8 Questions With A 19-Year-Old: Medha Satyal

We're back with our "Questions With a Millennial" feature to provide you with insights on Gen Y. Today we chatted with Medha Saytal, a 19-year-old college freshman who shared her habits and interests.

What are 5 things you couldn't live without?

1. Family and friends
2. Internet
3. Books
4. Phone
5. Coffee

How do you typically watch TV? On a set or streaming? Alone or with family or friends?

I usually watch shows alone online. It's more convenient that way; I can just watch when I have some extra time, and don't need to make other plans around when the show is on TV.

What's your preferred social network and why?

I prefer Facebook because it helps me keep up with what's going on in my friends' lives, and I find it easier to navigate than Twitter and other similar social networks.Medha Questions

About how often do you check your cellphone?

It is almost always on me, so I check it as soon as I hear it buzz unless I'm in class or a meeting.

What's the last thing you watched on YouTube?

The last thing I watched on YouTube was the newest VlogBrothers video.

How do you typically get news, if at all?

I get most of my news by browsing several online newspapers, and I also listen to the BBC World News podcast everyday.

What brand do you think really understands your generation and why?

Forever 21. The clothes are stylish and affordable. Many people in my generation are concerned about money, but still want to be dressed in something that's in style this season. I think Forever 21 gives us this, and has enough of a variety of clothing that most people can find something that fits their own style there. And the store's name appeals to young people.

What's one trend you're seeing among your generation?

Many people want unique clothes, accessories or other items -- something to…

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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