How Concerts & Music Festivals Are Becoming More Millennial

Today’s post comes to us from Caroline Marques, a music fanatic and frequent concertgoer who realizes that the shared experience of seeing an artist live is increasingly important to Millennials. Bonding with other fans, building a closer connection to an artist, and being engaged in such social experiences is something Gen Y values, as they attend concerts and festivals more and more. In fact, 31% of Millennials plan to attend concerts and/or music festivals this summer according to a recent Ypulse poll among more than 2,700 14-30 year olds. Caroline explains below why festivals are so relevant to young people and how they’re changing…

To contact members of the YAB, you can email them at youthadvisoryboard @ ypulse.com or simply leave a message in the comments.

How Concerts & Music Festivals Are Becoming More Millennial

Ultra Music FestivalAsk a teenager when they bought their first CD and they probably won’t remember. But ask Millennials who was the last artist they saw live, and they’ll come up with a list of ten names. It’s summertime and young adults know what that means: time to save up to attend some concerts. Come September, festival-goers all around the world will have more than twenty names to add to their list of bands they’ve seen live. A lot of teens around the world will be spending a few hundred dollars on a festival and camping ticket in order to see their favorite band perform in front of an excited, sweaty, and passionate crowd.

Why are music festivals relevant today? The idea of concerts and live music certainly isn’t new, but I have a feeling that the idea of festivals is becoming more and more mainstream and important to teenagers, which is why I wanted to share my thoughts on this experience and compare it to last year’s.

I was lucky enough to attend Rock Werchter this past…

 
 

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The Newsfeed

Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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