C is for Coding

Today’s post comes from Ypulse staffer Phil Savarese.

What the Post-Millennial Generation Will Know That We Don't
 
In the early civilizations of man, scribes were held in high regard because of their ability to read and write, unlike the majority of the population. Today, our scribes are those who can code. Behind all of the social networks and all of the apps we use everyday, is the code that was written to design it. Currently, coding is a skill held by a small specialized group, who have chosen it as a career, but as technology education progresses, we will likely see a next generation with "coding" on their resumes in the same way we have seen an increasing number of Millennials include "Photoshop" on theirs. If things progress, we could see coding become a knowledge set that is as commonplace as Word and Excel. 
 
Young Millennials and the post-Millennial generation are the first to interact with the digital world from the cradle on. Our recent reliance on everything digital has made coding a very useful (and profitable) skill that is in high demand in today’s app-centered world. So the ability for this young generation to participate in the creation of the digital content they have grown up with could become more and more inevitable. We are already seeing the growth of methods and tools that teach coding to kids, and a number of organizations have made moves to support coding programs that teach children the various programming languages. The potential is there for coding to become a skill of the masses, a second language to (currently very) young consumers.
 
Code.org is a non-profit organization with a goal of supporting and providing course materials for schools with computer programming or coding courses in their curriculum. They have the support of dozens of…

 
 

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Millennial News Feed

According to Pew, a third of Millennials frequently use their phones in public for “no particular reason,” and 13% say they frequently use their mobile devices to avoid interacting with other people. (Queue the “anti-social Millennial” pieces.) But another study might shed some more light on their “for no reason” phone use: 60% believe their smartphones enhances their leisure time. The research hypothesizes that young consumers are using phones for moments of “micro-leisure” throughout the day. (Washington PostSocialTimes)

Malia Obama has grown into a bit of a style icon. Though the fashion world has been watching her mother since their first day in the White House, now that Malia is a little older, and interning for HBO’s Girls in NYC, her looks are beginning to influence her young fans. One designer, whose look nearly sold out after Malia was photographed in, it tells the New YorkTimes that she is “a blossoming influencer.” (JezebelNYTimes)

Millennials are all hopped up on fancy coffee. The CEO of coffee chain Peet’s says that young consumers are “driving a shift in coffee consumption away from traditional economy brands and towards pricier, higher-quality beans." Millennials reportedly are looking for the best cup of joe, instead of the cheapest, and higher price coffee chains are benefitting from their high-end java tastes. (Eater)

You would think that with all the horror stories of cyber-bullying that have become national news stories in the past few years, parents would live in fear of their own kids being victims of bullying—but there is something else that they fear even more. Homework. A new study by notorious social platform Ask.fm found that 52% of parents say they are worried social media use will be a distraction from homework, compared to 21% who worry they may be bullied. (Business Insider)

Google has launched YouTube Gaming, a new platform that aggregates over 25,000 gaming channels into one place so that gamers can find the content they want more easily. Gamers are some of the most popular YouTube creators, and YouTube Gaming “is already a hit with advertisers”—and not just gaming brands. Kotex, Wendy’s, and NBCU have all purchased ads on the site, another sign of the mainstream embracing the gaming world. (Adweek)

Quote of the Day: “Forever 21 is my favorite store to shop in, the clothes are affordable and I can find every type that I might be looking for.” –Female, 27, NY

Netflix is entering the teenage world. Their latest programming plans include shows and movies for teens and tweens, including YouTube celeb vehicle Smosh: The Movie, in an effort to attract more young viewers, “known for their elusive and fickle tastes.” Netflix’s new focus on teens is a part of their goal to be a place for every kind of audience, and could help them gain more subscribers overall, as teens tend to influence their parents’ entertainment decisions. (NYTimesFortune)

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