A Look Into The Crystal Ball: Top Trends For 2013

Trends for 2013 We're always tracking trends, specifically how Millennials are influencing and shaping culture. They’ll be leading the way with major media shifts in 2013, stemming from their desire to make the world simply more intuitive. The following are five flavors of innovation we expect to see in 2013:

1. Dominance Of The Second Screen

Millennials already move between multiple devices when they watch television as they seek to always be entertained and of course, in communication with their friends. However, the second screen will play an even bigger role in 2013 as social TV becomes increasingly important to engage young viewers and cater to their short attention spans.

This year, we saw some major moves in the social TV space with Zeebox launching in the U.S., which allows users to see what shows are on, what their friends and celebrities are watching, and buy products they see on screen. Bravo also launched Play Live this year, a social TV experience where users get to interact with their favorite shows and ads by responding to on-air polls in real-time and see the results on their TV screen. Both of these, in addition to several other tools, have paved the way for the growth of the second screen. We predict that the event of watching, checking into, and interacting with a show will become the norm for Millennials next year, even more so than it is already, as their favorite shows air.

While live TV has some competition in the digital age, we’ll see a big push on the part of networks and tech companies in the coming year to connect the second screen with the first screen, creating active viewers and constant chatter.

Moreover, this year, we saw strategies such as Tumblr creating live-GIFs of the presidential debates. We wouldn’t be surprised if this is done for other…

 
 

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The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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