A Look Into The Crystal Ball: Top Trends For 2013

Trends for 2013 We're always tracking trends, specifically how Millennials are influencing and shaping culture. They’ll be leading the way with major media shifts in 2013, stemming from their desire to make the world simply more intuitive. The following are five flavors of innovation we expect to see in 2013:

1. Dominance Of The Second Screen

Millennials already move between multiple devices when they watch television as they seek to always be entertained and of course, in communication with their friends. However, the second screen will play an even bigger role in 2013 as social TV becomes increasingly important to engage young viewers and cater to their short attention spans.

This year, we saw some major moves in the social TV space with Zeebox launching in the U.S., which allows users to see what shows are on, what their friends and celebrities are watching, and buy products they see on screen. Bravo also launched Play Live this year, a social TV experience where users get to interact with their favorite shows and ads by responding to on-air polls in real-time and see the results on their TV screen. Both of these, in addition to several other tools, have paved the way for the growth of the second screen. We predict that the event of watching, checking into, and interacting with a show will become the norm for Millennials next year, even more so than it is already, as their favorite shows air.

While live TV has some competition in the digital age, we’ll see a big push on the part of networks and tech companies in the coming year to connect the second screen with the first screen, creating active viewers and constant chatter.

Moreover, this year, we saw strategies such as Tumblr creating live-GIFs of the presidential debates. We wouldn’t be surprised if this is done for other…

 
 
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Millennial News Feed

Quote of the Day: “I feel as if my parenting is judged sometimes while out to eat. If my child doesn't have all healthy items in his plate it feels like I get stares.” –Female, 25, PA

New app Tiiny is hoping a new twist on photo sharing and disappearing messages will appeal to young users. The app allows friends to share little photos and GIFs which appear in a grid of pictures, and disappear 24 hours after they are shared. The idea is that being able to see what your friends are doing at a single glance is more appealing than scrolling through a feed, and the temporary presence makes the grid a constantly changing space that is “more addictive to check” than other photo sharing apps. (TechCrunch)

When Disney bought YouTube network Maker Studios in March for close to a billion dollars, some were confused about the decision. But the entertainment giant has big plans for their new acquisition, and believes the studio is the Marvel or Lucasfilms of the future. The statement adds weight to the concept that the way young consumers choose to get their much of their content—online in short-form—is going to be adopted by traditional brands as well. (CNETStream Daily)

Is adulthood dead? Today’s “grown ups” are as likely to have toys, live with their parents, and watch cartoons as kids are, and pop culture’s age demographics seem to be disappearing. In fact, almost 1/3 of young adult novels are actually purchased by 30-44-year-olds. This New York Times piece about how “no one knows how to be an adult anymore,” has sparked a debate online about what it really means to be grown up, in a time when Millennials are certainly reimagining the life-stage. (NYTimes)

Dish Networks is working on an app that will allow for personalized streaming content, and they are hoping will “shake up the landscape and target a hard-to-reach generation.” Millennials’ entertainment habits have been flummoxing the entertainment industry for years, and this month Time Warner, Fox, Viacom, and Sony have all made announcements, or hinted at possible changes, that suggest that they are adjusting to the fact that young consumers want to watch content online, and on whatever device they choose. (Quartz)

The swipe right to approve, swipe left to reject functionality of popular dating app Tinder has been borrowed by many startups in its wake, and now one is applying the idea to job hunting. Jobr is a “matchmaking app” for employees and employers that lets users browse prospective companies or staff with a simple swipe. Jobr connects to LinkedIn accounts and surfaces relevant matches, and if recruiters and candidates choose one another they can make contact through the app. (Netted)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

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