C is for Coding

Today’s post comes from Ypulse staffer Phil Savarese.

What the Post-Millennial Generation Will Know That We Don't
 
In the early civilizations of man, scribes were held in high regard because of their ability to read and write, unlike the majority of the population. Today, our scribes are those who can code. Behind all of the social networks and all of the apps we use everyday, is the code that was written to design it. Currently, coding is a skill held by a small specialized group, who have chosen it as a career, but as technology education progresses, we will likely see a next generation with "coding" on their resumes in the same way we have seen an increasing number of Millennials include "Photoshop" on theirs. If things progress, we could see coding become a knowledge set that is as commonplace as Word and Excel. 
 
Young Millennials and the post-Millennial generation are the first to interact with the digital world from the cradle on. Our recent reliance on everything digital has made coding a very useful (and profitable) skill that is in high demand in today’s app-centered world. So the ability for this young generation to participate in the creation of the digital content they have grown up with could become more and more inevitable. We are already seeing the growth of methods and tools that teach coding to kids, and a number of organizations have made moves to support coding programs that teach children the various programming languages. The potential is there for coding to become a skill of the masses, a second language to (currently very) young consumers.
 
Code.org is a non-profit organization with a goal of supporting and providing course materials for schools with computer programming or coding courses in their curriculum. They have the support of dozens of…

 
 

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Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

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