A Myers-Briggs, Strauss-Howe Millennial Analysis Mash-Up

TODAY’S POST COMES FROM YPULSE’S DIRECTOR OF BUSINESS DEVELOPMENT, CASANDRA LIGGIN.

I recently decided to take a Myers-Briggs Type Indicator workshop to better understand myself.  For those of you that haven’t heard of Myers-Briggs, it’s a famous assessment designed to measure psychological preferences in how people perceive the world and naturally make decisions.  Typically, you don’t think about the way you make decisions or why you have that “gut” instinct so, needless to say, the course was intriguing. 

For many, this could seem extremely far out and have no real bearing on one’s life; but, upon further examination, I found that there is some truth to one’s identity with these four key letters. I learned that I fall into the INFJ category (Introversion, Intuition, Feeling, Judging).  To sum it up, this means that I am an idea generator and love to discover “win-win” solutions that have a long-term positive impact on people.  I’m also a good listener and believe in seeing all angles of an issue before making a decision.  

During the course of my workshop, generational cohorts were analyzed based on the Myers-Briggs theory. Boomers are known as ENFPs (Extraversion, Intuition, Feeling, Perception), Xers are INTJs (Introversion, Intuition, Thinking, Judgment) and Millennials are ESFPs (Extraversion, Sensing, Feeling, Perception). These are all generalizations of course and no one theory can be looked at in a vacuum when understanding an entire generation.  However, in looking at Millennials as ESFPs, their primary mode of living is focused externally and they live in the moment.  (YOLO anyone?)  They are also very spontaneous, optimistic and love instant gratification.  That being said, this definitely jives with everything I have studied on Millennials.  

In…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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