Profile Of A Chinese Millennial & Entrepreneur: Chelsea Lu

Having an entrepreneurial spirit and the urge to create one's own company is becoming increasingly characteristic of Millennials all over the world. Regardless of their country or continent, many young people seek to pursue their passions and create a name for themselves. This is the case for Chelsea Lu, a young entrepreneur in China, who after attending college and working in the U.S., moved back to China to create an Internet application. One of our Youth Advisory Board members, Bryan Spencer, interviewed her in the latest installment of his "Profile of a Chinese Millennial" series, highlighting this universal desire among young people to make a difference. 

Profile Of A Chinese Millennial & Entrepreneur: Chelsea Lu

Mark SaysBryan Spencer: So you're a 20-something year old entrepreneur in China. Can you tell me a little about your company? How did you form your company and what were you doing?

Chelsea Lu: I started this company after I quit my last job in digital advertising in the U.S. and came back to China. My sole motivation for quitting my job and coming home was to start my own tech company — the typical "Silicon Valley" style, and by that I mean focusing on building one consumer Internet application. I realize this was a pretty atypical path for a person on the buying side of digital advertising and with no coding experience. However, retrospectively, I think the seed for this adventure was planted during my first summer internship when I was working with a digital media team.

I especially remembered one guy from a startup that does verified code ad coming in for an introduction one afternoon. He was the co-founder of his own company and was VERY passionate about the product. To this day, I can still recall the goosebumps I got listening to a good way.



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Millennial News Feed

Quote of the Day: “I like Last Week Tonight With John Oliver because he dives very deep into topics that are not always appealing, pleasant, or interesting. He turns these topics into something hilarious, entertaining, and educational at the same time.”—Male, 32, KY

Smartphones are negatively affecting interactions between parents and kids. A recent study by child-behavior specialists at University of Michigan and Boston Medical Center, found that phones and tablets are an “unpredictable” distraction for parents, and requires more “emotional investment” than other interferences. Parents in the study often complained that digital devices can trigger “information overload, emotional stress, and…disruption in their families’ routines,” affecting their caregiving abilities. Past studies have stressed the importance of “face-to-face interaction” with children to build verbal skills and mental abilities. (Quartz)

GoPro is out, iPhone 7 is in—according to teens. A recent survey on U.S. teenagers by Piper Jaffray revealed that Apple still reigns as the top brand for phone ownership: 74% of teens have an iPhone, compared to 67% a year ago. Almost eight in ten expect their next phone to be an iPhone, suggesting a positive response to the launch of iPhone 7. Fitbits are also sparking interest in particularly upper-income teens: 21% say they plan to purchase a fitness tracker in the next six months, a 3% increase from last fall. GoPro cameras on the other hand, didn’t fare as well with teens, with only 0.6% mentioning it on their holiday wish lists, down from 1% a year ago. (Investor’s Business Daily

Netflix is ramping up its original content. The streaming giant has gone from producing 100 hours of original TV shows and movies in 2013 to almost 600 hours this year. In a genre distribution chart to investors, drama was illustrated as having the highest number of hours, followed very closely by the kids category. Many streaming players like Amazon, Hulu, and HBO have also focused in on children’s programming, mostly driven by their ad-free nature. For parents, having fewer commercials eases their worries that their children may be shaped by messaging. (Business Insider

A recent discussion at the WSJ Global Forum looked into how much Millennials have disrupted the food industry. According to the CEO of Campbell Soup, young consumers have driven a “seismic shift” in the industry by desiring fresh, natural, and organic foods, as well as clean labels, prompting the brand to conduct four acquisitions in the past five years to reshape their offerings. The CEO of Panera Bread says over-information has created conflict in young consumers on what they should eat and what they want to eat, and their restaurant aims to resolve that by offering foods that are “good and good for you.”
(The Wall Street Journal)

Discovery has put down a $100 million investment into the digital space to expand its Millennial reach. They’ve partnered with Group Nine Media, and brought along their digital media sites which include Thrillist Media Group, Now This Media, The Dodo, and Seeker to create “one of the largest digital-first media companies." The focus of all brands will remain on the Millennial market, and Discovery hopes to tap into Group Nine Media’s current audience that is 60% 18-34-year-olds, and spend most of their time on the “social web” through the partnership. (Adweek

Quote of the Day: “I don't really have a brand preference for book bags; if it can fit all my school supplies & not break then I like it best.”

—Female, 19, FL

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