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Social TV: The Major Players And What It Means For Marketers

Posted by melanie | 02/08/12 | No Comments

More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …

Can Students Be Both Happy & Stressed?

Posted by anastasia | 07/14/09 | 1 Comment

I can’t remember who once told me the word “fine” as in “I’m doing fine” is actually an acronym for F-d up, insecure, neurotic and emotional. The idea being that many people might say they’re “fine” when they’re really not. …

Tales Of A Twentysomething Nothing

Posted by meredith | 06/18/09 | 1 Comment

The quarterlife crisis isn’t an invention of the recession. But the downturn and the growing ranks of unemployed twentysomethings has given the phenomenon a much higher profile as of late. As such, there’s been a lot of interest in how …

Seventeen Survey: Teens Spending And The Recession

Posted by meredith | 05/04/09 | 2 Comments

For all the recent media coverage on how teens are scrimping and saving to get by these days, the folks over at Seventeen magazine decided to commission a survey on Teen Spending and the Recession to find out just how …

The Recession-Proof Value of Hanging Out For Teens

Posted by meredith | 04/27/09 | 1 Comment

You’ve probably heard by now that teens are not immune to the recession. Concerned about their families’ security and their own joblessness, many are spending less and more selectively. Ad Age reports on the recent Piper Jaffray survey:

According to

Reality Bites: The Solidarity Of Laid Off Twentysomethings

Posted by meredith | 03/30/09 | 2 Comments

A recent piece on Slate.com compiled a selection of emails from twentysomethings who responded to the question of how they were dealing with the economic downturn. The answers were well-crafted testimonials that not only articulated the situation from Gen Y’s …

What To Expect When You’re Not Expecting To Get Hired

Posted by meredith | 03/05/09 | 1 Comment

As you may have heard, job prospects for college seniors graduating this spring are looking grim. Just how grim? According to a recent article in Business Week the National Association of Colleges and Employers (NACE), estimates that employers will hire …

YAB Question Of The Week: How Has The Recession Affected You?

Posted by meredith | 03/03/09 | 3 Comments

Today’s Ypulse Youth Advisory Board post is one part of a multimedia response to the YAB Question of the Week, a new feature we’ve been trying out on the Ypulse YouTube channel sponsored by Flip. This week I asked …

The Bright Side Of Being A Tween During The Recession

Posted by meredith | 02/19/09 | 2 Comments

Replace the word “salary” with “allowance” and the results of a recent survey conducted by AK Tweens on how girls ages 8 to 15 have been affected by the economic downturn starts to sound a lot like the reports coming …

What The Recession Means For Grads’ Dreams

Posted by casey | 02/17/09 | 3 Comments

The recession has become impossible to ignore, but as a college student, I naively assumed we were safe. After all, going to class is our job and we can’t be fired no matter how many days we miss. Then last …

How The Recession Has Hit Campus

Posted by meredith | 02/05/09 | 1 Comment

Today’s Ypulse Youth Advisory Board post is from Bernadette Anat, a student at the University of Southern California who has seen and felt the economic crisis affect college life firsthand. Remember, you can communicate directly with any member of the …