8 Questions With A 19-Year-Old: Medha Satyal

We're back with our "Questions With a Millennial" feature to provide you with insights on Gen Y. Today we chatted with Medha Saytal, a 19-year-old college freshman who shared her habits and interests.

What are 5 things you couldn't live without?

1. Family and friends
2. Internet
3. Books
4. Phone
5. Coffee

How do you typically watch TV? On a set or streaming? Alone or with family or friends?

I usually watch shows alone online. It's more convenient that way; I can just watch when I have some extra time, and don't need to make other plans around when the show is on TV.

What's your preferred social network and why?

I prefer Facebook because it helps me keep up with what's going on in my friends' lives, and I find it easier to navigate than Twitter and other similar social networks.Medha Questions

About how often do you check your cellphone?

It is almost always on me, so I check it as soon as I hear it buzz unless I'm in class or a meeting.

What's the last thing you watched on YouTube?

The last thing I watched on YouTube was the newest VlogBrothers video.

How do you typically get news, if at all?

I get most of my news by browsing several online newspapers, and I also listen to the BBC World News podcast everyday.

What brand do you think really understands your generation and why?

Forever 21. The clothes are stylish and affordable. Many people in my generation are concerned about money, but still want to be dressed in something that's in style this season. I think Forever 21 gives us this, and has enough of a variety of clothing that most people can find something that fits their own style there. And the store's name appeals to young people.

What's one trend you're seeing among your generation?

Many people want unique clothes, accessories or other items -- something to…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies