A Myers-Briggs, Strauss-Howe Millennial Analysis Mash-Up


I recently decided to take a Myers-Briggs Type Indicator workshop to better understand myself.  For those of you that haven’t heard of Myers-Briggs, it’s a famous assessment designed to measure psychological preferences in how people perceive the world and naturally make decisions.  Typically, you don’t think about the way you make decisions or why you have that “gut” instinct so, needless to say, the course was intriguing. 

For many, this could seem extremely far out and have no real bearing on one’s life; but, upon further examination, I found that there is some truth to one’s identity with these four key letters. I learned that I fall into the INFJ category (Introversion, Intuition, Feeling, Judging).  To sum it up, this means that I am an idea generator and love to discover “win-win” solutions that have a long-term positive impact on people.  I’m also a good listener and believe in seeing all angles of an issue before making a decision.  

During the course of my workshop, generational cohorts were analyzed based on the Myers-Briggs theory. Boomers are known as ENFPs (Extraversion, Intuition, Feeling, Perception), Xers are INTJs (Introversion, Intuition, Thinking, Judgment) and Millennials are ESFPs (Extraversion, Sensing, Feeling, Perception). These are all generalizations of course and no one theory can be looked at in a vacuum when understanding an entire generation.  However, in looking at Millennials as ESFPs, their primary mode of living is focused externally and they live in the moment.  (YOLO anyone?)  They are also very spontaneous, optimistic and love instant gratification.  That being said, this definitely jives with everything I have studied on Millennials.  



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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)

Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)

Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)

It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)

Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

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