8 Questions With A 19-Year-Old: Medha Satyal

We're back with our "Questions With a Millennial" feature to provide you with insights on Gen Y. Today we chatted with Medha Saytal, a 19-year-old college freshman who shared her habits and interests.

What are 5 things you couldn't live without?

1. Family and friends
2. Internet
3. Books
4. Phone
5. Coffee

How do you typically watch TV? On a set or streaming? Alone or with family or friends?

I usually watch shows alone online. It's more convenient that way; I can just watch when I have some extra time, and don't need to make other plans around when the show is on TV.

What's your preferred social network and why?

I prefer Facebook because it helps me keep up with what's going on in my friends' lives, and I find it easier to navigate than Twitter and other similar social networks.Medha Questions

About how often do you check your cellphone?

It is almost always on me, so I check it as soon as I hear it buzz unless I'm in class or a meeting.

What's the last thing you watched on YouTube?

The last thing I watched on YouTube was the newest VlogBrothers video.

How do you typically get news, if at all?

I get most of my news by browsing several online newspapers, and I also listen to the BBC World News podcast everyday.

What brand do you think really understands your generation and why?

Forever 21. The clothes are stylish and affordable. Many people in my generation are concerned about money, but still want to be dressed in something that's in style this season. I think Forever 21 gives us this, and has enough of a variety of clothing that most people can find something that fits their own style there. And the store's name appeals to young people.

What's one trend you're seeing among your generation?

Many people want unique clothes, accessories or other items -- something to…


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Millennial News Feed

Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA

Hermés is conforming to the new definition of luxury by being more accessible to young, “fashion-obsessed” consumers. The brand has launched a “colorfully-designed” and Instagrammable space stocked with entry-level pieces—including their slimmer Twilly scarf that is priced around $160—at Nordstrom’s Seattle flagship. To allow the consumer the ability “to engage and have fun and try things on without the intimidation,” products are out in the open on “moveable hooks on magnetized walls” instead of behind glass. (Racked)

Millennial entrepreneurs are leading the way for digital advertising. A Magisto survey on Millennial small to medium-sized business owners, revealed that they are spending more than half of their marketing budget on digital media, and are three times more likely than Boomers to spend the majority of their media budget on digital advertising. Social media and video are the main focus for Millennial marketers: 68% say they depend on social media ads to spread brand awareness, 60% leverage social media ads to create revenue, and 88% currently use or want to use video for digital advertising. (Business Wire

A new chatbot wants to monitor kids’ online activity, and educate them as well. Oyoty, targeted for children ages 12 and under, is a friendly bot that links itself to social media accounts and keeps watch of public postings. When Oyoty flags content for a particular issue—for example, a provocative selfie or sharing of personal data—it starts a two-way conversation with the child and explains why they should think twice before posting. To fulfill the aim of educating and empowering children when it comes to online safety, the act of editing or deleting the content is left to the child to execute. (TechCrunch

The digital-native generation is thinking twice before sharing their personal data. A LexisNexis survey on Millennials in the U.S., U.K., Germany, Hong Kong, Malaysia, Mexico, and Brazil, found that young consumers are hesitant to share their personal data, presenting an issue for businesses who “need to gather critical data for better fraud prevention.” In the U.S. about two-thirds of Millennials are worried about identity theft and data breaches—which was “surprisingly lower than most of their global counterparts, of whom more than 75 percent are concerned.” (FinextraPYMNTS

Finance publication Barron’s has launched a Millennial-focused site to hook in the next generation of investors. With a focus on quick daily stock analysis, video, and personal finance stories, Barron’s Next aims to give young consumers “an easy way to understand the economy and begin to take their first steps as investors.” Like S&P 500 or the Dow Jones Industrial Average, Barron’s Next also offers Next 50—a snapshot of stocks from brands that “young consumers love,” like Urban Outfitters and Tesla. (Digiday)  

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

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