Profile Of A Chinese Millennial & Entrepreneur: Chelsea Lu

Having an entrepreneurial spirit and the urge to create one's own company is becoming increasingly characteristic of Millennials all over the world. Regardless of their country or continent, many young people seek to pursue their passions and create a name for themselves. This is the case for Chelsea Lu, a young entrepreneur in China, who after attending college and working in the U.S., moved back to China to create an Internet application. One of our Youth Advisory Board members, Bryan Spencer, interviewed her in the latest installment of his "Profile of a Chinese Millennial" series, highlighting this universal desire among young people to make a difference. 

Profile Of A Chinese Millennial & Entrepreneur: Chelsea Lu

Mark SaysBryan Spencer: So you're a 20-something year old entrepreneur in China. Can you tell me a little about your company? How did you form your company and what were you doing?

Chelsea Lu: I started this company after I quit my last job in digital advertising in the U.S. and came back to China. My sole motivation for quitting my job and coming home was to start my own tech company — the typical "Silicon Valley" style, and by that I mean focusing on building one consumer Internet application. I realize this was a pretty atypical path for a person on the buying side of digital advertising and with no coding experience. However, retrospectively, I think the seed for this adventure was planted during my first summer internship when I was working with a digital media team.

I especially remembered one guy from a startup that does verified code ad coming in for an introduction one afternoon. He was the co-founder of his own company and was VERY passionate about the product. To this day, I can still recall the goosebumps I got listening to him...in a good way.

After…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because I am creating a punk sailor Jupiter from Sailor Moon costume for comic con and I worked really hard on it, so I will wear it any chance I can.” –Female, 21, NY

The nostalgic details and music that filled Guardians of the Galaxy were a major part of making it the superhero movie that Millennials want right now, and they’re continuing to use that nostalgia now that the film is out of theaters. The movie’s soundtrack, Awesome Mix Vol. 1, is being released as a limited edition cassette tape this November, in time for Black Friday. The fact that cassette tapes are considered by many to be a dead technology won't likely stop young consumers looking for a retro-style piece of the movie. The album has already been released as a digital download, CD, and vinyl, and is already the tenth largest selling album of 2014 so far. (Billboard)

GoldieBlox has had impressive success as a toy startup focused on promoting engineering to young girls. Now the brand is expanding into digital products with their first (free) iOS app, GoldieBlox and the Movie Machine, and Bloxtown.com, a “digital playground” of interactive games. The app teaches about animation and allows young users to create GIFs that they can then use in a physical construction set they have built themselves. (PSFK)

Some of Vine’s biggest stars are coming to TV. Rainn Wilson, of The Office and SoulPancake fame, is working on a scripted comedy that will follow five of the app’s most popular Viners ”as they try to break into Hollywood.” The show, appropriately named Hollywood and Vine, will be the first traditional TV show to have a cast of mostly Vine stars, but could benefit from their online fans: the digital stars chosen have a collective following of over 30 million. (The Verge)

Breaking Bad was a story of meth and murder that was hugely appealing to older Millennial audiences, so some parents are objecting strongly to dolls of the main characters of the show being on the shelves at Toys “R” Us. A petition to take the Walter and Jesse action figures out of the chain and moved to “an appropriate store” was started online by one Florida mom and already has over 7,000 signatures. One of the figures comes with “a sack of cash, and a bag of blue crystals”—a.k.a. toy meth—so we can kind of understand the concern. (Racked)

Can Elsa and Anna help get kids to eat healthy? Previous studies have found that labeling fruits and vegetables with cartoons makes them significantly more appealing to children, and Disney-branded produce sales have reportedly tripled in the last two years. Bags of apples with Frozen and Spider-Man characters are being released this month as a continuation of the effort to get families to live healthier lifestyles. (Brand Channel)

Did you know every month, Ypulse surveys our Millennial panel of over 60,000, asking 1,000 14-32-year-olds about current events, seasonal trends, changing attitudes, and new norms? The results of these bi-weekly survey results are delivered to our Gold subscribers on Ypulse as downloadable tables, with data broken out by age, gender, ethnicity, location, and education. (Ypulse)

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