Youth Pulse, Inc. – Authentic & Authoritative
Comprised of media and insights divisions, Youth Pulse is the leading authority on youth. We study the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, events, research and strategy for marketing, brand and media professionals.
Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informative web-based briefing sessions and the annual Ypulse Youth Marketing Mashup Conference.
Driven by an editorial staff who are passionate about youth culture, Ypulse Media provides independent coverage of youth marketing and media for academic, agency, brand, cause and media organizations.
Ypulse.com is one of the top 100 marketing blogs on Ad Age's Power 150 List, and has been featured in several leading publications including USA Today, Business Week, Forbes and Fast Company.
Meredith Sires, Editor-In-Chief, Ypulse.com
For Meredith, what began as a love of young adult fiction has grown into a full-fledged passion for the emerging field of new youth media. Along with her professional experience in publishing, she brings a deep, uniquely Millennial understanding of the digital landscape to the Ypulse team. Under her editorial leadership, Ypulse.com has extensively expanded its coverage with exclusive interviews, firsthand youth perspectives and insightful commentary, among other valuable resources for youth media and marketing professionals. She has helped consult youth oriented brands and non-profits, including Best Buy, Target and DoSomething.org. Prior to joining Ypulse, Meredith started her career as a junior associate at a New York-based book publishing consulting firm. It was there that she began researching the reading habits of teens and tweens and the potential for extending the reading experience online. Meredith currently lives in Brooklyn, but she knows that she is a Californian at heart. She graduated from UC Berkeley with a BA in English in 2007, and plans on returning to the Bay Area… someday.
Anastasia Goodstein, Founder, Ypulse MediaAnastasia is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. She has worked in media for the past 15+ years and helped launch youth oriented web and television properties for brands like Oxygen, AOL and Current TV. She will never forget her roots having begun her career in the non-profit youth media space at Teen Voices. Anastasia was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University, where she earned an MSJ in 1999. Her first book about teens and technology called Totally Wired: What Teens & Tweens Are Really Doing Online was published by St. Martin's Press. She currently works as the Director of Digital Programs for the Inspire USA Foundation. She lives in San Francisco with her husband, daughter and 6-year-old Boxer.
Ypulse Insights is a full-service, data-driven consultancy and market research firm that helps companies understand and target tweens, teens, collegians and young adults with expertise, strategic thinking, and actionable insights.
Our online community and research panel (www.surveyu.com) actively engages more than 60,000 individuals aged 13-30, enabling the collection of rapid and accurate data to guide informed strategies and tactics. Unique to our panel is our student respondent base, recruited school-by-school, campus-by campus. For college specific research we are able to target college students based on class year, school attending, major as well as a plethora of other attributes.
Our full service firm providing companies with both qualitative and quantitative customized solutions that can tackle the most sophisticated marketing, development and insights challenges, as well as a series of affordable syndicated products that facilitate instant insight and knowledge. Please read our ethics statement regarding Ypulse Media and Ypulse Insights here.
Meet the Muse: Our Media & Insights teams are guided, energized and inspired by the Ypulse Youth Advisory Board.
Our corporate team works to ensure that Ypulse remains a valued and valuable force within our industry.
Dan Coates, President, Youth Pulse Inc.
Dan brings two decades of experience in technology and survey research to the Ypulse team. Based in New York, Dan is a veteran within the online research space. Prior to joining the Ypulse team, Dan was co-founder of SurveyU, drove exceptional growth as Vice President of Sales & Marketing at Polimetrix (acquired in December 2006 by YouGov PLC), served as Vice President of Surveys and Samples at SPSS and was a co-founder of PlanetFeedback.com, an ASP-based consumer affairs portal that rewrote the rules of consumer to business interaction. (PlanetFeedback was merged with Intelliseek and subsequently acquired in January 2006 by Nielsen Buzzmetrics). Dan spent the first decade of his career developing cutting edge research practices and methods on behalf of Burke Marketing, Millward Brown Interactive and the Angus Reid Group, enabling companies to develop online marketing insight.
Tracy Tomasso, Chief Operating Officer, Youth Pulse Inc.Based in New York, Tracy brings extensive operations, technology and Internet startup experience to the organization. Tracy was recently co-founder at SurveyU and COO at RichFX, where she oversaw all technology and production departments as well as the development of their rich media platform. Before joining RichFX, Tracy served as VP of Operations Planning at T-Mobile International where she engineered changes to bring T-Mobile's separate European operations teams into functional alignment. Prior to T-Mobile, she was the VP of Technology and Operations at technology startup PlanetFeedback, where she built and optimized R&D, Operations and Customer Service organizations. Tracy began her career at Procter & Gamble, managing corporate help desk operations, establishing their intranet services, and driving the eCommerce efforts for a number of Beauty Care brands. She has an Engineering degree from The Ohio State University.
YPULSE® (a registered trademark of Youth Pulse, Inc.) is not affiliated in anyway with ypulse.org.
