A Myers-Briggs, Strauss-Howe Millennial Analysis Mash-Up

TODAY’S POST COMES FROM YPULSE’S DIRECTOR OF BUSINESS DEVELOPMENT, CASANDRA LIGGIN.

I recently decided to take a Myers-Briggs Type Indicator workshop to better understand myself.  For those of you that haven’t heard of Myers-Briggs, it’s a famous assessment designed to measure psychological preferences in how people perceive the world and naturally make decisions.  Typically, you don’t think about the way you make decisions or why you have that “gut” instinct so, needless to say, the course was intriguing. 

For many, this could seem extremely far out and have no real bearing on one’s life; but, upon further examination, I found that there is some truth to one’s identity with these four key letters. I learned that I fall into the INFJ category (Introversion, Intuition, Feeling, Judging).  To sum it up, this means that I am an idea generator and love to discover “win-win” solutions that have a long-term positive impact on people.  I’m also a good listener and believe in seeing all angles of an issue before making a decision.  

During the course of my workshop, generational cohorts were analyzed based on the Myers-Briggs theory. Boomers are known as ENFPs (Extraversion, Intuition, Feeling, Perception), Xers are INTJs (Introversion, Intuition, Thinking, Judgment) and Millennials are ESFPs (Extraversion, Sensing, Feeling, Perception). These are all generalizations of course and no one theory can be looked at in a vacuum when understanding an entire generation.  However, in looking at Millennials as ESFPs, their primary mode of living is focused externally and they live in the moment.  (YOLO anyone?)  They are also very spontaneous, optimistic and love instant gratification.  That being said, this definitely jives with everything I have studied on Millennials.  

In…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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