A Look Into The Crystal Ball: Top Trends For 2013

Trends for 2013 We're always tracking trends, specifically how Millennials are influencing and shaping culture. They’ll be leading the way with major media shifts in 2013, stemming from their desire to make the world simply more intuitive. The following are five flavors of innovation we expect to see in 2013:

1. Dominance Of The Second Screen

Millennials already move between multiple devices when they watch television as they seek to always be entertained and of course, in communication with their friends. However, the second screen will play an even bigger role in 2013 as social TV becomes increasingly important to engage young viewers and cater to their short attention spans.

This year, we saw some major moves in the social TV space with Zeebox launching in the U.S., which allows users to see what shows are on, what their friends and celebrities are watching, and buy products they see on screen. Bravo also launched Play Live this year, a social TV experience where users get to interact with their favorite shows and ads by responding to on-air polls in real-time and see the results on their TV screen. Both of these, in addition to several other tools, have paved the way for the growth of the second screen. We predict that the event of watching, checking into, and interacting with a show will become the norm for Millennials next year, even more so than it is already, as their favorite shows air.

While live TV has some competition in the digital age, we’ll see a big push on the part of networks and tech companies in the coming year to connect the second screen with the first screen, creating active viewers and constant chatter.

Moreover, this year, we saw strategies such as Tumblr creating live-GIFs of the presidential debates. We wouldn’t be surprised if this is done for other…

 
 

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Millennial News Feed

Quote of the Day: 

Q: What goals do you have for yourself that your parents did not have? 

A: “Working for myself, finding a career field that fits with both my interests and skills, being in a relationship(s?) that is healthy and promotes growth (not necessarily marriage)…” –Male, 23, D.C.

Summer isn’t over yet, but there is already a prediction for what will be THE toy of the holiday season. The BB-8 droid, viral star of the Star Wars: The Force Awakens trailer, has been made into a real, working remote-control toy “every Star Wars fan has dreamed of owning.” The BB-8 droid can be controlled via smartphone app and with verbal commands, and operates like a remote control car—with the added magic of a robot head staying balanced on top of it. (WSJ)

“Give me my mobile TV!” According to Ericsson’s new media report, more than half of Millennials’ entertainment viewing time (53%) is spent on smartphones, tablets, and laptops. The numbers are even more dramatic among teens, who are watching nearly 75% of their TV and videos on mobile. Unsurprisingly, younger viewers are also watching linear TV less than older audiences, with 60% of 16-34-year-olds watching everyday, compared to 82% of 60-69-year-olds. (The Verge)

Major entertainment brands and TV networks are teaming up to solve the problem of the “growing legion of missing kids.” (See above.) The recently formed Coalition for Innovative Media Measurement is backed by Time Warner, Disney, NBCU, and many others, and is studying the viewing behavior of 2-17-year-olds to create a new measurement system that could account for all of the ways that they consume video—outside of “’old-school’ TV.” (Variety)

The teen years used to be all about fitting in, but for today’s middle and high schoolers, standing out is so much cooler than being like everyone else. Ypulse’s own Chief Content Officer MaryLeigh Bliss weighed in with a little why behind the what: “Teenagers have grown up learning innately about personal branding in order to stand out in a sea of billions of people. If you want followers and likes, you have to display photos and videos that show you doing and wearing interesting things. Otherwise you’re going to fade into the background.” (The Globe and Mail)

Children’s nonfiction is having a moment. Nonfiction children’s book sales have reportedly spiked, going up 38% in the last year for Penguin Young Readers Group. At Scholastic, Minecraft handbooks have in-print figures over 17.5 million, and non-fiction annuals like Scholastic Year in Sports have become so popular they are expanding the series with a gaming edition. (Publishers Weekly)

Quote of the Day: “My aspiration is to retire early and travel!” –Male, 27, CA

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