How Concerts & Music Festivals Are Becoming More Millennial

Today’s post comes to us from Caroline Marques, a music fanatic and frequent concertgoer who realizes that the shared experience of seeing an artist live is increasingly important to Millennials. Bonding with other fans, building a closer connection to an artist, and being engaged in such social experiences is something Gen Y values, as they attend concerts and festivals more and more. In fact, 31% of Millennials plan to attend concerts and/or music festivals this summer according to a recent Ypulse poll among more than 2,700 14-30 year olds. Caroline explains below why festivals are so relevant to young people and how they’re changing…

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How Concerts & Music Festivals Are Becoming More Millennial

Ultra Music FestivalAsk a teenager when they bought their first CD and they probably won’t remember. But ask Millennials who was the last artist they saw live, and they’ll come up with a list of ten names. It’s summertime and young adults know what that means: time to save up to attend some concerts. Come September, festival-goers all around the world will have more than twenty names to add to their list of bands they’ve seen live. A lot of teens around the world will be spending a few hundred dollars on a festival and camping ticket in order to see their favorite band perform in front of an excited, sweaty, and passionate crowd.

Why are music festivals relevant today? The idea of concerts and live music certainly isn’t new, but I have a feeling that the idea of festivals is becoming more and more mainstream and important to teenagers, which is why I wanted to share my thoughts on this experience and compare it to last year’s.

I was lucky enough to attend Rock Werchter this past…

 
 
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Millennial News Feed

Quote of the Day: 

Q: Imagine you just got home after trick-or-treating. What candy would you be most excited to eat?

A: “ALL OF IT! I may be 22, but I'm still allowed to act like a child once in a while!” –Male, 22, MN

Most Millennials don’t have a huge amount of disposable income to donate to charity, but they want to make a difference in the world—which is a big reason non-profits need to pay attention to them. For now, they prefer to give in smaller increments, but the size of the generation means that those micro-donations add up. They are also eager to have a chance to make a hands-on impact, so “more non-profits should consider how to get their Millennial supporters in the field.” (Huffington Post)

GIF-powered marketing is on the rise, and Netflix is taking it to the next level. Their new outdoor campaign in France is comprised entirely of GIF posters that will change depending on things like the weather and news events. A team will be creating custom GIFs from the shows and movies available on Netflix, which will then be broadcasted on the posters with an accompanying message. For example, if a team wins a big game, the GIF shown would be of a character celebrating, with a message about the victory. (Digiday)

It’s not news that college kids tend to drink heavily, but the reasons why they binge-drink might be more complicated than just wanting to party. One hypothesis is that today’s teens, who are growing up with high pressure to succeed and with less “unstructured leisure time” thanks to an extracurricular-packed schedules, just “don’t know how to relax.” Drinking provides a clear delineation between work and play, and gives them a coping mechanism for dealing with the free time and socializing that they just aren’t used to. (NYMag)

Modern moms and dads might be responsible for that steady feed of baby pictures on Facebook, and turn to online forums for baby-rearing support, but social media can also stress them out. A recent online survey reports that 60% of moms ages 18 to 34 (majority Millennials) say they wish they could cut back on platforms like Instagram and Facebook. Excessive marketing, annoying invites, and the pressure to present a perfect life are all reasons these younger moms wish they could unplug. (ABC News)

Chat apps have become mainstays of young consumers’ communication, which means that written messages are even more temporary than ever. But what if they wanted to keep those digital chats for posterity? Memeoirs makes physical books of WhatsApp, Facebook, and email conversations, which means anyone could “create a library" of their digital life. (The Next Web)

We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. (Ypulse)

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