with their friends, and make memories. They’re willing to spend their money on experiences such as concerts and trips to have a good time and document what they’re doing. As affordable adventures become increasingly important to Millennials, companies should take note and find ways to offer them experiences as well.

We often hear that Millennials want to be a part of epic activities whether that’s attending the coolest concert, partaking in a fun ski weekend with their friends, or making their own fun while thrift shopping. They want to have a story to share and pictures to prove how awesome it was. FOMO (fear of missing out) and YOLO (you only live once) became common catchphrases in the past year, highlighting this Millennial mindset that you should live your life to the fullest. Moreover, social media has amplified this sentiment. Millennials, now more than ever, have exposure to everything they are missing out on, making them more inclined to do and try everything. Where one checks in and what images they post help garner likes and social currency. That doesn’t mean material possessions don’t matter to Millennials, but they’re very interested in experiences that they can partake in with their friends and share with the rest of the network.

However, given the difficult economy, Millennials are practical in how they pay for these adventures. Many use sites such as Groupon or LivingSocial to achieve these cool experiences at a reduced cost. They’ll try a restaurant they may not ordinarily be able to afford, or plan a cool activity like whitewater rafting. They may do these things ordinarily without using deal sites, but regardless, they’re savvy in figuring out options that fit their budget and they’re…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

Watch your back Instagram. Flipagram’s rise, and its partnership with music labels, could make it the next big sharing platform to watch. The app reached 30 million monthly users after one year, hitting the milestone faster than Facebook and Snapchat before it. Because music can be added to the 30-second photo videos users make, it has set itself apart from competitors Vine and Instagram, and the number of flips made on the platform rose 165% in the last year. (Forbes)

The final film of The Hunger Games franchise is in theatres, ending a wildly successful run at the box office. The movies weren’t considered a sure thing, but became a “runaway smash” because they perfectly matched Millennials’ mindset, becoming “an all-purpose metaphor for life as a young person in the post-recession era.” The theory is that because books debuted just as the recession was beginning, the dark tone and cutthroat storyline aligned with their experiences. (We happen to agree.) (Vox

Millennials continue to think more positively about technology than other generations. According to a 2015 poll, Millennials are more likely than Xers and Boomers to think tech helps them to learn new skills, has a positive impact on their relationships with friends, and allows them to live life the way they want. More than half of Millennials believe that technology positively effects their happiness, compared to 42% of Xers, and 30% of Boomers. (MediaPost)

Millennials might be less traditionally religious than older generations, but they are just as spiritual. While fewer Millennials say religion is very important, attend weekly religious services, or pray every day than Xers, Boomers, and Silents, they are equally likely to think about the meaning and purpose of life, and feel a sense of gratitude or thankfulness each week. (Pew Research)

Advertisements on YouTube Kids are getting the app into some trouble. Ads for junk food regularly appear on the platform “in the form of funny contests and animated stories,” and two complaints have been filed calling for an investigation of food marketers, videos programmers, and Google. The complaints argue that food companies have not lived up to their promises to keep junk food marketing off the app. (NYTimes)

Quote of the Day: "It wouldn’t be Thanksgiving without my brother suggesting we don't celebrate and just order pizza.” -Male, 15, GA

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