Profile Of A Chinese Millennial & Entrepreneur: Chelsea Lu

Having an entrepreneurial spirit and the urge to create one's own company is becoming increasingly characteristic of Millennials all over the world. Regardless of their country or continent, many young people seek to pursue their passions and create a name for themselves. This is the case for Chelsea Lu, a young entrepreneur in China, who after attending college and working in the U.S., moved back to China to create an Internet application. One of our Youth Advisory Board members, Bryan Spencer, interviewed her in the latest installment of his "Profile of a Chinese Millennial" series, highlighting this universal desire among young people to make a difference. 

Profile Of A Chinese Millennial & Entrepreneur: Chelsea Lu

Mark SaysBryan Spencer: So you're a 20-something year old entrepreneur in China. Can you tell me a little about your company? How did you form your company and what were you doing?

Chelsea Lu: I started this company after I quit my last job in digital advertising in the U.S. and came back to China. My sole motivation for quitting my job and coming home was to start my own tech company — the typical "Silicon Valley" style, and by that I mean focusing on building one consumer Internet application. I realize this was a pretty atypical path for a person on the buying side of digital advertising and with no coding experience. However, retrospectively, I think the seed for this adventure was planted during my first summer internship when I was working with a digital media team.

I especially remembered one guy from a startup that does verified code ad coming in for an introduction one afternoon. He was the co-founder of his own company and was VERY passionate about the product. To this day, I can still recall the goosebumps I got listening to a good way.



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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without being hungover and pushing the meal back an hour!” –Male, 28, MA

Millennials are watching new TV…they’re just doing it on their own time. Rather than tune in for live episodes more and more 18-34-year-old viewers are waiting to watch of time-shifting sites like Hulu. One new study found that these younger viewers are only watching live TV 30% of the time, and that another 30% of the time, they are watching shows “outside of Nielsen's live-plus-3 and live-plus-7 measurements.” (Adweek)

The new talking Hello Barbie could be a big hit with kids, but is she also “every parents’ worst nightmare?” Because talking to Hello Barbie feels like talking to a real person, there is a chance that kids will tell her nearly everything about themselves and their lives, which could be an issue for parents who have privacy concerns. At the same time, parents can access all of the topics their kids have been discussing, which brings up its own set of questions and potentially problematic situations. (Daily Dot)

Taco Bell successfully campaigned for the taco emoji, and now another brand wants to give young consumers a way to more easily text and chat about their product. Durex is promoting the hashtag #CondomEmoji in a crusade to have one created around World Aids Day. The brand’s research found that 80% of 18-25-year-olds find it easier to express themselves using emojis, and more than 50% regularly use emojis when sexting. (brandchannel)

College students aren’t known for their cleanliness, or their ability to do laundry and actually wash their sheets. One company has a solution: just throw those sheets away after using. Beantown Bedding has invented disposable, compostable bedding that they are advertising for “travel, Airbnb and college.” The sheets are made from recyclable materials, can be used for a few weeks, and are biodegradable. (Springwise)

These days, trends can move pretty fast—so Popsugar surveyed their readers to find out how Millennial women are defining and discovering trends, and learning more about the ones that capture their interest. Almost 60% consider themselves trend “followers” who wait for trends to go mainstream before paying attention, social media is the top source for trend discovery, and 42% go to a digital or print publication to learn more once they know a trend exists. (Digiday)

Quote of the Day: “Cannabis will be a part of my Thanksgiving day.” –Male, 31, KN

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