How Electronic Dance Music Is Changing Contemporary Culture

Electric Daisy Carnival. Ultra. Electric Zoo. These are among the many music festivals where you'll find Millennials as electronic dance music (EDM) has risen in popularity in recent years, sparked by Gen Y's desire to experience events "IRL" (in real life). This genre has exploded lately; in fact, the VMAs added the Best Electronic Dance Music Video category this year and college students are blasting these sounds all over campus. EDM represents a very Millennial mindset of mixing sounds and not being limited to one genre. In many ways, it's changing the culture of music today as YAB member Matt explains.

How Electronic Dance Music Is Changing Contemporary Culture

EDMIt’s been said that Electronic Dance Music (EDM) is taking over the music world.

From Nicki Minaj’s “Starships” to Justin Bieber’s “As Long As You Love Me,” pop music has adopted a different sound thanks to EDM’s rise in popularity among Millennials, particularly college students.

Catchy synthesizers and heavy bass lines have become the trademark sound for the new generation of listeners who look to music for an uplifting shot in the arm. Mix a Calvin Harris or David Guetta beat with pop music’s trademark synthesized vocals and you have an instant radio hit.

Even vocal verses are no longer a necessity for pop listeners, as evidenced by the popularity of Avicii’s “Levels,” which dominated radio airwaves no less than a year ago.

Since Gen Y has unquestionably attached itself to EDM and claimed the genre as its own, it’s easy to forget just how far EDM has come from the days before it dominated Billboard charts. Now merged with the familiar sounds of pop radio, EDM has deviated far from its roots as a genre with an underground cult following in Europe.

An encompassing acronym that includes aspects of house,…

 
 
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Quote of the Day: 

Q: Imagine you just got home after trick-or-treating. What candy would you be most excited to eat?

A: “ALL OF IT! I may be 22, but I'm still allowed to act like a child once in a while!” –Male, 22, MN

Most Millennials don’t have a huge amount of disposable income to donate to charity, but they want to make a difference in the world—which is a big reason non-profits need to pay attention to them. For now, they prefer to give in smaller increments, but the size of the generation means that those micro-donations add up. They are also eager to have a chance to make a hands-on impact, so “more non-profits should consider how to get their Millennial supporters in the field.” (Huffington Post)

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It’s not news that college kids tend to drink heavily, but the reasons why they binge-drink might be more complicated than just wanting to party. One hypothesis is that today’s teens, who are growing up with high pressure to succeed and with less “unstructured leisure time” thanks to an extracurricular-packed schedules, just “don’t know how to relax.” Drinking provides a clear delineation between work and play, and gives them a coping mechanism for dealing with the free time and socializing that they just aren’t used to. (NYMag)

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Chat apps have become mainstays of young consumers’ communication, which means that written messages are even more temporary than ever. But what if they wanted to keep those digital chats for posterity? Memeoirs makes physical books of WhatsApp, Facebook, and email conversations, which means anyone could “create a library" of their digital life. (The Next Web)

We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. (Ypulse)

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