C is for Coding

Today’s post comes from Ypulse staffer Phil Savarese.

What the Post-Millennial Generation Will Know That We Don't
 
In the early civilizations of man, scribes were held in high regard because of their ability to read and write, unlike the majority of the population. Today, our scribes are those who can code. Behind all of the social networks and all of the apps we use everyday, is the code that was written to design it. Currently, coding is a skill held by a small specialized group, who have chosen it as a career, but as technology education progresses, we will likely see a next generation with "coding" on their resumes in the same way we have seen an increasing number of Millennials include "Photoshop" on theirs. If things progress, we could see coding become a knowledge set that is as commonplace as Word and Excel. 
 
Young Millennials and the post-Millennial generation are the first to interact with the digital world from the cradle on. Our recent reliance on everything digital has made coding a very useful (and profitable) skill that is in high demand in today’s app-centered world. So the ability for this young generation to participate in the creation of the digital content they have grown up with could become more and more inevitable. We are already seeing the growth of methods and tools that teach coding to kids, and a number of organizations have made moves to support coding programs that teach children the various programming languages. The potential is there for coding to become a skill of the masses, a second language to (currently very) young consumers.
 
Code.org is a non-profit organization with a goal of supporting and providing course materials for schools with computer programming or coding courses in their curriculum. They have the support of dozens of…

 
 

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The Newsfeed

Quote of the Day: “[It’s Always Sunny in Philadelphia is] my favorite satirical/dark comedy for the past 12 seasons and it hasn't dipped in quality since.”—Male, 21, NY

Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)

Jell-O is rolling out edible slime kits. Their Unicorn and Monster kits cash in on the slime trend, which has been booming in the anxiety economy for at least three years. Elmer’s, Cra-Z-Art, and Nickelodeon were all quick to tap the trend for marketing and products while Jell-O is a little late to the party. But considering that 82% of teens told Ypulse last year that they’ve participated in at least one trending activity to relax, there might still be time to capitalize. (Vox)

BuzzFeed is getting into the retail game, with plans to open family-focused stores across the country, starting in NYC. The brick-and-mortar venture, called Camp, will sell toys and apparel to Millennial parents and their kids, and the first is scheduled to open in time to capture some holiday spending. The concept is copying Story by changing up products and experiences every eight to 12 weeks, because, “we want to deliver adventure every time they come to the store.” (Ad Age)

Pharma companies are using influencers for social media marketing. Wego is a platform that connects patients with social media followings to pharmaceutical companies for marketing activations, like posts about drugs and devices. One company at least has seen success using the approach: Sunovian's earned media impressions surged from fewer than 100,000 to more than 13.2 million after working with Wego. The biggest caveats to that cashflow could be abiding by FDA regulations and contending with “a myriad of ethical issues." (STAT)

Eighty-five percent of Millennials have purchased a product after viewing a branded videoThat’s nearly 10% higher than the adult average for the U.S, U.K., and Australia, according to Brightcove. In addition, 56% ranked videos as more engaging than any other marketing materials and 46% said its their favorite form of brand communication. They're also seeking Shoppable content: 30% said they're interested in videos containing purchase links. (Marketing Charts)

Quote of the Day: “Black-ish is my favorite show on air because it's informative, funny, relatable, and political…I know that I'll be entertained and maybe even learn something new or think critically about certain issues.”—Female, 22, PA

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