Profile Of A Chinese Millennial & Entrepreneur: Chelsea Lu

Having an entrepreneurial spirit and the urge to create one's own company is becoming increasingly characteristic of Millennials all over the world. Regardless of their country or continent, many young people seek to pursue their passions and create a name for themselves. This is the case for Chelsea Lu, a young entrepreneur in China, who after attending college and working in the U.S., moved back to China to create an Internet application. One of our Youth Advisory Board members, Bryan Spencer, interviewed her in the latest installment of his "Profile of a Chinese Millennial" series, highlighting this universal desire among young people to make a difference. 

Profile Of A Chinese Millennial & Entrepreneur: Chelsea Lu

Mark SaysBryan Spencer: So you're a 20-something year old entrepreneur in China. Can you tell me a little about your company? How did you form your company and what were you doing?

Chelsea Lu: I started this company after I quit my last job in digital advertising in the U.S. and came back to China. My sole motivation for quitting my job and coming home was to start my own tech company — the typical "Silicon Valley" style, and by that I mean focusing on building one consumer Internet application. I realize this was a pretty atypical path for a person on the buying side of digital advertising and with no coding experience. However, retrospectively, I think the seed for this adventure was planted during my first summer internship when I was working with a digital media team.

I especially remembered one guy from a startup that does verified code ad coming in for an introduction one afternoon. He was the co-founder of his own company and was VERY passionate about the product. To this day, I can still recall the goosebumps I got listening to him...in a good way.

After…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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