How Electronic Dance Music Is Changing Contemporary Culture

Electric Daisy Carnival. Ultra. Electric Zoo. These are among the many music festivals where you'll find Millennials as electronic dance music (EDM) has risen in popularity in recent years, sparked by Gen Y's desire to experience events "IRL" (in real life). This genre has exploded lately; in fact, the VMAs added the Best Electronic Dance Music Video category this year and college students are blasting these sounds all over campus. EDM represents a very Millennial mindset of mixing sounds and not being limited to one genre. In many ways, it's changing the culture of music today as YAB member Matt explains.

How Electronic Dance Music Is Changing Contemporary Culture

EDMIt’s been said that Electronic Dance Music (EDM) is taking over the music world.

From Nicki Minaj’s “Starships” to Justin Bieber’s “As Long As You Love Me,” pop music has adopted a different sound thanks to EDM’s rise in popularity among Millennials, particularly college students.

Catchy synthesizers and heavy bass lines have become the trademark sound for the new generation of listeners who look to music for an uplifting shot in the arm. Mix a Calvin Harris or David Guetta beat with pop music’s trademark synthesized vocals and you have an instant radio hit.

Even vocal verses are no longer a necessity for pop listeners, as evidenced by the popularity of Avicii’s “Levels,” which dominated radio airwaves no less than a year ago.

Since Gen Y has unquestionably attached itself to EDM and claimed the genre as its own, it’s easy to forget just how far EDM has come from the days before it dominated Billboard charts. Now merged with the familiar sounds of pop radio, EDM has deviated far from its roots as a genre with an underground cult following in Europe.

An encompassing acronym that includes aspects of house,…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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