C is for Coding

Today’s post comes from Ypulse staffer Phil Savarese.

What the Post-Millennial Generation Will Know That We Don't
 
In the early civilizations of man, scribes were held in high regard because of their ability to read and write, unlike the majority of the population. Today, our scribes are those who can code. Behind all of the social networks and all of the apps we use everyday, is the code that was written to design it. Currently, coding is a skill held by a small specialized group, who have chosen it as a career, but as technology education progresses, we will likely see a next generation with "coding" on their resumes in the same way we have seen an increasing number of Millennials include "Photoshop" on theirs. If things progress, we could see coding become a knowledge set that is as commonplace as Word and Excel. 
 
Young Millennials and the post-Millennial generation are the first to interact with the digital world from the cradle on. Our recent reliance on everything digital has made coding a very useful (and profitable) skill that is in high demand in today’s app-centered world. So the ability for this young generation to participate in the creation of the digital content they have grown up with could become more and more inevitable. We are already seeing the growth of methods and tools that teach coding to kids, and a number of organizations have made moves to support coding programs that teach children the various programming languages. The potential is there for coding to become a skill of the masses, a second language to (currently very) young consumers.
 
Code.org is a non-profit organization with a goal of supporting and providing course materials for schools with computer programming or coding courses in their curriculum. They have the support of dozens of…

 
 
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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without the food and getting ready for Black Friday” –Female, 19, CA

Brands are continuing to learn that labeling toys by gender is not always ok with the next generation. In the latest case, a photo of seven-year-old little girl reacting to a sign saying a superhero clock was a “fun gift for boys” has gone viral. The girl is a big fan of superheroes and told her mother the brand was “being stupid” by labeling a product she liked in that way—but really her facial expression tells the whole story. In reaction to the photo, Tesco has taken down gendered toy signs from all of its stores. (The Daily Dot)

Teaching kids about danger today involves a whole that parents probably didn’t have to contend with when they were growing up. Between privacy online and the dangers of technology overload, they could use a little help, and PBS Kids has launched a new show with exactly that goal. Ruff Ruffman: Humble Media Genius is a new animated series starring a “manic” dog (Ruff) who tackles a new technological issue in each episode. The show is streaming on the PBS Kids website and YouTube, and plans to continuously evolve to “keep pace with kids’ changing media usage.” (Fast Company)

44% of Millennials 21-27-years-old have never drank a Budweiser, and the brand is shifting to try and attract this new generation of consumers. New TV spots will drop the traditional Clydesdales and instead feature young people, and a new campaign will also involve music festival partnerships, and parties in college towns featuring Jay Z. But some are warning that to really appeal to Millennials, Budweiser shouldn’t look like they’re trying too hard. (TimePR Newser)

According to a report from BuzzFeed, more than 50% of Millennials 18-34-years-old read the site each month, which makes their reach higher than many TV networks, including CBS, NBC, FX, Comedy Central, MTV, and AMC. The report indicates that “BuzzFeed is definitely becoming a media destination among young people — not just a habitual browse,” and with the site continuing to build their video content, they could rival TV in even more ways. (Business Insider)

Tech is often blamed for isolating young users and disrupting real social connections. But interestingly, a recent study has found that teen loneliness actually declined between 1978 and 2009, which means today’s teens could actually be less lonely than their parents were. The study also found that though young people today are more independent, and less likely to join clubs, “they have less need for feeling attached to a large group of friends.” (CNN)

On an average day, 33% of Millennials spend money on fast food/take out, 26% spend on groceries, and 14% spend on dining out. Our tracked data trends have all the stats on that and more, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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