C is for Coding

Today’s post comes from Ypulse staffer Phil Savarese.

What the Post-Millennial Generation Will Know That We Don't
 
In the early civilizations of man, scribes were held in high regard because of their ability to read and write, unlike the majority of the population. Today, our scribes are those who can code. Behind all of the social networks and all of the apps we use everyday, is the code that was written to design it. Currently, coding is a skill held by a small specialized group, who have chosen it as a career, but as technology education progresses, we will likely see a next generation with "coding" on their resumes in the same way we have seen an increasing number of Millennials include "Photoshop" on theirs. If things progress, we could see coding become a knowledge set that is as commonplace as Word and Excel. 
 
Young Millennials and the post-Millennial generation are the first to interact with the digital world from the cradle on. Our recent reliance on everything digital has made coding a very useful (and profitable) skill that is in high demand in today’s app-centered world. So the ability for this young generation to participate in the creation of the digital content they have grown up with could become more and more inevitable. We are already seeing the growth of methods and tools that teach coding to kids, and a number of organizations have made moves to support coding programs that teach children the various programming languages. The potential is there for coding to become a skill of the masses, a second language to (currently very) young consumers.
 
Code.org is a non-profit organization with a goal of supporting and providing course materials for schools with computer programming or coding courses in their curriculum. They have the support of dozens of…

 
 

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The Newsfeed

Quote of the Day: “My 2017 resolution is YOLO life...Don't be afraid to take a chance, to fail, and then try again.”—Female, 20, NY

Professional Millennials are turning to apps and loved ones for financial advice—but they still aren’t reaching their goals. A study by finance company SoFi found that 25-34-year-olds are most likely to turn to significant others as a resource for money matters, followed by family, then “nobody,” followed by financial advisors. Almost 40% are using apps and digital tools for personal finance a few times a month or more, but despite their efforts, 38.4% say they were less than successful in accomplishing financial goals last year—indicating that they could use more help. (SoFi

Netflix has turned itself into a must-have for TV viewers. Hub Entertainment Research recently asked U.S. consumers what TV sources they would keep if they could only have three, and found that 36% chose Netflix, followed by ABC at 20%, and then CBS at 18%. For 16-24-year-olds, Netflix is “even more indispensable,” with 56% choosing the streaming service as one of their three—almost three times more than their second choice, ABC at 19%. Our Binge Effect trend found that 64% of 13-33-year-olds are using Netflix the most for binge-watching content.  (Digital TV Europe

University students in the U.K. value good grades more than privacy. A new study from digital learning platform Kortext found that almost half of students agree they would get better grades if their lecturers were able to track their study habits and progress throughout the year, and a whopping nine out of ten would be happy to let their universities use analytics to track their weekly progress to achieve better marks. Growing up in the digital era has made younger consumers more open to sharing information than previous generations—which we covered in our The Privacy Issue trend. (Forbes)

Millennial-owned businesses are feeling really good about 2017. A recent Yelp survey revealed that the majority of businesses had a good 2016, with 68% saying their business performance met or exceeded their expectations. The majority of Millennial business owners felt the 2016 political climate benefit for their businesses, and they were more likely to say it had a positive effect than older respondents. They’re also expecting 69% more revenue growth than their older counterparts for 2017. (Small Business TrendsYelp)

Sesame Street’s Count von Count is a rare find—children are not hearing many foreign accents in their entertainment. An analysis of kids’ TV shows found that out of 282 characters, only 21 were foreign, and “in terms of personality traits, [the] foreign characters were more bad, aggressive and uncultured than non-foreign characters.” According to a Pew report, second generation immigrants make up 11% of the entire U.S. population, and our Diversity Tipping Point trend, revealed that 52% of 13-33-year-olds don’t feel entertainment media does a good job of representing minority groups. (The Guardian

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

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