A Myers-Briggs, Strauss-Howe Millennial Analysis Mash-Up

TODAY’S POST COMES FROM YPULSE’S DIRECTOR OF BUSINESS DEVELOPMENT, CASANDRA LIGGIN.

I recently decided to take a Myers-Briggs Type Indicator workshop to better understand myself.  For those of you that haven’t heard of Myers-Briggs, it’s a famous assessment designed to measure psychological preferences in how people perceive the world and naturally make decisions.  Typically, you don’t think about the way you make decisions or why you have that “gut” instinct so, needless to say, the course was intriguing. 

For many, this could seem extremely far out and have no real bearing on one’s life; but, upon further examination, I found that there is some truth to one’s identity with these four key letters. I learned that I fall into the INFJ category (Introversion, Intuition, Feeling, Judging).  To sum it up, this means that I am an idea generator and love to discover “win-win” solutions that have a long-term positive impact on people.  I’m also a good listener and believe in seeing all angles of an issue before making a decision.  

During the course of my workshop, generational cohorts were analyzed based on the Myers-Briggs theory. Boomers are known as ENFPs (Extraversion, Intuition, Feeling, Perception), Xers are INTJs (Introversion, Intuition, Thinking, Judgment) and Millennials are ESFPs (Extraversion, Sensing, Feeling, Perception). These are all generalizations of course and no one theory can be looked at in a vacuum when understanding an entire generation.  However, in looking at Millennials as ESFPs, their primary mode of living is focused externally and they live in the moment.  (YOLO anyone?)  They are also very spontaneous, optimistic and love instant gratification.  That being said, this definitely jives with everything I have studied on Millennials.  

In…

 
 
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Millennial News Feed

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

With any large-scale marketing campaign, especially those that encourage consumer participation, brands must prepare for their message to be hijacked. Coke’s #ShareaCoke promotion has gotten the royal hack treatment from Millennials online who are making fun of the names found listed on the bottles (or those that are left out) and filling in their own to create new comic pairings that relate to other memes. (Adweek)

Not all viral sensations make sense at first. Take relatively unknown British teen Tish and the Vine she posted recently. In it, Tish sits in her mom’s car pretending to drive, says “broom broom,” and cuts to her mom’s high pitched voice saying, “Get out me car!” Sounds simple and not all that overwhelming, but since it was posted, the Vine has gone viral, been remixed by fans, and has earned its own #TeamTish hashtag. Tish’s viral potential could be due her monotone voice, silly catch phrase, or quirky mom, but either way, her videos have given teens online someone to root for. (BuzzFeed)

Live-stream gaming service Twitch has grown from 3.2 million users to 50 million users in three years time and its earnings potential has caught the eye of Google, who plans to purchase Twitch and integrate it into YouTube. Watching how others play and strategize “is like catnip” for serious gamers and Twitch makes it easy for gamers to live-stream what they’re playing for audiences to watch, regardless of what console they’re using. (MediaPost)

You may not be the biggest fan of “listicle” editorials pieces, but BuzzFeed, whose traffic is 50% on mobile and 75% referred from social media, makes a strong case for why lists and other themes are important in brand writing for Millennials. Branded quizzes on BuzzFeed have a 96% completion rate, and both lists and quizzes signal to busy readers that there is “finiteness to what they’re getting.” They are also discovering something new about themselves through quizzes, feeding into their Numbers Game desire to use data for self-discovery. (The Drum)

100 fans will earn a seat at The Giver premier in close proximity to the movie’s biggest stars, but this competition isn’t about luck. The Giver Movie Premiere for Good contest is using online activism as its backbone, asking fans to launch fundraising campaigns on Crowdrise and raise money in order to secure their spot. So far around $6,000 has been raised from the more than 400 campaigns with the money going to charities benefitting the arts. (Mashable)

Quote of the Day: “My dream for the future is complete financial independence from parents and any others, and a very satisfying career that I enjoy (a high salary would be a plus, but not essential).” –Male, 25, PA

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